Beyond Palaces and Lakes: How The Qualia Is Reimagining Udaipur’s Luxury Hospitality with Craft Beer, Contemporary Design and Experiential Living

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For decades, Udaipur has been synonymous with majestic palaces, royal heritage and opulent lakeside hotels. But as a new generation of travellers increasingly seeks immersive experiences over conventional luxury, the city’s hospitality landscape is beginning to evolve. At the forefront of this shift is The Qualia Resort Club & Brewery, a boutique luxury destination bringing a contemporary interpretation of hospitality to the City of Lakes.

Located in the Aravalli foothills, The Qualia brings together handcrafted beer, contemporary architecture, curated dining, vibrant nightlife, wellness and personalised experiences under one roof. The resort is also home to what is believed to be Udaipur’s first working in-house craft brewery, introducing an experience more commonly associated with metropolitan destinations to Rajasthan’s luxury hospitality landscape.

The idea behind The Qualia emerged from entrepreneur Neeraj Chauhan’s observations during his years in Pune. While metropolitan cities were embracing experiential hospitality through craft breweries, social spaces and contemporary luxury, Udaipur continued to be largely identified with heritage tourism. The vision, therefore, was not to compete with the city’s palaces and traditional luxury properties, but to offer travellers another reason to experience Udaipur.

Founded in 2024, The Qualia reflects this philosophy through its architecture and overall design. Instead of drawing heavily from ornate palace aesthetics, the property embraces clean lines, curved contemporary structures and minimalist interiors, complemented by views of the surrounding Aravallis.

The resort’s concept is centred around creating an experience that extends beyond the room. Guests can begin their day with a private plunge pool, explore the in-house brewery, enjoy handcrafted beers with gourmet cuisine and experience live entertainment and nightlife, all within the property.

The brewery has emerged as one of The Qualia’s defining attractions. With growing interest among younger travellers in premium handcrafted beverages and authentic social experiences, the resort has incorporated craft beer into its larger hospitality offering. The brewery features signature brews available throughout the year alongside seasonal creations, allowing guests to explore different flavours and experiences during their visits.

“Our vision was never to build just another luxury resort,” says Neeraj Chauhan, Founder of The Qualia Resort Club & Brewery. “We wanted to create a destination where architecture, hospitality, food, entertainment and memorable experiences come together seamlessly. Today’s traveller values stories and experiences as much as luxury, and that philosophy has guided every decision behind The Qualia.”

The resort’s experiential approach also extends to celebrations and business gatherings. With expansive event spaces, a 38,000 sq. ft. wedding garden and contemporary banquet facilities, The Qualia has positioned itself as a venue for destination weddings, celebrations and corporate retreats. Its offering is aimed at travellers looking for a contemporary setting for modern celebrations, alongside personalised hospitality.

Sustainability forms another part of the property’s operational approach. The resort generates electricity through solar energy and has adopted biodegradable food packaging as part of its efforts towards more responsible hospitality.

Within two years of its opening, The Qualia has received Tripadvisor’s Travellers’ Choice 2026 recognition and holds a reported 4.9-star rating, reflecting the growing interest in experience-led stays among travellers visiting Udaipur.

The vision also extends beyond the resort itself. The team plans to expand its brewery business through bottled craft beer and wider hospitality partnerships, while continuing to build the Eternal Group of Hotels & Resorts as a portfolio of distinctive hospitality destinations across India.

The Qualia’s emergence comes at a time when the definition of luxury travel is changing. For today’s traveller, luxury is increasingly about what a destination makes them feel and remember, rather than simply the grandeur of the space they stay in. In Udaipur, a city celebrated for its palaces, lakes and royal legacy, The Qualia represents this evolving idea of hospitality, bringing together contemporary design, food and beverage culture, entertainment and personalised experiences in a distinctly modern setting.

About The Qualia Resort Club & Brewery

The Qualia Resort Club & Brewery is a boutique luxury resort located in the Aravalli foothills of Udaipur. Featuring 20 luxury villas, 11 premium rooms, multiple dining destinations, a working craft brewery, nightlife experiences, destination wedding venues and wellness offerings, the resort combines modern luxury with experiential hospitality for leisure, wedding and corporate travellers.