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Elan Malls: Your Go-To Destination with Endless Possibilities of Retail & Leisure

By
Dimple Arora
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0
Elan Malls

In the ever-evolving landscape of commercial real estate, Elan Malls have emerged as the epitome of luxury, convenience, and comprehensive urban living. The flagship projects, Elan Mercado and Elan Town Centre have redefined the concept of a shopping destination by seamlessly blending retail, top-notch food experiences, luxury service apartments, and world-class entertainment facilities. These developments go beyond the conventional retail experience, transforming into vibrant hubs that cater to various needs and desires, making them the perfect one-stop destinations for families, professionals, and leisure seekers alike.

Elan Mercado – Where Luxury Meets Convenience

Nestled in the heart of New Gurugram in Sector 80, Elan Mercado stands tall as a modern fusion of retail, high-street retail, luxury service apartments, and a state-of-the-art PVR Multiplex. Elan Mercado is the go-to food destination on NH8. The strategic location and open accessibility to Delhi, Jaipur, and main Gurugram make it a prime spot for top global brands seeking a hospitality and retail haven. The key features and amenities of Elan Mercado make it a standout in the commercial real estate sector. Premium retail shops showcase a curated selection of top-tier brands, while the salubrious food court invites patrons to savour a diverse range of culinary delights.
 

Meticulously planned service apartments provide a luxurious stay option for those looking for a blend of comfort and sophistication. The 5 silver screens multiplex adds an entertainment quotient, offering the latest in cinematic experiences. Fine dining restaurants, multi-cuisine outlets, and cafes create a gastronomic haven within the premises. What sets Elan Mercado apart is its commitment to offering a holistic experience. It’s not just a place to shop; it’s a destination where visitors can immerse themselves in a world of luxury, entertainment, and indulgence. The fusion of retail, dining, and entertainment under one roof makes it a convenient and comprehensive choice for those seeking an all-encompassing urban lifestyle.

Elan Town Centre – The Elegant Retail Gateway

As the most sought-after commercial property in Gurgaon, Elan Town Centre at Sector 67, main Sohna Road, exemplifies the concept of high-street retail with double-height shops, a plush food court, and a PVR Multiplex. Surrounded by luxury residential townships, IT parks, SEZs, international schools, and universities along the main Sohna Road, it caters to families and business professionals alike. The easy access from the Golf Course Extension Road, NPR, and SPR positions it as a preferred investment option.
 

Elan Town Centre’s features and amenities further enhance its appeal. Double-height retail shops provide a unique shopping experience, while the salubrious food court offers a variety of culinary options. The 4 silver screen multiplex showcases the latest movies, while the premium flea market adds a touch of uniqueness to the overall shopping experience. Fine dining restaurants and a vibrant mix of retail outlets create an environment that resonates with a diverse audience. In all, Elan Town Centre seamlessly integrates into the daily lives of the community it serves.

A One-Stop Destination – All Customer Needs Fulfilled Under One Roof

What makes Elan Malls truly stand out is its ability to serve as a one-stop destination for a plethora of needs and desires. Whether you’re looking for high-end fashion, a gourmet dining experience, or the latest blockbuster, Elan Mercado and Elan Town Centre have it all. The comprehensive nature of these luxury malls eliminates the need for patrons to hop between various locations, providing a convenient and time-efficient solution for their diverse requirements.
 

For families, Elan Malls offers the perfect weekend getaway. With luxury service apartments, fine dining options, and a variety of entertainment choices, families can create memorable experiences without leaving the premises. Also, professionals working in the vicinity find a haven where they can seamlessly transition from work to leisure.
 

Looking towards bright future horizons, Elan Malls have reshaped the shopping, food, and entertainment experiences in the Delhi NCR region. Elan Mercado and Elan Town Centre showcase the future of commercial real estate, a future where luxury, convenience, and comprehensiveness come together to create a one-stop destination and a weekend getaway for all. As these developments continue to evolve, they set a benchmark for the industry, offering a glimpse into the transformative power of luxury malls in shaping the urban landscape.

Maximizing Tax Saving Benefits for Youngsters Through Health Insurance Under Section 80D

By
Priyanshi Pareek
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0

In today’s world, where healthcare costs continue to rise, having adequate medical insurance is not just a prudent financial decision but also a crucial aspect of ensuring one’s well-being. In India, the government recognizes the importance of medical insurance and incentivizes individuals to invest in it through tax-saving provisions under Section 80D of the Income Tax Act. Understanding these benefits and leveraging them effectively can significantly reduce your tax burden while ensuring comprehensive healthcare coverage for you and your family.

Understanding Section 80D: An overview

Section 80D of the Income Tax Act, 1961, provides taxpayers with deductions on premiums paid towards medical insurance policies. These deductions are available for various categories of individuals, including self, spouse, dependent children, and parents. The maximum deduction limits and eligibility criteria differ based on the age of the insured individuals and whether they qualify as senior citizens.

Maximizing tax benefits with health insurance

Deductions for premium payments:

Under Section 80D, taxpayers can claim deductions for premiums paid towards medical insurance policies. For individuals below 60 years of age, the maximum deduction allowable is Rs. 25,000. However, for senior citizens, this limit increases to Rs. 50,000. Furthermore, an additional deduction of up to Rs. 25,000 is permitted for premiums paid towards medical insurance for parents below 60 years of age. This limit rises to Rs. 50,000 if the parents are senior citizens.

Preventive health check-up:

In addition to premiums for medical insurance, taxpayers can claim deductions for expenses incurred on preventive health check-ups. This benefit is subsumed within the overall limit specified under Section 80D. The maximum deduction allowed for preventive health check-ups is Rs. 5,000.

Policy selection flexibility:

To optimise tax benefits under Section 80D, individuals have the flexibility to choose comprehensive medical insurance policies covering themselves, their families, and their parents.

Key considerations for tax-saving health insurance plans

When selecting a health insurance plan for tax-saving purposes, several crucial factors should be considered:

  • Comprehensive coverage: Ensure the chosen plan offers extensive coverage for medical expenses, including hospitalisation, treatments, and pre-existing conditions, meeting your healthcare needs adequately.
  • Premiums vs coverage: Compare premiums across different policies while assessing the scope of coverage provided. Opt for a plan that offers a balance between affordability and comprehensive coverage to maximize benefits.
  • Family requirements: Consider the specific healthcare needs of your family members, including dependents and elderly parents. Choose a policy that covers critical illnesses, maternity expenses, and pre-existing conditions, providing comprehensive protection for all.
  • Network of hospitals: Verify that the policy includes a wide network of hospitals and healthcare providers for convenient access to quality medical services without additional costs.

By prioritising these factors, individuals can select a tax-saving health insurance plan that minimizes tax liability while ensuring robust healthcare coverage.

If you are looking for health insurance plans that provide comprehensive coverage and are available at an affordable premium, then you can choose a plan that best suits your needs through Bajaj Finance. This is your one-stop portal to compare and buy health insurance policies by leading insurance providers in the country. Each plan comes with its own set of benefits and coverage, and you can buy these plans through a 100% digital journey with minimum documentation.

Getting a medical insurance not only provides financial security in the face of medical emergencies but also offers significant tax-saving benefits under Section 80D of the Income Tax Act. By understanding the provisions of this section and choosing the right health insurance plan, individuals can effectively reduce their tax liability while ensuring comprehensive healthcare coverage for themselves and their families.

Chaitra Navratri 2024 Day 9 of Maa Siddhidatri

By
Dimple Arora
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0
Chaitra Navratri

Amidst the jubilant fervor of Chaitra Navratri, the ninth day ushers in a wave of reverence as devotees pay homage to Maa Siddhidatri, the bestower of perfection and spiritual enlightenment. As the festival unfolds its divine embrace, let’s delve into the rituals, significance, and offerings dedicated to the benevolent goddess on this auspicious day.

Reverence to Maa Siddhidatri

Navratri, meaning “nine nights,” embodies the celebration of divine femininity through the worship of Goddess Durga in her myriad forms. On the ninth day of Navratri 2024, devotees venerate Maa Siddhidatri, the epitome of divine grace and wisdom. It is believed that Maa Siddhidatri blesses her devotees with spiritual knowledge and fulfills their divine aspirations.

Legend of Maa Siddhidatri

The saga of Maa Siddhidatri traces back to the primordial void, where Goddess Kushmanda, through the radiance of her smile, breathed life into the universe. Maa Siddhidatri, the culmination of divine perfection, embodies the essence of supernatural power and benevolence. Her presence illuminates the path of seekers, guiding them towards spiritual enlightenment and fulfillment.

Rituals and Observances

On this sacred day, devotees observe various rituals to seek the blessings of Maa Siddhidatri. The auspicious Muhurat for Navratri Day 9 falls between 11:03 am to 01:38 pm, spanning a duration of two hours and thirty-five minutes. It is during this time that devotees immerse themselves in the divine fervor of worship, invoking the blessings of the goddess for protection and prosperity.

Ayudha Puja

One of the prominent rituals observed on Navratri Day 9 is the Ayudha Puja, where devotees ritually purify their tools and implements, seeking the blessings of the goddess for success and prosperity in their endeavors. From machinery to musical instruments, each tool is revered as an embodiment of divine energy, symbolizing the harmony between man and his creations.

Kanya Puja

Another cherished tradition of Navratri Day 9 is the Kanya Puja, where young girls, considered embodiments of divine energy, are worshipped and revered. Through this ritual, devotees acknowledge the purity and innocence of young girls, seeking blessings for prosperity and abundance in their lives.

Bhog and Offerings

Devotees offer a delectable array of bhog to Maa Siddhidatri, including coconut, kheer, pua, and panchamrit, symbolizing purity and auspiciousness. Additionally, Kanya Bhoj or Kanya Puja is performed, where young girls are honored with offerings of poori and halwa, signifying reverence towards the divine feminine energy.

Colour and Attire

The vibrant hue of peacock green adorns the ninth day of Chaitra Navratri, symbolizing diversity and abundance. Devotees don this stunning shade, embodying the splendor and majesty of nature, as they immerse themselves in the divine festivities.

Invocation and Prayers

Devotees chant sacred mantras and prayers dedicated to Maa Siddhidatri, seeking her benevolent grace and blessings:

  • “Ya Devi Sarvabhuteshu Maa Siddhidatri Rupena Samsthita। Namastasyai Namastasyai Namastasyai Namo Nam।।”
  • “Jay Siddhidatri Maa Tu Siddhi Ki Data, Tu Bhakton Ki Rakshak Tu Dason Ki Mata।”

Summing Up

As Chaitra Navratri culminates in its grand finale, let us immerse ourselves in the divine fervor of worship, seeking the blessings of Maa Siddhidatri to illuminate our lives with spiritual knowledge, perfection, and prosperity. With hearts filled with devotion and reverence, may we embark on a journey of spiritual enlightenment, guided by the benevolent grace of the divine mother.

Dalmia Logistics Partners with drivebuddyAI Enhancing Driver & Fleet Safety with ADAS

By
Dimple Arora
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0

drivebuddyAI, a pioneering leader in AI-driven solutions for the transportation industry, proudly announces the onboarding of Dalmia Transports & Logistics as its latest client. Operating within the dynamic cement sector in Kanpur, UP, Dalmia Transport has undergone a comprehensive three-month validation process of drivebuddyAI’s innovative ADAS technology, culminating in the decision to establish a strategic partnership underpinned by a mutually beneficial five-year engagement contract.

Mr. Naman Dalmia, the esteemed partner of Dalmia Transport, expressed his enthusiasm regarding the adoption of drivebuddyAI’s cutting-edge ADAS product. He articulated his confidence in the platform’s ability to revolutionize trucking operations by enhancing driver management and real-time risk aversion measures mainly due to driver fatigue, excessive phone usage, seatbelt non-compliance and overall driver behaviour, thus providing safer transit of goods and fostering a secure ecosystem for all stakeholders involved.
 

“Incorporating drivebuddyAI’s Advanced Driver Assistance Systems (ADAS) into our fleet serves multiple strategic purposes,” stated Mr. Naman Dalmia.


Advanced Driver Assistance System (ADAS) technology help reduces fleet’s chances of causing, or being involved in, vehicular accidents. ADAS has advanced safety features such as collision avoidance system, blind spot detectors, driver drowsiness detection, which benefit both commercial and private vehicles and is revolutionizing fleet management in the process. In addition, ADAS works with video-telematics to monitor drivers’ behaviour when on the road. AI Dashcams provide drivers with real-time audio warnings while segmenting and tagging recorded incidents, allowing us to monitor fleet from the cloud management portal.
 

“We can easily identify new or risky driving behaviours. We can use the data to coach our drivers and help them improve. AI data equips our drivers with the skills to undo bad habits while mitigating future consequences. Data can also be leveraged to execute e-training modules, which can be shared with the drivers to help them develop good skills and increased confidence on the road.” added Naman while explaining the need to equip the fleet with ADAS & Surveillance cameras.
 

“We believe that we have the recipe to optimize fleet operations while improving the behaviour of the drivers over the period of time consistently with AI assistance, pro-active fleet monitoring & coaching drivers to help them overcome their limitations and leverage technology at its maximum level to reduce accidents and hence improve the TAT resulting efficiency for a fleet is the real ROI in logistics operations,” said Nisarg Pandya while interacting the usefulness of ADAS.
 

Dalmia Group since incepted in 1987 by Mr. Anil Dalmia – Mr. Naman’s father has seen exponential growth working with prestigious groups like Aditya Birla group and brands like Hindalco, Ultratech Cement. Later joined by Mr. Naman who’s an IT graduate and enthusiast ventured into the business in 2017. He believes that in the last ten years technology has played an important role in streamlining fleet operation with the adoption of advance GPS Tacking which helps in monitoring harsh breaking, sharp turns, over speeding, geofencing, route planning, tyre pressure monitoring, load monitoring, fuel utilization and theft detection. With the integration of ADAS in the vehicles it has enhanced passenger, pedestrian, and driver safety and make driving more convenient.
 

Both Naman & Nisarg firmly believes that with the right implementation of ADAS in the trucking industry can reduce driver fatigue by 80% & improve overall behaviour or risk reduction by 73%, improves TAT by 25-30% and reduces operating losses by 25% makes the implementation of ADAS & Surveillance cameras for the fleet more viable financially.
 

“My experience and interest in information technology helped me in transforming end to end material handling and logistics operation to a fully digitized process. My initiatives has earned me accolades and appreciation from the industry experts. My fleets are fully equipped with advanced GPS tracking, fuel monitoring, tyre pressure monitoring, Tyre RFID Tracking, Load monitoring, ADAS and DMS. Our control tower which operates 24 x 7 x 365 monitors the movement of each and every vehicle providing on road support to the vehicles and delivery update to the customer,” said Mr. Naman Dalmia describing his enthusiasm about technology implementation in fleets.
 

“Dalmia Logistics specifically operate in building and construction domain providing primary and secondary transportation and handling services to Ultratech Cement Limited. On an average we handle and transport more than 65,000 Metric Tonnes of material per month. Integrating Advanced Driver Assistance Systems (ADAS) and surveillance technologies into fleet vehicles can indeed provide several advantages that may help a logistics company gain a competitive edge. It can position your logistics company as an industry leader, offering superior safety, efficiency, and reliability compared to competitors who may not have invested in these advanced capabilities. Remember, successful implementation requires proper training, maintenance, and data analysis. Leapfrogging the competition involves not just adopting technology but leveraging it effectively!” said Naman Dalmia in response to how ADAS can help the fleet leapfrog the competition.
 

“We have undergone a comprehensive three-month validation process of drivebuddyAI’s innovative ADAS technology. We chose drivebuddyAI for its unparalleled expertise in AI-driven solutions for the transportation industry. The comprehensive suite of products offered by drivebuddyAI, including its advanced ADAS and driver management capabilities, stood out as a perfect fit for our evolving needs. drivebuddyAI’s team make sure that the solution is installed and implemented in way it can provide the best results. With the help of video telematic and data, the team provides training and feedback to the drivers and create e-training modules, which can be shared with the drivers to help them develop good skills and increased confidence on the road,” said Naman while sharing his reason to choose drivebuddyAI for the ADAS requirements.
 

“We are excited for this partnership. India is evolving in safety aspects everywhere with consideration of Euro NCAP rating for buying a car to investing in AI products to ensure safety & operations optimization and leveraging data to coach drivers and take data driven decision to run logistics operations shows the maturity in the market and young enthusiasts like Naman Dalmia are taking the industry on the heights of leveraging technology & AI. We are happy to extend our services in Kanpur & nearby regions of UP & MP with Dalmia Logistics ensuring safety, driver behaviour improvement via ADAS & coaching.”
 

About drivebuddyAI
drivebuddyAI HQ in Ahmedabad & office in Delhi is a leading provider of AI-driven ADAS products for the commercial transportation industry. Leveraging cutting-edge technology, drivebuddyAI empowers transportation companies to optimize operations, enhance safety, and drive sustainable growth. With a commitment to innovation and excellence, drivebuddyAI is shaping the future of transportation. drivebuddyAI is one of the leading ADAS providers in India serving to customers in e-commerce, chemical Hazmat Transport, Employee Transportation etc across India. drivebuddyAI’s ADAS products are of indigenous innovation with their own designed hardware & AI learnt from India’s data to serve for Indian ecosystem and for that have been awarded with many patents as well. drivebuddyAI is a group companies of Roadzen Inc (Nasdaq: rdzn), a leading insurtech company focused on AI for Insurance products and services delivering backbone for insurers to leverage AI & Computer Vision.

Chaitra Navratri Day 8 of Maa Mahagauri

By
Dimple Arora
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0
Maa Mahagauri

As the auspicious festival of Chaitra Navratri unfolds its divine saga, each day reverberates with the worship of a distinct manifestation of the supreme feminine energy, the Adishakti. Amidst the vibrant tapestry of devotion and celebration, the eighth day of Navratri holds a special place, dedicated to the serene and radiant Maa Mahagauri. From the significance of her luminous presence to the rituals observed in her honor, let’s delve into the essence of this sacred day.

Maa Mahagauri

Maa Mahagauri, the embodiment of purity and tranquility, graces the realm of Navratri on its eighth day. Adorned with an aura of divine splendor, she captivates the hearts of her devotees with her ethereal beauty and benevolent grace. Depicted with four arms, carrying symbols of power and auspiciousness – the trident and the tambourine, Maa Mahagauri exudes an aura of serenity as she rides majestically atop a bull.

Legend has it that Maa Parvati, in her pursuit of winning Lord Shiva’s affection, underwent rigorous penance. Pleased with her unwavering devotion, Lord Shiva accepted her as his consort. However, the rigors of her penance had turned her complexion dark. Undeterred, Maa Parvati embarked on a journey of austerity to regain her pristine radiance. Through her penance, she emerged from the sacred waters of the Ganga River in the Himalayas, adorned in resplendent white garments, her complexion akin to the luminous glow of the moon. Thus, she came to be revered as Maa Mahagauri – the supremely fair goddess.

Significance of the Eighth Day

In the vibrant tapestry of Navratri, each day is adorned with a unique color symbolizing the divine attributes of the respective deity. The eighth day is adorned with the color purple, signifying nobility and extravagance. Devotees invoke the blessings of Maa Mahagauri to attain purity, tranquility, and the divine gift of motherhood. Her benevolent presence is believed to bestow upon her devotees the virtues of compassion, kindness, and divinity, guiding them on the path of righteousness and spiritual fulfillment.

Rituals and Offerings

On this sacred day, devotees offer prayers and perform rituals to honor Maa Mahagauri. A prasad of coconut, symbolizing purity and auspiciousness, is offered to the goddess. Desserts made from coconut are also presented as offerings, symbolizing devotion and reverence.

Puja Mantras and Prayers

The devout seek solace and blessings through the chanting of sacred mantras and prayers dedicated to Maa Mahagauri:

  1. Om Devi Mahagauryai Namah
  2. Shwete Vrishesamarudha Shwetambaradhara Shuchih Mahagauri Shubham Dadyanmahadeva Pramodada
  3. Ya Devi Sarvabhuteshu Maa Mahagauri Rupena Samsthita Namastasyai Namastasyai Namastasyai Namo Namah
  4. Sarvasankata Hantri Tvamhi Dhana Aishwarya Pradayanim Jnanada Chaturvedamayi Mahagauri Pranamamyaham Sukha Shantidatri Dhana Dhanya Pradayanim Damaruvadya Priya Adya Mahagauri Pranamamyaham Trailokyamangala Tvamhi Tapatraya Harinim Vadadam Chaitanyamayi Mahagauri Pranamamyaham

These sacred invocations resonate with the fervent devotion and unwavering faith of her devotees, seeking her blessings for prosperity, wisdom, and liberation from all worldly afflictions.

As Chaitra Navratri unfolds its divine splendor, let us immerse ourselves in the worship of Maa Mahagauri, embracing her radiant presence and seeking her divine blessings to illuminate our lives with purity, tranquility, and spiritual enlightenment.

Sheeva.AI Empowers In-Vehicle Services Marketplace for New Citroen Vehicles in India

By
Priyanshi Pareek
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0

Sheeva.AI today announced in-vehicle payment technology through SheevaConnect™product suite for Citroen C3 Aircross SUV AT, the most budget-friendly automatic mid-sized SUV in India. The in-vehicle payments technology will allow the new Citroen C3 Aircross AT owners to pay for fuel at 32,000 fueling stations across India.

“We’re very excited to see our technology come to life for Citroen drivers in India,” says Evgeny Klochikhin, CEO and founder of Sheeva.AI. “We want to enable a simpler, more secure customer experience for in-vehicle services by using precise vehicle location to activate and authorize payments at the point of service.”


Klochikhin adds that other Sheeva.AI use cases, like parking and tolling, are coming soon for Citroen owners.


The first Sheeva.AI-enabled Citroen C3 Aircross SUV AT vehicles are now available in showrooms across India. Sheeva.AI’s innovative product suite is currently rolling out globally with over 2,000,000 service points – including fuel pumps, parking spaces, and EV chargers – mapped in the Sheeva.AI database.


Here’s how it works: A person drives up to a SheevaConnect-enabled petrol station. With Sheeva.AI technology seamlessly integrated, users can effortlessly complete transactions using their preferred UPI provider through the MyCitroen Connect mobile app. 


Upon arrival, drivers are greeted by attendants who dispense fuel and swiftly scan the QR code on their point-of-sale terminal, granting permission to proceed. Following fueling, drivers can conveniently depart with a digital receipt securely processed through the MyCitroen Connect mobile app’s interface.

About Sheeva.AI 
Sheeva.AI’s in-car payments and commerce solution introduces vehicle location-based services to monetize the driver experience. Using a patented precise geolocation technology, drivers seamlessly pay for and receive services such as fueling, EV charging, parking, curbside pickup and drive-through via their car’s IVI screen. Their SheevaConnect™ product suite includes the patented SheevaLocate™, an embedded software that enables highly accurate vehicle location to within two meters; SheevaFence™, which enables proprietary geofencing/mapping of point-of-sale and service localization (e.g. down to an individual fuel dispenser, EV charging spot, or parking space); SheevaPay™, a cloud-based contactless payment platform; and SheevaServ™, a cloud-based platform to activate nearby services, e.g. a fuel pump, EV charging station, or parking session.


Founded in 2016, it is headquartered in Tysons Corner, VA, with key offices in Detroit, MI, New Delhi (India), Dresden (Germany) and strategic partner in Nagoya (Japan). Anish Agarwal has led the Sheeva India business since 2021 as the fully owned subsidiary Sheeva Connected India Pvt Ltd.

IIHMR University records highest package this placement year

By
EBNW Story
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0

IIHMR University, a leading health management research university in India, recorded phenomenal placements so far this season with the highest package of 35.62 LPA. This is the highest package beating IIHMR’s previous high of 17.22 LPA in 2022. The ongoing placements at the institute have already witnessed 75% of the students being placed till now in multiple roles across diverse organizations both nationally and internationally at noteworthy packages.

Speaking about placements, Dr. PR Sodani, President, IIHMR University shared, “We are delighted to receive excellent placement response from the recruiters on campus this year. Packages in the healthcare industry are witnessing a spike secondary to the global growing emphasis on bolstering healthcare infrastructure. I want to congratulate the students on getting placed and wish them well for their future as they continue to build their success stories.”

Remarkable to note is that according to a collaborative study by Pristyn Care and Indeed, job postings for healthcare professionals increased by 22.4% between January 2021 and January 2023, indicating a growing demand for these professionals in India.

According to the placement officials at IIHMR University, the total number of recruiters has gone up to 60+, with HJ Hospital, IPE Global, Nuva Bupa Health Insurance Ltd., Tata AIG, Lupin, Deloitte, PWC, E&Y, Infosys, and Fortis Hospital to name a few from a long list. The sector-wise placement data revealed Hospitals to be the highest recruiters at 30% followed by Consultancy, Pharmaceutical, and Health IT at 15%, 12%, 11%, and 11% respectively. 

Chaitra Navratri 2024 Day 7 of Maa Kalratri

By
Dimple Arora
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0
Maa Kalratri

As the vibrant festival of Chaitra Navratri unfolds its seventh day, devotees across the globe prepare to pay homage to Maa Kalratri, the formidable manifestation of Goddess Durga. Falling on April 15 this year, Day 7, also known as Saptami, holds profound significance in Hindu mythology, marking the worship of Maa Kalratri, the fierce protector who vanquishes evil forces and bestows blessings upon her devotees.

Who is Maa Kalratri?

Maa Kalratri, the seventh avatar of Maa Durga, epitomizes strength and fearlessness. With a complexion as dark as the night, she rides a donkey and bears four hands, wielding a sword and an iron hook in her left hands while gesturing protection and blessings with her right hands. Despite her formidable appearance, Maa Kalratri is revered for her benevolence, known to dispel obstacles and sorrows while safeguarding her devotees from malevolent energies. She is also hailed as Goddess Shubhankari, symbolizing auspiciousness and protection.

Legend of Maa Kalratri

According to ancient lore, Maa Kalratri played a pivotal role in the defeat of the demons Chanda, Munda, and Raktabeej. When the demons threatened the balance of the universe, the gods sought the intervention of Goddess Parvati, who manifested Maa Kalratri to restore order. With unparalleled courage, she annihilated the demons, embodying the triumph of good over evil.

Chaitra Navratri 2024 Day 7: Timing and Auspicious Muhurat

On the auspicious occasion of Chaitra Navratri Day 7, devotees observe specific timings and muhurats to perform the puja rituals dedicated to Maa Kalratri:

  • Saptami Tithi Starts: 11:44 am on April 14
  • Saptami Tithi Ends: 12:11 pm on April 15
  • Brahma Muhurat: 4:26 am to 5:11 am
  • Abhijit Muhurat: 11:56 am to 12:47 pm
  • Vijay Muhurat: 2:30 pm to 3:21 pm

Chaitra Navratri 2024 Day 7: Rituals and Offerings

Devotees adorn themselves in white attire, symbolizing purity and devotion, to invoke the blessings of Maa Kalratri. Offerings of jaggery and prasad made from it are presented to the goddess, signifying sweetness and reverence. The sringar puja, performed on Saptami night, involves offering sindoor, kajal, and other cosmetic items to the deity, which are later donated to temples as a symbol of gratitude.

Chaitra Navratri 2024 Day 7: Mantra and Prayers

To invoke the divine presence of Maa Kalratri and seek her blessings, devotees chant the following mantra and prayers:

Mantra: “Om Devi Kalaratryai Namah”

Prathana: “Ekaveni Japakarnapura Nagna Kharasthit Lamboshthi Karnikakarni Tailabhyakta Sharirini Vamapadollasalloha Latakantakabhushana Vardhana Murdhadhwaja Krishna Kalaratrirbhayankari”

Stuti: “Ya Devi Sarvabhuteshu Ma Kalaratri Rupena Samsthita Namastasyai Namastasyai Namastasyai Namo Namah”

As the devotees immerse themselves in the divine aura of Maa Kalratri, they embrace her fierce yet compassionate essence, seeking solace and protection amidst life’s challenges. Chaitra Navratri Day 7 heralds not only the worship of a formidable deity but also the celebration of courage, resilience, and unwavering faith in the divine.

Formovie Projectors Fast Emerging as the Premium Choice in India’s Home Entertainment

By
Dimple Arora
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0
Formovie 4K Theater

The increasing inclination of customers toward a theatre-like movie or gaming experience has also led to an increase in the growing demand for laser projectors. This surge in demand has also seen many global tech giants entering the Indian market. This includes Formovie, the Mi ecosystem company, which forayed into India last year and is already making a major impact by providing an unforgettable viewing experience right at home.

Irrespective of whether you are a movie enthusiast, a gamer, or hosting a screening centre, a high-quality projector can take your viewing experience to the next level. Hence, being the key to a perfect entertainment setup, finding the right kind of projector should be done after a detailed assessment of the pros and cons of the available choices.

One of the major reasons for the wide acceptance of Formovie projectors is the stunning visual quality that they offer. Powered by Advanced Laser Phosphor Display (ALPD 4.0), these RGB+ laser projectors deliver 2800 ANSI lumens brightness and 4K colour accuracy. The brilliant display function can be further enhanced by using the ambient light-rejecting screen mode.

Other major pros of the projectors are their easy integration with Android TV 11.0 and Google Assistant, which help users easily control their content from the comfort of their living room. The Formovie projectors also support a wide range of streaming services, including Dolby Vision content from Apple TV, Disney+, and other popular platforms.

These advanced projectors also feature a wide array of connectivity options, including Bluetooth, Wi-Fi, and HDMI, enabling viewers to connect to various multimedia devices and streaming services easily and conveniently. In addition to Dolby Vision, the projectors also have built-in Bowers & Wilkins speakers with Dolby Atmos support, ensuring premium sound quality equivalent to a real cinematic audio experience in movie theatres.

In addition to the sound system, they are equipped with smart features such as voice control, screen mirroring, and auto-focus, making them the right choice for a personalized viewing experience. As consumers opt for energy-efficient and eco-friendly projectors, Formovie projectors are designed to be energy-efficient and environmentally friendly. Starting from Formovie S5 projector priced at Rs 69,999, to Formovie 4K Theater, which is priced at Rs 3,79,999, these projectors are also among the most cost-effective devices included in the luxury category.

Gatorade Drops It’s All New Turf at the Chandni Chowk to Inspire Active Lifestyle

By
Dimple Arora
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0
Turf Finder Gatorade

As part of it’s ongoing ‘Turf Finder’ initiative, Gatorade, PepsiCo India’s iconic hydration brand, unveiled Delhi’s second turf in the busy lanes of the iconic Chandni Chowk. The event, held on Sunday morning, marked a significant milestone for Gatorade towards promoting the love and will for playing sports amidst the hustle and bustle of India’s metropolitan cities.

Launched in February earlier this year with its first turf debuting in Mumbai, this initiative by Gatorade is committed to finding people places to play, wherever and whenever space permits in the city. The initiative is aimed at addressing the scarcity of recreational space in urban India through Google Maps data. This may just be how cities look at urban playgrounds in the future. Through this initiative, Gatorade seeks to inspire young individuals to embrace physical activity as a key part of their daily lives.

The event witnessed enthusiastic participants coming together to play and relish the excitement offered by the specially tailored turf, catering to badminton, and basketball aficionados. Delhi witnessed its first turf drop earlier in March in Lajpat Nagar, and the brand is aiming to drop another turf in the city soon.  

Speaking on the initiative, Ankit Agarwal, Associate Director, Energy & Hydration, PepsiCo India, said, “Gatorade has consistently championed the importance of fitness and an active lifestyle as integral components of well-being. However, in today’s fast-paced and chaotic society, finding both time and a suitable space for physical activity poses a significant challenge. We firmly believe that this initiative will make sport accessible to a lot more people, thereby cultivating a healthier lifestyle. By providing convenient and inviting spaces for play, we hope to inspire communities to embrace the intrinsic value of staying active amidst the demands of modern life.”        

Adding further, Rajdeepak Das, CCO, Publicis Groupe – South Asia & Chairman, Leo Burnett – South Asia, said, “This is a true HumanKind idea where we are using technology to find solutions for modern day problems. Our cities are temporal in nature, they behave different by day and different by night. We have validated this spirit and used historic Google Maps data to find empty spaces at specific times which can be made into a turf. The most exciting part is that this campaign can be scaled across the country and not only promote an active lifestyle but also make a cultural impact in communities making sport an equalizer.”

Consumers can visit Gatorade’s exclusive website to find out more details and clues on the upcoming Turf drops – www.gatoturffinder.com.

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