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Eggfirst Creates ‘Meri Mitti, Mera Yakeen’ Campaign for Inera with MS Dhoni

By
Priyanshi Pareek
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Inera – India’s leading agri-inputs brand – has unveiled its latest campaign titled ‘Meri Mitti, Mera Yakeen’, featuring MS Dhoni. The campaign uniquely brings alive the value proposition for brand Inera while striking a chord with farmers across the country.

Eggfirst, the advertising agency specializing in semi-urban and rural markets, meticulously crafted the campaign. Ravi Banka, Founder and CEO, expressed his excitement, saying, “Having created numerous impactful rural brand campaigns, this one stands out as it directly enhances the lives of farmers. Dhoni’s alignment with the brand, given his persona and popularity, brings unparalleled value.”

Dhoni’s association with Inera not only amplifies its outreach but also underscores his genuine commitment to empowering rural communities through sustainable agricultural practices. His endorsement enhances Inera’s credibility and connects deeply with the hearts of farmers nationwide.

A bioscience company, Inera’s breakthrough ag biologicals – biofertilisers, biostimulants and biocontrols, are restoring the golden balance between path-breaking science and natural potent systems. Inera is making progressive, sustainable agriculture universal. On every acre. Globally.

Eggfirst is a specialist rural advertising agency with extreme digital prowess. Its true-blue advertising strategies provide a solid foundation for brands, and its digital expertise drives powerful connections with consumers while being cost-effective. Having worked with numerous rural brands across FMCG, BFSI, agri-inputs, building construction materials and more, Eggfirst has a deep understanding of the consumers and markets of Bharat

Kozhikode: India’s First UNESCO ‘City of Literature’

By
Dimple Arora
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Kozhikode, a city rich in cultural heritage located in north Kerala, has been officially declared India’s first UNESCO ‘City of Literature’. This prestigious recognition was announced on June 23, marking a significant milestone for the city renowned for its literary history and contributions.

In October 2023, Kozhikode was inducted into the ‘Literature’ category of the UNESCO Creative Cities Network (UCCN). This achievement places Kozhikode among the world’s leading cities recognized for their commitment to literature and creativity. As part of the celebrations, the state government has declared that June 23 will henceforth be celebrated annually as the ‘City of Literature’ Day in Kozhikode.

Celebrating Literary Heritage

To commemorate this honor, special awards will be announced in six categories each year on June 23. During the inaugural celebration, Tourism Minister P A Mohammed Riyas unveiled the official ‘City of Literature’ logo by UNESCO. The event also included a visit to the house of Jnanpith awardee M T Vasudevan Nair, where the Diamond Jubilee award, instituted by the Kozhikode city corporation, was presented to him.

A Hub of Literary Greats

Kozhikode has a long and storied history as a literary hub. It was once known as the city of Zamorins and later as Calicut during British rule, serving as a gateway for many foreign traders, including Persians, Arabs, Chinese, and Europeans. This historical confluence of cultures has contributed to the city’s rich literary and cultural landscape.

The city is celebrated for its literary giants like the late S K Pottakkad and Vaikom Muhammed Basheer. It has been a cradle of the freedom movement in Kerala and a prominent destination for book festivals for many decades. Today, Kozhikode boasts over 500 functioning libraries and has been the base of legendary Malayalam writer M T Vasudevan Nair for several decades.

Joining the Global Literary Network

Kozhikode’s inclusion in the UCCN is part of a larger recognition by UNESCO, which acknowledges cities for their strong commitment to harnessing culture and creativity as part of their development strategies. The UCCN now includes 350 cities across more than 100 countries, representing seven creative fields: Crafts and Folk Art, Design, Film, Gastronomy, Literature, Media Arts, and Music.

Gwalior, another Indian city, also joined the UCCN in the ‘Music’ category. The new additions to the network were announced on World Cities Day, October 31, and include other notable cities such as Bukhara for Crafts and Folk Art, Casablanca for Media Arts, Chongqing for Design, Kathmandu for Film, Rio de Janeiro for Literature, and Ulaanbaatar for Crafts and Folk Art.

Looking Ahead

The newly designated Creative Cities, including Kozhikode, are invited to participate in the 2024 UCCN Annual Conference scheduled for July 1-5, 2024, in Braga, Portugal. The conference will focus on the theme ‘Bringing Youth to the Table for the Next Decade’, highlighting the importance of engaging younger generations in the cultural and creative development of cities.

Kozhikode’s recognition as a UNESCO ‘City of Literature’ not only honors its past but also sets the stage for a vibrant future in literary and cultural endeavors, further solidifying its place on the global map as a center of creativity and literary excellence.

EduQuest Student Rudraksh Bhandari Wins Prestigious UAE Awards

By
Dimple Arora
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Rudraksh Bhandari, a student from Sharjah, has earned significant recognition in the UAE by winning both the Sheikh Hamdan Award and the Sharjah Award. These accolades highlight his remarkable achievements and dedication. Rudraksh’s journey to success began in the 9th grade when he started receiving guidance from EduQuest, an education consultancy.

EduQuest has been instrumental in shaping Rudraksh’s academic journey. With a focus on personalized profile building, SAT coaching, AP exam coaching, 10th and 12th Board exam preparation and university applications. EduQuest provided tailored support that balanced his academic and extracurricular activities. Their comprehensive approach ensured Rudraksh was well-prepared from every aspect, for his journey towards his dream university abroad.
 

EduQuest has been providing end-to-end PSAT/SAT/ACT/AP/Tuitions/Olympiads and University Applications since 1995 and has extensive experience, training various levels of students. The students undergo assessment through their “Diagnostic Test Framework”, which enables the design of individualized, customized modules and preparation for target examinations by both “Online Live” and “Classroom Sessions”. EduQuest also advises students in building their Profile, university essay writing and guides them in choosing the right universities, colleges, and institutions, under one roof.
 

Rudraksh Bhandari expressed his gratitude, saying, “EduQuest has made my dream come true. They guided me to create a robust profile for international universities and taught me to think differently when crafting university essays. Their guidance for essay writing and resume presentation was superb. Under their mentorship, I scored 1540 on the SAT and prepared for 10 AP exams. My elder sister Nilisha, who is at Purdue, was also guided by EduQuest. I owe so much to EduQuest, a one-stop solution for all educational services.”
 

Priya Mahajan, Director of EduQuest Gurgaon, shared her pride in Rudraksh’s accomplishments, “We are honored to coach students like Rudraksh Bhandari. After assessing his strengths and goals, we developed his profile by blending academic and extracurricular activities. Academically, we prepared him for his board exams, where he excelled, and provided SAT and AP coaching. We are also proud to have guided his sister Nilisha, another exceptional student. Rudraksh’s acceptance into numerous elite universities, including Georgia Tech, UCSD, and Purdue, reflects our commitment to developing our students fully.”
 

Contact for EduQuest: Phone: +91-9958041888
Email: info@eduquest.org.in
 

For more information, please visit eduquest.org.in.

Music composer Devi Sri Prasad Announces Indian Music Tour; Fans are Excited

By
Priyanshi Pareek
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Devi Sri Prasad (DSP), the renowned Music Director in the Indian Film Industry, has announced his much-awaited India Tour, marking a triumphant return to his home country after a series of successful music tours across the globe. The announcement, made via his official social media channels on June 21, 2024, has sparked excitement among his fans nationwide.

Teasing his followers with a cryptic post inviting guesses about the first city on the tour, DSP’s announcement coinciding with World Music Day has been met with overwhelming enthusiasm from his devoted fanbase. Known for his dynamic and powerful compositions that have defined a career spanning over 25 years, DSP’s tour promises to be a celebration of his legendary journey.

Having garnered acclaim and numerous awards in Telugu, Tamil, and Hindi cinema, including the prestigious Nandi Award for ‘Attarintiki Daredi‘ and a National Award for ‘Pushpa: The Rise,‘ DSP is celebrated not only as a Music Director but also as a versatile singer, lyricist, and choreographer. His music blends diverse sounds seamlessly, captivating audiences worldwide and earning him the moniker of ‘Rockstar‘.

Produced and managed by ACTC Events, DSP’s India Tour is poised to be a resounding success, set to resonate deeply with fans as they come together to celebrate his iconic career and timeless hits. Eagerly anticipated by fans who await the opportunity to sing, dance, and revel in the magic of his blockbuster albums live on stage, DSP’s tour is expected to create lasting memories and cement his legacy as a music icon.

For further information and updates on DSP’s India Tour, fans are encouraged to stay tuned to his official social media channels and the ACTC Events.

S&P Global India Ranked as One of India’s 100 Best Companies to Work for the 4th Consecutive Year

By
Priyanshi Pareek
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S&P Global India has been recognised as #47 among India’s Top 100 Best Companies to Work For 2024 by the Great Place to Work Institute. This achievement marks the company’s fourth year of ranking in the top 100, and second consecutive year in the top 50 among leading companies in the country. 

Commenting on this milestone, Nilam Patel, Managing Director, India Operations, S&P Global, said, “We are elated and honoured to be ranked as one of India’s Top Companies to Work For in 2024. This esteemed recognition among the Top 50 is a testament to the exceptional individuals who contribute to making S&P Global India a great place to work. We have been continuously working on creating a culture where our colleagues feel like they have an opportunity to create a meaningful impact together.”

S&P Global’s mission to Accelerate Progress is driven by its core values of Discovery, Partnership, and Integrity, which empower its workforce to build a more diverse, equitable and inclusive work environment. The company’s ‘People First’ philosophy has a strong focus on leading people with care and empathy, ensuring the well-being and development of its people.

Speaking on the recognition, Tanuj Gupta, VP & Regional People Lead, India & APAC, S&P Global, said, “We at S&P Global are honoured to receive this recognition from Great Place To Work for the fourth year in a row. This recognition motivates us to stay focused on our mission and continue to excel as one of India’s Best Companies to Work For by prioritizing the well-being and development of our people.” 

Currently, S&P Global India has a strength of over 14,000 people located across its offices in Ahmedabad, Hyderabad, Gurugram, Bengaluru, Mumbai, Noida and Indore. 


Capgemini in Collaboration with NSEZ Launches First-of-its-kind Center of Excellence in Skilling for Youths in Noida

By
Dimple Arora
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New integrated Center of Excellence in the state to provide advanced training in AI & Robotics to 1000 young aspirants annually

Capgemini, in collaboration with Noida Special Economic Zone (NSEZ), announces the launch of a first-of-its-kind integrated Center of Excellence in Skilling in Uttar Pradesh. The state-of-the-art center includes facilities such as classrooms, a computer lab, a counseling area, and a science, technology, engineering, and maths (STEM) lab equipped with Coding, Tinkering*, and Robotics facilities for government schoolteachers and students, creating a conducive learning environment. This collaboration aims to help incentivize skill development and digital literacy in India by reaching out to unemployed and vulnerable youths and providing them with advanced training in new technologies such as Generative AI, robotics, Fintech, and more.

Capgemini will offer curated short-term and long-term courses in advanced technologies like Artificial Intelligence (AI) and Machine Learning to 1000 young aspirants annually, enhancing employability in Information Technology (IT), Information Technology Enabled Services (IteS) and Fintech sectors. The demographic encompasses individuals aged 11 years and above, with a specific focus on socially and economically marginalized communities, as well as women and youths with special needs, aiming to foster digital inclusion.

Commenting on the launch Ashwin Yardi, CEO – of Capgemini in India said, “At Capgemini we believe that technology has the capabilities to revolutionize societies. We see immense potential in India’s employment-seeking younger generations. As a responsible technology company, we aim to equip youths from marginalized communities with the right digital skills, enabling them to boost their career prospects and leverage cutting-edge technology. This initiative, aligned with the country’s digital inclusion vision, will prepare India’s young people to take up opportunities in the new world shaped by technology evolution.”

The center adopts a 360-degree intervention approach, guiding individuals through their career journey. This is further complemented with Capgemini certification and live industry projects for enhanced exposure. The center aims to place the trained students with leading recruiters, enabling sustainable careers in aspirational jobs. It also serves as a platform for entrepreneurship support, encouraging students and youth to ideate and innovate.

This collaboration between Capgemini and NSEZ is further strengthened by the contribution from several other partners including SAP, nasscom foundation, YES Foundation, SRF Foundation, AADHAR, EduBridge and The Innovation Story.

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

Capgemini in India comprises nearly 175,000 team members working across 13 locations: Bangalore, Bhubaneswar, Chennai, Coimbatore, Gandhinagar, Gurugram, Hyderabad, Kolkata, Mumbai, Noida, Pune, Salem and Tiruchirappalli.

Get The Future You Want | Learn more about Capgemini in India at www.capgemini.com/in-en.

Chinese Wok Rewards 50+ Top Performers with Thailand Trip

By
Dimple Arora
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Chinese Wok, India’s largest desi Chinese food chain, recently organised a reward trip to Thailand for over 50 employees as a part of its commitment to recognize and reward its top-performing team members. This five-day adventure, held on May 6th, 2024, aimed to strengthen team spirit, foster camaraderie, and celebrate the incredible impact the employees have on the company’s success.

The Thailand trip included exciting activities like island hopping, exploring vibrant temples, and indulging in delicious Thai cuisine. Employees also participated in engaging team-building exercises that fostered collaboration and communication.

A special highlight of the occasion was the formal Certificate Distribution and Award Ceremony. This esteemed event served as a platform to acknowledge and celebrate the dedication and achievements of our top performers. During the ceremony, a spirit of appreciation and accomplishment permeated the atmosphere as each recipient was presented with their certificate or award.

Speaking about the trip, Aayush Agrawal, Founder of Chinese Wok, said, “At Chinese Wok, we believe in creating a positive and motivating work environment that values our employees. This trip was a way to show our appreciation for their hard work and dedication. We are incredibly proud of our team and the positive impact they have on our company’s success.”

Chinese Wok encourages companies to replicate and expand their unique company culture and commitment to employee engagement.

To witness the camaraderie firsthand, one can check the behind-the-scenes excitement on their social media pages, and see how Chinese Wok prioritises employee well-being.

Instagram page: www.instagram.com/chinesewokin?igsh=MWQ0cHAxcjYzMzVlMA==

Linkedin: www.linkedin.com/company/lenexisfoodworks/

About Chinese Wok
Chinese Wok, the popular Chinese restaurant chain, is on a mission to bring high-quality, hygienic, and affordable desi Chinese food to everyone. We’re a team of passionate individuals dedicated to offering delicious and consistent recipes across our menu nationwide, and fostering a positive and rewarding work environment for our employees.

Remembering The Tale of 83!

By
Priyanshi Pareek
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The trophy for India was very important to win as The Captain Kapil Dev said “We are here to win” and everyone else laughed, yes all the people sitting in the press conference were laughing cause India wasn’t a great team in cricket. This statement by the captain was a big thing.

The final of the 1983 Cricket World Cup was contested between India and the West Indies at Lord’s on 25 June 1983. This marked the third consecutive World Cup final appearance for the West Indies, who had won the previous two tournaments. In their first final, India defeated the West Indies to claim their inaugural World Cup title.

The 1983 Cricket World Cup final, held at Lord’s on 25 June, marked the third consecutive time the iconic venue hosted the final, following the 1975 and 1979 tournaments. This match saw India, making their debut appearance in a World Cup final, face off against the West Indies. India had reached the final by defeating England by 6 wickets in the first semi-final, becoming the first Asian nation to play in a World Cup final. Prior to this, India’s performance in the 1975 and 1979 World Cups was lackluster, with only one victory against East Africa.

On the other hand, the West Indies had dominated the previous World Cups, winning both the 1975 and 1979 editions. They reached their third consecutive final by beating Pakistan by 8 wickets in the second semi-final and were favorites to win their third straight title.
Given the West Indies’ strong track record and India’s underdog status, the odds were heavily against India, with bookmakers giving them a 66-1 chance of winning the final.

India batted first in the 1983 Cricket World Cup final after losing the toss to the West Indies, who had the world’s best bowling attack. Sunil Gavaskar was dismissed early for two runs. Krishnamachari Srikkanth and Mohinder Amarnath formed a key partnership, but India struggled to build a substantial total. Despite contributions from Srikkanth (38) and Amarnath (26), India was bowled out for 183 in 54.4 overs, with Andy Roberts taking three wickets and Malcolm Marshall, Michael Holding, and Larry Gomes claiming two each.


Chasing 184, the West Indies lost early wickets, including Gordon Greenidge, bowled by Balwinder Sandhu. Desmond Haynes and Viv Richards steadied the innings but were soon dismissed by Madan Lal, who also took the wicket of Larry Gomes. Kapil Dev’s catch removed Clive Lloyd, and the West Indies collapsed further, with Sandhu, Mohinder Amarnath, and Kapil Dev taking key wickets. The West Indies were all out for 140, giving India a historic 43-run victory and their first World Cup title. Amarnath and Lal each took three wickets, with Amarnath named Man of the Match for his all-round performance.

As the captain said, We are here to win, they won the heart and match together.

Tourism Malaysia Appoints Ahmad Johanif Mohd Ali as Director for New Delhi

By
Priyanshi Pareek
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Tourism Malaysia is delighted to announce the appointment of Ahmad Johanif Mohd Ali as the Director of Tourism Malaysia’s office in New Delhi, effective from today.

Ahmad Johanif Mohd Ali brings with him over 34 years of invaluable experience in tourism promotion and international relations. His illustrious career within Tourism Malaysia, an agency under the Ministry of Tourism, Art and Culture, has been marked by outstanding achievements and dedication to promoting Malaysia as an exceptional tourist destination, showcasing its unique wonders, attractions, and cultures.

Throughout his tenure with Tourism Malaysia, Ahmad Johanif Mohd Ali has received prestigious awards and recognition for his exemplary service, including the Silver Medal Award by the Right Honourable Governor of Sarawak in September 2012, the Long Service Award by Tourism Malaysia in April 2011, and the Bintang Khidmat Terpuji (BKT) Award by the Right Honourable Governor of Melaka in October 2007.

In addition to his accolades, Ahmad Johanif Mohd Ali has held several senior leadership positions within Tourism Malaysia, including:

  • Senior Deputy Director, Package Development Division (January 2021 – present): Supervising the Niche Tourism Product Team and leading the Intelligent Unit to ensure positive industry development.
  • Senior Deputy Director, Human Resources Division (January 2019 – January 2021): Meticulously planning human capital needs, succession plans, and staff movements, while implementing job rotations to establish leadership at all levels.
  • Senior Deputy Director, International Promotion Division (July 2017 – January 2019): Demonstrating strategic leadership in promoting Malaysia to international markets.

Ahmad Johanif Mohd Ali’s significant skills in public speaking, event management, marketing, and sales have been instrumental in his various leadership roles within the organization.

Educationally, Ahmad Johanif Mohd Ali holds a Master of Business Administration in Tourism Management from Universiti Teknologi Mara (UiTM), achieving a remarkable CGPA of 4.0, and an Associate’s Degree in Tourism Administration from UiTM.

“We are thrilled to appoint Ahmad Johanif Mohd Ali as the Director of our New Delhi office,” said Muhammad Akmal Hafiz Abdul Aziz, Acting Director, Tourism Malaysia, New Delhi. “His extensive experience, remarkable achievements, and exemplary skills make him the ideal candidate to lead our efforts in promoting Malaysia as a premier tourist destination among Indian travellers.”

Ahmad Johanif Mohd Ali expressed his enthusiasm for his new role, stating, “I am honoured to have the opportunity to further strengthen the ties between Malaysia and India and to promote Malaysia’s rich cultural heritage, natural beauty, and vibrant tourism offerings to Indian travellers.”

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realization of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

Samir K Modi Launches Next Phase of Historic ‘Atoot Bandhan Rishta Dil Ka’ Roadshow

By
Priyanshi Pareek
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Modicare Limited, one of India’s leading direct selling companies, embarks upon the next phase of its historic roadshow, ‘Atoot Bandhan Rishta Dil Ka’, as it completes 28 successful years. Following the overwhelming success of the inaugural roadshow in Odisha and West Bengal earlier this year, the next phase of the journey in North Bengal will be flagged off by Mr. Samir K Modi in Siliguri on 23rd June. Over the course of 5 days, the roadshow will cover over 750 kms across nine cities – Siliguri, Islampur, Raiganj, Chanchal, Malda, Berhampore, Krishnanagar, Kalyani and culminate in Kolkata. During this phase, Mr. Modi will meet over 7500 consultants from his North Bengal parivaar. Furthermore, in the coming few months, the roadshow will also cover Uttar Pradesh, Karnataka, Jharkhand, and Rajasthan.

West Bengal holds the distinction of being one of the oldest markets for Modicare, reflecting a profound connection between the company and its consultants. Backed by a growing consultant base and a strong product portfolio, West Bengal is the number two market for the company. Its remarkable growth underscores its pivotal role in Modicare’s success story. The ‘Atoot Bandhan Rishta Dil Ka Roadshow’ epitomizes Modicare’s commitment to further strengthen the connect with the consultants, celebrate the bond and reaffirm the commitment of ‘Ghar Ghar Azadi’.
 

Samir K Modi, Founder and Managing Director, Modicare Limited, said, “This year it is my endeavour to meet and connect with my Modicare Parivaar in the deepest corners of Bharat. This March, I flagged off the Atoot Bandhan Rishta Dil Ka Roadshow in Bhubaneswar. In the 1st leg, we travelled from Bhubaneswar to Kolkata and I was truly overwhelmed with my Parivaar’s love and affection and their commitment to Azadi.
 

I am extremely excited to flag off the next leg from Siliguri which will end on 27th June at Kolkata. We will be covering a distance of over 750 kms in a span of 5 days and will do 9 events. West Bengal is one of our oldest markets and has always been very close to my heart. It is the unmatched dedication and commitment of our consultants across West Bengal that has ensured it being among our top 2 markets since inception. This roadshow is to reaffirm that I will not rest till I have done all I can to make their dreams a reality.
 

I totally believe in the motto of my company ‘Ghar Ghar Azadi, Har Ghar Azadi’. I am totally committed to this, we have touched the lives of millions of Indians and will reach out to many more to empower them to become Atmanirbhar. I plan to cover all the other regions in the coming months. Jai Hind!”
 

Modicare has always been committed to providing world-class products to its consultants and making a difference in their lives. The company is driven by the philosophy of offering products from dawn to dusk with a 100% Satisfaction Guarantee. Modicare is committed to bringing in digital transformation and it is company’s top priority. It has been continuously investing in equipping its consultants with the digital tools such as the revolutionary New Joinee App – Road to Freedom. Additionally, the company has also introduced initiatives like Modicare Home Shop and My Modicare Shop to empower and support consultants in their business endeavours, furthering Mr. Samir K Modi’s commitment to ‘Azadi for All’ Indians.

About Modicare 

Modicare is one of India’s leading Direct Selling Companies and the pioneer of Direct Selling industry in India. It has been empowering Indians and changing their lives since 1996. Today, the company has over 60 Lakh Direct Sellers and offers over 375+ products, 765+ SKUs across 14 categories – Personal Care, Wellness, Consumer Durables, Skin Care, Colour Cosmetics, Food & Beverage, Homecare, Auto Care, Laundry Care, Technology, 18 Karat Gold Plated Jewellery, Watches, Divine, and Agriculture. It has a national presence through its 14000+ Distribution Points and 55 Modicare Lifestyle Centres.

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