Selena Gomez’s renowned cosmetics line, Rare Beauty, is set to make its debut in the country on June 15. Collaborating with the esteemed multi-brand beauty retailer, Sephora, the launch will bring Rare Beauty products to all 26 Sephora stores across India, as well as the convenience of online shopping through the Sephora India e-commerce store.
Selena Gomez, the talented American musician and celebrity, expressed her enthusiasm for the global reach of her products, stating, “I love seeing how people all over the world use the products. I can’t wait to see what everyone’s favorites are. I’ve seen a lot of requests for Soft Pinch Tinted Lip Oil, so I’m excited for it to arrive.”
Rare Beauty offers a diverse range of cosmetics, including foundations, blush, bronzer sticks, eyeshadows, lip glosses, and eyeliners, among other enticing products. Notably, the brand prioritizes accessibility by designing its packaging to be easily opened, catering to individuals with different abilities. The minimalistic packaging aligns with Rare Beauty’s practical approach to beauty, emphasizing simplicity and functionality.
Inclusivity and self-acceptance lie at the heart of Rare Beauty’s philosophy. Selena Gomez emphasized this, stating, “We want Rare Beauty to be a safe space for everyone to embrace what makes them unique. We work to make real changes in the beauty industry by using makeup to break down unrealistic standards of perfection, promote self-love, and address mental health struggles. We do this by speaking directly to the mental health crisis that young people are facing today and breaking that stigma.”
Rare Beauty’s imminent launch in India, in partnership with Sephora, has sparked excitement among beauty enthusiasts. The brand’s success is not solely attributed to Gomez’s celebrity status or the sleek packaging. Rather, it stems from the brand’s dedication to providing high-quality products that deliver exceptional results. Rare Beauty’s foray into the Indian market signifies an opportunity for individuals to embrace their inner beauty and explore a brand that champions inclusivity, self-love, and empowerment.
Since its inception in 2020, Rare Beauty has garnered immense popularity. Notably, the brand coincided with the release of Selena Gomez’s album, ‘Rare,’ in January of that year. Rare Beauty’s core values, centered on inclusivity and self-acceptance, resonated with consumers, creating a cult following. The brand’s commitment to mental health led to the establishment of the Rare Impact Fund, aiming to raise $100 million over the next decade to increase access to mental health services. As part of this initiative, Rare Beauty donates one percent of all global sales to the fund.
For those eager to incorporate Rare Beauty into their beauty routine, here are some must-have products to consider: Soft Pinch Tinted Lip Oil, Liquid Touch Weightless Foundation, Perfect Strokes Universal Volumizing Mascara, Soft Pinch Liquid Blush, Always an Optimist 4-in-1 Mist, and Positive Light Liquid Luminizer.
Mark your calendars, as Rare Beauty by Selena Gomez is set to launch exclusively at Sephora India on June 15. The brand’s products will be readily available nationwide, both in-store at all 26 Sephora locations and online at Sephora.nnnow.com. Get ready to embrace your unique beauty and have fun exploring the world of Rare Beauty.