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Evocus Launches Evocus Hydration IV: The Ultimate Drink Mix for Rapid Hydration

By
Dimple Arora
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0
Evocus launches Ultimate Drink Mix for Rapid Hydration

Evocus, India’s first natural black alkaline water adds a new product to its portfolio with the launch of Evocus Hydration IV, a groundbreaking electrolytes drink mix. Designed for ultra-rapid water balance in the human body, this advanced beverage blend is powered with Active Absorption Technology, establishing a new standard in the world of hydration. Sweetened naturally with organic cane juice powder, every drop of Evocus Hydration IV is efficiently absorbed by the body, reducing post-workout fatigue and aids muscle recovery.

Hydration IV rejuvenates the body at a cellular level and is a guilt-free choice for those prioritizing well-being and performance with zero fat, zero cholesterol, and zero caffeine formula.

Evocus Hydration IV is a fizz-free drink mix, eliminating potential long-term harmful effects of caffeine, sugar and baking soda. Enriched with vitamins C, B1, B2, B3, B5, B5 & B12, the product strikes a perfect balance between vital vitamins, essential minerals and electrolytes. Formulated with clean, high-quality ingredients, it is free of artificial colours, flavours, and additives, ensuring that the consumer gets the pure performance boost their body deserves.

Speaking on the product launch, Aakash Vaghela, Founder and Managing Director, A.V. Organics LLP said, “We are extremely excited with the launch of Evocus Hydration IV. The unique formula of this product caters to the demands of a modern-day lifestyle that everyone is leading. It helps individuals accomplish optimal performance that contributes to overall well-being of both mind and body – Evocus Hydration IV is more than just a drink mix.”

He further said, “This product is meant to transform the overall health and general wellness of its users, especially those who are into sports or fitness. Designed for ultra-rapid hydration, Evocus Hydration IV ensures that the body gets the hydration it craves without any delay. It is a source of energy that helps boost and enhance performance by revitalizing the user before a workout, during a long day, or whenever they need an extra lift.” 

Evocus Hydration IV comes in four delicious flavors – Blueberry, Tangerine, Lime & Yuzu, and Cranberry. It is available in powder form in the pack of 6, 12 and 24 sachets, with price starting from INR 240/- for a pack of 6 sachets. The product is now available on their website, leading e-commerce platforms such as Amazon, flipkart, q-commerce platforms including Swiggy as well as Apollo Pharmacy., Nature’s Basket, WH Smith (at airports). 

About Evocus

A.V Organics LLP is the leading manufacturer of Evocus, black alkaline water, Evocus Hydration IV and natural mineral water. With a commitment to health and wellness, the brand continues to introduce cutting-edge solutions that redefine the standards of hydration. Evocus is India’s first new-age, black alkaline bottled water brand that offers 100% natural products and is committed to redefining the standards of hydration. Evocus, the black alkaline drink is available PAN India. 

For more information, visit www.drinkevocus.com. 

Quaker’s Long-Format Ad Film Strikes a Chord, Spotlighting Nutrition’s Crucial Role in Children’s Lives

By
Dimple Arora
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0
Bowl of Growth Initiative by Quaker

New Delhi, Delhi, India

  • Addresses the importance of nutrition, infused with cultural reverence
  • A comprehensive 360-degree surround campaign planned across multiple platforms

Quaker, one of India’s leading players in the oats segment, stands for nutrition. The brand, through its ‘Bowl of Growth’ initiative addresses the cause of child malnutrition through 3 key pillars – providing nutrition to children aged 3 to 5 years, educating parents/caregivers and spreading awareness in the community. This special nutrition-focused program was launched in pre-identified blocks of rural areas in Pune, Maharashtra to address the issue of malnutrition.

Long-format ad film Link: www.youtube.com/watch?v=WlvPJk4vAGY

To strengthen the pillar on community awareness further, the brand launched its first long-format ad film ‘Dohale Jevan Poshanchi Vaati’. The emotionally evocative narrative not only supplements the nutritional needs required to address child nutrition but also weaves in elements of ethnicity and culture to forge a profound connection with the audiences.

In her remarks on the launch, Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, said, “Quaker’s endeavour to fight against malnutrition started last year when we launched Quaker Bowl of Growth Program in Pune. We have embedded cultural elements from the very start, whether in the form of panjiri, the food served at anganwadis to the children or driving awareness through an age-old ritual, to echo with the community. This film is yet another leg of spreading awareness delving into the importance of nutrition through the lens of a child concerned about his yet-to-be born sibling’s wellbeing.” 

Vikram Pandey (Spiky), National Creative Director, Leo Burnett India underscored, “Quaker is one of those few brands that don’t just talk about brand purpose, but also walk the talk. Quaker Bowl of Growth is a fantastic program and needed a heart-warming story to capture its importance. We found that in the cultural ritual of ‘Dohale Jevan’, our film depicts the importance of nutrition, through the eyes of a child who is struggling with it himself and is worried for his yet-to-be-born sibling.”

Central to the film’s narrative is the tradition of Dohale Jevan, a revered Marathi baby shower held during the seventh-ninth month of pregnancy. Through this cultural nuance, the film poignantly highlights the significance of nutrition in a child’s life, underscoring Quaker’s commitment to ‘Poshan right, toh future bright’ (future is bright, when nutrition is right). It nudges the community to consider nutrition as an important aspect of a child’s growth.

Quaker, in collaboration with PepsiCo Foundation, and in partnership with NGO MAMTA HIMC, addresses the needs of children in the state of Maharashtra through nutrition, education and awareness.

As part of the ‘Positive Choices’ pillar under PepsiCo Positive (pep+) – a strategic end-to-end transformation towards sustainability – PepsiCo is committed to increase nutritious food access for 50 million people by 2030.

More about Bowl of Growth

The interventions under the Bowl of Growth program are designed with focus on three key pillars – Nutrition, Awareness, and Education. Nutrition needs are addressed through ‘Panjiri’, a locally inspired recipe for mildly malnourished children. It is crafted with Quaker Multigrain & Millet, specially designed to be enriched with 18 essential vitamins and minerals, ensuring it is both nutritious and tasty. Awareness is enhanced through specially curated thematic engagement sessions for children and their parents/caregivers. Education is advanced through structured workshops, which are conducted daily, exerting a positive influence on the quality of life for both children and their caregivers. Complementing these efforts, Information, Education, and Communication (IEC) materials in the form of – posters, leaflets, flipbooks, and an illustrated comic book have also been introduced.

About Quaker

Quaker Oats was launched in India in 2006. The brand Quaker is more than 145 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has unique soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol (cholesterol is a risk factor for heart diseases). In India, Quaker Oats is also available in variants such as Quaker Plain Oats, Quaker Oats Multigrain, Quaker Instant Oats and Quaker Oats Muesli.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Ramadan 2024: Celebration and Rituals

By
Priyanshi Pareek
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Ramadan, considered the most sacred month for Muslims, was on its doorstep. In India, it started from March 10 or 11, whereas in countries like Saudi Arabia and Dubai, it had already started from March 9. Throughout the entire month of Ramadan, Muslims all over the world fasted, prayed, and sought blessings from Allah.

What is done during Ramadan?

During that month, Muslims observed a strict fast from dawn until sunset. They were not allowed to eat or drink, including water, during daylight hours. Fasting served as a private act of worship, fostering a sense of closeness to God, while also serving as a form of spiritual discipline and a means to empathize with those less fortunate. At the end of each day, the fast was broken with prayer and a festive meal known as iftar. Following iftar, it was customary to visit family and friends.

Throughout Ramadan, many Muslims attended mosques and spent several hours in prayer. In addition to the five daily prayers integral to Islam, Muslims recited a special prayer known as the Tarawih prayer, also called the night prayer.

According to Islam, for whom fasting is necessary?

Both the Quran and Hadith state that fasting during the month of Ramadan is obligatory for every adult man and woman. However, certain exemptions exist for individuals who are ill, elderly, lack the physical strength to fast, or are mentally ill. Nevertheless, those who are unwell are expected to make up for missed fasts once they regain their health. If the illness persists, they are required to either fast when possible or provide food for 60 needy individuals on two separate occasions, or alternatively, give 2.25 kilograms of wheat per person. Similarly, individuals on a journey are permitted to postpone their fasts until after the journey is completed.

What happens differently in the month of Ramadan?

Taraweeh
Taraweeh is an integral aspect of Ramadan worship. This special prayer is exclusive to the month of Ramadan. During Taraweeh, Muslims perform 20 Rakats (units of prayer), pausing for rest after every 4 Rakats. The term “Taraweeh” translates to “long prayer,” highlighting the extended duration of this prayer ritual.

Sehri
The fast begins at Fajr, which is the pre-dawn time, and lasts until the Maghrib call to prayer in the evening. Sahar, meaning morning, marks the start of the fasting period. During Sahar, individuals eat a moderate meal with the intention of fasting. This pre-dawn meal is known as Sehri, and it can be consumed until the Fajr prayer begins.

Iftar
Iftar signifies the lifting of a restriction. Throughout Ramadan, there are restrictions on eating and drinking during the daylight hours. These restrictions come to an end as soon as the Maghrib call to prayer is heard in the evening, hence the term “Iftari.” Breaking the fast with dates is considered a priority in Islam.




Studd Muffyn: Pioneering Wellness with Passion, Innovation and Inclusivity

By
Priyanshi Pareek
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0

In recent years, online shopping has undergone a remarkable transformation, reshaping the way we shop and do business. With the rise of mobile commerce and the integration of artificial intelligence, the ecommerce industry has seen unprecedented growth and innovation. As technology advances and consumer preferences evolve, ecommerce remains at the forefront of a constantly changing landscape, poised for further expansion and advancement.

Amidst this dynamic environment, numerous companies have emerged, each striving to carve out its niche in the digital realm. One such standout is Studd Muffyn and Nuskhe By Paras, a brand that has become synonymous with innovation and excellence, particularly in skincare, haircare, crystals, and perfumes. Founded by Paras Tomar, a renowned Ayurveda skincare expert, Reiki healer, and crystal expert, this brand has soared to new heights under his visionary leadership.

Established in August 2020, Studd Muffyn has quickly risen to prominence, driven by its dedication to holistic well-being and inclusive values. Despite a bootstrap and self-funded company, it has knocked out an exuberant turnover exceeding 200 crores this year. Offering a wide range of products catering to skincare, haircare, and various lifestyle needs, Studd Muffyn has become a go-to choice for people from all walks of life.

Through a blend of ancient wisdom and modern science, Studd Muffyn has redefined beauty and wellness standards, earning praise and loyalty from its customers. The brand’s commitment to innovation is evident in its pioneering use of pyrite and crystals in its products, setting new industry standards. Moreover, Studd Muffyn actively advocates for the LGBTQ community and proudly carries the PETA-approved label, reflecting its commitment to cruelty-free practices.

Embracing its Indian roots, Studd Muffyn strives to showcase Indian excellence on a global scale. With state-of-the-art facilities and a wellness-centric approach, the brand ensures that each product meets the highest standards of quality and efficacy.

In essence, Studd Muffyn represents the perfect blend of health, style, and nutrition. With a vision to make a positive impact on individuals’ lives, the brand is dedicated to innovating and inspiring people to lead happier, healthier lives. As Studd Muffyn continues its journey towards wellness and inclusivity, it remains committed to its mission of making a difference in the world.

SHARP Appoints Sujai Karampuri as Chairman India to Renew SHARP’s Focus in India

By
Priyanshi Pareek
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0

SHARP has announced the appointment of Sujai Karampuri as the Chairman for its India Business, effective 1st March, 2024. Sujai Karampuri shall spearhead the Display Business, and elevate SHARP’s brand presence in India, and most importantly bring strategic partnerships in manufacturing and technology transfer of SHARP’s sophisticated engineering products, components, and solutions. 

Bringing with him a distinguished record in strategic business and technology development across various sectors such as Electronics & Semiconductors, Broadband, and Wireless communications, Mr. Karampuri will steer SHARP’s endeavours to expand its footprint in India in Display, promote brand business of its consumer electronics, while also focusing on developing strategic partnerships in manufacturing, technology transfer, and development of smartphone components, camera modules, TV panels, precision engineering solutions, sensors, and semiconductors. 

With extensive leadership experience within the State Government of Telangana, including roles as Director of Electronics and Semiconductor, CEO of T-Works, and Managing Director of Telangana Fiber Grid Corporation, Mr. Karampuri’s appointment heralds a new era of strategic cooperation, innovation and growth for SHARP in India.

Commenting on the occasion, Robert Wu, CEO of SHARP, said, “With appointment of Mr. Karampuri as Chairman for SHARP in India, we believe we have renewed our commitment to India, as a long term strategic market for our extensive line of premier consumer products, as a committed partner in manufacturing and transfer of our core technologies to India, and also to serve our immediate strategic interest in India to help setup world class display fab that comes with immense experience and track record of SHARP’s leadership in core engineering and provenness”. 

Osamu Narita, Managing Director, SHARP Business Systems (India) said, “We are delighted to welcome Mr. Karampuri as the Chairman for SHARP India. His visionary leadership and unwavering commitment to excellence perfectly complement SHARP’s mission to deliver groundbreaking solutions to customers in the Indian market. SHARP Corporation is confident that under Mr. Karampuri’s guidance, our India Business will thrive, solidifying our position as a key player in India’s evolving business and technology landscape.”

Expressing his gratitude, Mr. Karampuri stated, “I am deeply honoured to assume this key role at such a critical juncture for SHARP. With SHARP’s history of driving cutting edge technological solutions across sectors, I am confident that we are poised for success as we embark on our vision. We shall deliver on SHARP’s core values of Sincerity and Creativity, which I believe are essential to India’s own ambition to grow and scale and become a world leader in the domain of electronics, display, semiconductor, precision engineering. We are very keen to work with likeminded partners in India to build long term relationships.”

Airbnb Launches First-ever Creative Guide to Bangkok Spotlighting Thailand’s New Neighborhoods

By
Dimple Arora
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0
Airbnb 

Bangkok, Thailand

  • Thailand was Airbnb’s most visited destination in Southeast Asia in 2023, and Bangkok was Thailand’s most popular destination city
  • As the travel resurgence continues, nights booked in Thailand on Airbnb in 2023 grew by approximately 60 percent year-on-year

Airbnb has launched the Airbnb Creative Guide to Bangkok, its first-ever Thailand city guide that shines a light on Bangkok’s creative landscape, vibrant neighbourhoods and local tastemakers.

In line with the Bangkok Metropolitan Administration’s (BMA) goals to support creative tourism and enhance Thailand’s soft power, the Guide is curated with local insights from prominent Thai tastemakers and Airbnb Superhosts. It showcases the four neighborhoods of Talat Noi, Wang Doem, Talat Phlu and Kudi Chin.

From street art and local markets to architecture and food, Airbnb’s Creative Guide to Bangkok features the latest creative hangouts, local eats, authentic stays and must-see places. Published in English, Chinese and Thai, the guide will be distributed across Asia-Pacific, including in Thailand’s key travel corridors of China and India to drum up travel excitement ahead of Songkran.

New data from Airbnb reveals that Thailand was the most visited destination in Southeast Asia by Airbnb guests worldwide in 2023*. Nights booked grew by approximately 60 percent year-on-year, with the United States ranked as the top origin country for guests worldwide followed by China, Germany, the United Kingdom and South Korea.*

The capital city remains top of mind for travelers as Bangkok remains the most visited destination in Thailand on Airbnb in 2023, amongst both international and domestic guests*. Group travel amongst Airbnb guests in Thailand in 2023 increased almost 80 percent year-on-year, while solo travel increased by 52 percent in the same period*.

Airbnb is also seeing a spike in travelers from China and India – two of Thailand’s largest travel markets. In fact, Thailand ranked #1 in the top outbound search destinations for Airbnb guests from China during the recent winter season**, while searches by India guests on Airbnb for the upcoming Holi and Easter long weekends increased over 200 percent year-on-year.***

Speaking at the launch, Bangkok’s Deputy Governor Sanon Wangsrangboon said, “On behalf of the Bangkok Metropolitan Administration (BMA), we’re excited to see Airbnb shining a light on Bangkok’s lesser-known creative neighbourhoods to travellers around the world, especially ahead of Thailand’s biggest festival Songkran. Bangkok offers a rich tapestry of cultural and historical attractions, many which remain undiscovered. In 2022, we launched the 20 Creative Neighborhoods initiative to drive more awareness of these diverse communities, each with their local hawkers, shops, galleries, khlongs and temples. We hope Airbnb’s Creative Guide to Bangkok will inspire more visitors to these unique neighbourhoods, connect with locals and discover what makes each one so special.”

Amanpreet Bajaj, Airbnb’s General Manager for Southeast Asia, India, Hong Kong, and Taiwan, said, “Airbnb guests differ from the traditional traveller; they want to explore new places and they are keen to immerse themselves in the communities in which they stay and visit. From the historic area of Wang Doem to the vibrant local markets of Talat Phlu and Kudi Chin, and the cultural heritage sites in Talat Noi, Airbnb’s Creative Guide to Bangkok will introduce our guests to the wonders of these unique, lesser-known neighbourhoods. Aligned with the government’s vision, we aim to continue driving a more local, creative and immersive form of travel that will help Thailand become the world’s top homestay destination.”

As part of the launch of Airbnb’s Creative Guide to Bangkok, Airbnb hosted a panel discussion with leading Thai voices from the creative and tourism communities, the Bangkok Metropolitan Administration and UNESCO, titled ‘A New Era of Bangkok Tourism: Creative, Cultural and Community-led.’

An engaging discussion saw panelists share their insights on Bangkok’s blossoming creative scene and the resurgence of lesser-known neighborhoods through new creative avenues, and explore ideas on how Bangkok can carve its creative niche on the global stage.

Panellist Kamonrat Chayamarit, Programme Officer for Cultural and Creative Industries, UNESCO Regional Office in Bangkok, said, “As a member of the UNESCO Creative Cities Network, Bangkok’s cultural and creative professionals are encouraged to use their creativity to come up with solutions for their city, and to shape urban development. This requires an enabling ecosystem, facilitated by government agencies, civil society organizations, academia, individual artists and private sector companies like Airbnb. The starting point is to have a platform for dialogue. Airbnb has great potential to host such a platform and to facilitate this creative and cultural ecosystem.”

Saran Yen Panya, Designer and Founder of creative agency 56thStudio, shared, “Bangkok’s underbeat is one of creativity – where art, culture and tradition collide in a way that both intrigues and inspires. Our city is going through a transformation; and once hidden, lesser known communities that were once the heartbeat of old Bangkok are being rejuvenated. It’s exciting to see Airbnb shine a light on them with this first-ever Creative Guide. I hope this inspires many more travelers to discover and seek out Thailand’s creative side.”

Veerarat Chansuwan, Airbnb Superhost, added, “Having been an Airbnb Host for many years, I’ve introduced many visitors to local neighborhoods around my home in Bangkok Yai. While most visitors to the city rarely go beyond the major tourist sights, those that do make the effort are rewarded by a different Bangkok that thrives with creativity and authenticity. Airbnb’s Creative Guide to Bangkok will help international and Thai visitors explore another side of our wonderful city, engage with locals and learn what really makes Bangkok tick.”

Based on internal Airbnb data for 2023.

Based on Airbnb mainland China users’ search data from 1 January 2023 to 30 September 2023 for winter outbound stays with check-in dates between 22 December 2023 and 29 February 2024.

Based on India users’ search data for the Holi and Easter long weekend with check in dates between 23 March – 31 March 2024, compared with the same period last year. 

Manthan School Students are Making a Difference through their Lake Cleaning Initiative

By
Dimple Arora
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0
Club of Manthan School Hyderabad Initiative for Cleanliness

The COAP (Community Outreach and Awareness Program) Club of Manthan School Hyderabad, as part of the ISP Changemakers project, took on the responsibility of cleaning the surroundings of Tellapur Lake in Hyderabad, a local water body facing environmental degradation due to garbage accumulation.

The project aimed to promote environmental stewardship, raise awareness about waste management, and actively engage with the community residing near the lake. The cleaning drive took place from March 11th to March 16th, with student and teacher volunteers working together to restore the cleanliness of the lake and its surroundings.
 

Students conducted an initial survey to understand the waste disposal habits and challenges faced by residents living near the lake. The data collected from the survey helped identify areas for improvement and targeted intervention.

Student volunteers, along with teacher volunteers, conducted a thorough cleaning drive around the peripheral areas of Tellapur Lake. Garbage and litter were removed, including plastic waste, debris, and other pollutants that had accumulated over time.

Residents were educated about the harmful effects of improper waste disposal on the environment and water bodies. Information sessions were conducted to promote responsible waste management practices, including segregation of dry and wet waste. Dustbins were distributed to approximately 28 families residing near Tellapur Lake. Each household received two dustbins – one with blue sticker for dry waste and green sticker for wet waste – along with guidance on their proper use and placement.

The project fostered community participation and raised awareness about the importance of preserving natural resources. Residents near the lake became actively involved in waste management initiatives and expressed commitment to maintaining cleanliness. GHMC also got involved and sent workers to assist the students with the cleaning.

“We are proud of our students and staff for taking up such initiatives. At Manthan, we encourage students to constantly be aware of various challenges being faced by our community and come up with solutions that can help solve them,” said Mr. Surjeet Singh, Principal, Manthan School, Hyderabad.
 

To know more about Manthan School Hyderabad, visit www.manthanschool.org.

Solar Eclipse 2024: List of Do’s and Don’ts During The Celestial Event

By
Dimple Arora
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0
Solar Eclipse 2024

As the 2024 solar eclipse approaches, excitement builds among skywatchers across North America for the rare celestial event set to unfold on April 8th. Dubbed the Great North American Eclipse, this phenomenon promises a breathtaking display as the Moon passes between the Earth and the Sun, casting a shadow on a specific path across the continent.

During this total solar eclipse, the Moon’s shadow will sweep across Mexico, the United States, and Canada, plunging regions within its path into a temporary twilight-like darkness. While the event offers a spectacular sight, it’s essential to observe it safely to protect your eyes and fully appreciate the celestial wonder.

Here’s a comprehensive guide on the do’s and don’ts to ensure a safe and enjoyable experience during the Solar Eclipse 2024:

Do’s:

  1. Invest in Safe Solar Filters: Protect your eyes by never looking directly at the sun, even during an eclipse. Purchase certified solar filters compliant with international safety standards like ISO 12312-2.
  2. Find a Reputable Vendor: Source your solar filters from reputable astronomy stores, science centers, or trusted online vendors specializing in safe solar viewing equipment.
  3. Try Indirect Viewing: Safely observe the eclipse by projecting the sun’s image onto a white surface using binoculars equipped with a proper solar filter, allowing for shared viewing experiences with friends and family.
  4. Make it a Party: Enhance the experience by gathering loved ones and enjoying the eclipse together, utilizing safe viewing methods to share the awe-inspiring event.

Don’ts:

  1. Avoid Naked Eye Viewing: Never look directly at the eclipse with your naked eyes or regular sunglasses, as they do not provide sufficient protection and can cause permanent eye damage.
  2. Steer Clear of Unprotected Telescopes/Binoculars: Using these devices without proper solar filters poses extreme risks to eyesight and should be avoided.
  3. Keep Pets Indoors: Protect your furry friends by keeping them indoors during the eclipse, as their eyes are also susceptible to sun damage.
  4. Photography Caution: Unless equipped with special solar filters, refrain from attempting to photograph the eclipse with standard cameras. Leave professional astrophotography to experts with appropriate equipment.

Additional Tips:

  • Check the Path of Totality: Verify if your location falls within the eclipse’s path to experience the most dramatic phase.
  • Plan Your Spot: Select an open area with an unobstructed view of the sky to optimize your viewing experience.
  • Be Weather-Ready: Dress appropriately for the weather forecast, as eclipses can occur at any time of day.

As the Solar Eclipse 2024 approaches, adhering to these guidelines will ensure a memorable and safe viewing experience for all enthusiasts. Remember to prepare adequately, protect your eyes, and savor the awe-inspiring spectacle of nature’s grandeur.

eVidyaloka Trust Partners with Signify to Illuminate 47 Rural Govt. Schools Across Karnataka

By
Dimple Arora
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0
eVidyaloka Trust Partners with 47 Rural Govt. Schools Across Karnataka

Signify the world leader in lighting, partnered with eVidyaloka Trust for its flagship CSR initiative Jagmag Pathshala, which has successfully enhanced the overall learning environment in 47 government schools across Karnataka.

eVidyaloka Trust, a non-profit organization dedicated to transforming rural education in India, through its Digital Classes in rural government schools led by volunteers, collaborated with Signify to address critical electrical infrastructure challenges in Karnataka’s government schools. The project focused on improving lighting, ventilation, and power backup systems to foster a more conducive learning environment for students.

“Improving education in rural government schools is crucial for India’s social and economic development,” said Brinda Poornapragna, Chief Executive Officer at eVidyaloka Trust. “We are elated to have partnered with Signify on this project to make a difference in Karnataka government schools. Through this collaboration for the Jagmag Pathshala Project, we have not only enhanced the learning environment but also empowered the children of rural India.“

“Our CSR strategy and initiatives resonate with our brand purpose which is to unlock the extraordinary potential of light for brighter lives and a better world. We are proud to have partnered with eVidyaloka Trust on this project. At Signify, our commitment to ‘lighting up lives‘ extends to illuminating young minds, and together, we have made a significant imprint on the educational landscape in Karnataka,” said Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India.

Key project activities included need assessment, school selection, and upgrading the essential electrical equipment. This included the installation of fans, lights, batteries, inverters, and improved classroom wiring. Training programs were conducted to ensure the optimal performance and maintenance of these systems in the long run.

The project’s inauguration ceremony, recently held at GHPS Vimanapura School, was attended by the headmasters from beneficiary schools who participated virtually, demonstrating their support and appreciation for the initiative.

The Jagmag Pathshala Project is a testament to the power of collaboration in creating positive change in education. By providing a conducive learning environment, the project aims to empower rural children and contribute to India’s social and economic development.

About eVidyaloka Trust

eVidyaloka is a not-for-profit organization that focuses on transforming the educational landscape of rural India. Registered under the Trusts Act, the organization creates digital classrooms for children in remote rural government schools, with the support of local communities and Volunteer Teachers from across the globe. With standardized lesson plans and teaching aids for a consistent learning experience, the children from government schools receive quality education for a promising & rewarding future.

About Signify

Signify (Euronext: LIGHT) is the world leader in lighting for professionals and consumers and lighting for the Internet of Things. Our Philips products, Interact connected lighting systems and data-enabled services, deliver business value and transform life in homes, buildings and public spaces. In 2022, we had sales of EUR 7.5 billion, approximately 35,000 employees and a presence in over 70 countries. We unlock the extraordinary potential of light for brighter lives and a better world. We achieved carbon neutrality in our operations in 2020, have been in the Dow Jones Sustainability World Index since our IPO for six consecutive years and were named Industry Leader in 2017, 2018 and 2019. News from Signify is located at the Newsroom, Twitter, LinkedIn and Instagram. Information for investors can be found on the Investor Relations page. 

Akshaya Patra and The Breakfast Revolution in Collaboration with Share Our Strength Hosted a Landmark Event

By
Dimple Arora
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0
Akshaya Patra Foundation

The ‘Feed the Future’ initiative to impact 4,000 underprivileged students for the next academic year

Mumbai, Maharashtra, India

  • Renowned chefs Sanjeev Kapoor, Asma Khan, Manish Mehrotra, Prateek Sandhu & Anil Rohira curated an exquisite culinary experience for donors
  • Maniesh Paul and business leaders like Gauri Devidayal, Avani Davda joined the fundraiser to contribute to the shared mission of nourishing young minds
  • Community champions – Taj, JBL, Bombay Club, The Table, and EazyDiner came together in support of the cause 
     

Share Our Strength, working towards driving positive change in the child nutrition sector and eradicating classroom hunger, hosted an exclusive initiative called “Feed the Future” on March 17th at The Bombay Club, in aid of The Breakfast Revolution and The Akshaya Patra Foundation.

The event attended by 150 people raised funds to provide breakfasts and lunches for underprivileged school children across India. Share Our Strength, an American fundraising organisation matched all donations from the evening, doubling the amount raised. The funds will provide 4,000 students with nutritious school meals daily for the upcoming academic year.
 

The event chaired by Gauri Devidayal, Co-founder and Director, Food Matters Group and business leader Avani Davda, witnessed an extraordinary 10-course dining experience curated by celebrated chefs Sanjeev Kapoor, Asma Khan, Manish Mehrotra, Prateek Sandhu, and Anil Rohira, who came together for this noble mission to ‘Feed the Future’. Pankaj Jethwani, Co-founder – The Breakfast Revolution, Shridhar Venkat, CEO – Akshaya Patra and Debbie Shore, Co-founder – Share Our Strength hosted business leaders and other notable personalities like Maniesh Paul.


During the event Debbie Shore, Co-founder – Share Our Strength spoke about how everyone had a strength to share, be it sharing expertise, providing access to key people, raising funds, volunteering and more. “I am happy to see so many wonderful people here tonight who can work together and build a community to nourish children, and that we can enable them to better serve their communities sustainably.”


Leading the team of celebrated chefs, Sanjeev Kapoor, a goodwill ambassador for Akshaya Patra for over 15 years, impressed the audience with his charm and his unwavering commitment to this cause close to his heart. He shared his insights on the importance of nutritious and tasty meals in keeping children healthy and energized and encouraged people to participate/donate to the cause. He graciously extended his support by collaborating with The Breakfast Revolution for this event.

During the event, a live auction featured products generously donated by JBL, paintings and ceramics by artists, stay offers from Taj, Sitara Himalayas, The Johri and tableware by Indian Heirloom Company, adding to the excitement and success of the fundraiser. Vikram Kher, Vice President of Lifestyle at HARMAN India said, “With over 76 years of legacy, JBL has been amplifying music’s power to make people feel good, connected and alive. JBL has associated with The Breakfast Revolution for this event to effect real authentic change in society. While it’s natural to feel consumed by our daily duties, we understand the importance of contributing towards the community to unite in tackling critical issues like child undernourishment. The auction represents our commitment to making a meaningful impact towards the cause.”

Functioning under the public-private partnership model, The Breakfast Revolution has served over 30 million breakfasts since 2014 with a vision to impact 1 million lives by 2030. Akshaya Patra provides nutritious lunches in government and government-aided schools and has served over 4 billion meals to date and plans to reach the 5 billion milestone by October this year. The funds raised through this event will aid in bolstering their programs

The event was made possible by community champions EazyDiner, The Table, and The Bombay Club, who opened their doors to unite people for this crucial cause.
 

About The Breakfast Revolution
The Breakfast Revolution is the main program under the Decimal Foundation, a registered non-profit Charity Trust (80G) in Mumbai. The basic mission of The Breakfast Revolution, founded in 2014, is to combat malnutrition among children in India. It has been on an aggressive path to reach poor children in anganwadis, low-income schools and low-income communities with high-quality, tasty, nutritious, cost-effective, and safe breakfasts. The meal fulfils the gaps of the midday meal program by providing most of the child’s daily requirement of vitamins, minerals, and protein in one meal itself.

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