JJS 2025: Jaipur holds a distinct position in the world of jewellery, and the Jaipur Jewellery Show stands as a celebration of the city’s rich heritage, tradition and artistry. This was stated by Deputy CM of Rajasthan, Dr Premchand Bairwa, while addressing the valedictory ceremony of Jaipur Jewellery Show 2025 as the Chief Guest. He further emphasised that the jewellery industry plays a vital role in economic growth and employment generation, adding that the state government remains committed to supporting and encouraging the industry through progressive policies and continued ease of doing business.

On this occasion, JJS Vice Chairman, Dinesh Khatoria said that JJS has gone from 67 booths in its early years to an impressive 1,227 today, the show has grown into the country’s largest B2B and B2C platform for the industry. This remarkable scale and sustained relevance are the result of the collective efforts of the organising committee, exhibitors, and all supporting partners, whose commitment has shaped its journey year after year. The Rashmikant Durlabhji Auditorium stands as a fitting tribute to his visionary leadership and enduring contributions that laid the foundation for this growth.

JJS Honorary Secretary, Rajiv Jain announced the winners in the Best Booth Awards (Above 18 Sq Metre) category for outstanding booth design and jewellery presentation. Birdhichand Ghanshyam Das secured the first position, while Mohanlal Narayandas Jewellers was awarded the second position. He also presented the Best Institute Award to the Indian Institute of Gems & Jewellery (IIGJ). He further announced the dates for the next edition of the show, scheduled to be held from 18–21 December 2026. Highlighting the scale and reach of the event, Mr Jain noted that the show witnessed over 46,000 visitors, including 15,000 from outstation locations. He added that December remains a significant period for the industry, as many Non-Resident Rajasthanis (NRRs) associated with the trade are in Jaipur during this time, further strengthening business engagement and networking opportunities.

The valedictory ceremony of Jaipur Jewellery Show (JJS) was conducted by JJS Spokesperson, Ajay Kala. Addressing the gathering, he stated that this year’s JJS was comprehensive and impactful not only from a business perspective but also in terms of management. He expressed gratitude to all exhibitors, vendors, and visitors for the success of the show.

During the closing ceremony, vendors associated with the event were felicitated with mementoes in recognition of their continued support. Many of these vendors have been associated with JJS since its inception in 2003.

‘UNCUT’ Unfiltered Dialogues Segment

The panel discussion on “Why Coloured Gemstones Are Becoming Luxury’s New Obsession” brought together prominent industry voices to examine evolving consumer preferences, design sensibilities, and global market shifts. The session featured Abhishek Ghatiwala from Ghatiwala Jewels; Bela Badhalia from Adbhut Jewels; Nithin Betala from Raj Diamonds; and Yash Damani from National Facets. The session was moderated by JJS Joint Secretary and Spokesperson, Ajay Kala.

Abhishek Ghatiwala noted that owing to auction houses there has been a drastic change in the consistency and supply as well as quality of gemstones. Earlier, this sector was largely unorganised. People have now started valuing coloured gemstones.

Ms Bela Badhalia spoke about designing with rare gemstones, describing the process as being guided by the stone itself. She emphasised that designs are kept simple, classy and timeless to preserve the gemstone’s natural character and legacy.

Highlighting technical excellence, Yash Damani said that while coloured gemstones are now more available, their true value lies in superior cutting and brilliance. He noted that cutting significantly alters a gemstone’s character and appeal, and added that certification has become critical in building buyer confidence in today’s informed market.

Mr Nithin Betala said that international consumers, especially the younger generation, are increasingly seeking distinctive and non-traditional gemstone options. He stressed that while tastes are evolving, quality must never be compromised.

Summing up the discussion, Moderator, Mr Ajay Kala highlighted that the term “semi-precious” has been officially discontinued by the International Colored Gemstone Association (ICA), underscoring the rising stature of coloured gemstones in the global luxury landscape.

Earlier, the new book ‘Luxury Uncut: How Technology Is Rewriting the Value of Gems’ by Jaipur-based young entrepreneur Keya Agarwal Badhalia was formally launched. The occasion was attended by Honorary Secretary of JJS, Rajiv Jain; Vice Chairman of JJS, Dinesh Khatoria; Joint Secretary of JJS, Ajay Kala, along with other members of the JJS Organising Committee.

The book examines the history and heritage of gemstones while also analysing their future in an evolving technological landscape. Through old auction records, expert interviews, and gemological research reports, the author highlights the key factors that influence the value of a gemstone in today’s changing luxury market.