If you have a keen interest in exploring age-old festive traditions, immerse yourself in the vibrant culture, art, local cuisine, and lesser-known heritage of the tribal heartland in western Madhya Pradesh.

Bhagoria, a traditional carnival observed by the Bhil and Bhilala tribes is among the oldest and most cherished festivals in regions like Jhabua, Dhar, Alirajpur, and Khargone. Celebrated just before Holi, the festival is marked by people playfully applying gulal (colored powder) to each other while dancing and singing to traditional tribal tunes.

Visitors to the festival can witness young tribal men and women, dressed in vibrant ethnic attire, playing traditional instruments and performing regional dances at the haats (local markets). The festival creates an energetic and cheerful atmosphere, enhanced by numerous stalls selling silver jewelry, clay pots, fresh produce, and handcrafted tribal goods—offering a unique and delightful shopping experience.

Bhagoria is deeply rooted in agricultural traditions. It marks the end of the harvest season, making it a time of joy and thanksgiving for the local people. Historically, this festival has represented the multicultural fabric of India, reflecting its rich tribal heritage.
The festival has a unique courtship tradition, deriving its name from “bhaag”, meaning “to run” in Hindi. Bhagoria is often associated with a traditional form of elopement, somewhat akin to the ancient Swayamvara system. Young couples, who may have known each other before the festival, elope with society’s approval, following the customs of their tribe. However, in modern times, this practice has become more symbolic than literal.

Unlike a single-day event, Bhagoria is a series of fairs held across different villages in Madhya Pradesh before Holi. Traditionally, it was also a platform for settling inter-communal disputes, but today, local authorities ensure a peaceful and festive environment.

For tourists visiting Madhya Pradesh in March, Bhagoria offers a rare glimpse into India’s ethnic richness, tribal heritage, and democratic traditions. From lively music and dance to age-old rituals, the festival is a testament to the vibrancy, joy, and cultural wealth of the tribal communities of western Madhya Pradesh.
It is a celebration of life and love which is celebrated with music, dance and colors. During this time many fairs are held in the tribal areas of Madhya Pradesh and thousands of young men and young women attend these fairs in their traditional clothes.