Bollywood actor Aamir Khan has voiced his opinion on India taking centrestage n media and entertainment sector as new revolution is setting in. He says World Audio Visual and Entertainment Summit (WAVES) to be held in India this time reflects country’ growing stature in global entertainment arena. Here is the editorial piece written by veteran actor as shared on www.jagran.com. The PIB officials shared it on media group and hence it comes here…
By Aamir Khan
India is emerging as a pivotal force in the global media and entertainment industry. The sector is undergoing rapid growth, propelled by evolving technologies, the proliferation of regional language content, and a tech-savvy audience hungry for fresh, diverse, and inclusive narratives.
From streaming services to digital storytelling, the content boom across platforms underscores India’s vast potential—not just as a source of entertainment, but also as a catalyst for cultural expression, economic growth, and global influence.
A significant step in this direction is the upcoming World Audio Visual and Entertainment Summit (WAVES), scheduled to take place from May 1 to 4 at the Jio World Convention Centre, BKC, Mumbai. Organized by the Government of India, WAVES reflects the country’s growing stature in the global entertainment arena.
Drawing from decades of industry experience, I can affirm that stories hold the power to unite, inspire, and transform. With initiatives like WAVES and Waves Bazaar, India is charting a bold course toward a more collaborative and inclusive entertainment ecosystem.
Introducing Waves Bazaar: A Game-Changer for the Industry
Waves Bazaar is a groundbreaking online B2B marketplace connecting professionals, creators, and businesses from across the global entertainment landscape. Launched by Union Minister for Information and Broadcasting, Ashwini Vaishnaw, on January 27, the platform aims to realize the Prime Minister’s vision of making the WAVES Summit a landmark event—comparable in prestige to the World Economic Forum in Davos.
Since its launch, the portal has already onboarded 5,500 buyers, over 2,000 sellers, and nearly 1,000 projects from across sectors like film, TV, gaming, music, animation, XR, advertising, and sound design.
Waves Bazaar is more than just a marketplace—it’s a comprehensive content and networking hub. Featuring AI-powered profiling and matchmaking tools, it facilitates seamless connections and high-value collaborations.
Whether you are a filmmaker seeking co-production partners, an advertiser scouting for innovative platforms, a game developer pursuing investment, or an artist looking to showcase work globally, Waves Bazaar offers a dynamic space to grow and thrive.
A Seamless Platform for Global Collaboration
Bringing together sectors such as film, television, music, gaming, XR, AR, and VR, Waves Bazaar streamlines discovery and deal-making through category-specific listings, secure viewing rooms, and curated networking features. It allows sellers—ranging from production houses to podcast creators—to present their offerings to a global pool of investors and distributors, while buyers gain access to cutting-edge, high-quality content.
In addition to virtual interactions, the WAVES Summit at BKC will provide select participants from the platform an opportunity to network in person, attend investor meetings, participate in live screenings, and close deals with industry leaders.
A Movement, Not Just a Marketplace
Waves is more than a platform—it represents a movement toward a more inclusive, cross-cultural, and technologically driven future for the global entertainment industry. It encourages creators to collaborate across languages, cultures, and formats.
As artists, we constantly seek platforms that push creative boundaries, spark collaboration, and celebrate diversity. Waves has the potential to be one such medium—akin to the revolutionary shift we witnessed with films like Lagaan. It marks a turning point for India, not only as a content powerhouse but as a visionary leader in shaping the future of media and entertainment.
Let us come together to imagine, innovate, and create a future that is truly global, inclusive, and inspiring.