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Infinity Learn by Sri Chaitanya Announces Breakthrough Results in JEE Main 2024

By
Priyanshi Pareek
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Infinity Learn by Sri Chaitanya – India’s only Hybrid Learning platform delivering outcome-based learning at scale – today announced ground-breaking results in the JEE Main 2024. 300 of its enrolled learners have qualified for JEE Advanced 2024.

Among those, 32 learners have attained scores placing them in the 99th percentile or higher, with 3 learners achieving ranks in Top 100 and 11 learners achieving ranks in Top 1000.

Congratulating the achievers, Ms. Sushma Boppana, Co-founder of Infinity Learn and Academic Director of Sri Chaitanya Group, said, “I am immensely proud of our learners’ achievements in the JEE Main 2024. Their success highlights our unwavering commitment to excellence and the belief in the potential of every student. We congratulate each learner for their hard work and dedication and reiterate that we remain committed to providing them with the best resources and support to excel further in their academic journeys.”

Commenting on the achievement, Mr. Ujjwal Singh, Founding CEO, Infinity Learn by Sri Chaitanya, stated, “I extend my heartfelt congratulations to the top performers of JEE Main 2024. At Infinity Learn, we are dedicated to nurturing talent and fostering success via innovative teaching methodologies and personalized learning experiences, guided by our core principle, ‘Baccha Seekha Ki Nahi’. Today, as we celebrate this remarkable accomplishment of students who have qualified for JEE Advanced and specially Anmol Raj who made us proud by achieving top rank in Patna city. We take immense pride in the fact that Infinity Learn, an outcome-based learning platform, continues to redefine the boundaries of academic excellence and achievement.”
 
The accomplishments of its learners in the JEE Main 2024 fill Infinity Learn with immense pride. As the sole Hybrid Learning platform in India delivering outcome-based education at scale, the company is deeply committed to guiding every student towards academic success. Backed by its dedication to quality resources and ongoing innovation, Infinity Learn strives to simplify and enhance the learning journey, ensuring education is accessible and impactful for all.

About Infinity Learn

Infinity Learn by Sri Chaitanya is India’s only Hybrid Learning platform delivering outcome-based learning at scale. Serving a community of more than 7 million registered users, with 750K+ actively subscribing for premium content, our primary mission is to nurture and elevate every learner’s potential. Our platform is rich with diverse study resources, including an extensive collection of questions and intuitive learning tools tailored to modern educational needs.

At the heart of Infinity Learn lies a dual commitment: firstly, to our vast learner base, ensuring they always have access to quality content that propels their academic and personal growth, and secondly, to our dedicated team, whose continuous efforts and innovations lay the groundwork for our success. Our overarching vision is to simplify and amplify the learning experience, making education both accessible and affordable for all.

Shobhaa De and Masoom Minawala Inspire Women’s Empowerment at YFLO’s Unveiling of ‘Unleashing Mind – Body – Soul’ Series

By
Dimple Arora
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Renowned author Shobhaa De and influential social media figure Masoom Minawala took center stage at a recent Young FICCI Ladies Organization (YFLO) events hosted by its Delhi Chapter, stirring conversations on women’s empowerment and aspiration.

Shobhaa De, known for her insightful commentary and diverse literary portfolio, shared her anticipation for venturing into new literary territories with upcoming works. From journalism to bestselling novels, De’s journey has captivated audiences, as she delved into societal dynamics and personal narratives. Her latest creation, “Insatiable: My Hunger for Life”, intertwines childhood memories with the significance of culinary experiences, offering a poignant reflection on life’s flavors.

Masoom Minawala, celebrated for her digital presence and advocacy for women’s empowerment, unveiled her latest book, “She’ll Never Make It”. Encouraging women to shatter societal norms, Minawala urged them to forge their paths towards their dreams. Additionally, she launched a nonprofit initiative supporting Indian designers, aimed at amplifying recognition for small-scale businesses and artisans. The event also featured a showcase of “Project Katran” by YFLO Delhi, a sustainability initiative merging environmental consciousness with women’s empowerment. Collaborating with the Lakshyam NGO, the project transforms scrap katran into exquisite creations. At the event, Lakshyam’s didis showcased their talent, symbolizing the heart of the initiative: environmental sustainability and empowerment.
 

Dr. Payal Kanodia, Chairperson of YFLO, expressed gratitude for De and Minawala’s presence, recognizing their influential roles as voices for women nationwide. The event, part of YFLO’s ongoing series, “Unleashing Mind – Body – Soul”, provided a platform for candid conversations on women’s issues and aspirations.  
 

As part of the overarching theme, “Unleashing Mind – Body – Soul”, FICCI’s women’s wing continues its commitment to organizing events that empower women and nurture holistic growth.
 

Pangea – The Global Village: Breaking Records of Collaboration on an Online Space

By
Dimple Arora
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Elpro International School, Chinchwad and Hinjewadi in partnership with Skillsphere hosted a two-day virtual conference, Pangea – The Global Village, on April 22nd and 23rd, 2024. Over 195 students from 14 schools across 8 nations participated in activities designed to spark creativity, teamwork, and cultural exchange. Pangea brought together educators and learners from the USA, Brazil, UK, UAE, Indonesia, Russia, Malaysia, India, and South Korea, fostering a truly global community.

Some of the participating schools were Wapping High School, Indian School Al Wadi Al Kabir and Indian School Al Wadi Al Kabir Cambridge, Streatham & Clapham High School-London, IEDA International School-Brazil, SD Muhammadiyah Sapen School-Indonesia, SK SEKSYEN 13-MALAYSIA, GEMS Modern Academy Dubai, Abu Dhabi Indian School, Muroor, Amga secondary school number one named after V.G.Korolenko.

Engaging Activities Spark Creativity, Teamwork, and Cultural Exchange

The conference featured a variety of engaging activities like El Autor-Collaborative blog writing, Alliance-Case study presentations, Global Jigyasa-The world quiz, Cantare-Collaborative cultural singing, Sankshipt-Just a Minute monologue and Chitrakari-The art and doodle exhibition designed to spark creativity, teamwork, and cultural exchange among students.

A landmark event unfolded as educators from diverse institutions convened for a pioneering panel discussion in Milan. The theme, “Fostering Empathy and Global Awareness Among 21st Century Learners,” sparked substantive dialogues among distinguished representatives from various schools.

The summit also featured a dynamic student discussion titled “Aikyam,” where students explored strategies for promoting collaborative learning. Additionally, an engaging Q&A session, “AMA,” offered attendees insights into educational practices, cultural perspectives, and pedagogical philosophies from a diverse range of educators.

Pangea provided a platform for students to develop essential 21st-century skills such as collaboration, communication, and intercultural understanding. The event was lauded by dignitaries like Alferd Center, Professor of Practice in Chemical Engineering at Cornell University, and Megan Jansen, Peace Pledge Program Director for Kids for Peace.

On the second day, Dr. Amrita Vohra, Director Principal of the Elpro International School addressed the conference and thanked all the extraordinary students from the amazing schools across the world who participated in this global conference. She said, “I am overjoyed to see the amount of rich experience the kids have got in these two days. The conference was a vibrant celebration of diversity where geographical boundaries transcended through exchange of ideas. I am sure the warmth and friendships that we schools have developed will continue to give our students rich experiences through future collaborations.”

Pangea – The Global Village, was a resounding success, fostering global connections and promoting a spirit of collaboration and compassion among students and educators worldwide.

‘School of Geeta’ Introduces ‘Geeta Contest Junior’ to School Students

By
Dimple Arora
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'School of Geeta' Introduces 'Geeta Contest Junior' to School Students

In an endeavor to foster a deeper connection with cultural heritage among the youth, the School of Geeta, affiliated with the Hare Krishna Movement in Jaipur, has embarked on a unique initiative. The ‘Geeta Contest Junior,’ held under the joint auspices of the Hare Krishna Movement and the Krishna Consciousness Centre, witnessed the enthusiastic participation of thousands of students from various schools.

The contest aimed to impart the profound teachings of the Bhagavad Gita to children, instilling in them values of balance in life and nurturing a spiritual connection. Students ranging from classes five to eight were provided with books authored by Lord Krishna and Prabhupada, followed by an examination to assess their understanding.

Siddha Swaroop Das, the media in-charge of Hare Krishna Movement Jaipur, highlighted that the registration for the Geeta Contest Junior commenced on Geeta Jayanti, drawing significant interest from students across Rajasthan. The winners of the contest were rewarded with bicycles, smartwatches, LCD writing pads, and 100 VR cardboard sets.

Preparatory sessions for the contest were conducted every Monday and Wednesday from 8 to 9 pm, streamed live on the School of Geeta YouTube channel, ensuring participants were well-equipped for the examination.

Das further revealed ongoing preparations for the Geeta Contest Senior Examination in Jaipur, rescheduled to May 12th. Targeted towards individuals above 16 years old, classes are being held from May 3rd to May 5th to prepare candidates for the exam. The winners of the senior contest will be bestowed with a first prize of ₹11,000, a second prize of ₹5,100, and a third prize of ₹2,100, along with 50 consolation prizes. The award ceremony is slated for June 2nd.

Encouraging active participation in the upcoming examination, Das urged individuals to engage enthusiastically in this enriching endeavor to deepen their understanding of spiritual teachings and cultural heritage.

Celebrating Earth Day with Mindful Living: Maahi Roj Festival 2024

By
Dimple Arora
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Maahi Roj Festival 2024

Anantaya presents Maahi Roj 2024, Chakra View: A Contemporary Craft Festival

Jaipur: In an ode to Mother Earth and the pursuit of sustainable living, the Maahi Roj festival returns for its 10th Edition, scheduled from April 27th to 28th, 2024, at the historic Kanota Courtyard, Narain Niwas Palace, Jaipur. Translating to “Earth Day Every Day,” Maahi Roj is a celebration of humanity’s symbiotic relationship with the planet, advocating for conscious and mindful practices to ensure a viable future.

Founded by Geetanjali & Ayush Kasliwal, Maahi Roj aims to acknowledge individual efforts and inspire creators in the design and architectural fraternity towards sustainability. With a focus on hyper-local initiatives, the festival seeks to impact livelihoods, mentor the next generation, and foster community engagement.

The theme of the 10th edition, “Chakra View,” delves into the essence of conscious living, urging participants to contemplate the elegant cycles of existence and embrace sustainable practices that harmonize with nature’s rhythms. The festival promises an immersive experience, featuring UNESCO awardees, transformational talks, compelling debates, artisanal shopping, and culinary delights.

The festival will be inaugurated by Chief Guest Somya Gurjar, Mayor of Nagar Nigam, Greater Jaipur, welcoming prominent personalities, designers, architects, students, art enthusiasts, and the press. Through a series of workshops, expert sessions, and interactive experiences, Maahi Roj aims to ignite conversations and inspire action towards a greener, more sustainable future.

Event Highlights:

Day 1 – April 27, 2024

  • Inaugural Ceremony and Keynote Address: Kicking off the festivities with an inaugural ceremony by Somya Gurjar and a keynote address by Maahi Roj co-founder Geetanjali Kasliwal.
  • Workshop: Grow Your Own Food Forest in 6 Months: Presented by Richa Lodha Singh, offering practical insights into sustainable food cultivation.
  • Expert Session: Exploring Quantum Creativity and Consciousness: Delivered by Boman Hoo, diving into the realms of creativity and consciousness.
  • Interactive Session: Shift & Shine – Unlocking Mind Shifts: Led by Dr. Sudipti Arora, Savi Shekawat, Abhishek Sharma, and Dipali Khandelwal, moderated by Shweta Chopra.
  • Workshop: Sound Bath Healing Session: Presented by Shoonya Experiences, offering a therapeutic journey through sound.

Day 2 – April 28, 2024

  • Workshop: Exploring Elemental Energies: A session on yoga, meditation, and mindful living by Taruna Paryani and Tina Kothari.
  • Art Workshop: Expressive Art Wellness: Led by Sagarika Sukhija, promoting awareness and acceptance through art.
  • Food Workshop: Dosha Smoothies: Blending Ayurveda and modern science, presented by Monali Jain.

In addition to workshops, participants can indulge in yoga sadhana, cyclic meditation, handloom experiences, and product launches, all aimed at promoting sustainable living practices.

Event Associate Partners 2024:

  • EBNW
  • La Maison Du Nut
  • Café Arth
  • Vikeshi Naturals
  • Kautan
  • Haathi’s
  • IndeVastra
  • Yog Yug
  • Sthiram Sukham
  • The Kindness Meal
  • Shoonya Experiences

Join Maahi Roj 2024, embrace the beauty of conscious living, and be a part of the movement towards a greener, more sustainable future.

The eyes of this bird resemble a sunflower and the wings resemble sunflower seeds

By
Dimple Arora
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0

In the expansive woodlands and sweeping savannas of sub-Saharan Africa, a mesmerizing creature flits through the foliage, captivating all who behold it. Meet the White Helmetshrike (Prionops plumatus), a bird of unparalleled beauty and intrigue.

Standing at a modest 19-23 centimeters (7.5-9.0 inches) in length, this medium-sized avian marvel possesses features that seem plucked from the realm of fantasy. Its eyes, reminiscent of the golden hues of a sunflower, draw the gaze with a black iris encircled by a vibrant halo of sunshine yellow or fiery orange. This distinctive trait has bestowed upon them the moniker of ‘sunflower-eyed’ birds, a title that perfectly encapsulates their radiant allure.

But the wonder doesn’t stop there. Take a closer look at their wings, and you’ll find a spectacle akin to the intricate patterns found within a sunflower’s seeds. While not directly likened to sunflower seeds in scientific literature, the bold black and white pattern adorning their wings adds yet another layer of visual intrigue to these captivating creatures.

However, the White Helmetshrike’s allure extends far beyond its aesthetic appeal. These birds are anything but solitary, thriving in bustling communities of 5 to 10 individuals. Constantly on the move, they flit and flutter through the foliage and across the ground, their social bonds evident in their synchronized movements and harmonious calls.

Indeed, it is in their social interactions that the true essence of the White Helmetshrike shines. Their close-knit communities are alive with a symphony of unique calls, ranging from clicks and whistles to a cacophony of strange ratcheting and ringing sounds. Each vocalization serves as a thread in the intricate tapestry of their social fabric, weaving together a narrative of connection and cooperation.

Yet, amidst their vibrant colors and complex social lives, much about the White Helmetshrike remains shrouded in mystery. While scientists speculate that their radiant eyes may play a role in communication within their communities, the exact purpose remains elusive, adding an air of enigma to these already fascinating birds.

From their sunflower-like eyes to their intricate social behaviors, the White Helmetshrike stands as a testament to the marvels of the natural world. As they flit through the African savannas and woodlands, they serve as a reminder of the boundless beauty and wonder that surrounds us, waiting to be discovered and admired.

Embarking on a New Era: Indiatimes 2.0 Redefines Digital Storytelling for Modern Youth

By
Dimple Arora
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0

Indiatimes, the lifestyle brand of Times Internet, has long been hailed as the ultimate digital destination for youth. From the latest trends to timeless classics, the brand curates diverse content reflecting the preferences of today’s youth. With a fresh zeal to inform, educate, and empower the youth, Indiatimes embarks on a new content creation journey with Indiatimes 2.0.

The brand’s new avatar goes beyond mere information delivery; it aims to become a social-savvy brand and spark thoughts, ignite debates, and foster meaningful conversations. Indiatimes will buzz with a new style and format of content, blending humour and quirkiness with thought-provoking narratives. Debates, polls, contests, and tête-à-têtes with fan-favourite influencers on social media will place the audience at the centre stage of India’s most happening scenes.

Abhijeet Anand, Business Head of Indiatimes, expressed his enthusiasm for this transformative journey, stating, “As the premier lifestyle platform under Times Internet, Indiatimes has always been at the forefront of creating trendsetting narratives that resonate with the nation’s youth. This metamorphosis marks our most thrilling chapter yet, as we strive to set new trends with unprecedented vigor to engage with our audience like never before. As we embark on the journey for Indiatimes 2.0, we have a robust pipeline of IPs (Intellectual Properties) centered around themes such as “Made on India” (showcasing India’s rich cultural heritage and innovation on a global scale), education and personal finance.”
 

The platform’s new coverage will deliver the latest stories from diverse fields such as lifestyle, tech, travel, personal finance, entertainment and auto. The sole commitment is to create unparalleled formats that directly resonate with Indian youth, placing them and their interests at the forefront of everything.

Finance Major Student Groups Allotted Rs. 1 Lakh Each for Real-World Investment Scenarios in Great Lakes, Chennai as Part of New Elective Program

By
Dimple Arora
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0
Real-World Investment Scenarios

The Great Lakes Institute of Management, Chennai, introduces the Real-life Investment Decision Experience (RIDE) elective, an experiential program designed specifically for finance majors enrolled in the PGDM program. Spearheaded by Professor Vishwanathan Iyer, Senior Associate Professor, Finance & Accounting, and Director of Accreditation, this unique program aims to provide firsthand experience in equity research and portfolio management to future managers.

Hands-on Learning for Future Managers

Announcing the program, Professor Vishwanathan Iyer, said, “While traditional investment management courses focus on theoretical knowledge, RIDE offers an unparalleled opportunity for students to manage a real investment fund with real money, with each team of five students handling a corpus of Rupees One Lakh for approximately eight to nine months. The program allocates a total corpus of Ten Lakhs, enabling students to apply academic insights to real-world investment scenarios.”

He added, “RIDE aims to bridge the gap between theoretical knowledge and practical application. Students learn to manage an actual investment fund professionally, applying financial market principles and procedures. RIDE distinguishes itself from trading-focused electives by fostering a long-term investment mindset. Unlike day-trading courses, RIDE encourages students to think like fund managers, with a horizon of nine months. While technical analysis remains integral, the emphasis is on strategic investment rather than short-term trading.”

Empowering Students for Market Realities

RIDE participants undergo rigorous preparation during their summer term, culminating in the submission of an investment proposal outlining their philosophy, stock selection, and risk management strategy. Teams manage their portfolios throughout the academic year, presenting their strategies to a panel of fund managers at the course’s conclusion. Structured as a 3-credit elective, RIDE evaluates students based on research reports, presentations, participation in practitioner sessions, investment diaries, and portfolio performance. The evaluation components ensure comprehensive learning and practical application of financial concepts.

Overall, the Real-life Investment Decision Experience (RIDE) elective at the Great Lakes Institute of Management, Chennai, represents a transformative leap in finance education. This pioneering program equips finance majors with practical skills and strategic insights essential for navigating the complexities of real-world investment management. By bridging the gap between theory and practice, RIDE empowers future managers to make informed decisions, manage risks effectively, and achieve long-term investment success. With its rigorous curriculum, firsthand approach, and focus on market realities, RIDE sets a new standard for experiential learning in finance education, ensuring that students emerge as proficient and confident investment professionals.

Huf Opens First Testing and Requalification Center in India

By
Dimple Arora
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0

Huf, the German headquartered specialist for car access and authorization solutions, celebrated recently the inauguration of its new testing and requalification center in India at its plant in Chakan (Pune) with local customers and employees. With the so called TCIL (Technical Center India Laboratory) Huf expands its local engineering competence after the inauguration of the Technical Center India (TCI) in the Baner (Pune) last year. Huf is thus continuing its growth plan and making India a cornerstone in its engineering and operations network to provide global automotive customers with high quality and innovative products.

“In 2008 Huf opened its doors in Pune and very quickly became a well-known address for excellent access and authorization products,” said Dirk Fischer, COO of Huf, at the inauguration ceremony. “Today, Huf India is one of our flagship locations for lean management and sustainability. The team in India plays an important role in our Grow beyond strategy to increase our net sales in 2031 up to 2 billion Euros.”

“We are expanding our global network of testing and validation centers to meet the ever-increasing demand for our innovative products and fulfill the high expectations of our customers”, said Bogdan Nuna, CTO of Huf. “The new TCIL is the next milestone in our global set up of development teams to deliver innovation to customers when and where it is needed at reasonable prices, while retaining the leading position when it comes to product quality. With the TCI in Pune and the new TCIL in our plant in Chakan we have now a very good set-up to accelerate our business growth not only on in this important market but also in Asia and above.”

The TCIL is located in a new prepared area of more than 350 square meters with further expansion potential of additional 200 square meters in the Huf site in Chakan. Skilled test and validation engineers will work around the clock on the latest car door handles and locking solutions for Asian but also global customers. “The TCIL complements perfectly our strategy of high vertical integration in India,” said Sandeep Chaudhary, Vice President Huf India. “In Chakan we have the production competencies like die casting, molding, Robotic painting and assembly, and can now directly test and validate our products to supply top quality to our customers. Combined with the product development team located in the western part of Pune we offer high competencies in engineering and production.”

The TCIL is the next step after the opening of the new TCI at the ultra-modern building in the Baner Balewadi district of Pune. The new Laboratory will support the product development activities for the Asian market by testing and validating upcoming innovations but also highly frequented products like lock sets and door handles that Huf is already supplying to global car manufacturers. The new TCIL will also take care of the annual requalification requirements emerging from other Asian and other global Huf locations. 

Huf on track to meet its growth targets for 2031

Just last week, Huf opened the Technical Center Romania Laboratory in Timisoara and is continuing to expand its engineering competence centers with the new laboratory in India. Huf is running Tech Centers in Germany, Romania, China, USA, Mexico and India. In its 116-year company history, Huf has established itself as the specialist for secure car access and authorization solutions with constant innovative strength. The company benefits from megatrends in the automotive industry and drives innovation for OEMs worldwide thanks to its customer- and market-oriented product development. With the restructuring completed last year and successful refinancing, the company has laid the foundation and plans to achieve an annual net sales of two billion euros by 2031.

About Huf Group

The Huf Group is the specialist for secure car access and authorization systems. Established in Velbert by Ernst Hülsbeck and August Fürst in 1908, the company today has 17 locations in Europe, America and Asia and supplies mechanical, electronic and software solutions for the global automotive industry. In the 2023 financial year, the Huf Group generated sales of more than 1.1 billion EUR and employed 7,500 people worldwide. 


For more information on the company you can visit their website, www.huf-group.com.

Streax Professional Unveils New Digital Ad for Argan Secrets Hair Colour, Starring Actress Vaani Kapoor and Salon Expert Vipul Chudasama

By
Dimple Arora
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0

Hygienic Research Institute Pvt. Ltd.’s Streax Professional has launched a new digital ad for their core hair colour line – Argan Secrets Hair Colour. Starring the brand’s ambassador-Vaani Kapoor and technical ambassador, well-known salon expert – Vipul Chudasama, the digital ad aims to lead consumers to discover the secret to attain Mirror Shine nourished hair by getting their hair coloured with Argan Secrets Hair Colour.
 

Streax Professional’s Argan Secrets Hair Colour’s new digital ad helps consumers experience the difference in every hair strand with its Mirror Shine that transforms the hair into a radiant masterpiece.
 

The storyline is set in a salon setup where Vaani is seen sitting on a salon chair says that she places her trust only in professionals for bringing shine to her hair; cut to salon expert Vipul Chudasama vouching for Streax Professional’s Argan Secrets Hair Colour to bring her hair the desired shine. Further, he advocates that Argan Secrets Hair Colour enriched with Argan and Walnut Oils gives long lasting hair colour along with Mirror Shine. Vaani then urges viewers to achieve this Mirror Shine and long-lasting colour at the nearest hair salon. With this digital ad, the brand aims to target urban women seeking professional –grade hair colour solutions.
 

Sharing his insights on this digital ad, Dheeraj Arora, Managing Director & CEO, HRIPL stated, “At Streax Professional, we aim to enhance both salonists’ skills and consumer experiences by combining beauty and style with scientific expertise. Streax Professional Argan Secrets Hair Colour Hair Colour, offers over 30 shades infused with Argan and Walnut Oil, providing mirror-like shine and setting new trends.”
 

Speaking about the digital ad and Argan Secrets Hair Colour, Rochelle Chhabra, Spokesperson, Streax Professional, said, “We are thrilled to introduce the new ad campaign for Streax Professional’s Argan Secrets Hair Colour that imparts Mirror Shine. With popular actress Vaani Kapoor and salon expert Vipul Chudasama as the faces of our brand, we’re confident that this communication will change what consumers and hair stylists expect from a salon hair colouring experience. We understand the heartbeat of the salon industry, where every stylist strives for perfection and every client seeks a transformation. Streax Professional stands as a stalwart, revered for its unwavering commitment to quality and innovation.”
 

Sharing her experience of being a part of the digital ad, Bollywood Star Vaani Kapoor and Brand Ambassador for Streax Professional said, “I’m happy to be associated with the new ad campaign of Streax Professional-Argan Secrets Hair Colour. In salons, where magic happens every day, Argan Secrets Hair Colour can be a trusted partner for salon experts to unleash their creativity and transform their clients’ hair.”
 

Speaking about Streax Professional Argan Secrets Hair Colour, Vipul Chudasama, Technical Ambassador, Streax Professional said, “Streax Professional’s Argan Secrets Hair Colour hair color is a game-changer for salonists. The mirror shine it gives is truly remarkable, transforming hair into a work of art. Collaborating with Vaani Kapoor on the new ad has been an exciting journey. Salonists understand the importance of delivering exceptional results, and with Argan Secrets Hair Colour Hair Colour, we can ensure every client leaves the salon with hair gives mirror shine, reflecting their beauty and our expertise.”
 

The digital ad has been released in Hindi. With its colourful and vibrant storyline, the digital ad promises to resonate deeply with its intended audience.

Digital ad link: www.youtube.com/watch?v=sFD-iBfKQuk
 

Streax Professional Argan Secrets Hair Colour is available at INR 205.
 

Agency Name: Lowe Lintas

DOP: Sujay Pawar

Director: Joyna Mukherjee

Production House: Thunder Films

Producer: Viniket Kamble
 

About Streax Professional

Streax Professional – a brand closely associated with style and glamour in the salon business-was launched in 2004 by Hygienic Research Institute. Streax Professional is the smart choice for smart Indian stylists and consumers. Launching innovative products with well-researched formulations, especially suited to Indian hair types, Streax Professional is the forerunner in the professional segment with the widest distribution network. Streax Professional Hair colourant range (Colour, Developer and Ultralights) and Professional Hair Care range (Serums, shampoos, masques) are on a continuous growth path with the brand having a partnership with over 35,000 salons in India and abroad.

About Hygienic Research Institute

Established in 1957, Hygienic Research Institute (HRI) is one of the fastest-growing cosmetic companies in India. Every beauty product of HRI has been prepared with the help of ancient Ayurvedic sciences and modern technology, giving the consumer the very best. An ISO 9001:2015 certified company, HRI implements path-breaking innovations and personal care solutions. All the products are manufactured, tested, and approved by quality assurance as per Indian BIS specifications and adhere to the stringent international norms of countries like Thailand, Malaysia, Singapore and Sri Lanka FDA (Food & Drug Administration). Streax, as a hair colour brand, is trusted and used by 17 lakh consumers every month across India and is sold through three lakh outlets.

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