Whenever we want to thank someone, congratulate them, or express our gratitude, we often give them a gift or treat. But what if, for just one day, we did the same for ourselves? What if we said ‘thank you’ to ourselves—gave ourselves a gift, even a small one—just to be able to say, ‘Today, I did something for me. I bought something for me. I gave myself a gift.’
Why do we wait for others to give us happiness when we have the power to create it ourselves?
This day is dedicated to those who love everyone else, but often forget to love themselves.”
In a world that often glorifies hustle, frugality, and relentless self-discipline, National Splurge Day—celebrated every June 18th—offers a refreshing invitation: treat yourself, unapologetically. This lighthearted holiday, created by Adrienne Sioux Koopersmith, an eventologist based in the U.S., encourages people to let go of restraint for just one day and indulge in something that brings them joy. Whether it’s a fancy coffee, a long-desired book, or a spontaneous road trip, the essence of the day lies in honoring your own happiness.
Why Splurging Matters
Splurging doesn’t necessarily mean extravagance. It’s about acknowledging your desires, honoring your hard work, and taking a moment to say, “Yes, I deserve this.” In fact, this kind of conscious indulgence can contribute to emotional wellbeing, reduce stress, and give life a little extra sparkle.
From a psychological standpoint, giving yourself permission to indulge boosts motivation and reinforces a healthy relationship with money and self-worth. After all, life isn’t just about needs—it’s also about joy, spontaneity, and occasionally choosing the dessert because it looks amazing.
Finding Meaning in the Little Luxuries
What makes National Splurge Day special is its flexibility. There’s no pressure to break the bank or spend beyond your means. Instead, the focus is on intentional self-care and celebrating life’s small wins. It’s the perfect excuse to buy that fragrant candle, visit your favorite bakery, or spend the afternoon doing absolutely nothing.
So today, let the inner voice that usually says “Be practical” take a backseat. Replace it with one that says, “You’ve earned this.” Because sometimes, a tiny treat can be a powerful reminder that you’re worth celebrating.