Who was Emperor Yayati ? Know All About

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May 29, 2024, 9:35 AM

In the annals of ancient Indian mythology, few tales are as captivating as that of Emperor Yayati, a legendary king whose story is woven into the fabric of the Mahabharata. His life, marked by passion, curses, and an insatiable quest for youth, offers a rich tapestry for understanding the complexities of human desires and the consequences they bear.

A King’s Lineage and His Quest for Power Yayati, a Chandravamsha king, is often hailed as the progenitor of the races of the Yadavas and the Pandavas. Born to King Nahusha and his wife, Ashokasundari, Yayati was the youngest of five brothers in a lineage blessed by the gods but marred by a sage’s curse that doomed the sons to unhappiness.

The Curse That Altered Destiny The turning point in Yayati’s life came from his marriage to Devayani, the daughter of Shukra, the preceptor of the demons, and his union with Sharmishtha, daughter of king Vrishaparvan and Devayani’s maid. A tangled web of love and betrayal led to Yayati’s curse of premature old age by a wrathful Shukra. However, in a twist of fate, Yayati’s son Puru bore the burden of his father’s curse, granting the king a second chance at youth¹.

The Reign That Spanned the Three Worlds Yayati’s rule is chronicled as a time of great conquests and sacrifices. He performed numerous yajnas and gave away mountains of gold and billions of cows to the Brahmanas, establishing himself as a Chakravarti Samrat, a World Emperor. His reign was not just limited to the earth; he held sway over all three worlds, a testament to his power and influence.

The Legacy That Lives On The tale of Yayati is not merely a story from the past; it is a narrative that resonates with the timeless themes of ambition, love, and redemption. His descendants, the Yadavas and the Pandavas, played pivotal roles in the epic saga of the Mahabharata, shaping the course of Indian mythology and history.

Lancedowne: Know best time and places to visit in this quiet hill station in Uttarakhand

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EBNW Story

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May 28, 2024, 7:49 PM

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Kamal Dabral, student of Saksham Sanchar Foundation shared his travel experience with a travel blog. Read more to know in detail about the experience.

Travel to adventurous mountains natural beauty and wildlife for relaxation and enjoy the peace and calmness of nature is a preferred plan for me.

Last year I travelled to Lansdowne, a hill station in Pauri Garhwal District of Uttrakhand.

TRAVEL PLAN :

Reach Delhi by Air, Rail of Road . Alternatively one may reach Dehradun first.

Delhi to Kotdwara (Only one Train Garhwal Express is available, but buses are frequently available form Anand Vihar Bus Terminal). From Dehraduu one may hire taxi to Kotdwara or Lansdowne .

Kotdwara to Lansdowne (Private Taxi is the most preferred means in the Summers as most of the Private Busses are already booked for Char Dham Yatra and Governement Buses are one a few).

Travel Time :

There are two seasons : Summer (March to June) and Winter (September to February) . Travelling during Rainy season (July and August) is not advisable because of increased landslides.

Precautions :

You should be prepared to face sub zero temperatures if planning to visit during December to Mid of February.
Hilly Roads may cause uneasiness in some of the persons. Take precautions and carry medicines if you have one of such problems.
The roads may be blocked because of landslides and you may face traffic jam. Remember shops are far and few in such terrain.
Always carry water and fruits. Try to avoid fast food or junk food. Eat healthy and stay safe as at certain places even medical facilities are difficult to find.

Stay :

Home Stay, Resorts and Hotels all are available. You may choose one according to your budget.

Make sure you have advance booking specially during the Summers when there is long queues of traveler buses, taxies and cars on the roads.

If you are staying in a village, get beforehand knowledge of surroundings. Take help of Locals to have knowledge of paths taken by elephants.

Avoid roaming after dusk on isolated places, forests etc. as wild animals specially tigers may be looking for prey.

Don’t drive on hilly roads during night unless you are an expert drivers of the terrain.

Places to Visit :

Lansdowne is a small peaceful place. It is safe as it is a Contonment as well. It is a small place, therefore, you may visit all the tourist spots during your weekends.

Santoshi Mata Temple

Lancedowne: Know best time and places to visit in this quiet hill station in Uttarakhand

This is a place of worship and you must be fit enough to climb a small steep distance as vehicles can’t get you to the temple but will drop you at around 100 feet down. There are no so called priests and the upkeep is done by the locals and the Army.

The best time to visit the Temple is evening as a beautiful Sunset can be watched.

Darwan Singh Museum (Army Museum)

Named after the First Victoria Cross recipient of the Garhwal Rifles Darwan Singh Negi, the Museum preserves the rarest memories of the Garhwal Rifles.

Bhulla Tal

‘Bhulla’ in local language means ‘Brother’. This is an artificially made lake. It is surrounded by some small restaurants and is equipped with boating facility.

St. Mary’s Church

More than 125 years old this Church faced degradation and was closed in 1047. Now it has now been converted from a preaching centre into a museum with pre-independence photographs on display.

Tip-n-Top

Also known as Tiffin Top, Tip-n-Top is located at an altitude of 1800 meters and gives a spectacular view of the of the vast forests and Garhwal Hills with the Himalayas in the background.

Tarkeshwar Siddhapeeth

About one hour drive from Lansdowne will take you to Tarkeshwar Siddhapeeth. It is located at an Altitude of 1800 meters nested among deodar trees, this temple of Lord Shiva is believed to be 1,500 years old. Unlike other well known Hindu Temples it is a peaceful, noiseless place of worship. One needs to trek only 500 meters from road to reach here.

Kaleshwar Mahadev Temple

Situated at 1.5 kms from Lansdowne Market, this temple of Lord Shiva is named after Saint Kalun who meditated here.

Lansdowne Market Road

Lansdowne is a small town. Its market offers everything of daily needs. Some of which may be an entirely new thing for the visitors and they may like to keep those things as souvenir.

Things to Do :

In addition to Visiting Tourist Spots, you may do hiking, trekking and camping.

Amber Launches 3rd Edition of amberScholar Scholarship Worth USD 15,000 for International Students

By

Dimple Arora

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May 28, 2024, 7:33 PM

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amber, the leading global student accommodation platform, is thrilled to announce the 3rd edition of the exclusive amberScholar scholarship. Building on the success of its previous two successful editions, this scholarship is available for the September intake students enrolled in any program in the UK, USA, Ireland, or Canada.

The amberScholar scholarship offers USD 15,000 in financial aid, distributed across 3 (three) categories. The first-place winner will receive USD 7,000, followed by USD 5,000 for the second-place, and USD 3,000 for the third-place winner.

amber’s scholarship program is designed to assist students from diverse academic and socio-cultural backgrounds in pursuing their higher education, recognizing their academic achievements and potential. The availability of much-needed financial aid will greatly help them in achieving their educational goals.

The scholarship is specifically tailored for students who are planning to attend universities in the UK, USA, Ireland or Canada and have received acceptance letters from any academic program in these countries.

To apply, students are encouraged to visit the amberScholar scholarship official website page and click the “Apply Now” button. Applicants can articulate their objectives and aspirations by submitting their unique “Statement of Purpose” through the application form. The Statement of Purpose can be presented in various formats, such as video essays, screen-recorded presentations, or any graphical means preferred by the applicants. The deadline for application submissions is 31st August 2024.

Please note that the Statement of Purpose for the scholarship should be unique and separate from any Statement of Purpose you may have submitted for university admission. In this specific SOP, applicants should explicitly outline their need for the scholarship.

Saurabh Goel, CEO & Co-founder of amber, said, “As we launch the 3rd edition of the amberScholar scholarship, we reflect on the overwhelming success of the past two years, during which we received thousands of applications. This overwhelming interest motivates us to not only continue this initiative but also to expand it by increasing the prize pool. Our goal is to make high-quality education accessible to talented students around the world. The financial support we offer is vital, helping these promising students to pursue their dreams without the burden of financial constraints.“

Important dates include the start of the application period on 1st May 2024, the closure of the application window on 31st August 2024, and the announcement of the shortlisted candidates on 15th Sep 2024.

For additional details about the amberScholar scholarship and the application process, please visit amberScholar.

About amber

Founded in 2016, amber is a leading global student housing provider, working closely with PBSAs, HMOs, and universities. Boasting 1M+ verified student housing listings in 250+ cities across 25 countries and 6 regions, amber specializes in the international student market, serving a vast network of 80 million students from over 160 countries.

Preowned Cars Sales to Reach 10.92 mn Units by FY28 – Indian Blue Book Report 2023

By

Dimple Arora

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May 28, 2024, 7:26 PM

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The Indian used car industry will more than double to $70.48B by FY28

The preowned cars sales market in India is set to reach 10.92 mn. units in FY28 as per the latest edition of Indian Blue Book (IBB) report by car&bike and Das WeltAuto. by Volkswagen. The Indian Used car industry was valued at $32.44B in FY23 and will more than double to $73B by FY28.

Upgrading to a new pre-owned car is the top reason for owners to sell cars while budget buyers are predominantly looking for quality cars. Customers are also becoming more informed about car technicalities with 71% buyers looking at MMV (Make, Model & Variant) as a big consideration.

“The latest edition of the Indian Blue Book, a collaboration with Das WeltAuto. by Volkswagen, reinforces our confidence in the Indian pre-owned car market’s explosive growth potential. The increasing involvement of organized players is bringing stability and trust to this market; achieving consistent profitability and providing superlative customer experience remains the top priorities for organised players,” said Mr. Ashutosh Pandey, CEO & MD, Mahindra First Choice.

Buyer Highlights

The report found that majority of buyers are highly budget conscious (63 %) and looking for quality cars.
Customers have become more informed about the technicalities of cars with 71% of buyers acknowledging overall repairs & servicing costs as a big consideration.
Big shift noticed among consumers, who are prioritizing safety as a key feature in a used car, giving impetus to brands like Volkswagen for their 5-star GNCAP product portfolio of Taigun and Virtus
45% of buyers/intenders prefer local dealers for exploring, followed by Auto Tech Start-ups (26 %) & OEM backed brands (23 %).
In terms of awareness and preferences of car leasing, 28% of buyers were aware of the concept while 62% of buyers would avail it in the future.
Warranty and financial assistance topped the list of demands in terms of services.
A majority of 56% did not prefer an EV used car.

Seller Perspective

Upgrading to a new used car top reason to sell cars among 59% of respondents, followed by sufficiency of having another vehicle has increased as extra cars bought during COVID-19 are being sold now.
Due to the Fastrack process in auto tech startups & OEM backed companies, the actual Turn Around Time (TAT) to sell a car has come down to 3 days
Full payment within 24 hours remains the top priority among sellers during the sale process followed by vehicle inspection at a location of their choice.

“The pre-owned car market is significantly growing with the potential of it being double by FY 2028. The growth primarily comes from the evolving trends and customer preferences while selecting a pre-owned vehicle. A notable shift is the top priority for safety features, a transition similar to the new car industry, enabling a brand like Volkswagen, to be more accessible and in-demand for customers with our 5-star GNCAP rated product portfolio – Taigun and Virtus. The high preference for safety features and standards among customers is positively impacting the residual value of Volkswagen cars, especially the Taigun. We are confident the Das WeltAuto. business, will continue to grow as one of the top certified pre-owned car brands in India for customers,” said Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India.

Mahindra First Choice Wheels-backed Indian Blue Book launched the first edition in 2015 to highlight the trends in the used car industry in India. Since then, the annual report has been established as the largest and most intensive primary research conducted in India. Since 2022 Das WeltAuto., the pre-owned car brand of Volkswagen, and car&bike, a 100 % subsidiary of Mahindra First Choice Wheels, have co-curated this research report.

About car&bike

car&bike is a leading auto technology platform with a focus to build India’s largest hyper-local integrated platform for content and commerce. The platform has been built on path-breaking auto programming & the most credible awards for the last 20 years. In a short span of time, car&bike has clearly established itself as one of the top auto portals in the country and the fastest growing one by far. The business offers technology solutions to all the stakeholders of the automotive industry at various points of buy and sell value chain.

About Mahindra First Choice Wheels

Mahindra First Choice Wheels is a dominant player in the Indian used vehicle eco system providing products and services to cater to the needs of retail and wholesale customers utilizing its “on-the ground” and “in-the-cloud” capabilities. The company has raised funding from Silicon Valley based Hedge Fund, Valiant Capital and Cox Automotive, a $22 Billion US based enterprise.

About Das WeltAuto. (DWA), the pre-owned car platform by Volkswagen Passenger Cars India

Das WeltAuto. is the certified pre-owned car business of Volkswagen Passenger Cars India. It’s a one stop solution that facilitates buying, selling and exchange of multi-brand pre-owned cars. It offers a comprehensive 154 check point inspection on pre-owned cars and enables customers to utilize the expertise and extensive network of 137 DWA outlets in making informed decisions. The DWA platform also conducts the necessary due diligence and certifies the vehicle along with offering warranty, service value packages, accessories options, extended warranty and maintenance program for its customers.

Pardhan: A Glimpse into the Lives of Central India’s Tribal Musicians

By

Dimple Arora

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May 27, 2024, 9:41 PM

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The Pardhan are a unique subgroup of the Dravidian, tribal Gond people residing in central India. Known for their rich cultural heritage, the Pardhan have traditionally held the roles of singers and musicians, enlivening festivals and significant life ceremonies with their art. However, in contemporary times, most Pardhan have transitioned to agricultural work, cultivating crops such as wheat, sorghum, vegetables, and fruit. Some have also diversified into weaving and producing bamboo articles to sustain their livelihoods.

Historical Context and Social Standing

The arrival of the Aryans in the Gond territories marked a significant shift in the lives of the Gond people, including the Pardhan. While some Gond groups submitted to Aryan rule, others resisted but were eventually subdued by the Aryans’ superior military technology. The Pardhan, in the aftermath, became servants and slaves to the Aryans. As a tribal community, they were placed outside the traditional Hindu caste system, rendering them outcastes.

Today, the Pardhan are classified as a Scheduled Caste, which entitles them to special provisions in public employment and educational admissions. Despite these measures, many Pardhan have limited access to education, prompting ongoing governmental efforts to address this disparity.

Language and Geographic Distribution

The primary language of the Pardhan is their own distinct Pardhan language. Additionally, many Pardhan are multilingual, speaking Hindi, Marathi, and Gondi. Geographically, the majority of the Pardhan population is concentrated in the Indian states of Maharashtra and Madhya Pradesh.

Cultural Practices and Daily Life

The Pardhan musicians are renowned for their exceptional memory, often able to recite lengthy epics and genealogies in multiple languages. They primarily play two traditional instruments: the kingri, a three-stringed violin, and a small harp known as the bana. Pardhan musicians perform at various ceremonies including births, weddings, funerals, and Hindu festivals, earning their livelihood through donations from participants. In addition to their musical roles, the Pardhan also serve as Hindu priests, blessing babies and animals.

The Pardhan community typically resides in rural villages, although some members have migrated to urban areas. Marriages within the Pardhan are arranged by families and follow strict rules, prohibiting unions within the same clan or gotra. Newlywed couples often live with or near the groom’s parents, and inheritance, including the family home, passes to the sons, with the eldest son receiving the primary residence.

The Pardhan diet primarily consists of sorghum, wheat, vegetables, and fruit, with meat and rice reserved for special occasions due to economic constraints.

Religious Beliefs and Practices

The Pardhan are adherents of Hinduism, engaging in the worship of the myriad deities within the Hindu pantheon. They believe that performing rituals and good deeds will lead to moksha, or liberation from the cycle of birth, death, and rebirth. The Pardhan regularly visit Hindu shrines and offer prayers, food, flowers, and incense to their gods. However, they often face social discrimination, including restricted access to some Hindu temples due to their low caste status.

The Pardhan celebrate major Hindu festivals such as Holi (the festival of colors), Diwali (the festival of lights), and Navratri (the celebration of autumn), which hold significant cultural and religious importance.

Contemporary Needs and Aspirations

The Pardhan community faces several challenges, including the need for better education and new vocational skills. Agricultural experts could provide invaluable assistance in improving the productivity and yield of their farms. Moreover, there is a call for spiritual engagement, with some advocating for the introduction of the Christian gospel to the Pardhan, hoping it would offer them a transformative message.

Prayer Points

Pray for the Holy Spirit to empower those ministering to the Pardhan people.
Pray for Pardhan families to be drawn to Jesus and the Bible, moving away from Hindu deities.
Pray for a deep love for God’s Word among the Pardhan and a desire to spread its teachings.
Ask the Lord to inspire and send out a new generation of dedicated, multiplying Christians among the Pardhan.

In summary, the Pardhan are a resilient and culturally rich community with a deep-rooted tradition of music and spirituality. As they navigate the complexities of modern life, there remains a need for continued support in education, economic development, and spiritual growth.

MTG Launched “My First Library” – A Set of Ten Engaging Board Books for Toddlers

By

Dimple Arora

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May 27, 2024, 9:25 PM

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MTG Learning Media is elated to our entry into the realm of early childhood development with the launch of an enchanting new product designed to spark early literacy and a lifelong love for reading: “My First Library.” This delightful collection of ten captivating board books is specially created for toddlers, blending vibrant illustrations with engaging stories for a magical reading experience from the very start.

“My First Library” is thoughtfully created to provide young children (aged 1 to 3 years) with an engaging and interactive reading experience. Each book in the set is designed with vibrant illustrations, simple text, and durable pages, making them perfect for little hands and inquisitive minds.

Key Features of MTG’s “My First Library”

Engaging Content: Each board book is filled with colorful illustrations and simple, easy-to-understand text that captures the imagination of toddlers and keeps them engaged.

Educational Themes: The ten books cover a wide range of topics including colors, shapes, animals, fruits and everyday objects, providing a comprehensive learning experience for young children.

Durable Design: Made from sturdy, child-safe materials. With rounded corners, it is safe to use. These board books are built to withstand the wear and tear of enthusiastic little readers.

Interactive Learning: The books encourage interactive learning through fun activities and questions that prompt toddlers to explore and discover the world around them.

Bonding between Parent-child: These books enhance the bond between kids and parents.

Development of Curiosity: Interactive elements like lift-the-flap and touch stimulate curiosity in young children and give them a hands-on feeling.

Brain & Speech Development: Introduction to basic topics like animals, colors, fruits, etc., helps in cognitive development and enhances vocabulary at an early age.

Love for Reading and Exploration: Promotes a love for reading, nurturing a lifelong habit of learning and exploration in children.

About the Board Books

These board books are based on 10 themes that cover:

Alphabets
Numbers & Shapes
Colors
Fruits
Vegetables
Farm Animals & Pets
Wild Animals
Birds
Transport
Body Parts

Why Choose “MTG’s My First Library“?

“My First Library” is more than just a set of books; it’s an essential tool for parents and caregivers to support their child’s early development. By providing a rich and interactive reading experience, these books lay the foundation for a lifelong love of learning and knowledge.

Testimonials

“We absolutely love ‘MTG’s My First Library’! The books are beautifully illustrated and perfect for our playschool’s kids curious mind. It’s amazing to see how quickly they are picking up new words and concepts,” Pratima Misra, Nunkun PlaySchool, Delhi.

“MTG’s My First Library’ has become an integral part of our daily routine. The books are durable, engaging, and educational – everything we were looking for in early reading materials for our child,” Prashant Kumar, Indore.

Where you can get them

“MTG’s My First Library” is now available for purchase online from www.mtg.in, Amazon or Flipkart and at select retailers nationwide. For any bulk buying queries, connect with the MTG support on 0124-6601200.

My First Library is dedicated to creating high-quality, educational, and engaging products for young children. Our mission is to inspire a love for reading and learning from an early age, helping children develop essential skills that will serve them throughout their lives.

MAAC Revolutionizes Animation and VFX Courses with Technological Advancements

By

Dimple Arora

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May 27, 2024, 9:16 PM

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MAAC, a premiere institute and a pioneer in high-end 3D animation Gaming & VFX training, has recently unveiled a significant overhaul to five of its flagship courses, integrating cutting-edge technology upgrades and incorporating essential software and techniques. The revamped courses include IPVAD, AD3D Edge, DGWA, VFX plus, and ADVFX, each tailored to meet the evolving demands of the industry. Recognizing the growing need for skilled professionals in emerging fields, MAAC has also introduced two new courses: 3D and Realtime Design Plus, and UI & UX program, aligning with contemporary industry trends. Notably, most of these programs are GEN AI-enabled, offering advanced learning experiences* (*applicable to select courses), ensuring students are equipped with the latest tools and expertise to excel in their chosen fields.

AI’s integration into the animation & VFX industry has been a gradual yet transformative process. The recent trends are seen where established softwares are becoming smarter in its workflows by giving users multiple AI Enabled features. These tools offer significant time and efficiency savings for creative professionals, traditionally burdened with labour-intensive tasks. However, it’s important to note that AI currently serves as an assistant rather than a replacement for creative artists. While AI can handle repetitive tasks and suggest design elements, it lacks the nuanced understanding and creative vision inherent in human animators. However, what is important that advancements in AI hold a promise for more sophisticated procedural content creation process, potentially leading to new avenues of exploration such as 3D animation, visual effects and immersive design.

Staying ahead of the curve and relevant to the current demands from the industry, MAAC’s courses have also undergone a transformative upgrade with the integration of essential software tools. From GEN AI enabled graphic design platforms like Canva, Photogrammetry, Substance 3D Stager and Adobe Express to innovative tools like Storyboarder for creative visualization, students are equipped with industry-relevant skills. Advanced software such as Marvelous Designer and Photogrammetry enhance 3D modeling capabilities, while Adobe Substance 3D Stager and tools like Katana and Redshift cater to the growing demand of photo realistic visuals.

From pre-visualization tools to concept art creation and assistive intelligence, GEN AI empowers students to explore new creative horizons and streamline their workflows. By embracing GEN AI, MAAC ensures that its students are not only equipped with the latest industry-standard skills but also prepared to lead the charge in innovation within the animation, VFX and digital design industry.

As emerging fields such as real time design, UI/UX along with growing adoption of experiential design in various industries takes centre stage, MAAC has taken proactive steps to ensure its course offerings remain relevant. The introduction of the 3D and Realtime Design Plus and UI & UX program reflects MAAC’s commitment to staying abreast of industry trends and equipping students with the expertise needed to thrive in these burgeoning sectors.

Sustainable Entrepreneurship: The Way Forward for India

By

Priyanshi Pareek

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May 27, 2024, 7:45 PM

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As the world grapples with the dire consequences of climate change and environmental degradation, there is a growing realization that sustainable business practices are not just a luxury, but a necessity. India, with its burgeoning population and rapid economic growth, is no exception to this trend. Sustainable entrepreneurship, which combines environmental consciousness with economic viability, is emerging as a promising solution to address the country’s pressing challenges.

India has witnessed a surge in sustainable entrepreneurship initiatives in recent years. According to a report by the India Climate Collaborative and Bain & Company, the sustainable entrepreneurship sector in India has grown by over 50% annually since 2017. This growth can be attributed to several factors, including increased awareness of environmental issues, supportive government policies, and the availability of funding opportunities.

One of the key drivers of sustainable entrepreneurship in India is the country’s commitment to achieving the United Nations Sustainable Development Goals (SDGs). The Indian government has launched various initiatives, such as the Startup India program and the National Clean Air Program, to promote sustainable business practices and address environmental challenges.

The impact of sustainable entrepreneurship in India can be measured through various statistics:

1. Employment Generation: The sustainable entrepreneurship sector in India has created over 300,000 direct and indirect jobs, according to a study by the Federation of Indian Chambers of Commerce and Industry (FICCI).

2. Renewable Energy: India has emerged as a global leader in renewable energy, with a installed capacity of over 100 gigawatts (GW) as of 2022. This growth has been driven by sustainable entrepreneurship initiatives in the solar and wind energy sectors.

3. Waste Management: Sustainable entrepreneurship has played a crucial role in addressing India’s waste management challenges. According to the Central Pollution Control Board (CPCB), the country generates over 62 million tons of municipal solid waste annually, and sustainable startups are developing innovative solutions for waste reduction, recycling, and energy generation from waste.

4. Eco-tourism: Sustainable tourism is another area where entrepreneurship is flourishing in India. Initiatives such as eco-resorts, community-based tourism, and responsible travel have gained popularity, contributing to the country’s tourism revenue while preserving its natural heritage.

The future of sustainable entrepreneurship in India looks promising, with a growing emphasis on sustainability across various sectors. The Indian government has set ambitious targets for reducing carbon emissions and increasing the share of renewable energy in the country’s energy mix. These targets, coupled with favourable policies and incentives, are expected to drive further growth in sustainable entrepreneurship initiatives.

The COVID-19 pandemic has highlighted the importance of building resilient and sustainable systems, leading to increased consumer demand for eco-friendly products and services. This shift in consumer behaviour presents a significant opportunity for sustainable entrepreneurs to innovate and provide solutions that meet the evolving market demands. However, challenges persist in the form of limited access to capital, lack of skilled workforce, and inadequate infrastructure. To overcome these hurdles, a concerted effort is required from all stakeholders, including the government, private sector, and civil society organizations.

Sustainable entrepreneurship is not just a buzzword; it is a necessity for India’s future development. By embracing sustainable business practices, entrepreneurs can contribute to economic growth while simultaneously addressing environmental and social challenges. The rise of sustainable entrepreneurship in India is a testament to the country’s resilience and commitment to building a greener and more sustainable future. With continued support and innovation, India can pave the way for a more sustainable and prosperous world.

Discover the Largest Private Powerhouse of Startups in Rajasthan

By

Priyanshi Pareek

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May 27, 2024, 7:39 PM

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Marwari Catalysts, a dynamic force in the entrepreneurial landscape, has supported over 25+ innovative startups from Rajasthan within its extensive portfolio of more than 80 startups. This remarkable growth, achieved in just three years, is further bolstered by its unique 100+ co-founders club. By nurturing local talent and fostering innovation, MCats is shaping a stronger and richer future for the region.

With game-changing startups like TURMS, Jaipur Watch Company, Insurance Padosi, Revoquant, Yearbook Canvas and Climekare, MCats, a leading startup accelerator is driving innovation. With four portfolio founders being featured on Shark Tank (Surender S. Rajpurohit, TURMS; Alpna Tiwari, Nushka Kitchen; Jaipur Watch Company, Gaurav Mehta; Deepesh Rajpal, Onedose), We have experienced 50x growth and savoured 10x exits. MCats showcases the entrepreneurial spirit that sets Rajasthan’s scene apart from just deserts and palaces. These ventures, collectively generating over 200 crore in revenue, employing more than 1,200 people, and having raised over 125 crore in funds, are revolutionising industries and paving the way for a prosperous future in the region.

MCats has built strong associations with several esteemed government and private incubators. Notable among these are IIT Jodhpur, iStart Rajasthan, Madhav University, and Ayurveda University. These collaborations enhance MCats’ capacity to nurture and accelerate startups, leveraging the rich resources, expertise, and innovative ecosystems these institutions offer.

Sushil Sharma, the visionary Founder of Marwari Catalysts, has always been motivated by a profound desire to contribute to his homeland and connect like-minded people. He says “gold” lies in Tier 2 and Tier 3 cities. MCats creates local opportunities, reducing the need for migration to bigger cities. With a team of seasoned shareholders and mentors who have “been there, done that,” they offer invaluable guidance to emerging entrepreneurs. The 100+ Co-Founders Club fosters a collaborative environment where innovation thrives. This is just the beginning, as Sushil Sharma hints at even more ambitious plans ahead.

Spotlighting Rajasthan’s Leading Startups

Showcasing over 25 innovative startups from Rajasthan, categorised by their unique sectors.

Lifestyle

TURMS
Jaipur Watch Company
Prakrti
Thela Gaadi

Fintech

Revoquant
Insurance Padosi

Consultancy

Startup Chaupal
Click Catalysts

Edtech

Yougami
Learn N Build
Yearbook Canvas

D2C

First Crack Coffee Roasters
Freshwoof
Nuskha Kitchen
Prakrti
Thela Gaadi
Temporal Trendsetters

E-Commerce

Mobi Rapid

Health Care

Near Ambulance
Pratap IVF
Sarathi Health Care
One Dose

Media & Entertainment

Jhumo Radio

SAAS

Literom

Sustainable & Climate Tech

Buy By Scrap
Climekare

Community Building

WorkAffair
Sarathi Health Care
The Book Cafe

Agritech

Freshokartz

Empowering Rajasthan’s Visionaries

We are incredibly proud of the remarkable startups emerging from Rajasthan,” said Sushil Sharma, Founder of Marwari Catalysts. “These startups embody the innovative spirit and entrepreneurial excellence that we strive to nurture at MCats. By supporting them, we aim to catalyse a new wave of growth and innovation in the state.

Gaurav Mehta, Founder of Jaipur Watch Company, shared his thoughts: “MCats is not just an accelerator, It is a community of like minded people, supporting each other to achieve something greater, More such initiatives are required PAN India to strengthen Indian ecosystem better.”

“MCats has been instrumental in our journey at TURMS, providing us with invaluable resources. Their unwavering support has not only helped us grow but also empowered numerous startups across India. MCats is truly transforming the startup ecosystem, creating opportunities for local talent to thrive and innovate.” remarks Surendra S. Rajpurohit, Founder & CEO of TURMS.

“Marwari Catalysts has transformed our journey with their strategic insights, financial backing, and giving us a second opinion in legal, marketing, branding, infrastructure & pivoting HR. Their unwavering support has fueled our innovation and growth, making a significant impact on the startup ecosystem,” shares Kapil Soni, Founder of Revoquant.

“Marwari Catalysts has been crucial in offering reverse brain-drain, creating the entire ecosystem; cafe, co working space, events, activating angel investor & finally, the acceleration program including funding,” asserts Anish Thomas, Head- Government Initiatives at Marwari Catalysts.

Driving Innovation and Economic Growth

MCats is dedicated to providing startups with the financial resources, strategic guidance, and mentorship they need to thrive, fostering a strong sense of community. By focusing on diverse sectors such as FinTech, SportTech/Gaming, ReligionTech, AR/VR, D2C, Ayurveda, Enterprise AI, MediaTech and Entertainment, PropTech, DefenceTech, BioTech, Food and AgriTech, Climate Change, Healthcare, Supply Chain Logistics, SpaceTech, and Tourism and Hospitality, MCats is addressing critical challenges and unlocking new opportunities for growth and development in Rajasthan. The 100+ Co-Founders Club exemplifies their commitment to collaboration and innovation.

The latest cohort, Thrive 8.0, epitomises this commitment, supporting innovative startups across these key industries to foster a robust and dynamic startup ecosystem in the region. Additionally, MCats hosts an annual flagship event, Startup Xchange, which brings together entrepreneurs, investors, and industry leaders. This year, four startup Demo Days are scheduled in Mumbai, Bangalore, Delhi and Jaipur, providing a platform for startups to showcase their progress and innovations to potential investors and partners.

Join the Movement

Investors and entrepreneurs are invited to join this transformative journey, contributing to the growth and success of Rajasthan’s burgeoning startup ecosystem. Together, we can create a brighter, more prosperous future for Rajasthan, driving innovation and fostering a culture of entrepreneurship that will benefit generations to come.

About Marwari Catalysts

MCats is a leading startup accelerator based in Rajasthan, with regional offices located in Jodhpur,Jaipur, Delhi, Mumbai, and Bangalore, It is dedicated to nurturing entrepreneurial talent and fostering innovation. With a robust portfolio of successful startups and a strong commitment to driving economic growth, MCats is at the forefront of India’s startup ecosystem, empowering visionaries and transforming ideas into reality.

IPL 2024: KKR wins the title after 10 years

By

Priyanshi Pareek

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May 27, 2024, 6:22 PM

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Kolkata Knight Risers won the cup by 8 wickets in just 10.3 overs as it was the one-sided IPL final like never before! KKR was surely a Knightmare for the Sunrisers Hyderabad.

SRH set the score of just 113 runs, the lowest total in an IPL final because of early wickets of both the openers and were 3 wickets down in the powerplay. The highest score of the riser was just 24 (19) by the skipper Pat Cummins. The best bowling was done by Narine 4-0-16-1, Russell took 3 wickets (2.3-0-19-3). Starc and Harshit Rana got 2-2 wickets each.

Going towards the run chase, KKR’s opener Gurbaz scored 39 (32) with 4*5 and 6*2 and Venkatesh Iyer scored half century in just 24 balls with the help of 4*4 and 6*3. KKR finished the game in just 10.3 overs.

Shreyas Iyer became the second captain of the Kolkata Knight Riders (KKR) to win the IPL title, following Gautam Gambhir, who won in 2012 and 2014. Gambhir was proudly watching from the dugout as a mentor. Iyer is also only the fifth Indian captain to lead a team to victory in an IPL final, joining the ranks of MS Dhoni, Gambhir, Rohit Sharma, and Hardik Pandya.

With this win, KKR has reaffirmed their status as one of the most successful teams in IPL history. They now have three titles, behind only Chennai Super Kings (CSK) and Mumbai Indians, who each have five titles.

Meanwhile, Pat Cummins experienced his first loss in a major tournament final in over a year, having previously led Australia to victories in the World Test Championship and the World Cup final.

IPL 2024 Awards

Player of the Match – Mitchell Starc
Player of the Series – Sunil Narine (488 runs and 17 wickets)
Emerging Player of the Season – Nitish Kumar Reddy
Fairplay Award – Sunrisers Hyderabad
Purple Cap – Harshal Patel (24 wickets)
Orange Cap – Virat Kohli (741 runs)
Pitch and Ground Award – Hyderabad Cricket Association