The Bedrock of Our Families and Future Generations
Elders are the roots of our families, anchoring us with their wisdom, experience, and guidance. They connect future generations to strong values, weaving a tapestry of tradition and resilience that shapes society. In many cultures, particularly in India, elders are revered and honored as the cornerstone of families, consulted for their insights and cherished for their contributions. However, despite this respect, elders are often perceived as dependent, leading to unintentional neglect or actions that hurt their feelings. This gap between reverence and reality can sometimes result in elder abuse—physical, emotional, financial, or neglectful acts that undermine their dignity. To address this, World Elder Abuse Awareness Day (WEAAD), observed annually on June 15, serves as a global call to uphold dedication, love, and respect for the elderly, ensuring their well-being and protection.
The Origins and Growth of WEAAD
World Elder Abuse Awareness Day was established in 2006 by the International Network for the Prevention of Elder Abuse (INPEA) in collaboration with the World Health Organization (WHO). The seeds for this initiative were sown earlier during the 1982 First World Assembly on Aging in Vienna, which highlighted the urgent need to protect older adults from abuse. Officially recognized by the United Nations General Assembly in 2011 through resolution A/RES/66/127, WEAAD has since evolved into a global movement. It is marked by conferences, awareness campaigns, and community outreach programs that shine a spotlight on elder abuse while promoting elder justice. From local seminars to social media campaigns like #WEAAD2025, the day galvanizes action to ensure older persons live free from harm and with dignity.
Bridging the Gap: Addressing Elder Abuse
While society often holds elders in high esteem, the perception of dependency can lead to unintentional neglect or emotional harm. Elder abuse, affecting an estimated 1 in 6 people aged 60 and older globally, thrives in silence, with only 1 in 24 cases reported due to fear, shame, or reliance on abusers. WEAAD seeks to bridge this gap by fostering awareness and encouraging actions that reflect genuine care and respect. By promoting intergenerational bonding and challenging ageist stereotypes, the day inspires communities to create environments where elders feel valued and secure. The 2025 theme, “Connection Is Protection,” underscores how strong social ties can shield seniors from abuse, emphasizing the power of love and inclusion.
India’s Commitment to Elder Care and Respect
India, with its deep-rooted cultural reverence for elders, has implemented robust policies to ensure their care and protection. The National Policy for Older Persons (1999) aims to secure economic and emotional well-being for seniors, promoting their integration into society. The Maintenance and Welfare of Parents and Senior Citizens Act (2007) mandates that children and relatives provide financial and emotional support to elderly parents, offering legal recourse for neglect or abuse. This act also supports the establishment of old-age homes and healthcare services, ensuring elders have access to essential care. India’s joint family system, where elders are revered and consulted, counters Western disengagement theories and fosters intergenerational bonding. Recent reports also highlight the need for digital literacy programs to empower seniors, reducing their vulnerability to scams and isolation in an increasingly digital world.
A Thriving Society Cherishes Its Elders
As the saying goes, “A society that cherishes its elders is a society that thrives. Let’s end elder abuse with love and respect.” World Elder Abuse Awareness Day reminds us that protecting our elders is not just a duty but a reflection of our shared humanity. By fostering respect, providing care, and advocating for justice, we honor the roots that ground us and ensure a brighter future for generations to come. Let’s unite on June 15 to raise awareness, challenge neglect, and celebrate the invaluable contributions of our elders with unwavering dedication and love.