Did you ever think why content has been a king? Did you give a second to know who might have coined the phrase that ‘Content is a King’? Do you think this phrase still holds significance in democratic and digital India? Don’t you think that boasting of kings and queens in democratic era is something unwanted and unaccounted for? Now, when times are changing, let’s think twice!

Let’s treat content in a more civilised and decent manner! Let’s know why content can never be king and can at times act like smart pawn who can kill king and his team thereby becoming a stepping stone to success: