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MAHE and ICMR Jointly Inaugurate the Aerial Healthcare Delivery System Utilizing Drones for Sample Transportation

By
Dimple Arora
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0

Manipal Academy of Higher Education (MAHE) and the Indian Council of Medical Research (ICMR) have joined forces to inaugurate the Deployment of a Robust Need based aerial healthcare delivery system (DRONE). The program aims to utilize drones for transporting Oncopathological Samples between Peripheral and Tertiary Care Hospitals in Karnataka.

The primary objective of this initiative is to assess the feasibility of transferring materials, such as frozen section samples, from remote locations to peripheral hospitals using aerial means. This endeavor is expected to enhance the healthcare system by enabling surgeons to perform procedures requiring such investigations in rural areas.
 

Unmanned Aerial Vehicles (UAVs), commonly known as drones, have been gaining popularity across various industries, including healthcare. In India, the lack of intraoperative sample transportation from rural areas presents a significant challenge. The DRONE project seeks to explore the feasibility, utility, and cost-effectiveness of utilizing drones for this purpose. By leveraging drone technology, samples can be transported swiftly, providing immediate access to advanced diagnostics like Frozen section during surgical procedures. If successful, this research could revolutionize healthcare delivery by establishing connections between remote hospitals and laboratory facilities, thereby facilitating complex surgeries for patients in geographically inaccessible regions.
 

The inauguration ceremony was graced by esteemed dignitaries including Dr. Rajiv Bahl, Secretary, Dept. of Health Research, Govt. of India and Director General, ICMR, and Dr. Atul Goel, Director General of Health Services, DGHS, MoHFW, who served as chief guests. Dr. Sanghmitra Pati, Additional Director General (ADG), ICMR and Director, ICMR-RMRC, Bhubaneshwar, Ms. Anu Nagar, Joint Secretary, Dept. of Health Research, Govt. of India, Dr. Kamini Walia, Scientist G & Head, Division of DDR, ICMR-Hq, New Delhi, Lt. Gen (Dr.) M D Venkatesh, Vice Chancellor, Dr. Sharath K Rao, Pro Vice Chancellor (Health Sciences) MAHE, Manipal, were among the distinguished guests.
 

Dr. Rajiv Bahl, in inaugurating the project, lauded the initiative’s innovative approach to healthcare delivery, highlighting its potential to revolutionize sample transportation and diagnostic services, particularly in underserved rural areas.
 

During the event, Dr. Kamini Walia highlighted the significance of the project, emphasizing its potential impact on healthcare accessibility.
 

Speaking on the occasion, Ms. Anu Nagar emphasized the transformative potential of the DRONE project, stating that it represents a significant step towards bridging healthcare gaps and ensuring equitable access to medical services across Karnataka.
 

Dr. Sanghmitra Pati underscored the importance of collaborative research efforts in addressing healthcare challenges, expressing optimism about the project’s ability to enhance diagnostic capabilities and improve patient outcomes.
 

Dr. Atul Goel emphasized the importance of the project in addressing healthcare disparities and enhancing medical services in rural areas.
 

Lt. Gen (Dr.) Venkatesh congratulated the ICMR for spearheading this pioneering initiative, emphasizing the importance of leveraging technology to address healthcare disparities and improve healthcare access for all communities.
 

In his presidential address, Dr. H.S. Ballal appreciated ICMR’s collaborative spirit behind this drone project and emphasized the importance of innovation in healthcare. MAHE Manipal has always been at the forefront in such innovation.
 

The event commenced with a welcome note by Dr. Sunil Aggarwal, Scientist and Program Officer, ICMR. Dr. Kirthinath Ballala, Chief Medical Officer at Dr. TMA Pai Rotary Hospital, Karkala, extended his heartfelt gratitude to all attendees and contributors for their unwavering support and dedication to the DRONE project.
 

Dr. Narayan Sabhahith, Pro chancellor (Technology and Science), Dr. Giridhar Kini, Registrar of MAHE Manipal, Dr. Padmaraj Hegde, Dean-KMC, Dr. Anand Venugopal, COO-Teaching Hospital, MAHE, Manipal, Dr. Arun Mayya Dean, Manipal College of Health Profession, Dr. Avinash Shetty, Medical Superintendent, Kasturba Hospital, Manipal, Dr. Kuldeep Nigam from ICMR also attended the event.

Choose from Multiple Two-wheeler Loan Options on Bajaj Markets

By
Priyanshi Pareek
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Bajaj Markets aims to make the dream of owning a two-wheeler more accessible with two-wheeler loans. Multiple financial institutions offer attractive loan options that are tailored to meet the unique requirements of motorcycle enthusiasts on the platform.

Here are some of the important features of two-wheeler loans available on Bajaj Markets:

  • One can borrow funds amounting up to 100% of the bike’s on-road value
  • Individuals can enjoy attractive interest rates starting at just 0.99% p.a.
  • Borrowers can enjoy extended tenures of up to 4 years and repay the loan at their convenience
  • One can compare and choose loan offers from leading financial institutions like Bajaj Auto Finance, L&T Finance, and Muthoot Capital
  • Individuals can use the free bike loan EMI calculator and compute the probable monthly instalment amount to make decisions that are aligned with their repayment capabilities

    Bajaj Markets is committed to providing a hassle-free experience to its users. The online application process is user-friendly with minimal documentation requirements.

    Alongside two-wheeler loans, one can explore a plethora of financial products available on the Bajaj Markets platform like credit cards, insurance plans, and investment options. Compare, choose, and apply on the Bajaj Markets website or app.

    About Bajaj Finserv Direct

    Bajaj Finserv Direct, a subsidiary of Bajaj Finserv, is one of the fastest-growing fintech companies in India. It has two primary arms, Bajaj Markets, a financial marketplace, and Bajaj Technology Services, a techfin service provider.

    Bajaj Markets is a marketplace that offers multiple financial products across all categories – Loans, Cards, Insurance, Investments, Payments, Pocket Insurance, and VAS. Bajaj Markets has partnered with trusted financial brands to offer “India ka Financial Supermarket”. A one-stop destination where its customers can explore a host of products that can help them achieve their financial life goals.

    Having started its journey as a fintech, Bajaj Finserv Direct has also built a very strong business as a techfin. Through Bajaj Technology Services it offers a wide gamut of digital technology services which span Custom Applications, Enterprise Applications, Data & Analytics, Gen AI, Cloud Services and Digital Agency.

Songkran in Bangkok with EM DISTRICT will Dominate the Global Tourism Scene

By
Priyanshi Pareek
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0

Bangkok remains Thailand’s undisputed tourism leader, attracting visitors from around the world with its unmatched charm and allure. Cementing its position as the ultimate destination for travelers seeking unforgettable experiences with recent accolades and upcoming festivities.

With a staggering 22.78 million visitors flocking to its streets annually, Bangkok claims the title of most visited city in the world in 2023 according to World of Statistic, In addition to its undeniable appeal, Bangkok magnet adventurers, culture enthusiasts, and wanderers across the globe.

Bangkok was recently named the number one destination by DestinAsia magazine, further confirming its status as one of the world’s top travel destinations. In recognition of Bangkok’s exceptional hospitality, rich cultural tapestry, and endless array of attractions, this prestigious award underlines the city’s exceptional reputation.

The city gears up for the upcoming Songkran festival, celebrating this ancient tradition as an intangible heritage by UNESCO. From April 13th to 15th, Songkran sweeps across Thailand, transforming its bustling streets into a jubilant carnival of water fights, cultural performances, and joyous festivities.
 
Moreover, Songkran heralds a time of respite for locals and tourists alike, as the city experiences reduced traffic congestion in Bangkok, allowing visitors to navigate its streets with ease and convenience. The premier shopping destination in Bangkok, EM DISTRICT, includes EMPORIUM, EMQUARTIER and EMSPHERE, and offers a wide variety of activities to delight and indulge every palate.
 
From the acclaimed “Kud Thai” event which means Thailand’s best selection, showcasing Thailand’s finest offerings starting from 27th Mar – 18th April 2024, to the curated selection of Thai souvenirs, local fashion & lifestyle, Muay Thai and supreme local fruits at EMPORIUM “Kud Thai Pop fest”, visitors can partake in an immersive cultural experience from craft workshop to Thai music performance that celebrates the essence of Thailand’s rich heritage and craftsmanship. During 27th Mar – 4th April, food enthusiasts can embark on a culinary journey at EMQUARTIER with the best Thai fruits and popular restaurants. Reaching by skywalk from BTS Prom Phong station, EMSPHERE, the latest mall in Thailand presents “Kud Thai Ent Fest”, with long-queue street food restaurants, Thai style bar, Thai traditional outfits with free photo & Thai outfit for rent (12th – 16th April), along with a captivating water tunnels entrance from 5th -17th April.
 
Over 30,000 people from around the world will be attended to UOB Live and Tribes Sky beach club for the Shang-gay-la event from G-circuit will be held during Songkran 12th – 15th April to celebrate love, diversity, and acceptance.
 
Songkran celebration at EM DISTRICT offers the tourist from around the world an opportunity to experience Thai culture in a modern way, a perfect instagrammable place during Songkran, try on traditional Thai costumes, indulge in delectable cuisine, and revel in the joyous atmosphere, which is sure to leave a lasting impression.
 
There’s no doubt Bangkok’s enduring appeal will continue to shine brightly on the global stage as it continues to captivate and inspire travelers with its unparalleled charm and vibrancy.

Chaitra Navratri 2024 Day 2 of Maa Brahmacharini

By
Dimple Arora
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Maa Brahmacharini

Chaitra Navratri, observed by the Hindu community, spans nine days and is dedicated to Goddess Durga. Each day of the festival corresponds to one of the nine avatars of the Goddess. These forms are:

  1. Shailputri
  2. Brahmacharini
  3. Chandraghanta
  4. Kushmanda
  5. Skandamata
  6. Katyayani
  7. Kaalratri
  8. Mahagauri
  9. Siddhidatri

This year, Chaitra Navratri begins on April 9th and concludes on April 17th.

Day 2: Worshiping Maa Brahmacharini

On the second day of Navratri (Dwitiya Tithi), we honor Goddess Brahmacharini. Let’s explore the key aspects of her worship:

Puja Timing

  • Amrit Kaal: You can perform the puja from 6:27 AM to 7:52 AM.
  • Shubh Kaal: Worship Devi Durga from 09:19 AM to 10:44 AM.

Who Is Maa Brahmacharini?

  • Maa Brahmacharini is one of the unmarried forms of Maa Durga.
  • She holds a Kamandal (water pot) and a Japa mala (prayer beads) in her left and right hands, respectively.
  • Dressed in a white saree, she appeared in this avatar to perform intense penance (Tapasya) to please Lord Shiva and win his attention for marriage.
  • Interestingly, this form of the Goddess governs Mangal (Mars), the planet associated with good fortune. Devotees seek her blessings to mitigate the ill effects of Mangal in their natal charts.

Favorite Flower

  • On the second day of Navratri, offer the white Chrysanthemum flower to Goddess Brahmacharini.
  • This flower symbolizes purity and peacefulness, reflecting her disciplined and patient nature.

Auspicious Color

  • Royal blue resonates with Goddess Brahmacharini’s celestial aura.
  • Wear this color on Wednesday to participate in Navratri festivities with style and grace.
  • Royal blue represents contentment and prosperity.

Bhog (Offerings)

  • Goddess Brahmacharini appreciates simple food and offerings.
  • Devotees serve a Bhog of sugar and fruits to her, which is believed to increase the longevity of family members.

Puja Vidhi (Worship Ritual)

  1. Purify Yourself: Begin by purifying yourself with a bath and wearing clean clothes.
  2. Altar Setup: Set up the altar or the place of worship. Place the idol or picture of Maa Brahmacharini on it.
  3. Light the Lamp and Incense: Light the oil lamp and the incense sticks.
  4. Ring the Bell: Ring the bell to signify the beginning of the puja.
  5. Sprinkle Water: Sprinkle water on the idol as a mark of purification.
  6. Offer Fresh Flowers: Offer fresh flowers to the Goddess.

Maa Brahmacharini, the embodiment of penance and austerity, bestows spiritual knowledge and power upon her devotees. Her serene and graceful form inspires us to seek inner strength and wisdom during these auspicious Navratri days. 

Evocus Launches Evocus Hydration IV: The Ultimate Drink Mix for Rapid Hydration

By
Dimple Arora
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0
Evocus launches Ultimate Drink Mix for Rapid Hydration

Evocus, India’s first natural black alkaline water adds a new product to its portfolio with the launch of Evocus Hydration IV, a groundbreaking electrolytes drink mix. Designed for ultra-rapid water balance in the human body, this advanced beverage blend is powered with Active Absorption Technology, establishing a new standard in the world of hydration. Sweetened naturally with organic cane juice powder, every drop of Evocus Hydration IV is efficiently absorbed by the body, reducing post-workout fatigue and aids muscle recovery.

Hydration IV rejuvenates the body at a cellular level and is a guilt-free choice for those prioritizing well-being and performance with zero fat, zero cholesterol, and zero caffeine formula.

Evocus Hydration IV is a fizz-free drink mix, eliminating potential long-term harmful effects of caffeine, sugar and baking soda. Enriched with vitamins C, B1, B2, B3, B5, B5 & B12, the product strikes a perfect balance between vital vitamins, essential minerals and electrolytes. Formulated with clean, high-quality ingredients, it is free of artificial colours, flavours, and additives, ensuring that the consumer gets the pure performance boost their body deserves.

Speaking on the product launch, Aakash Vaghela, Founder and Managing Director, A.V. Organics LLP said, “We are extremely excited with the launch of Evocus Hydration IV. The unique formula of this product caters to the demands of a modern-day lifestyle that everyone is leading. It helps individuals accomplish optimal performance that contributes to overall well-being of both mind and body – Evocus Hydration IV is more than just a drink mix.”

He further said, “This product is meant to transform the overall health and general wellness of its users, especially those who are into sports or fitness. Designed for ultra-rapid hydration, Evocus Hydration IV ensures that the body gets the hydration it craves without any delay. It is a source of energy that helps boost and enhance performance by revitalizing the user before a workout, during a long day, or whenever they need an extra lift.” 

Evocus Hydration IV comes in four delicious flavors – Blueberry, Tangerine, Lime & Yuzu, and Cranberry. It is available in powder form in the pack of 6, 12 and 24 sachets, with price starting from INR 240/- for a pack of 6 sachets. The product is now available on their website, leading e-commerce platforms such as Amazon, flipkart, q-commerce platforms including Swiggy as well as Apollo Pharmacy., Nature’s Basket, WH Smith (at airports). 

About Evocus

A.V Organics LLP is the leading manufacturer of Evocus, black alkaline water, Evocus Hydration IV and natural mineral water. With a commitment to health and wellness, the brand continues to introduce cutting-edge solutions that redefine the standards of hydration. Evocus is India’s first new-age, black alkaline bottled water brand that offers 100% natural products and is committed to redefining the standards of hydration. Evocus, the black alkaline drink is available PAN India. 

For more information, visit www.drinkevocus.com. 

Quaker’s Long-Format Ad Film Strikes a Chord, Spotlighting Nutrition’s Crucial Role in Children’s Lives

By
Dimple Arora
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0
Bowl of Growth Initiative by Quaker

New Delhi, Delhi, India

  • Addresses the importance of nutrition, infused with cultural reverence
  • A comprehensive 360-degree surround campaign planned across multiple platforms

Quaker, one of India’s leading players in the oats segment, stands for nutrition. The brand, through its ‘Bowl of Growth’ initiative addresses the cause of child malnutrition through 3 key pillars – providing nutrition to children aged 3 to 5 years, educating parents/caregivers and spreading awareness in the community. This special nutrition-focused program was launched in pre-identified blocks of rural areas in Pune, Maharashtra to address the issue of malnutrition.

Long-format ad film Link: www.youtube.com/watch?v=WlvPJk4vAGY

To strengthen the pillar on community awareness further, the brand launched its first long-format ad film ‘Dohale Jevan Poshanchi Vaati’. The emotionally evocative narrative not only supplements the nutritional needs required to address child nutrition but also weaves in elements of ethnicity and culture to forge a profound connection with the audiences.

In her remarks on the launch, Sravani Babu, Associate Director, and Category Lead – Quaker, PepsiCo India, said, “Quaker’s endeavour to fight against malnutrition started last year when we launched Quaker Bowl of Growth Program in Pune. We have embedded cultural elements from the very start, whether in the form of panjiri, the food served at anganwadis to the children or driving awareness through an age-old ritual, to echo with the community. This film is yet another leg of spreading awareness delving into the importance of nutrition through the lens of a child concerned about his yet-to-be born sibling’s wellbeing.” 

Vikram Pandey (Spiky), National Creative Director, Leo Burnett India underscored, “Quaker is one of those few brands that don’t just talk about brand purpose, but also walk the talk. Quaker Bowl of Growth is a fantastic program and needed a heart-warming story to capture its importance. We found that in the cultural ritual of ‘Dohale Jevan’, our film depicts the importance of nutrition, through the eyes of a child who is struggling with it himself and is worried for his yet-to-be-born sibling.”

Central to the film’s narrative is the tradition of Dohale Jevan, a revered Marathi baby shower held during the seventh-ninth month of pregnancy. Through this cultural nuance, the film poignantly highlights the significance of nutrition in a child’s life, underscoring Quaker’s commitment to ‘Poshan right, toh future bright’ (future is bright, when nutrition is right). It nudges the community to consider nutrition as an important aspect of a child’s growth.

Quaker, in collaboration with PepsiCo Foundation, and in partnership with NGO MAMTA HIMC, addresses the needs of children in the state of Maharashtra through nutrition, education and awareness.

As part of the ‘Positive Choices’ pillar under PepsiCo Positive (pep+) – a strategic end-to-end transformation towards sustainability – PepsiCo is committed to increase nutritious food access for 50 million people by 2030.

More about Bowl of Growth

The interventions under the Bowl of Growth program are designed with focus on three key pillars – Nutrition, Awareness, and Education. Nutrition needs are addressed through ‘Panjiri’, a locally inspired recipe for mildly malnourished children. It is crafted with Quaker Multigrain & Millet, specially designed to be enriched with 18 essential vitamins and minerals, ensuring it is both nutritious and tasty. Awareness is enhanced through specially curated thematic engagement sessions for children and their parents/caregivers. Education is advanced through structured workshops, which are conducted daily, exerting a positive influence on the quality of life for both children and their caregivers. Complementing these efforts, Information, Education, and Communication (IEC) materials in the form of – posters, leaflets, flipbooks, and an illustrated comic book have also been introduced.

About Quaker

Quaker Oats was launched in India in 2006. The brand Quaker is more than 145 years old and is a world leader in the oatmeal segment. Quaker Oats is a 100% wholegrain and natural source of carbohydrates and dietary fibre. It has unique soluble fibre called βeta Glucan, which is scientifically proven to help reduce cholesterol (cholesterol is a risk factor for heart diseases). In India, Quaker Oats is also available in variants such as Quaker Plain Oats, Quaker Oats Multigrain, Quaker Instant Oats and Quaker Oats Muesli.

About PepsiCo

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

For more information, visit www.pepsico.com, and follow on Twitter, Instagram, Facebook, and LinkedIn @PepsiCo.

Ramadan 2024: Celebration and Rituals

By
Priyanshi Pareek
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Ramadan, considered the most sacred month for Muslims, was on its doorstep. In India, it started from March 10 or 11, whereas in countries like Saudi Arabia and Dubai, it had already started from March 9. Throughout the entire month of Ramadan, Muslims all over the world fasted, prayed, and sought blessings from Allah.

What is done during Ramadan?

During that month, Muslims observed a strict fast from dawn until sunset. They were not allowed to eat or drink, including water, during daylight hours. Fasting served as a private act of worship, fostering a sense of closeness to God, while also serving as a form of spiritual discipline and a means to empathize with those less fortunate. At the end of each day, the fast was broken with prayer and a festive meal known as iftar. Following iftar, it was customary to visit family and friends.

Throughout Ramadan, many Muslims attended mosques and spent several hours in prayer. In addition to the five daily prayers integral to Islam, Muslims recited a special prayer known as the Tarawih prayer, also called the night prayer.

According to Islam, for whom fasting is necessary?

Both the Quran and Hadith state that fasting during the month of Ramadan is obligatory for every adult man and woman. However, certain exemptions exist for individuals who are ill, elderly, lack the physical strength to fast, or are mentally ill. Nevertheless, those who are unwell are expected to make up for missed fasts once they regain their health. If the illness persists, they are required to either fast when possible or provide food for 60 needy individuals on two separate occasions, or alternatively, give 2.25 kilograms of wheat per person. Similarly, individuals on a journey are permitted to postpone their fasts until after the journey is completed.

What happens differently in the month of Ramadan?

Taraweeh
Taraweeh is an integral aspect of Ramadan worship. This special prayer is exclusive to the month of Ramadan. During Taraweeh, Muslims perform 20 Rakats (units of prayer), pausing for rest after every 4 Rakats. The term “Taraweeh” translates to “long prayer,” highlighting the extended duration of this prayer ritual.

Sehri
The fast begins at Fajr, which is the pre-dawn time, and lasts until the Maghrib call to prayer in the evening. Sahar, meaning morning, marks the start of the fasting period. During Sahar, individuals eat a moderate meal with the intention of fasting. This pre-dawn meal is known as Sehri, and it can be consumed until the Fajr prayer begins.

Iftar
Iftar signifies the lifting of a restriction. Throughout Ramadan, there are restrictions on eating and drinking during the daylight hours. These restrictions come to an end as soon as the Maghrib call to prayer is heard in the evening, hence the term “Iftari.” Breaking the fast with dates is considered a priority in Islam.




Studd Muffyn: Pioneering Wellness with Passion, Innovation and Inclusivity

By
Priyanshi Pareek
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0

In recent years, online shopping has undergone a remarkable transformation, reshaping the way we shop and do business. With the rise of mobile commerce and the integration of artificial intelligence, the ecommerce industry has seen unprecedented growth and innovation. As technology advances and consumer preferences evolve, ecommerce remains at the forefront of a constantly changing landscape, poised for further expansion and advancement.

Amidst this dynamic environment, numerous companies have emerged, each striving to carve out its niche in the digital realm. One such standout is Studd Muffyn and Nuskhe By Paras, a brand that has become synonymous with innovation and excellence, particularly in skincare, haircare, crystals, and perfumes. Founded by Paras Tomar, a renowned Ayurveda skincare expert, Reiki healer, and crystal expert, this brand has soared to new heights under his visionary leadership.

Established in August 2020, Studd Muffyn has quickly risen to prominence, driven by its dedication to holistic well-being and inclusive values. Despite a bootstrap and self-funded company, it has knocked out an exuberant turnover exceeding 200 crores this year. Offering a wide range of products catering to skincare, haircare, and various lifestyle needs, Studd Muffyn has become a go-to choice for people from all walks of life.

Through a blend of ancient wisdom and modern science, Studd Muffyn has redefined beauty and wellness standards, earning praise and loyalty from its customers. The brand’s commitment to innovation is evident in its pioneering use of pyrite and crystals in its products, setting new industry standards. Moreover, Studd Muffyn actively advocates for the LGBTQ community and proudly carries the PETA-approved label, reflecting its commitment to cruelty-free practices.

Embracing its Indian roots, Studd Muffyn strives to showcase Indian excellence on a global scale. With state-of-the-art facilities and a wellness-centric approach, the brand ensures that each product meets the highest standards of quality and efficacy.

In essence, Studd Muffyn represents the perfect blend of health, style, and nutrition. With a vision to make a positive impact on individuals’ lives, the brand is dedicated to innovating and inspiring people to lead happier, healthier lives. As Studd Muffyn continues its journey towards wellness and inclusivity, it remains committed to its mission of making a difference in the world.

SHARP Appoints Sujai Karampuri as Chairman India to Renew SHARP’s Focus in India

By
Priyanshi Pareek
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0

SHARP has announced the appointment of Sujai Karampuri as the Chairman for its India Business, effective 1st March, 2024. Sujai Karampuri shall spearhead the Display Business, and elevate SHARP’s brand presence in India, and most importantly bring strategic partnerships in manufacturing and technology transfer of SHARP’s sophisticated engineering products, components, and solutions. 

Bringing with him a distinguished record in strategic business and technology development across various sectors such as Electronics & Semiconductors, Broadband, and Wireless communications, Mr. Karampuri will steer SHARP’s endeavours to expand its footprint in India in Display, promote brand business of its consumer electronics, while also focusing on developing strategic partnerships in manufacturing, technology transfer, and development of smartphone components, camera modules, TV panels, precision engineering solutions, sensors, and semiconductors. 

With extensive leadership experience within the State Government of Telangana, including roles as Director of Electronics and Semiconductor, CEO of T-Works, and Managing Director of Telangana Fiber Grid Corporation, Mr. Karampuri’s appointment heralds a new era of strategic cooperation, innovation and growth for SHARP in India.

Commenting on the occasion, Robert Wu, CEO of SHARP, said, “With appointment of Mr. Karampuri as Chairman for SHARP in India, we believe we have renewed our commitment to India, as a long term strategic market for our extensive line of premier consumer products, as a committed partner in manufacturing and transfer of our core technologies to India, and also to serve our immediate strategic interest in India to help setup world class display fab that comes with immense experience and track record of SHARP’s leadership in core engineering and provenness”. 

Osamu Narita, Managing Director, SHARP Business Systems (India) said, “We are delighted to welcome Mr. Karampuri as the Chairman for SHARP India. His visionary leadership and unwavering commitment to excellence perfectly complement SHARP’s mission to deliver groundbreaking solutions to customers in the Indian market. SHARP Corporation is confident that under Mr. Karampuri’s guidance, our India Business will thrive, solidifying our position as a key player in India’s evolving business and technology landscape.”

Expressing his gratitude, Mr. Karampuri stated, “I am deeply honoured to assume this key role at such a critical juncture for SHARP. With SHARP’s history of driving cutting edge technological solutions across sectors, I am confident that we are poised for success as we embark on our vision. We shall deliver on SHARP’s core values of Sincerity and Creativity, which I believe are essential to India’s own ambition to grow and scale and become a world leader in the domain of electronics, display, semiconductor, precision engineering. We are very keen to work with likeminded partners in India to build long term relationships.”

Airbnb Launches First-ever Creative Guide to Bangkok Spotlighting Thailand’s New Neighborhoods

By
Dimple Arora
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0
Airbnb 

Bangkok, Thailand

  • Thailand was Airbnb’s most visited destination in Southeast Asia in 2023, and Bangkok was Thailand’s most popular destination city
  • As the travel resurgence continues, nights booked in Thailand on Airbnb in 2023 grew by approximately 60 percent year-on-year

Airbnb has launched the Airbnb Creative Guide to Bangkok, its first-ever Thailand city guide that shines a light on Bangkok’s creative landscape, vibrant neighbourhoods and local tastemakers.

In line with the Bangkok Metropolitan Administration’s (BMA) goals to support creative tourism and enhance Thailand’s soft power, the Guide is curated with local insights from prominent Thai tastemakers and Airbnb Superhosts. It showcases the four neighborhoods of Talat Noi, Wang Doem, Talat Phlu and Kudi Chin.

From street art and local markets to architecture and food, Airbnb’s Creative Guide to Bangkok features the latest creative hangouts, local eats, authentic stays and must-see places. Published in English, Chinese and Thai, the guide will be distributed across Asia-Pacific, including in Thailand’s key travel corridors of China and India to drum up travel excitement ahead of Songkran.

New data from Airbnb reveals that Thailand was the most visited destination in Southeast Asia by Airbnb guests worldwide in 2023*. Nights booked grew by approximately 60 percent year-on-year, with the United States ranked as the top origin country for guests worldwide followed by China, Germany, the United Kingdom and South Korea.*

The capital city remains top of mind for travelers as Bangkok remains the most visited destination in Thailand on Airbnb in 2023, amongst both international and domestic guests*. Group travel amongst Airbnb guests in Thailand in 2023 increased almost 80 percent year-on-year, while solo travel increased by 52 percent in the same period*.

Airbnb is also seeing a spike in travelers from China and India – two of Thailand’s largest travel markets. In fact, Thailand ranked #1 in the top outbound search destinations for Airbnb guests from China during the recent winter season**, while searches by India guests on Airbnb for the upcoming Holi and Easter long weekends increased over 200 percent year-on-year.***

Speaking at the launch, Bangkok’s Deputy Governor Sanon Wangsrangboon said, “On behalf of the Bangkok Metropolitan Administration (BMA), we’re excited to see Airbnb shining a light on Bangkok’s lesser-known creative neighbourhoods to travellers around the world, especially ahead of Thailand’s biggest festival Songkran. Bangkok offers a rich tapestry of cultural and historical attractions, many which remain undiscovered. In 2022, we launched the 20 Creative Neighborhoods initiative to drive more awareness of these diverse communities, each with their local hawkers, shops, galleries, khlongs and temples. We hope Airbnb’s Creative Guide to Bangkok will inspire more visitors to these unique neighbourhoods, connect with locals and discover what makes each one so special.”

Amanpreet Bajaj, Airbnb’s General Manager for Southeast Asia, India, Hong Kong, and Taiwan, said, “Airbnb guests differ from the traditional traveller; they want to explore new places and they are keen to immerse themselves in the communities in which they stay and visit. From the historic area of Wang Doem to the vibrant local markets of Talat Phlu and Kudi Chin, and the cultural heritage sites in Talat Noi, Airbnb’s Creative Guide to Bangkok will introduce our guests to the wonders of these unique, lesser-known neighbourhoods. Aligned with the government’s vision, we aim to continue driving a more local, creative and immersive form of travel that will help Thailand become the world’s top homestay destination.”

As part of the launch of Airbnb’s Creative Guide to Bangkok, Airbnb hosted a panel discussion with leading Thai voices from the creative and tourism communities, the Bangkok Metropolitan Administration and UNESCO, titled ‘A New Era of Bangkok Tourism: Creative, Cultural and Community-led.’

An engaging discussion saw panelists share their insights on Bangkok’s blossoming creative scene and the resurgence of lesser-known neighborhoods through new creative avenues, and explore ideas on how Bangkok can carve its creative niche on the global stage.

Panellist Kamonrat Chayamarit, Programme Officer for Cultural and Creative Industries, UNESCO Regional Office in Bangkok, said, “As a member of the UNESCO Creative Cities Network, Bangkok’s cultural and creative professionals are encouraged to use their creativity to come up with solutions for their city, and to shape urban development. This requires an enabling ecosystem, facilitated by government agencies, civil society organizations, academia, individual artists and private sector companies like Airbnb. The starting point is to have a platform for dialogue. Airbnb has great potential to host such a platform and to facilitate this creative and cultural ecosystem.”

Saran Yen Panya, Designer and Founder of creative agency 56thStudio, shared, “Bangkok’s underbeat is one of creativity – where art, culture and tradition collide in a way that both intrigues and inspires. Our city is going through a transformation; and once hidden, lesser known communities that were once the heartbeat of old Bangkok are being rejuvenated. It’s exciting to see Airbnb shine a light on them with this first-ever Creative Guide. I hope this inspires many more travelers to discover and seek out Thailand’s creative side.”

Veerarat Chansuwan, Airbnb Superhost, added, “Having been an Airbnb Host for many years, I’ve introduced many visitors to local neighborhoods around my home in Bangkok Yai. While most visitors to the city rarely go beyond the major tourist sights, those that do make the effort are rewarded by a different Bangkok that thrives with creativity and authenticity. Airbnb’s Creative Guide to Bangkok will help international and Thai visitors explore another side of our wonderful city, engage with locals and learn what really makes Bangkok tick.”

Based on internal Airbnb data for 2023.

Based on Airbnb mainland China users’ search data from 1 January 2023 to 30 September 2023 for winter outbound stays with check-in dates between 22 December 2023 and 29 February 2024.

Based on India users’ search data for the Holi and Easter long weekend with check in dates between 23 March – 31 March 2024, compared with the same period last year. 

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