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Eternal Blessings with Platinum Jewellery for Akshaya Tritiya this Year

By
Dimple Arora
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Platinum Jewellery for Akshaya Tritiya this Year

Celebrated as one of the most auspicious occasions in Hindu culture, Akshaya Tritiya marks a day of new beginnings, prosperity, and good fortune. It symbolizes the onset of new endeavours, prosperity and unending blessings.

This year, the festival will be celebrated on May 10th 2024. As the celebrations around Akshaya Tritiya evolve, the significance of purchasing ‘true white’ continues to hold great meaning as it symbolizes purity and auspiciousness. Besides being intrinsically white, Platinum jewellery with its 95% purity and timeless appeal, perfectly embodies the spirit of this occasion. One of the rarest & purest metals to exist on this planet, platinum is known for its naturally white, that remains untarnished over time, making it a fitting choice for auspicious events. Platinum jewellery thus becomes particularly favoured for this occasion due to its association with purity.

Consumers looking to commemorate Akshaya Tritiya with platinum jewellery have a diverse range to choose from. Options include contemporary pieces for women like Platinum Evara, unique statement jewellery for men under Men of Platinum, and beautifully crafted love bands known as Platinum Love Bands for couples. There are also divine deity pendants in platinum for those seeking sacred symbols. With a wide selection across price points, consumers can elevate their Akshaya Tritiya celebrations with precious platinum jewellery.

Platinum jewellery, blending tradition and modernity, symbolizes everlasting prosperity and beauty for generations. The “Pt 950” inscription on each piece signifies the highest purity, making it a fitting choice for Akshaya Tritiya celebrations.

Highlighting the significance of Akshaya Tritiya for platinum jewellery, Vaishali Banerjee, MD, PGI India said, “Platinum’s preciousness and rarity appeals to young consumers. Over the years, platinum has emerged as the metal of choice for celebrating emotionally significant milestones, special occasions, and festivals, especially its ‘true white’ that is associated with purity and longevity. Whether it’s classic designs or innovative creations, platinum jewellery truly resonates with the essence of Akshaya Tritiya, representing all that is rare, precious and authentic. We anticipate a very joyous and vibrant Akshaya Tritya for all.”

Rajesh Kalyanaraman, Executive Director of Kalyan Jewellers said, “At Kalyan Jewellers, we prioritize offering a diverse range of jewellery designs across various categories to meet the evolving preferences of our customers. During auspicious occasions like Akshaya Tritiya, platinum jewellery takes center stage as people consider it an opportune time to purchase precious jewellery. With a positive outlook, we are confident that this year too, consumers will find a variety of dynamic platinum jewellery designs at varied price points to celebrate the occasion in style.”

Joy Alukkas, Chairman and Managing Director, Joyalukkas India Pvt Ltd. highlighted, “Synonymous with wealth, fortune, and prosperity, Akshaya Tritiya is an auspicious occasion for purchasing precious jewellery. The combination of platinum’s natural white and intricate designs makes it an ideal option this festival. As consumers seek to purchase precious jewellery to mark this occasion, jewellery crafted from a metal as rare and precious as platinum is a fitting choice to celebrate the festival.”

Suvankar Sen, CEO & MD, Senco Gold & Diamonds remarked, “Over the years, platinum has emerged as the metal of choice amongst the younger generation due to the metal’s rarity, purity, and innate strength. A universal symbol of love, the metal appeals to these young consumers who look to celebrate special occasions and festivals with jewellery that is equally rare and precious. At Senco, we offer a variety of options across the realm of platinum jewellery for women and men that cater to varied style preferences, as our consumers look to purchase precious jewellery to celebrate the auspicious occasion of Akshaya Tritiya.”

Milan Shah, Director, Kalamandir shared, “As we approach Akshaya Tritiya, we anticipate another year of increased platinum jewellery sales. This auspicious occasion, known for new beginnings, purity, and prosperity, inspires consumers to choose platinum as their preferred precious jewellery.”

Shop the platinum jewellery collection at leading jewellery retailers nationwide.

About Platinum Guild International (PGI)

Platinum Guild International (PGI) is a marketing organisation with the vision to develop the global platinum jewellery market as a new demand source for platinum. It was formed in 1975 with specialist teams dedicated to growing the global platinum jewellery market through consumer and trade-facing programmes in the four key jewellery markets of China, India, Japan and USA. Since then, jewellery development has demonstrated a strong track record in delivering results. Through various programmes, both direct-to-consumer and in collaboration with Jewellery retailers and manufacturers, PGI creates consumer ounce demand by first identifying opportunities for platinum in jewellery, and then developing them with partners. It also aims to build an enduring commitment to platinum in jewellery. PGI’s consumer marketing and educational programmes are focused on developing awareness and an appreciation for platinum’s unique properties as a precious metal for fine jewellery.

In addition, PGI works globally with collaborative partners running extensive marketing programmes in the four main platinum jewellery markets of China, Japan, USA and India. These markets are staffed with experts in strategic planning, marketing, retail, design and business development. Since 2015 PGI has been headquartered in Hong Kong. PGI is funded by the leading platinum producers of South Africa, as well as through co-funded programmes with the jewellery industry.

Purity Assurance Program

PGI has partnered with TUV India Pvt. Ltd. to implement a robust audit programme to ensure the purity of platinum under its programme. TUV is one of the country’s first certification bodies and has been closely associated with the quality revolution in India. Under Platinum Guild India’s quality assurance programme, each individual piece of Jewellery has an assured purity as high as 95%. And as a proof of this assurance, every piece is stamped ‘Pt950’ and comes with a tamper-proof quality assurance card that distinguishes authentic platinum from other jewellery. A Unique Identification Number is also stamped on the jewellery in addition to the detailed description of the piece you choose for yourself. Our quality assurance programme is in place to ensure transparency and that the platinum the consumer buys is of the highest quality. After all, that is what true value is all about.

2024 Gartner Voice of the Customer Report Named Whatfix a Customers’ Choice for Digital Adoption Platforms

By
Dimple Arora
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0
2024 Gartner Voice of the Customer Report

Whatfix, the global digital adoption platforms (DAP) leader, has been recognized as a Customers’ Choice in the Gartner report. This distinction placed Whatfix in the top-right section of Peer Insights Quadrant, the only DAP vendor that received this recognition. 

According to 52 Gartner Peer Insights reviews, the most in its category, half of Whatfix’s reviews came from companies with $1B+ in annual revenue, reflecting feedback from the world’s largest enterprises, including:

  • Global insurance carrier with $30B+ in annual revenue stated, “Whatfix is a great digital platform to integrate with systems new associates are not familiar with. It helps to improve the speed to their proficiency and gives them confidence on the phone with customers.”
  • Enterprise bank with $3B+ to $10B in annual revenue said, “Overall, it’s been a great experience with Whatfix. They’ve worked quickly to resolve any questions or requests, and our users have received immense value from the product.”
  • A manufacturing company with $1B+ to $3B in annual revenue said, “I have been extremely satisfied since day 1. Whatfix is the best partner I have ever worked with. The level of professionalism, customer orientation, and future focus is on Champions League level.”

Reviewers consistently praised Whatfix with high ratings, spanning across product capabilities (4.6/5), support (4.7/5), sales experience (4.5/5), and Integration & deployment experience (4.5/5). Whatfix is the most reviewed company in its category across global deployment regions, with 56% of reviews originating from North America, 27% from EMEA, and 17% from the Asia Pacific region.

Khadim Batti, CEO and Co-founder of Whatfix said, “We believe these direct reviews from our customers validate that customer delight is core to our operations. With over 50% of our product roadmap driven by customer feedback, our focus on product excellence and innovation sets us apart. Over the past seven years of exponential growth, we’ve launched numerous exclusive initiatives like value engineering, value realization, customer enablement, and regional customer consulting and support in the US, Europe, India, and many more regions to enhance customer business outcomes and ROI on tech investments. Thanks to all our customers for partnering with us on their digital transformation and change management journeys.”

Marisa Garcia, VP of Communications and Product Knowledge at AXS, and Whatfix customer, said, “The biggest benefit that we have had since implementing Whatfix has been an increase in customer satisfaction, and that’s what we were going for, so it’s the best benchmark you can hit.” Garcia continued, “AXS appreciates the dedication and teamwork demonstrated by Whatfix, and their contribution has significantly enhanced the user-friendliness of our application for our customers.”

Over 700 companies trust Whatfix as their digital adoption platform, including 79 Fortune 500 companies such as Aramark, Arrow Electronics, AutoZone, Avnet, Beacon Building Products, Becton Dickinson, Cisco, Genuine Parts Company, Kyndryl, ManpowerGroup, Microsoft, Olam, Schneider Electric, UPS Supply Chain Solutions. Whatfix has achieved a top decile year-on-year Annual Recurring Revenue (ARR) for two consecutive years. It has launched four new products in this timeframe: Whatfix Desktop, Product Analytics, Enterprise Insights, and Mirror. Whatfix combines digital adoption functionality with GenAI to drive the userization of technology, making technology user-savvy. It has secured five patents from the US Patent Office, with another 12 pending. It boasts exceptional customer satisfaction metrics, including a B2B SaaS net promoter score (NPS) of 47 and a customer satisfaction score (CSAT) average of 99.8%.

The Gartner Peer Insights Voice of the Customer report synthesizes Gartner Peer Insights reviews to create an aggregate client perspective that complements its expert research for technology decision makers. Whatfix has demonstrated its commitment to exceptional customer experience with a 4.5/5 rating on the Gartner Peer site and being named a Leader in numerous analyst reports, including the IDC MarketScape: Worldwide DAP 2024 Vendor Assessment and the Workplace Employee Experience Management (WEEM) Platforms PEAK Matrix® by the Everest Group in 2023.

You can read the 2024 Gartner® Voice of the Customer for Digital Adoption Platforms report here.

Gartner Disclaimer

Gartner, Voice of the Customer for Digital Adoption Platforms, Peer Contributors, April 2024.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and PEER INSIGHTS are registered trademarks of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose. Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences and do not represent the views of Gartner or its affiliates.

About Whatfix
Whatfix empowers anyone, anywhere, to have scalable success with the technology they use every day, achieving greater knowledge, expanding capability, and unlocking productivity for themselves and their organizations. Whatfix’s Digital Adoption Platform (DAP) integrates seamlessly with applications to enable users, providing in-context information and guidance to immediately increase individual capability and collectively amplify productivity. The organization has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date, and is backed by marquee investors including Softbank Vision Fund 2, Sequoia Capital India, and Cisco Investments.

For more information, visit the Whatfix website.

True Story of Heeramandi- From the Tawaifs of Nawabs to Prostitutes of British Era

By
Dimple Arora
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0
Real Story of Heeramandi

Lahore, a city steeped in history and culture, holds within its walls the remnants of a bygone era – Heeramandi. This once vibrant enclave was a symbol of elegance, artistry, and sophistication, but now, its legacy stands at the mercy of time, overshadowed by modernity and forgotten by many. Let us embark on a journey through the annals of history to uncover the tale of Heeramandi and the captivating tawaif culture that once thrived within its confines.

In the illustrious days of the Mughal Empire, Heeramandi emerged as a haven for talented women artisans hailing from distant lands such as Afghanistan and Uzbekistan. These women, adorned with skills in classical dance, music, poetry, and etiquette, graced the royal court with their mesmerizing performances. Trained meticulously, they transitioned into tawaifs, captivating audiences with their grace and finesse in the kothas of Heeramandi.

The genesis of Heeramandi can be traced back to the visionary initiative of Hira Singh Dogra, the prime minister of the Sikh Kingdom of Lahore in the 19th century. Establishing a grain market in the royal neighborhood, he inadvertently laid the foundation for a cultural epicenter. As the grain market flourished, so did the popularity of Heeramandi, attracting connoisseurs of art and aristocrats alike.

The tawaifs of Heeramandi were not merely performers; they were intellectuals, educated and revered in society. Born into families entrenched in the art of entertainment, these courtesans were patrons of poetry, dance, and music. However, the dawn of the British Raj brought forth a tumultuous era for Heeramandi. Stripped of their patrons and labeled as mere objects of desire, the tawaifs faced a harrowing decline, relegated to the shadows of society.

Yet, from the ashes of Heeramandi arose a new chapter in its history. Many tawaifs transitioned into the burgeoning film industries of India and Pakistan, leaving behind a legacy of artistry that continues to resonate today. However, the golden age of Heeramandi faded into obscurity, its cultural significance diluted over time.

The British Raj cast a shadow of disdain upon the tawaifs, reducing them to mere ‘nautch girls’ and relegating Heeramandi to a den of vice. Despite this, the tawaifs remained resilient, clandestinely supporting anti-colonial movements and preserving their dignity amidst adversity.

With the dawn of independence and the partition of India, the fate of Heeramandi was sealed. The once esteemed tawaif culture faced extinction, succumbing to the changing moralities of a new era. As brothels replaced kothas and art gave way to commerce, Heeramandi fell silent, a relic of a bygone era.

In the wake of political upheaval, Muhammad Zia-ul-Haq’s regime dealt a final blow to Heeramandi, cracking down on music and dance establishments associated with prostitution. Today, Heeramandi stands as a testament to the ephemeral nature of cultural heritage, its once vibrant streets now bustling with commerce, the echoes of its past fading into oblivion.

Yet, amidst the silence, Heeramandi’s legacy endures, a poignant reminder of Lahore’s lost heritage and the resilient spirit of its people. As we gaze upon the remnants of this forgotten enclave, let us not forget the vibrant tapestry of art and culture that once flourished within its walls, forever etched in the annals of history.

Time to leverage Intellectual Property to Drive Innovation and Competitiveness for Viksit Bharat: Seed Industry

By
Dimple Arora
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0

India’s agricultural sector is undergoing a remarkable transformation, embracing innovation and technology at an accelerated pace. To sustain this momentum, as India strives to achieve the “viksit” tag by 2047, a robust Intellectual Property Rights (IPR) environment is crucial for achieving the aspirations of Amrit Kaal.

The experts highlighted the opportunities and challenges in effectively leveraging intellectual property to drive innovation and competitiveness in the seed and biotechnology sectors in India. These challenges include strengthening mechanisms for IP protection and enforcement particularly in seed and biotech sectors, facilitating technology transfer and licensing agreements, navigating complex regulatory frameworks, and building capacity and awareness among stakeholders.


Dr. Raj S Paroda, Founder Chairman, Trust for Advancement of Agricultural Sciences (TAAS) said, “Enabling environment for IPR protection is critical for accelerating new innovations and technologies needed for faster growth of agriculture. When innovators are confident of protection of their rights, they get incentivized to do better and come forward to invest and innovate. For example, investments in research and development of new high-yielding varieties and hybrids, that are resistant to biotic and abiotic stresses. Fortunately, through PPVFRA, we in India have a unique IPR framework which not only protect the rights of plant breeders but also of our farmers.” 


Dr. Paroda and other experts were speaking at a national conference titled ‘Innovate, Protect, Prosper: Role of Intellectual Property Protection in taking India’s Seed Sector to the Next Level,’ organised by the Federation of Seed Industry of India (FSII). The scientific and industry experts highlighted the need for a robust IPR environment and effective enforcement that shall boost growth of the seed industry. 


Drawing from international lessons, nations have acknowledged the necessity of maintaining a balanced stance on intellectual property rights. Strong IP protection is vital for stimulating innovation and investment Collaborative research endeavors, partnerships between the public and private sectors, and open innovation frameworks have demonstrated their effectiveness in expediting innovation and tackling intricate challenges.


Highlighting the international best practices in IPR for the seed and agricultural biotechnology, and emphasising the importance of IP learning for the Indian seed industry, Dr. Trilochan Mohapatra, Chairperson, Protection of Plant Varieties and Farmers’ Rights Authority (PPVFRA), MInistry of Agriculture & Farmers Welfare, Government of India said, “India takes a progressive approach towards PVP learning from global best practices in IPR for the seed and agricultural biotechnology while taking cognizance of the rights of the farmers as custodians of traditional varieties as well as the need for benefit sharing. Successful IPR regimes strike a balance between promoting innovation and ensuring access to technologies.” 


“Conferences like this are necessary to enhance awareness about the importance of IP rights among the seed and biotechnology industries, and to promote dialogue and collaboration among stakeholders on IP protection strategies, regulatory challenges, and the future of technology transfer in agriculture for benefit of all the stakeholders including the farmers,” Dr. Mohapatra added.


Speaking on the need for a balanced IPR environment for the seed industry, Ajai Rana, Chairman, FSII and Managing Director & CEO, Savannah Seeds said, “There is a need for a multi-faceted and collaborative approach towards building an effective policy and regulatory framework around IPR particularly in the seed industry. This involves legal reforms, capacity building, stakeholder engagement, and international cooperation to promote innovation to find solutions to our most pressing problems.”


Rana also advocated for collaboration between the public and private sectors to enhance research and development efforts, while reiterating the need for better IPR protection and enforcement on the ground. 


By leveraging the global best practices and insights, India has the opportunity to craft a nuanced strategy on intellectual property, one that nurtures innovation, encourages technology transfer, and overcoming the hurdles confronting its seed and biotechnology sectors.


As the World Intellectual Property Day is celebrated annually on April 26th, it is paramount to raise awareness about the role of intellectual property (IP) rights in fostering innovation and creativity. In India, where the seed and biotechnology industries are crucial for agricultural development and technological advancement, recognising the significance of IP is paramount. FSII strives to contribute to the growth and sustainability of India’s agricultural innovation ecosystem by raising awareness in IPR, promoting collaboration, showcasing innovations, and empowering stakeholders.

World Laughter Day 2024: Date, History, Significance, and Everything You Need to Know

By
Dimple Arora
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0
World Laughter Day 2024

World Laughter Day, celebrated on the first Sunday of May, is a vibrant testament to the universal power of laughter to bring joy, healing, and unity. This annual event is dedicated to celebrating the art of laughter and its profound ability to refresh and heal individuals, serving as a reminder of the importance of humor in our daily lives.

Date and History of World Laughter Day

World Laughter Day falls annually on May 5th, and this year, it will be observed on a Sunday. The inception of World Laughter Day dates back to 1998, owing to the visionary efforts of Dr. Madan Kataria, the pioneering force behind the global Laughter Yoga movement. Dr. Kataria, a practicing family doctor in India, drew inspiration from the facial feedback hypothesis, which posits that facial expressions can influence emotions. This led him to initiate the Laughter Yoga movement, recognizing the profound impact laughter can have on mental and emotional well-being.

The Significance of World Laughter Day

World Laughter Day holds immense significance as a global event dedicated to promoting laughter as a tool for joy, healing, and unity. It serves as a reminder of laughter’s ability to transcend cultural, linguistic, and religious boundaries, fostering connections and uplifting spirits worldwide. The therapeutic benefits of laughter are well-documented, including stress reduction, immune system enhancement, and the promotion of a positive outlook on life.

Celebrating Unity and Friendship Through Laughter

The essence of World Laughter Day lies in promoting global unity and friendship through laughter. Traditionally marked by gatherings in public spaces dedicated to laughter, the day has witnessed remarkable growth alongside the burgeoning Laughter Yoga movement. From its humble beginnings, the movement has expanded to encompass thousands of Laughter Clubs across more than 115 countries, spreading joy and camaraderie on a global scale.

Joining the Celebration

Participating in World Laughter Day festivities is a joyful experience that can be enjoyed by individuals of all ages and backgrounds. Whether through laughter exercises, comedy shows, or simply sharing a moment of mirth with loved ones, the day offers countless opportunities to spread positivity and laughter. By coming together in laughter, we not only enhance our own well-being but also contribute to a happier and healthier world.

Summing Up

As we commemorate World Laughter Day 2024, let us embrace the spirit of laughter and its transformative power to bring joy, healing, and unity to our lives. By sharing laughter with others, we not only uplift ourselves but also foster connections that transcend boundaries and enrich the human experience. So, on this special day, let us laugh heartily, celebrate with gusto, and spread the contagious joy of laughter far and wide.

Tourism Malaysia Unveils Strategic Roadmap for Visit Malaysia 2026

By
Dimple Arora
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0

Tourism Malaysia had a prominent start on 30th April 2024 by organising a networking session in Kuala Lumpur with the industry players by presenting its strategic direction and action plans focussing on promoting Malaysia internationally and domestically. This direction and action plans were crafted during the engagement session with industry players to ensure the fast conversion and high impact programme and achieve the common goal in attracting 35.6 million tourists and generate RM147.1 billion in receipts for Visit Malaysia 2026.

The VM 2026 roadmap is built on three core strategies – creating demand, increasing traffic, and prioritising target markets. Key initiatives include branding and marketing blitz, strategic partnerships for joint promotions/tactical campaigns and market segmentation.

Malaysia’s notable tourism achievements for the first quarter of 2024 are promising. During this period, from January to March, Malaysia saw a significant influx of foreign tourists, reaching 5.8 million arrivals. This marks a remarkable growth of 32.5% compared to the previous year’s 4.3 million. The top ten markets contributing to this success were Singapore, Indonesia, China, Thailand, Brunei, India, South Korea, the United Kingdom, Australia, and the Philippines.

Tourism Malaysia will continue to empower its branding through aggressive advertising campaigns, influencer marketing, and compelling content creation across digital (70%) and traditional (30%) media platforms. The agency will also establish strategic partnerships with airlines, online travel agents (OTAs), and land/sea border operators of neighbouring countries to enhance tourist arrivals.

Key target markets are prioritised into three tiers, led by first-level priorities such as China, India, Indonesia, Vietnam and Australia. The second-level priorities include South Korea, Gulf Cooperation Council (GCC) countries and the United Kingdom, followed by third-level priorities comprising Chinese Taipei and Germany. Apart from traditional markets such as Brunei, Thailand and Singapore, the focus is also highlighted on emerging markets like Pakistan and Bangladesh.

Meanwhile, tourism products and travel experiences will be tailored for niche segments like nature-based tourism, experiential tourism, medical & wellness tourism, responsible tourism, luxury, weddings, Muslim-friendly, gastronomy, and leisure travel.

YB Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, said, “Our multipronged VM 2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings. Through focused efforts and strategic collaborations, we are confident of achieving our yearly arrivals and target receipts in the run-up to VM 2026.“

Tourism Malaysia will continue engaging industry stakeholders and international partners to refine and execute the VM 2026 strategies, positioning Malaysia as a preferred tourist destination in this region.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination. For more information, visit Tourism Malaysia’s social media accounts on Facebook, Instagram, Twitter, YouTube, and TikTok.

Silverskills Recognized as a Great Place to Work™

By
Dimple Arora
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0
Silverskills Recognized as a Great Place to Work™

Silverskills, a global leader in digital transformation and business process management is proud to announce that it has been certified as a Great Place to Work™ (GPTW) in India from March 2024 to March 2025.
 

This prestigious certification recognizes Silverskills’ commitment to fostering a positive and inclusive workplace environment and culture that empowers and encourages employees to innovate, thrive and succeed.
 

Through a combination of innovative initiatives, supportive leadership, and collaborative teamwork, Silverskills has cultivated a culture of trust, integrity, and excellence that sets it apart as an employer of choice.
 

“We extend our heartfelt gratitude to our employees for making Silverskills a truly exceptional and rewarding workplace. We will harness this momentum to keep pushing boundaries and fostering an environment where everyone can grow and thrive. This environment is what enables us to create value for our clients,” said Akshay Saluja, Executive Director, Silverskills.
 

The Great Place to Work™ certification is based on a culture audit and a research-backed employee experience survey. The survey assesses various aspects of the workplace experience, including employee engagement, career development opportunities, work-life balance, leadership effectiveness, and overall satisfaction.
 

The employee survey conducted by Great Place to Work India yielded invaluable insights that underscore our dedication to prioritizing employee well-being and engagement. We were rated highly by our employees on Learning Opportunities, Positive Work Culture, Safe Work Environment, Supportive Management and Transparency.
 

As we celebrate this recognition, Silverskills remains focused on its mission to deliver exceptional service and value to its clients while nurturing a workplace culture that inspires innovation, collaboration, and excellence.

India’s First Astro Tourism Campaign, Nakshatra Sabha, Launched in Uttarakhand

By
Dimple Arora
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0
Astro Tourism Campaign of Uttarakhand

India is set to embark on a cosmic journey like never before with the launch of its first-ever astro tourism campaign, Nakshatra Sabha. Spearheaded by the Uttarakhand Tourism Development Board in collaboration with Starscapes, a leading astro tourism company, this initiative aims to unite astronomy enthusiasts, adventurers, and travelers worldwide to behold the breathtaking wonders of the universe. The campaign promises a comprehensive astro tourism experience, featuring a plethora of activities such as stargazing, special solar observations, astrophotography contests, camping under the stars, and much more.

The Secretary of Tourism, Government of Uttarakhand, expressed great enthusiasm about the campaign, highlighting Uttarakhand’s potential to emerge as a premier destination for astronomy-focused travel. With its expansive forest cover, nature-based tourism offerings, convenient accessibility from major cities, and a well-established hospitality sector including homestays, Uttarakhand is uniquely positioned to captivate astro tourists. The campaign aims to invite visitors from around the globe to immerse themselves in the enchanting mysteries of the cosmos while also offering a glimpse into the state’s rich cultural heritage.

Scheduled to kick off in early June at George Everest, Mussoorie, Nakshatra Sabha will run until mid-2025, featuring a series of immersive events across various locations throughout Uttarakhand. These events will encompass potential dark sky sites in districts such as Uttarkashi, Pithoragarh, Nainital, and Chamoli, alongside seminars and webinars conducted by experts in the field. By bringing together astronomy enthusiasts, adventurers, and travelers, the initiative seeks to create a vibrant community united by their fascination with the cosmos.

Beyond offering an extraordinary tourism experience, Nakshatra Sabha holds the promise of fostering economic growth and sustainable development in local communities. The campaign will provide professional training and skill development opportunities to residents, empowering them to actively participate in and benefit from the burgeoning astro tourism industry. Moreover, it will advocate for the preservation of dark skies, with the aim of formulating and implementing a region-wide dark sky preservation policy. Starscapes, in collaboration with local communities, travel partners, and homestay networks, will play a pivotal role in driving these conservation efforts forward.

Key highlights of Nakshatra Sabha include stargazing sessions using specialized equipment, expert talks on astro tourism by industry and academic leaders, an astrophotography contest, and special solar observations. The campaign also seeks to raise awareness and cultivate a network of volunteers and dark sky ambassadors dedicated to preserving the pristine beauty of the night sky. By intertwining tourism, education, and conservation efforts, Nakshatra Sabha is poised to leave an indelible mark on Uttarakhand’s landscape, both literally and figuratively, while offering a glimpse into the awe-inspiring wonders of the universe.

Lay’s Unveils Limited-edition Celebratory Packs to Honor MS Dhoni, Smiles All Around as Fans Rush for the Packs

By
Dimple Arora
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0
PepsiCo

New Delhi, Delhi, India

  • Cricket icon and brand ambassador MS Dhoni gets a special salute from Lay’s with limited-edition collector’s packs
  • Excitement erupts as fans swarm stores for early access to the packs

Cricket fever has reached a boiling point in India, with MS Dhoni at the heart of the craze. Lay’s, synonymous for spreading joy, is supercharging this cricket frenzy with a special celebration of Dhoni. To honor his phenomenal achievements, both on and off the field, Lay’s has launched limited-edition Dhoni collector’s packs. These vibrant packs offer a golden chance for fans to own a unique piece of memorabilia and celebrate their hero with every bite.

Lay’s kicked-off the excitement for their Dhoni limited-edition packs by offering a sneak peek and early access to fans through a social media post. The post sent fans into a frenzy, eager to be among the first to grab these collector’s items. As launch day arrived, the atmosphere buzzed with anticipation and excitement. Fans lined up early, mirroring Dhoni’s legendary on-field intensity in their eagerness. The store doors opened to a rush of excitement as fans secured their limited-edition packs, leaving with a great sense of joy in having secured a prized possession.

With Lay’s’ mantra to add an extra layer delight to any occasion, these limited-edition packs not only toast Dhoni’s legacy but also provide fans with the ideal accompaniment to enjoy and celebrate their hero in the company of friends and family. 


Saumya Rathor, Category Lead – Potato Chips at PepsiCo India, kicked off the launch with excitement, stating, “With our limited-edition Dhoni packs, fans now have a new way to connect with their hero. These packs are a celebration of the colossal fandom that surrounds Dhoni, offering a unique collector’s item for his die-hard fans. Dhoni’s legendary spirit aligns perfectly with Lay’s – both celebrate excellence and pure joy. The early access frenzy was a sixer, proving fans are amped to collect these keepsakes. We expect these limited-edition packs to be a prized possession for Dhoni devotees, making every match an unforgettable celebration.”


In an earlier released tongue-in-cheek ad, Lay’s acknowledges Dhoni, the undisputed G.O.A.T. (greatest of all time) for many fans. The video opens with a quirky scene: Dhoni relaxing on a couch, casually sharing a smile with an actual goat standing in front of him. This witty setup cleverly draws a parallel between Dhoni’s “G.O.A.T.” status and the nickname bestowed upon him by his devoted fans.


Lay’s Dhoni packs are now available in six flavours for a limited time at leading retailers and e-commerce platforms across India. Fans can find their favourite Lay’s flavours in these special edition packs, ensuring a delicious and memorable experience.

About Lay’s
Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in six flavours. Consumers can also log onto the Lay’s Facebook page at www.facebook.com/laysindia and follow us on Instagram at www.instagram.com/lays_india/?hl=en.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.


Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.

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