UNIQLO, Japanese fashion retailer, launches its 22nd store in India, bringing its popular LifeWear collections to the Pink City along with Jaipur-inspired designs and local collaborations
The Pink City has added another international fashion destination to its retail landscape, with Japanese global apparel retailer UNIQLO making its debut in Rajasthan. The company opened its first store in the state at Pacific Mall, Jaipur, on Friday, marking its 22nd store in India.
Spread across 14,500 square feet, the new outlet brings UNIQLO’s signature LifeWear range to Jaipur, offering clothing and everyday essentials for men, women and children. Customers can explore some of the brand’s popular collections, including HEATTECH, PUFFTECH, AIRism and Fleece.
The Jaipur launch goes beyond a conventional retail expansion, with UNIQLO introducing a series of city-specific initiatives and collaborations celebrating Jaipur’s cultural identity, creative community, traditional craftsmanship and contemporary lifestyle.
‘Jaipur Wears LifeWear’: Celebrating the city’s people and stories
As part of its launch campaign, ‘Jaipur Wears LifeWear’, UNIQLO brought together personalities from Jaipur’s creative, business, cultural and sporting communities. The campaign highlights the city’s evolving identity through individual stories and perspectives.
The campaign features personalities including Neha Lutra, Priyamvada Golcha, Shree Parasrampuria, Tejarvi Chandola, Samarth Rasia, Kuban Singh Rathore and Arsantjeet Singh.
Jaipur’s heritage inspires exclusive UTme! collection
In a special collaboration with The Princess Diya Kumari Foundation (PDKF), UNIQLO has introduced an exclusive Jaipur-inspired UTme! T-shirt collection.
The foundation works to support rural women in Rajasthan through traditional crafts, heritage preservation and skill development.
Available exclusively in Jaipur, the collection draws inspiration from the city’s distinctive visual identity. Its designs incorporate elements such as the iconic pink Ambassador car, traditional block-print motifs, hand-painted signs and colourful bazaars.
The collaboration brings together contemporary fashion and Rajasthan’s traditional artistic heritage, offering customers a collection rooted in the city’s character.
Vintage cars take LifeWear across Jaipur
Adding a distinctive touch to the launch celebrations, three UNIQLO-branded vintage cars travelled through prominent locations across Jaipur on November 12, giving residents a glimpse of the brand ahead of the store opening.
Local artist brings Jaipur’s everyday life to canvas
UNIQLO has also collaborated with local artist Shreya Purasrampuria to create an original artwork inspired by everyday life in Jaipur.
The artwork has been featured on handcrafted tote bags produced in collaboration with the Guimeher Foundation. The foundation supports sustainable livelihoods for women from marginalised communities through artisan-led production.
Celebrating Rajasthan’s traditional welcome
The store inauguration also incorporated the traditional Rajasthani custom of welcoming guests with safas (traditional turbans), adding a local cultural touch to the Japanese brand’s entry into the state.
With its first Rajasthan outlet, UNIQLO is combining its global LifeWear philosophy with Jaipur’s distinctive culture, craftsmanship and creative energy, marking a new chapter in the city’s growing international retail presence.