Wanna feel the experience of rich artistry being offered by timeless skills of artisans? Also, are you keen to get the best in terms of Value for Money and get elegance and style coming together? If yes, explore the rich variety being offered by Vama Jaipur and bask in the beauty of rich artistry offered by the brand….
A few experts from an exclusive interview of Anisha:
You have served the media and now you are into fashion? How did you get the inspiration of foraying into a new sector after spending six years in the media?
Ans: After spending years in the media industry, I felt the need to do something of my own and be my own boss. That desire led me to start my venture. I’ve always been passionate about fashion, and with Vāma Jaipur, I wanted to create something that blends traditional and contemporary styles—something timeless yet affordable. Silver was the perfect choice to bring that vision to life.
What is the response from the market?
Ans: The response from the market has been overwhelmingly positive. I had no idea people would appreciate silver jewellery so much! Our competitive prices also make our products a great gifting option. The best part has to be when customers tell me that other people appreciated and enquired about the Vāma pieces they were wearing.
Any challenges?
Ans: Like any new venture, we’ve faced our share of challenges. One of the biggest challenges has been building brand recognition in a crowded market. Ensuring consistent quality while scaling up production has also been a learning curve. Additionally, balancing traditional craftsmanship with contemporary design requires careful attention to detail. But each challenge has been a learning opportunity, helping us refine our processes and grow stronger as a brand.
Way forward?
Ans: Moving forward, the focus would be on expanding our product range and reaching a wider audience. We are also looking at enhancing our online presence.
Your message to women entrepreneurs?
My message for women entrepreneurs would be: Just go for it! There will always be doubts—both from within and from others—but trust your gut and move forward with your plans to build your own business. There’s nothing more satisfying than being your own boss. You’ll never know the heights of success you can reach without at least giving it a shot. Embrace the challenges, learn from the setbacks, and keep pushing forward. The journey itself is rewarding, and the potential for success is limitless if you’re willing to take that first step.