Jaipur Literature Festival 2025: A Celebration of Books, Ideas, and Cultural Exchange

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December 20, 2024, 9:45 AM

The world-renowned Jaipur Literature Festival, celebrated as the “greatest literary show on earth,” is set to return for its 18th edition from January 30 to February 3, 2025, at Hotel Clarks Amer, Jaipur. Produced by Teamwork Arts, India’s leading curation company, the Festival promises to inspire, engage, and challenge audiences through its dynamic and transformative programming.

This year’s Festival will once again serve as a vibrant platform for both local and global voices, offering a space to bridge divides and spotlight diverse perspectives. With a lineup of over 300 distinguished speakers, the 2025 edition will feature thought-provoking debates, enthralling storytelling, and powerful discourses.

Highlights from the Programme

Poor Economics for the Young
Nobel laureate Esther Duflo and illustrator Cheyenne Olivier explore economic concepts in their engaging book Poor Economics for Kids, encouraging young minds to embrace empathy and social awareness.
Our City That Year
International Booker Prize winner Geetanjali Shree and translator Daisy Rockwell delve into the societal fragmentation depicted in Our City That Year, highlighting themes of communalism and resilience.
David Hare: A Life in Theatre and Film
Acclaimed British playwright David Hare shares his creative journey, discussing iconic works like The Secret Rapture and Skylight and their impact on global theatre and film.
India’s First Diplomats
Journalist Kallol Bhattacharjee, former diplomats TCA Raghavan and Navtej Sarna, and other experts reflect on the diplomacy and foreign policy initiatives that shaped independent India.
Roman Year: A Memoir
Renowned author André Aciman recounts his literary journey and the themes of love, memory, and identity in a session moderated by novelist Shivani Sibal.
Kairos: The Heart Divided
International Booker Prize winner Jenny Erpenbeck and translator Michael Hofmann discuss their book Kairos, set in East Berlin during the 1980s, and its exploration of love and societal change.
The Personal Is Political
Social activist Aruna Roy reflects on her journey of public service and pivotal contributions, including the Right to Information Act, in a session focused on her memoir The Personal Is Political.
Why We Die: The New Science of Ageing and the Quest for Immortality
Nobel laureate Venki Ramakrishnan examines the science of mortality and humanity’s quest for immortality in a discussion moderated by Roger Highfield.
Two Sages: Gandhi and Tolstoy
Descendants Gopalkrishna Gandhi and Daniil Tolstoy explore the enduring legacies of Mahatma Gandhi and Leo Tolstoy, reflecting on their shared ideologies and relevance today.
Deep Water: The World in the Ocean
Author James Bradley, alongside environmental experts, discusses humanity’s intricate ties to the ocean and the urgent need for environmental stewardship.

Jaipur Literature Festival 2025: A Celebration of Books, Ideas, and Cultural Exchange

Festival Segments and Experiences

Beyond the thought-provoking sessions, the Festival offers a range of parallel events:

Jaipur BookMark (JBM): Celebrating its 11th edition, JBM serves as a premier B2B platform for the publishing industry.
Jaipur Music Stage: Showcasing mesmerizing performances by renowned Indian and international artists.
Heritage Evenings: Immersive cultural events set against Jaipur’s historic backdrops.
Festival Buzzaar: A marketplace for artisanal products and handicrafts.
Festival Bookshop: Stocking books by Festival authors for bibliophiles.
Friend of the Festival Package: Offering curated, exclusive experiences for attendees.

Voices Behind the Festival

Namita Gokhale, Festival Co-Director:
“The Jaipur Literature Festival 2025 is a mosaic of books, ideas, and epiphanies, interrogating the fractured realities of our world while inspiring belief in a better one.”
William Dalrymple, Festival Co-Director:
“The 2025 edition encapsulates the spirit of our event—a celebration of diverse voices and powerful narratives that inspire audiences globally.”
Sanjoy K. Roy, Managing Director, Teamwork Arts:
“The Jaipur Literature Festival continues to foster dialogue and storytelling, reaffirming its role as a beacon of intellectual and cultural exchange.”

As a champion of free expression and a melting pot of ideas, the Jaipur Literature Festival remains a cornerstone of global literary culture.

Media registrations are now open. For more details and to view the full programme, visit: www.jaipurliteraturefestival.org.

Sri Lanka Announces Visa-Free Travel for Indians Starting January 2025

By

Dimple Arora

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December 20, 2024, 9:34 AM

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Sri Lanka has unveiled a landmark visa policy allowing free travel for citizens from 39 countries, including India, starting January 2025. This initiative, announced by Sri Lankan Foreign Minister Vijitha Herath during an event in New Delhi, aims to deepen bilateral ties and promote cultural and economic exchanges between Sri Lanka and its partner nations.

Visa Policy Details

From January 2025, citizens of 39 designated countries will be eligible for visa-free travel to Sri Lanka. While the complete list of countries will be outlined in a government notification to be issued in January, the inclusion of India, Sri Lanka’s closest neighbor, underscores the special relationship between the two countries.

Strengthening India-Sri Lanka Relations

India and Sri Lanka share centuries-old cultural and historical ties. From shared festivals to intertwined traditions, these bonds have been instrumental in fostering mutual goodwill. Economically, India is Sri Lanka’s largest source of tourists, making the visa exemption particularly significant.

Foreign Minister Herath emphasized the importance of this relationship and expressed optimism that India might offer reciprocal visa-free travel for Sri Lankan citizens. Such an arrangement would not only boost tourism but also strengthen cultural exchanges and business opportunities.

A High-Level Visit

The announcement coincided with a three-day visit by Sri Lankan President Anura Kumara Dissanayake to India from December 15–17, 2024. During this visit, key discussions on bilateral cooperation, trade, and tourism were held, further cementing ties between the two nations.

Economic Impacts and Tourism Growth

Sri Lanka’s visa-free policy is poised to have a significant impact on its economy. Indian tourists already account for a major share of Sri Lanka’s tourism sector. With visa restrictions lifted, the island nation expects a surge in Indian travelers, leading to increased revenue for local businesses, hotels, and the hospitality industry at large.

This measure aligns with Sri Lanka’s broader strategy to rejuvenate its economy post-pandemic, with tourism identified as a critical driver of growth.

A Bridge of Unity

The cultural ties between India and Sri Lanka transcend borders. From shared religious festivals like Diwali and Vesak to historical connections rooted in Buddhism, these bonds create a strong foundation for mutual understanding and cooperation. The new visa policy is expected to further strengthen these ties by encouraging more people-to-people exchanges.

Summing Up

Sri Lanka’s decision to grant visa-free travel for Indians is a forward-thinking move that reflects the country’s commitment to fostering regional ties and boosting its economy. As January 2025 approaches, both nations stand to gain significantly from enhanced tourism, cultural exchanges, and economic collaboration.

The Intersection of Travel and Affiliate Marketing: Earning While Exploring

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EBNW Story

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December 19, 2024, 10:04 PM

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Traveling the world while earning an income has never been more attainable. The rise of affiliate marketing has empowered travelers to monetize their journeys by sharing authentic experiences and valuable recommendations. This article explores the strategies, benefits, and success stories of combining travel and affiliate marketing.

Combining Travel and Affiliate Marketing: A Path to Income on the Road

Affiliate marketing offers a unique opportunity for travelers to transform their passion into a sustainable income stream. By promoting relevant products and services, content creators can earn commissions on purchases made through their recommendations.

Why Travel and Affiliate Marketing Work Together

The travel niche aligns seamlessly with affiliate marketing, like https://melbetaffiliates.com/ due to its high demand and diverse audience. Travelers are constantly searching for reliable advice on accommodations, flights, gear, and experiences. By providing genuine insights and well-placed affiliate links, marketers can tap into this audience while maintaining trust.

Key Benefits for Travel Enthusiasts

Flexibility: Affiliate marketing allows for location-independent work, enabling travelers to earn while exploring.
Passive Income Potential: Once published, high-quality content can generate revenue long after its creation.
Diverse Revenue Streams: From booking platforms to travel insurance, the opportunities for monetization are vast.

Strategies for Monetizing Travel Content through Affiliate Partnerships

Selecting Relevant Affiliate Programs

Choosing the right affiliate programs is critical for success. Focus on platforms that offer:

High Commissions: Programs like Travelpayouts or Booking.com provide competitive payouts.
Niche Relevance: Partner with services that align with your audience, such as adventure tours or luxury accommodations.
Trusted Brands: Working with reputable companies enhances credibility and boosts conversions.

Incorporating Affiliate Links Seamlessly

Embedding affiliate links should feel natural and unobtrusive. Effective strategies include:

Product Reviews: Share honest opinions on travel gear or services, linking directly to purchase options.
Destination Guides: Recommend hotels, restaurants, and activities with accompanying affiliate links.
Resource Lists: Create curated lists of must-have items or tools for specific travel needs.

Leveraging SEO for Discoverability

Optimize your content with keywords relevant to both travel and affiliate marketing. For instance, integrating phrases like melbet affiliate login can enhance visibility while maintaining contextual relevance. Ensure anchor text is placed naturally within the narrative.

Maximizing Earnings: Best Practices for Travel Affiliates

Creating Engaging and Trustworthy Content

High-quality content is the cornerstone of affiliate marketing success. To engage readers and drive conversions:

Be Authentic: Share personal experiences and genuine recommendations.
Solve Problems: Address common travel pain points, such as finding budget-friendly accommodations.
Use Multimedia: Incorporate visuals like photos and videos to enhance storytelling.

Utilizing Multiple Platforms for Promotion

Expand your reach by diversifying promotional efforts:

Blogs: Publish detailed articles optimized for SEO.
Social Media: Share snippets and affiliate links on platforms like Instagram and Pinterest.
Email Marketing: Build a subscriber list to share exclusive deals and insights.

Case Studies: Successful Travel Affiliate Marketing Examples

Travel Blogger/Influencer	Niche Focus	Key Strategies Implemented	Outcome Achieved
Example 1	Budget Travel	SEO-optimized content; affiliate links for budget airlines and accommodations.	30% increase in revenue within six months.
Example 2	Adventure Tourism	Partnered with tour operators; created YouTube content.	Doubled monthly income in one year.
Example 3	Luxury Escapes	Exclusive partnerships with high-end hotels; email campaigns.	$5,000 monthly commissions consistently.

These case studies illustrate the potential of combining travel expertise with affiliate marketing. By adopting tailored strategies, travelers can achieve remarkable financial outcomes.

Conclusion

The synergy between travel and affiliate marketing opens up a world of possibilities for adventurers seeking financial freedom. By creating valuable content, choosing the right partnerships, and leveraging multiple platforms, travelers can turn their passion into a profitable venture. With dedication and creativity, earning while exploring becomes more than a dream—it’s a reality.

Arijit Singh Live in Jaipur: A Soulful Night of Melodies and Memories on Jan 25, 2025!

By

Vaidehi Bhargava

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December 19, 2024, 2:52 PM

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Jaipur is set to experience an unforgettable evening on January 25, 2025, as Arijit Singh, one of the most celebrated playback singers in India, takes the stage for a live concert. Known for his soulful voice and heartfelt melodies, Arijit has become a global icon, captivating millions with his artistry. His journey to success, however, is as inspiring as his music.

Early Life and Struggles

Born on April 25, 1987, in Jiaganj, Murshidabad, West Bengal, Arijit Singh grew up in a musically inclined family. His mother was a trained singer, and his maternal aunt taught classical music. Encouraged by his family, Arijit began his formal training at a young age under the tutelage of Rajendra Prasad Hazari in classical music, Dhirendra Prasad Hazari in tabla, and Birendra Prasad Hazari in Rabindra Sangeet and pop.

Arijit’s journey to fame was not an easy one. He participated in the reality show Fame Gurukul in 2005 but was eliminated before the finale. Despite the setback, his performance caught the attention of filmmaker Sanjay Leela Bhansali, who gave him his first break in the industry.

The Debut

Arijit’s debut in Bollywood came with the song “Phir Mohabbat” for the movie Murder 2 (2011). However, his big breakthrough arrived with the chartbuster “Tum Hi Ho” from Aashiqui 2 (2013), which earned him immense fame and a Filmfare Award for Best Male Playback Singer. The song became an anthem for love and established Arijit as a household name.

Iconic Songs

Arijit Singh’s discography is a treasure trove of hits that span various genres and emotions. Some of his most memorable songs include:

“Channa Mereya” (Ae Dil Hai Mushkil) – A poignant ode to unrequited love.
“Kabira” (Yeh Jawaani Hai Deewani) – A soul-stirring melody that resonates deeply.
“Raabta” (Agent Vinod) – A romantic classic.
“Tera Ban Jaunga” (Kabir Singh) – A touching portrayal of devotion.
“Kalank Title Track” (Kalank) – A powerful and emotional masterpiece.

His versatility allows him to excel in both romantic ballads and high-energy tracks like “Balam Pichkari” and “Nashe Si Chadh Gayi.”

The Man Behind the Voice

Arijit’s humble demeanor and passion for music have endeared him to fans worldwide. Despite his fame, he prefers to lead a low-profile life, focusing on his art rather than the limelight. He once revealed in an interview that his struggles taught him resilience and shaped his approach to music and life.

The Jaipur Concert

The Arijit Singh concert on January 25, 2025, promises to be an evening of magic and nostalgia. Set against the royal backdrop of Jaipur, the event will feature his greatest hits and renditions of classic melodies. Fans can expect an emotionally charged performance, showcasing the journey of a man whose voice has become synonymous with love, heartbreak, and hope.

This concert is not just an event but a celebration of Arijit Singh’s incredible journey—from a reality show contestant to the reigning king of Bollywood music.

Sukhwinder Singh Lights Up Jaipur: A Magical Night at Albert Hall Museum

By

Vaidehi Bhargava

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December 19, 2024, 2:43 PM

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On December 18, 2024, Jaipur’s historic Albert Hall Museum came alive with the electrifying voice of Sukhwinder Singh. The much-anticipated concert, set against the backdrop of the stunning Indo-Saracenic architecture, drew a massive crowd, eager to witness one of Bollywood’s most iconic playback singers perform live.

The Musical Journey
Sukhwinder Singh, known for his unparalleled energy and soulful voice, took the audience on a mesmerizing musical journey. The concert featured his chart-topping hits like “Chaiyya Chaiyya”, “Jai Ho”, “Ramta Jogi”, and “Banjaara”. The audience erupted in applause as he delivered powerful renditions of his classics, blending traditional Indian music with contemporary styles.

An Icon in Indian Music
Sukhwinder Singh’s career spans decades, and his contribution to the music industry is monumental. Born in Amritsar, Punjab, he displayed a deep love for music from a young age. However, his journey to stardom was far from easy. Facing numerous challenges, including financial struggles and stiff competition, Singh’s resilience and passion for music helped him carve a niche in Bollywood.

He gained recognition with “Chaiyya Chaiyya”, a collaboration with A.R. Rahman for the movie Dil Se (1998). The song, picturized on a moving train, became a global sensation, earning him instant fame. His international acclaim peaked with “Jai Ho” from Slumdog Millionaire, which won an Academy Award for Best Original Song and a Grammy Award. Singh’s ability to infuse raw emotion into every song is what sets him apart.

Awards and Achievements
Over the years, Sukhwinder Singh has received numerous accolades, including Filmfare Awards for “Chaiyya Chaiyya” and “Haule Haule” from Rab Ne Bana Di Jodi. His National Film Award for “Bismil” in Haider showcased his versatility and command over diverse musical genres.

The Jaipur Concert – A Blend of Nostalgia and Energy
The concert was a perfect blend of nostalgia and high-energy performances. Singh shared anecdotes from his life, inspiring budding artists in the audience. He emphasized the importance of perseverance and staying true to one’s passion.

The ambiance of the Albert Hall Museum, lit up in vibrant colors, added to the magical experience. Attendees described the concert as “unforgettable” and “soul-stirring.” Jaipurites witnessed not just a performance but a celebration of music, culture, and resilience.

Sukhwinder Singh’s concert reaffirmed why he remains one of India’s most cherished singers. His journey from a small town in Punjab to the global stage is a testament to his talent, hard work, and unyielding spirit. For Jaipur, it was a night to cherish—a moment when history, music, and art came together in perfect harmony.

Ahmedabad Welcomes Imagicaa: Gujarat’s First and India’s Second-Largest Theme Park

By

Vaidehi Bhargava

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December 19, 2024, 2:30 PM

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Ahmedabad is gearing up for a spectacular addition to its entertainment landscape with the launch of Gujarat’s first and India’s second-largest theme park, Imagicaa. Known for its flagship location in Khopoli on the Mumbai-Pune highway, Imagicaa is expanding its footprint to Gujarat, promising a world-class entertainment experience.

A New Era of Entertainment in Gujarat

Imagicaa in Ahmedabad aims to bring the same blend of adventure, thrill, and fantasy that made its Khopoli counterpart a household name. Spread over a sprawling area, the park will feature state-of-the-art rides, immersive attractions, and vibrant shows that cater to all age groups.

Attractions to Watch Out For

While the exact details of the attractions are under wraps, visitors can expect:

Themed Rides: Adrenaline-pumping roller coasters and water rides designed to thrill both kids and adults.
Fantasy Worlds: Immersive zones with themes ranging from fairy tales to futuristic adventures.
Live Entertainment: Daily parades, stunt shows, and musical performances to keep the excitement alive.
Water Park: A dedicated water zone featuring wave pools, lazy rivers, and thrilling slides for a refreshing escape.

Food and Shopping

The park will also host a variety of dining options, from quick bites to sit-down restaurants, serving both local Gujarati cuisine and international delicacies. Additionally, visitors can indulge in shopping for souvenirs, themed merchandise, and more.

Economic and Tourism Boost

The introduction of Imagicaa is expected to give a significant boost to Gujarat’s tourism sector. Ahmedabad, already a hub of culture and heritage, will now attract adventure seekers and families from across the country. The project will also generate employment opportunities, benefiting the local economy.

Accessibility and Facilities

Located in Ahmedabad, the park is strategically positioned to be easily accessible from major cities in Gujarat and neighboring states. The developers aim to provide world-class facilities, including ample parking, safety measures, and seamless ticketing services to enhance visitor convenience.

A Landmark for Fun and Adventure

Imagicaa’s launch in Gujarat underscores the state’s commitment to providing modern recreational facilities while enriching its cultural and tourism offerings. Whether you’re a thrill-seeker, a family looking for a fun day out, or someone who loves immersive entertainment, this theme park promises to be a landmark destination.

Stay tuned for more updates on opening dates and attractions, as Ahmedabad prepares to welcome its newest icon of joy and excitement.

The Ultimate Rail Odyssey: 21 Days, 13 Countries, and 11,654 Miles of Adventure

By

Vaidehi Bhargava

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December 19, 2024, 2:26 PM

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Imagine traveling 11,654 miles over 21 days by train, traversing 13 countries and connecting two continents. The world’s longest train journey, from Lagos, Portugal, to Singapore, offers an extraordinary adventure filled with breathtaking landscapes and cultural immersion. This epic route has become possible due to the completion of the Laos-China railway, bridging Europe and Southeast Asia entirely by rail.

The Route and Highlights

The journey begins in Lagos, Portugal, and winds through iconic cities such as Paris, Moscow, Beijing, and Bangkok. Travelers get the chance to explore Europe’s architectural marvels, Russia’s vast wilderness, and Asia’s bustling metropolises. The itinerary includes overnight stays at 11 key stops, allowing adventurers to recharge or explore the cities before continuing their journey.

The most grueling segment is the 40-hour ride from Paris to Moscow, offering a test of endurance but rewarding travelers with views of rural France and the vast Russian plains. Certain stretches, such as Vietnam to Cambodia and Malaysia to Singapore, require short bus transfers due to rail gaps, adding a dynamic twist to the adventure.

Planning and Logistics

Undertaking this journey demands meticulous preparation. Travelers need to secure seven visas and book connecting trains in advance to ensure smooth transitions. The cost of the trip, around $1,350, is comparable to a flight, but the train journey offers an unparalleled experience of slow travel, allowing passengers to soak in diverse cultures and landscapes.

Cultural and Scenic Immersion

From the romantic vistas of Paris to the historic charm of Moscow, the Great Wall near Beijing, and the vibrant streets of Bangkok, this journey is a feast for the senses. Travelers can witness changing landscapes—from Europe’s snow-capped Alps to Asia’s lush jungles—and experience unique cuisines, traditions, and local lifestyles along the way.

A New Chapter in Rail Travel

This groundbreaking journey surpasses the previous record for the longest train trip, which connected London to Singapore. It marks a new era of global rail travel, celebrating connectivity, sustainability, and the joy of exploration.

For those seeking an adventure that combines endurance, discovery, and the romance of train travel, this epic route offers a once-in-a-lifetime experience that’s as much about the journey as it is the destination.

12 Stunning Libraries That Are Masterpieces of Knowledge and Architecture

By

Vaidehi Bhargava

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December 19, 2024, 2:21 PM

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Strahov Monastery Library (Prague, Czech Republic)

Dating back to the 17th century, this Baroque-style library is a masterpiece of architecture. Its ornate ceilings feature frescoes depicting the pursuit of knowledge and faith. The library houses over 200,000 rare volumes, including medieval manuscripts.

Admont Abbey Library (Admont, Austria)

Known as the largest monastery library in the world, it’s celebrated for its Rococo design. The intricate carvings and frescoed ceilings depicting stages of human knowledge are awe-inspiring.

The Long Room, Trinity College (Dublin, Ireland)

This iconic library, built in the 18th century, has over 200,000 of the oldest books in Ireland. The wooden barrel-vaulted ceiling and marble busts of literary giants add to its grandeur.

Stuttgart City Library (Stuttgart, Germany)

A modern marvel, this cube-shaped library is a minimalist’s dream. Its stark white interiors, symmetrical design, and glowing blue light at night make it a futuristic haven for book lovers.

Royal Portuguese Reading Room (Rio de Janeiro, Brazil)

Built in Neo-Manueline style, this library resembles a cathedral of knowledge. Its towering bookshelves house over 350,000 books, many of which are rare Portuguese works.

Library of Parliament (Ottawa, Canada)

This Gothic Revival-style library is Canada’s architectural gem. The centerpiece is a breathtaking circular reading room crowned with a domed ceiling.

George Peabody Library (Baltimore, USA)

Nicknamed the “Cathedral of Books,” this library boasts five levels of cast-iron balconies and elegant black-and-white marble floors, holding a collection of over 300,000 volumes.

Bibliotheca Alexandrina (Alexandria, Egypt)

A tribute to the ancient Library of Alexandria, this modern wonder has an exterior covered in inscriptions from 120 different scripts and houses millions of books.

Vatican Apostolic Library (Vatican City)

One of the oldest libraries in the world, it holds an extensive collection of ancient manuscripts, including the Codex Vaticanus. Its Renaissance-style halls are unparalleled in elegance.

Bibliothèque Sainte-Geneviève (Paris, France)

This 19th-century library is a masterpiece of industrial architecture. Its high ceilings, ironwork arches, and natural light create a serene reading environment.

Joanina Library, University of Coimbra (Coimbra, Portugal)

This Baroque library is adorned with gilded woodwork and frescoed ceilings. Unique to this library is its colony of bats, kept to protect the books from insects.

New York Public Library (New York, USA)

Famous for its majestic Rose Main Reading Room, this Beaux-Arts marvel is a cultural icon. The chandeliers and murals on the ceilings make it an inspiring place to read.

These libraries aren’t just book repositories but treasures of human history, architecture, and art. They symbolize humanity’s relentless pursuit of knowledge, inspiring generations.

After Mumbai & Bengaluru, Shilpa Shetty’s Bastian Opens Its Doors in Koregaon Park, Pune

By

Dimple Arora

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December 19, 2024, 1:35 PM

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The culinary empire of Shilpa Shetty’s Bastian continues to expand, delighting food enthusiasts and setting new benchmarks for dining experiences. After carving a niche in Mumbai’s vibrant gastronomic scene and winning hearts in Bengaluru, Bastian has now debuted in Pune, bringing its signature charm to Koregaon Park.

A Grand Debut in Pune’s Koregaon Park

Recently, Bastian Hospitality Private Limited announced the launch of its new outlet in Pune, aptly named the Bastian Empire, paying homage to Pune’s historic significance as a major cultural and political hub of India. Located in Koregaon Park—a hotspot for food lovers and lifestyle enthusiasts—Bastian’s latest venture promises to elevate the city’s dining landscape.

The Bastian Empire is not just another restaurant; it’s a sensory journey. The grand 220-seater space features captivating interiors that are perfect for Instagram-worthy moments. The entrance, reminiscent of Cappadocia’s enchanting charm, leads into a fine dining area adorned with high ceilings, rustic cobblestones, and elegant travertine marble. The earthy tones of beige, taupe, and neutrals, blended with a vibrant yet sophisticated design, create an ambiance that seamlessly balances luxury and warmth.

After Mumbai & Bengaluru, Shilpa Shetty’s Bastian Opens Its Doors in Koregaon Park, Pune

The Bastian Journey: From Mumbai to Pune

Bastian’s first-ever outlet opened in Mumbai years ago, quickly becoming a go-to destination for food connoisseurs and celebrities alike. In 2023, the brand ventured into Bengaluru with Bastian Garden City, bringing its signature aesthetics and gourmet offerings to Karnataka’s capital. Now, with the launch of Bastian Empire in Pune, the brand expands its reach, offering Punekars a dining experience like no other.

What’s on the Menu?

Bastian is renowned for its eclectic and indulgent menu, and the Pune outlet is no exception. From cocktails to decadent desserts, the offerings cater to diverse palates, ensuring every visit is a memorable feast.

For seafood lovers, the menu features signature dishes such as:

Crab Roll
Seafood Salad
Steamed Garlic Prawns
Lobster Bomb

Other crowd-favorites include:

Hot Stone Soup
Mongolian Lamb
Baked Brie
King Mushroom
Baby Potatoes

For dessert aficionados, Bastian’s menu offers a lineup of indulgent creations, including:

Pull-Me-Up Desserts
Lotus Kunafa Cheesecake
Banana Box
Pedro Pudding
Baked Alaska
Caramel Rocks
Fruit Brioche

The highlight? The desserts are as visually stunning as they are delicious, making them perfect for your Instagram feed.

A Culinary Destination Worth Visiting

Whether you’re looking to savor a gourmet meal or enjoy a refreshing cocktail in a luxurious setting, Bastian Empire in Pune promises an unparalleled dining experience. With its extraordinary menu, breathtaking interiors, and unique vibe, Bastian has firmly established itself as a must-visit destination for food lovers.

If you’re in Pune or planning a visit, don’t miss out on the chance to explore what this newly launched culinary hotspot has to offer.

Ever thought about living in a Igloo? Meet the Visionary Behind India’s First Igloo Cafe in Kashmir…

By

Dimple Arora

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December 19, 2024, 1:06 PM

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In the snow-clad meadows of Gulmarg, Jammu & Kashmir, an extraordinary creation has become the center of attraction for both local and international tourists: an igloo café named Snoglu. The man behind this marvel, Syed Waseem Shah, is an entrepreneur, hotelier, and nature enthusiast who transformed his unique vision into a reality. This year, Waseem and his team have taken it a step further, creating what is believed to be the world’s largest igloo café.

From Vision to Reality: The Making of Snoglu

Traditionally used by hunters in arctic regions, igloos have now found a new purpose—offering a one-of-a-kind dining experience. Snoglu, equipped with tables, chairs, and decor entirely made of snow, is set against the stunning backdrop of Gulmarg’s ski resort. Measuring 37.5 feet in height, 44.5 feet in diameter, and with a wall thickness of 2.5 feet, this architectural wonder spans an area of 1,556 square feet, making it the largest igloo café in the world.

Creating this icy masterpiece was no small feat. According to Waseem, it took 1,700 man-days to construct the café. Workers braved the freezing temperatures, which can dip as low as -12°C, and operated in double shifts to complete the project. “The design, dimensions, and interiors were planned meticulously from autumn,” Waseem shared, though work could only begin in late December due to insufficient snowfall earlier in the season. The café officially opened on February 5, 2022, and remains operational until mid-March, weather permitting.

Overcoming Challenges in Extreme Conditions

Constructing an igloo café in such harsh conditions posed significant challenges. Workers faced the risk of frostbite and hypothermia, necessitating protective gear and shorter working hours. “The adverse weather conditions required us to employ more workers to ensure the project was completed on time,” Waseem explained. Despite the high economic cost, the result is a breathtaking venue that combines natural beauty with architectural ingenuity.

A ‘Chilling’ Experience at Snoglu

Snoglu’s interiors are as awe-inspiring as its structure. The café features rugs made from sheepskin, cultural artifacts, and furniture sculpted from snow, creating a blend of traditional and contemporary aesthetics. Visitors can savor a menu that includes Kashmiri saffron kehwa for Rs 200, hot chocolate for Rs 200, and vegetarian and non-vegetarian tikkas priced between Rs 200 and Rs 450.

Tourists from across India and beyond are flocking to Snoglu for this unique experience. Urvashi, a software engineer from Nasik, described her visit as “extraordinary.” “I had heard about ice restaurants in Europe, but to sit inside one in India is a dream come true,” she said. Rohit, a tourist from Delhi, echoed similar sentiments, calling the experience “awesome” and vowing to share it with friends.

The igloo café has also captured the attention of local visitors. Mohammad Ilyas from Srinagar traveled with friends to experience the novelty firsthand. “The moment I heard about the opening, I knew I had to visit,” he said.

A Testament to Innovation and Cultural Heritage

Waseem’s igloo café is more than just an architectural marvel; it’s a celebration of Kashmir’s natural climate and cultural heritage. Decorated with elements that reflect both local and foreign influences, Snoglu stands as a symbol of creativity and resilience.

Serving as a beacon of inspiration, Syed Waseem Shah has successfully put India on the map for innovative tourism experiences. With Snoglu, he has created not just a café but an unforgettable journey into a winter wonderland.