The one of the most popular social media app, Instagram is all set to launch In-app subscriptions which will allow users to pay for exclusive contents.
Instagram owned by Meta will launch this subscription feature on the platform very soon. Through this process the creators will get an good opportunity to earn money as users have to buy subscription that is they have to give money to have an access to contents of their favorite creators. The exclusive contents may include Instagram stories, live videos or special post etc. Both the users and creators will get some kind of benefit from this feature. This feature is one just one of multiple features that comes under Instagram monetization opportunity for creators on this platform.
This year in May, Instagram head Adam Mosseri stated during an interview about the fact that the platform was exploring the idea of subscriptions he further explained the idea and said “there are different ways to facilitate a financial relationship between a fan and a creator.” “Being able to subscribe to some differentiated or unique or exclusive content actually feels more additive as a fan than seeing an ad,” he added now, Instagram seems to be preparing to put its ambitions into action.
As per reported by TechCrunch the new in-app purchases are listed as “Instagram Subscriptions” for $0.99 and $4.99. The subscriptions purchases will be prices between $0.99 (roughly Rs. 73) and $4.99 (roughly Rs. 360) in the US. Whereas, it is live in App Store India as well, with a price plan of Rs. 89 per month.
According to screenshots shared by reverse engineer Alessandro Paluzzi, purchasing a subscription will include a ‘member badge’ which gifts subscribers a “special badge” next to their username, and “Exclusive content.” This badges will appear as an interactions between the creator and the subscriber or maybe will prioritize those interactions.
Other than that there are also rumors and reports that suggest Instagram will allow creators to customize their subscription names and pricing.That clearly means that the price plan that has been made is just temporary and can be changes anytime.