When Numbers Started Talking
It’s official, the Word of the Year for 2025 isn’t even a word. Dictionary.com has crowned “67” as the defining expression of the year, a bizarre, meme-fuelled phrase that somehow managed to capture the collective chaos of the internet. It’s part song lyric, part inside joke, and part social signal, proof that in 2025, anything can make perfect sense online.
The Meme That Started It All
The trend traces back to rapper Skrilla’s 2024 song “Doot Doot (6 7)”, where the line “6-7, I just bipped right on the highway” set off a digital wildfire. Within months, TikTok turned those two numbers into a chant, remix, and identity. NBA star LaMelo Ball, who stands 6 feet 7 inches tall, unknowingly added fuel to the trend as fans began linking “67” to his highlights and celebrations.
A Language Without Meaning Yet Full of Emotion
Dictionary.com described “67” as “part inside joke, part performance” a form of “brainrot slang” that thrives on absurdity. It doesn’t mean anything concrete; instead, it’s an interjection, a burst of energy, enthusiasm, or belonging. Teenagers use it like a digital handshake, a symbol of being in on the joke rather than explaining it.
From Classrooms to Culture
Teachers say students shout “six” waiting for classmates to reply “seven.” Some have banned it, while others cleverly use it as a classroom cue. Love it or hate it, “67” has left the internet and entered real life echoing through hallways, memes, and mainstream media.
The Power of Meaningless Meaning
Critics call it nonsense; linguists call it evolution. “67” shows how language in the digital age isn’t always about meaning, it’s about emotion, rhythm, and connection.
In 2025, communication isn’t about what we say it’s about how it makes us feel. And “67” does exactly that.