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Lexus: Unveiling the Luxury Brand Owned by Toyota

Combining Craftsmanship, Innovation, and Reliability in the Pursuit of Automotive Excellence

Lexus, the luxury vehicle brand known for its sophisticated designs and exceptional performance, is owned by the Japanese automaker Toyota Motor Corporation. Toyota established the Lexus brand in 1989 as a response to the increasing demand for luxury vehicles in international markets. The Lexus brand is marketed in more than 90 countries and territories worldwide and is Japan’s largest-selling premium car. It has ranked among the 10 largest Japanese global brands in market value. Its headquarter is in Nagoya, Japan.

While Toyota had already established a reputation for producing reliable and fuel-efficient vehicles, it recognized the need to compete with other luxury car manufacturers such as Mercedes-Benz and BMW. Thus, Lexus was created as a separate division within Toyota, dedicated to crafting premium automobiles that combined superior craftsmanship, cutting-edge technology, and luxurious comfort.

The launch of the first Lexus model, the LS 400 sedan, marked a significant milestone in the brand’s history. The LS 400 received critical acclaim for its impeccable build quality, refined performance, and innovative features. It successfully positioned Lexus as a formidable contender in the luxury car market.

Over the years, Lexus expanded its lineup to include a range of sedans, SUVs, coupes, and hybrid vehicles. The brand’s commitment to precision engineering, attention to detail, and the pursuit of perfection has resonated with discerning customers worldwide.

Under Toyota’s ownership, Lexus has leveraged the parent company’s vast resources, advanced technologies, and engineering expertise to deliver vehicles that combine luxury, performance, and reliability. The synergies between Toyota and Lexus have allowed the brand to continually innovate and stay at the forefront of automotive excellence.

It’s worth noting that while Lexus is a distinct brand, it shares certain platforms and components with other Toyota vehicles. This collaboration enables Toyota to benefit from the engineering advancements and economies of scale achieved through Lexus’ development.

In conclusion, Lexus, renowned for its luxurious and refined vehicles, is owned by the Japanese automaker Toyota Motor Corporation. The ownership by Toyota has enabled Lexus to establish itself as a prominent player in the luxury car market, offering customers a blend of elegance, performance, and reliability. With a strong focus on craftsmanship and innovation, Lexus continues to evolve and deliver exceptional driving experiences to its global customer base.

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