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Now, comes new technique to detect severity of triple-negative breast cancer (TNBC).

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Researchers at the University of Utah Huntsman Cancer Institute, the Mountain West’s National, in the US have developed new insights in the prognostic prediction of triple-negative breast cancer (TNBC), which is known as an exceptionally aggressive form of the illness.

Now, comes new technique to detect severity of triple-negative breast cancer (TNBC).

The study, published in the journal JCO Precision Oncology, described that a new mechanism can predict TNBC’s aggressiveness with accuracy.

The researchers developed a patient-derived xenograft (PDX) model to assess the growth of someone’s tumour by placing it in a mouse, to assess the aggressiveness of TNBC.

The mechanism was more accurate than existing methods in predicting recurrence, allowing for an early and accurate assessment of the cancer’s aggressiveness.

The research could have a direct impact on patient care and create more personalised treatment plans for patients with recurrent TNBC.

Cindy Matsen, co-author of the study and head of Breast and Gynecologic Disease Center at Huntsman Cancer Institute, said that the study has potential to help create more customised treatment plans for individuals with recurrent triple-negative breast cancer.

The practical benefits include testing specific drugs on PDX models and providing valuable insights for physicians in treatment decisions.

“The study’s results are crucial, as tumour growth in the PDX model often indicates a highly aggressive cancer, making it harder to treat in most cases,” said the authors.


A team of researchers has made a major advancement in the severity prediction of triple-negative breast cancer (TNBC).

Researchers at the University of Utah Huntsman Cancer Institute, the Mountain West’s National, in the US found new insights in the prognostic prediction of triple-negative breast cancer (TNBC), an exceptionally aggressive form of the illness.

The study, published in the journal JCO Precision Oncology, described a new mechanism that can predict TNBC’s aggressiveness with accuracy.

The researchers developed a patient-derived xenograft (PDX) model to assess the growth of someone’s tumour by placing it in a mouse, to assess the aggressiveness of TNBC.

The mechanism was more accurate than existing methods in predicting recurrence, allowing for an early and accurate assessment of the cancer’s aggressiveness.

The research could have a direct impact on patient care and create more personalised treatment plans for patients with recurrent TNBC.

Cindy Matsen, co-author of the study and head of Breast and Gynecologic Disease Center at Huntsman Cancer Institute, said that the study has the potential to help create more customised treatment plans for individuals with recurrent triple-negative breast cancer.

The practical benefits include testing specific drugs on PDX models and providing valuable insights for physicians in treatment decisions.

“The study’s results are crucial, as tumour growth in the PDX model often indicates a highly aggressive cancer, making it harder to treat in most cases,” said the authors.

YouTube to limit some health and fitness videos for teenagers

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YouTube is set to limit recommendations of certain health and fitness videos to teenagers, including those which “idealise” certain body types.

As per its latest ruling, around 13 to 17-year-old users will be able to search for and view fitness-related content – however will not be encouraged into repeated viewing of similar videos.

YouTube to limit some health and fitness videos for teenagers

YouTube says it is acting because of concerns that repeated exposure to such material can lead young people to develop “negative beliefs” about themselves.

YouTube’s algorithm will usually recommend similar content for users to watch once they have finished a particular video, as well as displaying related videos on a sidebar.

The platform says this will no longer be offered for teens when they view certain types of content, including:

  • videos that compare physical features and idealises some types over others
  • videos idealising specific fitness levels or body weights
  • videos displaying social aggression in the form of non-contact fights and intimidation

YouTube said the measures were being taken after its Youth and Familes Advisory Committee found that “teens are more likely than adults to form negative beliefs about themselves when seeing repeated messages about ideal standards in content they consume online.”

However, the restrictions on what videos are offered will only be possible if the user is logged in to a YouTube account – and if they have registered an accurate date of birth.

The platform has no means of verifying the age users claim to be.

IVCA’s Bharat Vapsi: Reverse Flipping Startups Take Centre Stage in India’s Innovation Ecosystem

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The Indian Venture & Alternate Capital Association (IVCA), the apex industry body for the alternate capital ecosystem in India, successfully hosted the Bharat Vapsi: Navigating Regulatory and Investment Landscapes conference in Bengaluru. The conference, supported by Cyril Amarchand Mangaldas, Ernst & Young, and Goodwin, brought together key stakeholders to discuss the trend of reverse flipping and the potential impacts of returning entrepreneurs on India’s innovation ecosystem and economic growth.

According to industry estimates, non-Indian domicile unicorn startups and scaleups account for more than 50%. Rajat Tandon, President of IVCA, remarked, “The Bharat Vapsi trend marks the return of Indian startups to their homeland, driven by recent policy changes like the removal of Angel Tax and adjustments to Long-Term Capital Gains. These reforms offer investors greater flexibility, reinforcing India’s appeal as a global startup and fund management hub. This reinforces confidence in India’s economic potential, which is expanding at twice the rate of many emerging economies, positioning India as a premier global startup and investment destination.”

The conference featured insightful discussions on the challenges of operating startups abroad compared to the benefits of returning to India, where simplified regulations and cost efficiencies prevail. Speakers also highlighted the pivotal role of domestic capital in shaping the future of Indian startups, the impact of government policies in making India an attractive destination for startups, and strategies to unlock new sources of funding such as pension and insurance funds.

Harish S., Partner, Cyril Amarchand Mangaldas, commented on the significance of this trend, stating, “The return of businesses to India is an important indicator of the maturity of the eco-system, opportunities for growth, and most importantly access to capital through a vibrant capital market. As these businesses return, they bring with them valuable expertise and global perspectives that will further energize India’s evolution as a global economic powerhouse.”

KT Chandy, Partner & Co-Leader, EY Private Tax, EY India, added, “The recent surge in startups choosing to redomicile to India marks a transformative shift in the global entrepreneurial and fundraising landscape, signalling the country’s vast potential as a hub for innovation and business growth. This trend reflects the growing confidence of entrepreneurs in India’s economic policies and digital infrastructure and will usher in a new era of disruption.”

Abhishek Krishnan, Partner, Goodwin, noted, “The trend to redomicile back to India is testament to India’s vibrant domestic capital markets. These are exciting times for mature businesses that have previously pooled their capital raises outside India to set themselves up for a listing in India.”

The conference featured prominent speakers including Smt. Dr. Ekroop Caur, IAS, Government of Karnataka; Anjali Bansal, Founding Partner of Avaana Climate and Sustainability; and Karthik Prabhakar, Managing Partner, PeerCapital. The discussions were enriched by industry leaders such as Harish S., Partner, Cyril Amarchand Mangaldas; Manish Kheterpal, Co-founder & Partner, WaterBridge Ventures; Smita Goel, Director Finance, RTP Global; and Vishal Gupta, CEO, PhonePe Insurance, among others.

IVCA’s Bharat Vapsi served as a crucial platform for professionals operating in the Indian alternate capital ecosystem to connect, share insights, and drive forward the momentum of reverse flipping, emphasizing the immense opportunities in India’s evolving investment landscape.

Blood donation drive at the IIM Kashipur

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The IIM Kashipur’s social responsibility cell, Parivartan, successfully organised a blood donation drive on campus in collaboration with Parivartan “The Change” NGO. The event exemplified the cell’s ongoing commitment to fostering societal well-being through health, environmental, and educational initiatives. With a strong turnout of over 80 participants, including students, teaching staff, and non-teaching staff, the event underscored the importance of social responsibility within the IIM Kashipur community.

Blood donation drive at the IIM Kashipur

Parivartan, the social responsibility cell, known for its relentless efforts to improve societal conditions, once again highlighted the power of collaboration by partnering with Parivartan “The Change” NGO for this significant event. The drive was graced by the presence of Dr. Vivek Roy, Chairperson of Student Affairs, and Mr. Nitish Pant from the Student Affairs office, further emphasizing the institution’s dedication to social causes.

The participants, driven by a collective sense of purpose, contributed to the success of the drive, which aimed to raise awareness about the critical need for blood donations and the impact such initiatives can have on society.

The social responsibility cell has always believed in the concept of ‘sharing as giving’ and strives to instill this value within the campus community. Through this blood donation drive, they not only provided a platform for students and staff to contribute but also educated them on the importance of giving back to the community.

The success of the blood donation drive at IIM Kashipur reflects the strength of community spirit and the deep-rooted sense of social responsibility among its members. Parivartan’s ongoing initiatives continue to inspire and mobilize individuals towards meaningful action, demonstrating that through collaboration and shared effort, significant societal impact can be achieved. The drive serves as a reminder of the power of giving and the importance of contributing to the well-being of others.

Cosco’s Affordable Premium Soccer Shoes for Indian Turf

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Cosco (India) Limited, a leading name in sports equipment, today unveiled its latest innovation in football footwear – the Cosco Soccer Hyper Shoes. This groundbreaking product is set to transform the football landscape across India by offering premium quality shoes suitable for both rough grounds and turfs at an unprecedented price point of INR 1120.

The Cosco Soccer Hyper Shoes, available in Blazing Black and Ravishing Red, feature golden accents and a breathable scaly pattern, ensuring ultimate comfort and fit for all players. These unisex shoes come in sizes UK4 to UK10, catering to a wide range of football enthusiasts.
 

Rigorous testing with some of India’s finest footballers has yielded exceptional results, showcasing Cosco’s commitment to quality and performance. Key features of the Cosco Soccer Hyper Shoes include:

  • 3D grip texture for enhanced ball control
  • Lightweight outsoles with conical studs for maximum foot movement
  • Superior stability and agility
  • Design optimized for quick changes in pace and direction
     

The launch took place at the 12th India International Sporting Goods Show at Pragati Maidan, Delhi, where the shoes quickly became the talk of the event, garnering praise from visitors and industry experts alike.

Cosco's Affordable Premium Soccer Shoes for Indian Turf


 

Mr. Pankaj Jain, Director, Cosco (India) Limited, shared his vision, “At Cosco, we’re taking long strides to revolutionize the sports scenario in India. For 44 years, we’ve been dedicated to providing quality sports goods, fitness, and lifestyle products that offer value for money. These Soccer Hyper Shoes represent a significant stepping stone in our journey. We’re committed to launching more innovative sports and fitness products in the near future, reaching the last mile across India.”
 

This launch marks another milestone in Cosco’s mission to make high-quality sports equipment accessible to all Indian athletes and fitness enthusiasts.
 

About Cosco (India) Limited

Cosco (India) Limited is a premier manufacturer and distributor of sports goods, fitness equipment, and lifestyle products. With a legacy spanning over four decades, Cosco has established itself as a trusted brand known for quality, innovation, and affordability. The company’s extensive product range caters to various sports and fitness needs, contributing significantly to the development of sports infrastructure and culture in India.
 

For more information, please visit cosco.in | store.cosco.in or Call +919950673210.

Summer 2024 was the hottest in the world…!

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Summer 2024 was the Earth’s warmest on record, says Copernicus Climate Change Service.

The Summers also made the warmest across Europe at 1.54C above the 1991-2020 long term average, which exceeded the previous record from 2022.

Further, the month of August also became the 13th month in a 14-month period where the global average temperature exceeded 1.5C above pre-industrial levels.

Temperatures continue to rise

Bar graph showing global surface air temperature anomalies relative to the 1991-2020 average for June to August for each year from 1980 to 2024, with an upward trend from below -0.4C to above 0.6C.
Image caption,Since 2009, summer months have consitently been warmer than average

So far, this year, the global average temperature has been 0.7C above the 1991-2020 average, which is the highest on record.

It is therefore increasingly likely that 2024 will be the warmest year on record globally, says Copernicus, the EU’s climate service. It was only last year when global average temperatures reached a record high.

Copernicus deputy director Samantha Burgess says, “Temperature-related extreme events witnessed in these summers will only become more intense”.

Across Europe, temperature records have been smashed over the summer. Austria had their warmest season on record. Similarly, Spain also had its warmest August on record.

While heat across Europe was focused to southern and eastern areas, it has been cooler across the Republic of Ireland, the UK, western parts of Portugal, Iceland and southern Norway, says BBC in its story.

End of El Niño warming

The record heat in 2023 and 2024 has been boosted by the natural climate pattern of El Niño, while human activities have been the most significant cause of global temperature rise.

El Niño is a natural warming of sea surface temperatures in the eastern Pacific which was observed from June 2023 to May 2024. During this time, higher sea surface temperatures added more heat to the atmosphere.

While it has now ended, its part in boosting global temperature will have an influence on 2024 overall.

DS Group’s Pulse Candy Recognized by IIMA as a Case Study in Marketing Excellence

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Pulse Candy, one of the flagship brands of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG Conglomerate is proud to announce its inclusion in a prestigious case study by the Institute of Management Ahmedabad (IIMA). This accolade celebrates Pulse Candy’s remarkable journey from a disruptive market entry to its current status as the leader in the confectionery industry. Some of the other keys brands of DS Group include Catch, Pass Pass, FRU, Ksheer, Rajnigandha, LuvIt, BABA, Tulsi, L’Opera, Le Marche, Birthright, Namah, etc.

Being a leader in the Hard-Boiled Candy segment since the last eight years, Pulse Candy has captured the hearts and taste buds of millions of consumers. The IIMA case study delves deeply into the innovative marketing strategies and strategic decisions that fuelled Pulse Candy’s rise to prominence. It provides a comprehensive look at how DS Group identified the need in the market, developed a unique product, and navigated various challenges to achieve phenomenal success.
 

“We are deeply honored by IIM Ahmedabad’s recognition of Pulse Candy as a case study,” said Mr Rajiv Kumar, Vice Chairman, DS Group“This acknowledgment highlights our team’s dedication and the product’s significant impact on the market. Our continuous focus on innovation and dedication to deliver what the consumer wants is what has helped us flourish and remain relevant since the last 95 years. We hope this case study serves as an inspiration to future marketers and entrepreneurs.”
 

Prof Sanjay Verma, IIM Ahmedabad said, “The inclusion of Pulse Candy in our case study series underscores the remarkable intersection of innovation and strategic acumen. Pulse Candy’s journey from a bold market entry to industry leadership is a testament to the power of creative marketing and strategic vision. This case study not only highlights DS Group’s ability to identify and capitalize on market opportunities but also provides invaluable insights for future business leaders. It is a compelling example of Culture Marketing and how well-executed strategies can redefine market dynamics and achieve unprecedented success.”
 

This three-part case study examines DS Group’s strategic entry into the competitive hard boiled candy market. The FMCG giant’s transition into a sector dominated by established national and international players is explored in detail. The study analyzes the identified market opportunity and DS Group’s approach to product differentiation. It provides a comprehensive overview of market size, growth, segmentation, key competitors, and distribution channels.
 

The launch of Pulse Candy is the second part of the series and is highlighted as a turning point in the case study. By identifying a consumer preference for tangy raw mango, DS Group created a unique, premium candy. This innovative product, with its distinctive taste and packaging, rapidly gained popularity, surpassing competitors to become the market leader.
 

Pulse Candy’s success is further examined in terms of marketing strategies and challenges in the third series. Pulse Candy achieved INR 1 billion sales in eight months through BTL, digital, and influencer marketing. Despite counterfeits, copycats, and shortages, DS Group’s strategies maintained market dominance.

About DS Group
The DS Group (Dharampal Satyapal Group) is a Multi-Business Corporation and one of the leading FMCG conglomerates with a strong Indian and International presence. Founded in the year 1929, it is an inspiring and successful business story that blends a remarkable history and legacy with visionary growth. It has an extensive and diverse portfolio with presence in Mouth Freshener, Food and Beverage, Confectionery, Hospitality, Agri, Luxury Retail businesses, and other investments. Rajnigandha, Catch, Pulse, FRU, Ksheer, Pass Pass, BABA, Tulsi, L’Opera, Le Marche, UnCafe, Birthright, Laderach, LuvIt, Chingles, The Manu Maharani, and Namah are some of the leading brands, the Group proudly shelters today.
 

As a corporate, DS Group is guided by a clear set of values that are built on a strong foundation of collective good to give back to society and protect the planet. The DS Headquarters has been awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the USGBC (US Green Building Council) existing building O&M (Operation and Maintenance) program version 4.0. The DS Headquarters has also received LEED Zero Carbon Certification, by the USGBC.

For more details, log onto www.dsgroup.com.

Hong Kong Unveils Grand Sports Carnival and Revives the Largest Annual Cyclothon, Attracting 6,000 Global Participants

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Hong Kong – Organised by the Hong Kong Tourism Board (HKTB), the Sun Hung Kai Properties (SHKP) Hong Kong Cyclothon will return on October 13, 2024 (Sunday), with an exciting new format as a sports-themed carnival. The city’s largest cycling event is open to both locals and visitors. The Hong Kong Cyclothon offers a fantastic opportunity for Indian cycling enthusiasts who often travel abroad for similar events, bringing the excitement closer to home. The online registrations for all participants open on August 16, 2024. The event will also have a 1 km segment of Salisbury Road open to 300 participants including children aged six or above, who can ride alongside their parents.

New routes have been designed for two popular cycling events: the 50 km and 32 km rides. One more tunnel has been added to the 50 km ride to include four tunnels and three bridges which are usually closed for cyclists. For the first time, cyclists of the 32 km ride can immerse themselves in Hong Kong’s scenic harbour view from the Ting Kau Bridge, in addition to the Stonecutters Bridge. Both rides have been expanded to the West Kowloon Cultural District (WKCD), where the cyclists will finish their rides. In addition, HKTB will host a brand-new carnival at the WKCD for the first time, incorporating elements of sports, local delicacies and drinks, large-scale photo-worthy installations, and a cycling-themed market. Together with the on-site audience in Tsim Sha Tsui East, the event will ramp up sports excitement across the city for both locals and visitors!


Mr. Dane Cheng, Executive Director of HKTB, said, “The Hong Kong Cyclothon this year includes leisure fun, healthy rides and professional races. In addition to the two most popular rides, with enhanced routes, a sports-and-leisure-themed carnival is a highlight of this year’s event. I believe the edition this year will attract more locals and visitors to join and experience the dynamic vibe of the city. A wellness and health-centric lifestyle has become an emerging trend for in-depth tourism. Leveraging the Cyclothon, HKTB aims to further promote Hong Kong as a sports and leisure tourism destination.”


Sun Hung Kai Properties Executive Director Adam Kwok praised SHKP’s continued support for being the title and charity sponsor of the Hong Kong Cyclothon again. He said, “The Sun Hung Kai Properties Hong Kong Cyclothon has grown into a major local and international sports event. Thanks to the Hong Kong Tourism Board, this year’s event now features a carnival that allows all members of the public to participate. Last year, together with SHKP’s top-up donations, the event successfully raised HK$1.3 million for The Community Chest of Hong Kong to support services for cardiovascular disease, dementia patients, and their carers.”

Registration opens on Friday
New routes with four tunnels and three bridges for the 50 km ride and Ting Kau Bridge for the 32 km ride 

The “SHKP Hong Kong Cyclothon” will provide cycling lovers with a number of cycling activities. The 50 km and 32 km rides will accept more than 6,000 registrations starting this Friday (16 August). The technical skills test will be held in September. Sign up for the rides and enjoy Hong Kong’s unique cityscape and landmarks up close along major roads, bridges, and tunnels.


The 50 km ride route covers six districts, passing famous landmarks such as Xiqu Centre, Hong Kong Palace Museum, and the International Commerce Centre (ICC). Cyclists will navigate through four tunnels—Cheung Tsing, Nam Wan, Eagle’s Nest, and the newly added Sha Tin Heights Tunnel—and cross three bridges: Tsing Ma, Ting Kau, and Stonecutters.


The 32 km ride, extended from the previous 30 km route, takes participants through notable landmarks including the International Commerce Centre (ICC), Stonecutters Bridge, and the newly added Ting Kau Bridge.


Bikes equipped with wheels that are 20 inches in diameter can be used for the rides (including folding bikes). The rides end at the Jordan Road Flyover via Lin Cheung Road and Nga Cheung Road (next to Elements); the cyclists will be dismissed at the WKCD.


Interested parties can sign up on the event’s registration webpage (www.discoverhongkong.com/cyclothon) starting at 10 am on 16 August (Friday). Each event has a quota and is available on a first-come, first-served basis. To ensure participants’ safety, all cyclists are required to take and pass a technical skills test arranged by the event organiser, except for participants in the 2022 or 2023 Hong Kong Cyclothon and athletes recognised by the Cycling Association of Hong Kong, China.


First-ever Cyclothon carnival in WKCD to share the fun with the public 
On the event day, WKCD Wonderland will be transformed into a carnival with four highlights. After completing their rides, cyclists can join the public and enjoy the carnival experiences. The Carnival will include photo-worthy installations, a cycling-themed market, yoga, stretching, and dance fit workshops, and various refreshments. There will be a live broadcast of the events in Tsim Sha Tsui, including the CEO Charity & Celebrity Ride and the City Cycling Challenge around Greater Bay Area (Hong Kong) – Sun Hung Kai Properties Men’s Open and Women’s Open, on-site to spread the cycling excitement.


Also returning this year is the Family Fun Ride on a 1 km segment of Salisbury Road. Three hundred participants will get a chance to cycle on roads where cyclists are normally not allowed. Children aged six or above can ride alongside their parents. Interested families can sign up on the event website starting on Friday (16 August).


Ride for charity 
To echo SHKP’s charitable spirit, the event encourages participants to make a donation of HK$100–$500 when signing up for the event. All registration fees for the CEO Charity and Celebrity Ride and Family Fun Ride will be donated to the Community Chest of Hong Kong with a matching donation from SHKP to support people in need.


Over 100 professional cyclists to compete for championship amid the hustle and bustle of Tsim Sha Tsui 
The City Cycling Challenge around Greater Bay Area (Hong Kong) – Sun Hung Kai Properties Men’s Open and Women’s Open will be staged in the middle of the hustle and bustle of Tsim Sha Tsui again this year, with top professional cyclists from various cities in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) competing for the championship, promoting Hong Kong as an international tourism hub and the mega-event capital of the GBA as the cyclists dart past the skyscrapers in downtown Hong Kong.


The races will be conducted in a lap race along the Salisbury Road and Hung Hom Bypass, each lap 3.7 km. Racers in the Men’s and Women’s Opens will race for eight and two laps, respectively. Audience zones will be set up at different locations along the race route. Come and cheer for the cyclists on-site!


Traffic arrangements
To facilitate the staging of the Cyclothon, road closures, and traffic diversion will be implemented in the vicinity of the routes and the event venues starting at 1 am, 13 October 13. HKTB will inform the public about details of the arrangements in advance. The public is advised to plan their itinerary in advance.


Details of “SHKP Hong Kong Cyclothon 2024”: www.discoverhongkong.com/cyclothon


Members of the media can download the press release and the photos from the following links:
Press release: www.discoverhongkong.com/eng/hktb/newsroom/press-releases.html
Route maps & press conference photos: assetlibrary.hktb.com/assetbank-hktb/action/browseItems


About Hong Kong Tourism Board (HKTB)
The Hong Kong Tourism Board (HKTB) is a government-subvented body tasked to market and promote Hong Kong as a travel destination worldwide and enhance visitors’ experience once they arrive. These include making recommendations to the Government and other relevant bodies on the range and quality of visitor facilities.


The HKTB’s missions are to maximise the social and economic contribution made by tourism to the community of Hong Kong and to consolidate Hong Kong’s position as a unique, world-class, and most desired destination.

India Surpasses the US to Become the World’s Second-Largest 5G Mobile Market, Apple Takes the Lead

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In a significant shift within the global mobile market, India has overtaken the United States to become the world’s second-largest 5G handset market, trailing only behind China. This milestone reflects a broader trend of rapid growth in 5G adoption, driven by a combination of increasing handset availability and expanding network infrastructure.

According to a recent report by Counterpoint Research, global shipments of 5G handsets grew by 20% year-on-year in the first half of 2024. This surge in 5G handset adoption has been particularly notable in emerging markets, where affordable options have become more widely available.

Apple Dominates 5G Handset Shipments

Apple continues to lead the global 5G handset market, capturing over 25% of the share. The company’s success has been propelled by robust shipments of its iPhone 15 and iPhone 14 series. Apple’s dominance is underscored by its strong performance in the top 10 list of 5G models for the first half of 2024, with the iPhone securing the top four spots.

India’s Emergence as a 5G Powerhouse

India’s ascent to the second-largest 5G handset market highlights a significant shift in global market dynamics. Senior analyst Prachir Singh attributed this rise to the strong performance of brands like Xiaomi, Vivo, and Samsung, particularly in the budget segment. The availability of affordable 5G handsets has spurred substantial growth in the Indian market, surpassing the US for the first time.

Samsung’s Strong Position

Following Apple, Samsung has also made a notable impact, securing more than 21% of the global 5G handset market share. The company’s Galaxy A and S24 series have been key drivers of its success. Samsung, like Apple, has dominated the top-10 list of 5G models, with both brands holding five spots each.

Global and Regional Growth Trends

The expansion of 5G handsets is not limited to India and the US. Emerging markets around the world are experiencing significant growth, driven by the increasing affordability of 5G devices. The Asia-Pacific region alone accounted for 63% of the global net additions in 5G handsets and held a 58% share of global 5G shipments. Both Europe and the Middle East and Africa (MEA) regions have also seen double-digit growth in 5G handset shipments.

Research Director Tarun Pathak notes that the trend towards greater 5G adoption is expected to continue as the market for 5G handsets becomes more democratized. The increased penetration of 5G in lower price segments, coupled with the ongoing expansion of 5G networks, is likely to drive further growth in this sector.

As the global 5G landscape evolves, India’s newfound position as a major player underscores the rapidly changing dynamics of the mobile market and the pivotal role of affordable, high-quality 5G devices in driving worldwide adoption.

Alia Bhatt Unveils Her Intense Avatar in ‘Jigra’; Shares New Poster Featuring Vedang Raina

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Alia Bhatt is all set to captivate audiences once again with her upcoming film Jigra, directed by Vasan Bala. As excitement builds for the second half of 2024, Jigra stands among the most anticipated films, with its release scheduled for October. Alia recently treated fans to a new poster of the film, giving a proper glimpse of her gritty look, and sparking even more buzz around the movie, which also stars Vedang Raina of The Archies fame.

Alia Bhatt’s Fierce ‘Jigra’ Look Unveiled

In the newly revealed poster, Alia is seen in an intense, survivalist mode, donning dark pants and a rugged, soiled shirt paired with a survival vest. She holds a hammer and various tools in her hands, adding to the intrigue surrounding her character. Her expression suggests a sense of urgency as she stares into the distance, teasing the dramatic and action-packed nature of the film. The poster offers a glimpse of the fierce and protective side of Alia’s character.

Accompanying the image, Alia captioned the post with a thought-provoking line, “Kahaani bahut lambi hai aur bhai ke paas waqt bahut bahut kam (The story is too long, but the time my brother has, too little).” This cryptic message hints at a deep bond between her character and her on-screen brother, portrayed by Vedang Raina.

Alia Bhatt Unveils Her Intense Avatar in 'Jigra'; Shares New Poster Featuring Vedang Raina

Fans’ Anticipation Soars

Fans were quick to react to the poster, flooding the comments section with excitement. One fan wrote, “Wow simply fantastic Alia… cannot wait,” while actor Janhvi Kapoor added a series of fire emojis, showcasing her enthusiasm. Another follower commented, “Wow another poster!! It’s just wow!! Now waiting for the teaser…” Alia’s followers are clearly eager to see more of the film, with many now awaiting the teaser.

Earlier in the day, Alia also posted a new look of Vedang Raina from the film, adding the caption, “Tu mere protection mein hai (You are under my protection),” further highlighting the protective relationship between their characters.

More About ‘Jigra’

Jigra is a production under both Karan Johar’s Dharma Productions and Alia Bhatt’s Eternal Sunshine Productions, marking her continued involvement in the film industry as both an actor and producer. Directed by Vasan Bala, known for films like Monica O My Darling, Peddlers, and Mard Ko Dard Nahi Hota, Jigra brings together an exciting creative collaboration between Alia and Vasan for the first time.

The film is described as an emotional tale centered on the deep bond between a sister and her brother, and how far she will go to protect him. This marks Vedang Raina’s second major film following his debut in Zoya Akhtar’s The Archies.

New Release Date Confirmed

Jigra was initially slated for release on September 27, 2024, but due to the clash with Telugu superstar Jr NTR’s highly anticipated Devara: Part 1, the release date has now been pushed to October 11, 2024. This adjustment has only added to the excitement, as fans eagerly count down the days to see this action-packed, emotionally charged film on the big screen.

With Alia Bhatt in a never-seen-before avatar and a compelling storyline, Jigra promises to be one of the standout films of 2024, leaving film enthusiasts eagerly awaiting more glimpses from the movie as its release date draws closer.