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Chaitra Navratri Day 8 of Maa Mahagauri

By
Dimple Arora
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Maa Mahagauri

As the auspicious festival of Chaitra Navratri unfolds its divine saga, each day reverberates with the worship of a distinct manifestation of the supreme feminine energy, the Adishakti. Amidst the vibrant tapestry of devotion and celebration, the eighth day of Navratri holds a special place, dedicated to the serene and radiant Maa Mahagauri. From the significance of her luminous presence to the rituals observed in her honor, let’s delve into the essence of this sacred day.

Maa Mahagauri

Maa Mahagauri, the embodiment of purity and tranquility, graces the realm of Navratri on its eighth day. Adorned with an aura of divine splendor, she captivates the hearts of her devotees with her ethereal beauty and benevolent grace. Depicted with four arms, carrying symbols of power and auspiciousness – the trident and the tambourine, Maa Mahagauri exudes an aura of serenity as she rides majestically atop a bull.

Legend has it that Maa Parvati, in her pursuit of winning Lord Shiva’s affection, underwent rigorous penance. Pleased with her unwavering devotion, Lord Shiva accepted her as his consort. However, the rigors of her penance had turned her complexion dark. Undeterred, Maa Parvati embarked on a journey of austerity to regain her pristine radiance. Through her penance, she emerged from the sacred waters of the Ganga River in the Himalayas, adorned in resplendent white garments, her complexion akin to the luminous glow of the moon. Thus, she came to be revered as Maa Mahagauri – the supremely fair goddess.

Significance of the Eighth Day

In the vibrant tapestry of Navratri, each day is adorned with a unique color symbolizing the divine attributes of the respective deity. The eighth day is adorned with the color purple, signifying nobility and extravagance. Devotees invoke the blessings of Maa Mahagauri to attain purity, tranquility, and the divine gift of motherhood. Her benevolent presence is believed to bestow upon her devotees the virtues of compassion, kindness, and divinity, guiding them on the path of righteousness and spiritual fulfillment.

Rituals and Offerings

On this sacred day, devotees offer prayers and perform rituals to honor Maa Mahagauri. A prasad of coconut, symbolizing purity and auspiciousness, is offered to the goddess. Desserts made from coconut are also presented as offerings, symbolizing devotion and reverence.

Puja Mantras and Prayers

The devout seek solace and blessings through the chanting of sacred mantras and prayers dedicated to Maa Mahagauri:

  1. Om Devi Mahagauryai Namah
  2. Shwete Vrishesamarudha Shwetambaradhara Shuchih Mahagauri Shubham Dadyanmahadeva Pramodada
  3. Ya Devi Sarvabhuteshu Maa Mahagauri Rupena Samsthita Namastasyai Namastasyai Namastasyai Namo Namah
  4. Sarvasankata Hantri Tvamhi Dhana Aishwarya Pradayanim Jnanada Chaturvedamayi Mahagauri Pranamamyaham Sukha Shantidatri Dhana Dhanya Pradayanim Damaruvadya Priya Adya Mahagauri Pranamamyaham Trailokyamangala Tvamhi Tapatraya Harinim Vadadam Chaitanyamayi Mahagauri Pranamamyaham

These sacred invocations resonate with the fervent devotion and unwavering faith of her devotees, seeking her blessings for prosperity, wisdom, and liberation from all worldly afflictions.

As Chaitra Navratri unfolds its divine splendor, let us immerse ourselves in the worship of Maa Mahagauri, embracing her radiant presence and seeking her divine blessings to illuminate our lives with purity, tranquility, and spiritual enlightenment.

Sheeva.AI Empowers In-Vehicle Services Marketplace for New Citroen Vehicles in India

By
Priyanshi Pareek
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0

Sheeva.AI today announced in-vehicle payment technology through SheevaConnect™product suite for Citroen C3 Aircross SUV AT, the most budget-friendly automatic mid-sized SUV in India. The in-vehicle payments technology will allow the new Citroen C3 Aircross AT owners to pay for fuel at 32,000 fueling stations across India.

“We’re very excited to see our technology come to life for Citroen drivers in India,” says Evgeny Klochikhin, CEO and founder of Sheeva.AI. “We want to enable a simpler, more secure customer experience for in-vehicle services by using precise vehicle location to activate and authorize payments at the point of service.”


Klochikhin adds that other Sheeva.AI use cases, like parking and tolling, are coming soon for Citroen owners.


The first Sheeva.AI-enabled Citroen C3 Aircross SUV AT vehicles are now available in showrooms across India. Sheeva.AI’s innovative product suite is currently rolling out globally with over 2,000,000 service points – including fuel pumps, parking spaces, and EV chargers – mapped in the Sheeva.AI database.


Here’s how it works: A person drives up to a SheevaConnect-enabled petrol station. With Sheeva.AI technology seamlessly integrated, users can effortlessly complete transactions using their preferred UPI provider through the MyCitroen Connect mobile app. 


Upon arrival, drivers are greeted by attendants who dispense fuel and swiftly scan the QR code on their point-of-sale terminal, granting permission to proceed. Following fueling, drivers can conveniently depart with a digital receipt securely processed through the MyCitroen Connect mobile app’s interface.

About Sheeva.AI 
Sheeva.AI’s in-car payments and commerce solution introduces vehicle location-based services to monetize the driver experience. Using a patented precise geolocation technology, drivers seamlessly pay for and receive services such as fueling, EV charging, parking, curbside pickup and drive-through via their car’s IVI screen. Their SheevaConnect™ product suite includes the patented SheevaLocate™, an embedded software that enables highly accurate vehicle location to within two meters; SheevaFence™, which enables proprietary geofencing/mapping of point-of-sale and service localization (e.g. down to an individual fuel dispenser, EV charging spot, or parking space); SheevaPay™, a cloud-based contactless payment platform; and SheevaServ™, a cloud-based platform to activate nearby services, e.g. a fuel pump, EV charging station, or parking session.


Founded in 2016, it is headquartered in Tysons Corner, VA, with key offices in Detroit, MI, New Delhi (India), Dresden (Germany) and strategic partner in Nagoya (Japan). Anish Agarwal has led the Sheeva India business since 2021 as the fully owned subsidiary Sheeva Connected India Pvt Ltd.

IIHMR University records highest package this placement year

By
EBNW Story
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0

IIHMR University, a leading health management research university in India, recorded phenomenal placements so far this season with the highest package of 35.62 LPA. This is the highest package beating IIHMR’s previous high of 17.22 LPA in 2022. The ongoing placements at the institute have already witnessed 75% of the students being placed till now in multiple roles across diverse organizations both nationally and internationally at noteworthy packages.

Speaking about placements, Dr. PR Sodani, President, IIHMR University shared, “We are delighted to receive excellent placement response from the recruiters on campus this year. Packages in the healthcare industry are witnessing a spike secondary to the global growing emphasis on bolstering healthcare infrastructure. I want to congratulate the students on getting placed and wish them well for their future as they continue to build their success stories.”

Remarkable to note is that according to a collaborative study by Pristyn Care and Indeed, job postings for healthcare professionals increased by 22.4% between January 2021 and January 2023, indicating a growing demand for these professionals in India.

According to the placement officials at IIHMR University, the total number of recruiters has gone up to 60+, with HJ Hospital, IPE Global, Nuva Bupa Health Insurance Ltd., Tata AIG, Lupin, Deloitte, PWC, E&Y, Infosys, and Fortis Hospital to name a few from a long list. The sector-wise placement data revealed Hospitals to be the highest recruiters at 30% followed by Consultancy, Pharmaceutical, and Health IT at 15%, 12%, 11%, and 11% respectively. 

Chaitra Navratri 2024 Day 7 of Maa Kalratri

By
Dimple Arora
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Maa Kalratri

As the vibrant festival of Chaitra Navratri unfolds its seventh day, devotees across the globe prepare to pay homage to Maa Kalratri, the formidable manifestation of Goddess Durga. Falling on April 15 this year, Day 7, also known as Saptami, holds profound significance in Hindu mythology, marking the worship of Maa Kalratri, the fierce protector who vanquishes evil forces and bestows blessings upon her devotees.

Who is Maa Kalratri?

Maa Kalratri, the seventh avatar of Maa Durga, epitomizes strength and fearlessness. With a complexion as dark as the night, she rides a donkey and bears four hands, wielding a sword and an iron hook in her left hands while gesturing protection and blessings with her right hands. Despite her formidable appearance, Maa Kalratri is revered for her benevolence, known to dispel obstacles and sorrows while safeguarding her devotees from malevolent energies. She is also hailed as Goddess Shubhankari, symbolizing auspiciousness and protection.

Legend of Maa Kalratri

According to ancient lore, Maa Kalratri played a pivotal role in the defeat of the demons Chanda, Munda, and Raktabeej. When the demons threatened the balance of the universe, the gods sought the intervention of Goddess Parvati, who manifested Maa Kalratri to restore order. With unparalleled courage, she annihilated the demons, embodying the triumph of good over evil.

Chaitra Navratri 2024 Day 7: Timing and Auspicious Muhurat

On the auspicious occasion of Chaitra Navratri Day 7, devotees observe specific timings and muhurats to perform the puja rituals dedicated to Maa Kalratri:

  • Saptami Tithi Starts: 11:44 am on April 14
  • Saptami Tithi Ends: 12:11 pm on April 15
  • Brahma Muhurat: 4:26 am to 5:11 am
  • Abhijit Muhurat: 11:56 am to 12:47 pm
  • Vijay Muhurat: 2:30 pm to 3:21 pm

Chaitra Navratri 2024 Day 7: Rituals and Offerings

Devotees adorn themselves in white attire, symbolizing purity and devotion, to invoke the blessings of Maa Kalratri. Offerings of jaggery and prasad made from it are presented to the goddess, signifying sweetness and reverence. The sringar puja, performed on Saptami night, involves offering sindoor, kajal, and other cosmetic items to the deity, which are later donated to temples as a symbol of gratitude.

Chaitra Navratri 2024 Day 7: Mantra and Prayers

To invoke the divine presence of Maa Kalratri and seek her blessings, devotees chant the following mantra and prayers:

Mantra: “Om Devi Kalaratryai Namah”

Prathana: “Ekaveni Japakarnapura Nagna Kharasthit Lamboshthi Karnikakarni Tailabhyakta Sharirini Vamapadollasalloha Latakantakabhushana Vardhana Murdhadhwaja Krishna Kalaratrirbhayankari”

Stuti: “Ya Devi Sarvabhuteshu Ma Kalaratri Rupena Samsthita Namastasyai Namastasyai Namastasyai Namo Namah”

As the devotees immerse themselves in the divine aura of Maa Kalratri, they embrace her fierce yet compassionate essence, seeking solace and protection amidst life’s challenges. Chaitra Navratri Day 7 heralds not only the worship of a formidable deity but also the celebration of courage, resilience, and unwavering faith in the divine.

Formovie Projectors Fast Emerging as the Premium Choice in India’s Home Entertainment

By
Dimple Arora
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0
Formovie 4K Theater

The increasing inclination of customers toward a theatre-like movie or gaming experience has also led to an increase in the growing demand for laser projectors. This surge in demand has also seen many global tech giants entering the Indian market. This includes Formovie, the Mi ecosystem company, which forayed into India last year and is already making a major impact by providing an unforgettable viewing experience right at home.

Irrespective of whether you are a movie enthusiast, a gamer, or hosting a screening centre, a high-quality projector can take your viewing experience to the next level. Hence, being the key to a perfect entertainment setup, finding the right kind of projector should be done after a detailed assessment of the pros and cons of the available choices.

One of the major reasons for the wide acceptance of Formovie projectors is the stunning visual quality that they offer. Powered by Advanced Laser Phosphor Display (ALPD 4.0), these RGB+ laser projectors deliver 2800 ANSI lumens brightness and 4K colour accuracy. The brilliant display function can be further enhanced by using the ambient light-rejecting screen mode.

Other major pros of the projectors are their easy integration with Android TV 11.0 and Google Assistant, which help users easily control their content from the comfort of their living room. The Formovie projectors also support a wide range of streaming services, including Dolby Vision content from Apple TV, Disney+, and other popular platforms.

These advanced projectors also feature a wide array of connectivity options, including Bluetooth, Wi-Fi, and HDMI, enabling viewers to connect to various multimedia devices and streaming services easily and conveniently. In addition to Dolby Vision, the projectors also have built-in Bowers & Wilkins speakers with Dolby Atmos support, ensuring premium sound quality equivalent to a real cinematic audio experience in movie theatres.

In addition to the sound system, they are equipped with smart features such as voice control, screen mirroring, and auto-focus, making them the right choice for a personalized viewing experience. As consumers opt for energy-efficient and eco-friendly projectors, Formovie projectors are designed to be energy-efficient and environmentally friendly. Starting from Formovie S5 projector priced at Rs 69,999, to Formovie 4K Theater, which is priced at Rs 3,79,999, these projectors are also among the most cost-effective devices included in the luxury category.

Gatorade Drops It’s All New Turf at the Chandni Chowk to Inspire Active Lifestyle

By
Dimple Arora
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0
Turf Finder Gatorade

As part of it’s ongoing ‘Turf Finder’ initiative, Gatorade, PepsiCo India’s iconic hydration brand, unveiled Delhi’s second turf in the busy lanes of the iconic Chandni Chowk. The event, held on Sunday morning, marked a significant milestone for Gatorade towards promoting the love and will for playing sports amidst the hustle and bustle of India’s metropolitan cities.

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data. This may just be how cities look at urban playgrounds in the future. Through this initiative, Gatorade seeks to inspire young individuals to embrace physical activity as a key part of their daily lives.

The event witnessed enthusiastic participants coming together to play and relish the excitement offered by the specially tailored turf, catering to badminton, and basketball aficionados. Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.  

Speaking on the initiative, Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India, said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today’s fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”        

Adding further, Rajdeepak Das, CCO, Publicis Groupe – South Asia & Chairman, Leo Burnett – South Asia, said, “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave different by day and different by night. We have validated this spirit and used historic Google Maps data to find empty spaces at specific times which can be made into a turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equalizer.”

Consumers can visit Gatorade’s exclusive website to find out more details and clues on the upcoming Turf drops – www.gatoturffinder.com.

Lal Bahadur Shastri Institute of Management Holds 27th Convocation

By
Priyanshi Pareek
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Lal Bahadur Shastri Institute of Management, recently held its 27th convocation. The Chief Guest Dr. Anil Sahasrabudhe, Chairman of NETF, EC-NAAC and NBA and Chairman – Board of Governors, LBSIM – Shri Anil Shastri, presented PGDM Degree to a total of 227 students from PGDM (General), PGDM (Financial Management), PGDM (Research & Business Analytics), PGDM (E-Business), PGDM (Artificial Intelligence & Data Science) of session 2022-24 and PGDM of session 2021-24.

During the graduation ceremony, the college also honored students for their remarkable achievements. Gold medals were awarded to Arjun Khajuria for PGDM (General), Sakshi Jain for PGDM (Financial Management), Ritika Aggarwal for PGDM (Research & Business Analytics), and Kritima Jain for PGDM (E-Business), Saksham Kapoor for PGDM (AI & Data Science) for 2022-24 and Sandeep Kumar Pugliya (PGDM 2021-24) securing first position and received gold medal in their respective courses. Sourashish Chatterjee, Priyal Sachdeva, Devanshi Narang, Sidhanth Kapoor, and Shivam Gupta received the Lalita Shastri Medal for the best overall performance in PGDM. Vrinda Jain was recognized with the Amit Chopra Medal for her contributions to social service and extracurricular activities.

In his welcome address, Anil Shastri, Chairman of Lal Bahadur Shastri Institute of Management, congratulated all the graduating students and awardees. He further advised the students never to lose the sight of ground reality. “If you are unaware of it (ground reality), you will find difficulty in whatever you want to do. Passion, personal integrity, intellectual honesty and determination is very important to get success in your endeavors.”

While delivering the convocation address, Dr. Anil Sahasrabudhe, Chairman of NETF, EC-NAAC, and NBA, said, “LBSIM has earned great respect from public as it furthering the legacy of country’s great leader and former PM Shri Lal Bahadur Shastri ji. Everything he did, touched the heart and soul of every human being.”

Interacting with students he further said, “The rise in startups and innovations has lifted our standards. About 7-8 years ago India was at the 81st position in the Global Innovation Index and today we hold the 40th position. Some of you must take up the journey of entrepreneurship and create startups. In 2014 there were not even 400 startups in India and today that number has crossed 1,10,000. The graduating students are now creating jobs with the help of startups and thereby catapulting the Indian economy. By 2047, when India will complete 100 years of independence, we’ll be at the top of almost all the schemes of things.”

The convocation ceremony also included the presentation of the annual report by Dr. Praveen Gupta, Director of Lal Bahadur Shastri Institute of Management, shedding light on the institute’s achievements and milestones over the past year. The Convocation culminated with Student’s Group Photographs followed by jubilant doffing of graduation caps and memorable interactions among board members, dignitaries, faculty, staff, parents and students over dinner.

Simpl – Zepto’s “Pass with Khata” Campaign Offers Guaranteed Cashback and other Benefits

By
Priyanshi Pareek
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0

Simpl, India’s foremost Checkout Network, announced today its “Pass with Khata” campaign by partnering with Zepto, India’s fastest-growing e-grocery service. As part of this campaign, Simpl is offering up to 5% cashback on every transaction made by Zepto Pass members, for all users. 

Additionally, users can enjoy benefits from the recently launched Zepto Pass, which provides unlimited free deliveries, 10% off on fruits and vegetables, 10% off on Zepto Cafe and up to 20% on all other orders. The Khata-like feature allows users to clear all their bills for grocery purchases at once every fortnight.

Launched on February 29th, Zepto Pass has become the fastest loyalty program to achieve a 1 million user base in just one week of its rollout. The integration with Simpl’s Instant Checkout is aimed at extending the quick delivery experience to the checkout stage as well while enhancing affordability for millions of consumers. Along with this, users can seamlessly subscribe to Zepto’s monthly pass with Simpl while paying for all their grocery purchases in one go.

Steps to use Simpl on Zepto Pass

  • Click on the ‘Get Pass’ button the top right on Zepto app 
  • Follow steps to reach the Checkout page
  • At the Checkout page, choose “Simpl”
  • Enjoy free deliveries, extra cashbacks, and discounts 
  • Pay a combined bill on Simpl app for all your purchases after 15 days

About Simpl
Simpl is India’s foremost Merchant First Checkout Network, making payments invisible and money intelligent. Simpl is on a mission to empower merchants to build trusted relationships with customers, one transaction at a time. With more than 26,000 available merchants and millions of approved users pan-India, Simpl envisions creating a frictionless and inclusive digital payments experience for India that empowers and fosters trust between merchants and their customers.

For more queries, kindly reach out to media@getsimpl.com.

About Zepto 
Founded in 2021 by Aadit Palicha and Kaivalya Vohra, Zepto became one of India’s fastest-growing internet companies of all time. Headquartered in Mumbai, Zepto has delighted millions of customers by delivering 7,000+ grocery, lifestyle, electronics and many more products in 10 minutes through a network of delivery hubs across the country.

Ambedkar Jayanti: Why it is celebrated as Equality Day?

By
Priyanshi Pareek
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0

Ambedkar Jayanti, also known as Bhim Jayanti, is celebrated on April 14th to remember B. R. Ambedkar, who was an important leader and worked to make society better. He was born on April 14th, 1891. Some people in India also call this day ‘Equality Day’ because it reminds us of the importance of treating everyone fairly.

Why 14th April is celebrated as Equality Day?

In 2022, the state of Tamil Nadu made April 14th “Equality Day” to honor Dr. B.R. Ambedkar’s contributions. They did this by passing Assembly Rule 110.

Dr. Bhimrao Ramji Ambedkar is known as a key figure in the battle for equality in India. His birthday is celebrated as Equality Day for two main reasons:

  1. Lifelong Advocate for Equality: Ambedkar was born into a Dalit family and faced discrimination because of the caste system. This personal experience drove him to dedicate his life to fighting for equality for everyone, regardless of their caste, religion, or gender. He worked tirelessly to uplift marginalized communities.
  2. Architect of a Fair India: Ambedkar played a crucial role as the head of the drafting committee for the Indian Constitution. This constitution laid the foundation for a secular, democratic nation and included fundamental rights that ensure equality for all citizens.

Ambedkar’s legacy continues to inspire people today. His ideas about social justice and individual rights remain relevant, reminding us of the ongoing struggle for a truly inclusive and fair society.

Celebration

On Ambedkar Jayanti, his followers gather for processions at places like Chaitya Bhoomi in Mumbai and Deeksha Bhoomi in Nagpur. Important national leaders, like the President and Prime Minister, along with leaders of big political parties, pay respects at Ambedkar’s statue in the Parliament of India in New Delhi. People from all over the world, especially those from dalit, adivasi, labor, and women communities, as well as those who have embraced Buddhism like him, celebrate this day. In India, many people visit local statues of Ambedkar with a lot of excitement and joy. In 2020, the first online Ambedkar Jayanti was celebrated worldwide.

Background

Babasaheb Ambedkar’s first birthday celebration was held on April 14, 1928, in Pune by Janardan Sadashiv Ranapisay, who was an Ambedkar supporter and social activist. He began the tradition of celebrating Babasaheb’s birthday, which we now call Ambedkar Jayanti.

Ambedkar finished his high school in 1907 and then went on to study economics and political science for his BA honors at Elphinstone College. Later, he went to Columbia University in New York to do his Masters of Arts and earned his PhD in economics in 1927. In 1916, he also started studying law at Gray’s Inn, alongside another PhD in economics from the London School of Economics. Ambedkar was incredibly knowledgeable, mastering 64 subjects and being fluent in 11 languages.

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