Sheikha Mahra Al Maktoum, the 30-year-old daughter of Dubai’s ruler, is making waves with the launch of her new perfume line, aptly named “Divorce,” under her luxury brand Mahra M1. The release of this fragrance comes on the heels of her public divorce, which captivated global audiences just weeks ago. The strikingly symbolic name of the perfume has drawn widespread attention, reflecting a bold move by the princess as she reclaims her narrative post-split.
A Teaser with Symbolism
The perfume’s launch was teased on Sheikha Mahra’s Instagram, where she has a following of 980,000. In a dramatic post on Monday, she unveiled a sleek black bottle engraved with the word “Divorce,” a name that resonates with the very public breakup from her husband, Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum. Accompanying the teaser was a moody video featuring powerful imagery—broken glass, black petals, and a prowling black panther—symbolizing the end of a chapter and the strength that follows.
The fragrance, much like the video, seems to capture the essence of resilience and empowerment. Its launch comes just weeks after Sheikha Mahra declared her divorce from her husband in a surprising Instagram post, where she used the traditional Islamic practice of triple talaq to sever ties.
A Divorce in the Spotlight
In July 2024, Sheikha Mahra made headlines worldwide with a direct and unflinching Instagram post announcing her split from Sheikh Mana. “Dear husband, as you are occupied with other companions, I hereby declare our divorce. I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife,” she wrote. The bold move not only drew attention for its openness but also for using social media to broadcast a deeply personal decision, reflecting a new era of transparency among the global elite.
The couple had been married since May 2023 and had welcomed their first child just two months before the announcement. Despite the short-lived union, Sheikha Mahra’s decision to move forward so publicly with the divorce—and now with a product named after it—highlights her desire to take control of the narrative surrounding her life.
From Personal Struggles to Entrepreneurial Ventures
The launch of the “Divorce” perfume is part of Sheikha Mahra’s broader business pursuits under her Mahra M1 brand. Known for her luxurious lifestyle and entrepreneurial ventures, the Dubai princess has been making her mark in the world of fashion and beauty. This latest fragrance line could be seen as a statement—transforming a difficult personal experience into a symbol of empowerment.
Who Is Sheikha Mahra Al Maktoum?
Sheikha Mahra is the daughter of Sheikh Mohammed bin Rashid Al Maktoum, the vice president, prime minister, and minister of defense of the UAE, and one of the world’s wealthiest royals, with an estimated net worth between $14 and $18 billion. Her mother, Zoe Grigorakos, hails from Greece, and the two are divorced.
Active on Instagram, Sheikha Mahra often shares glimpses of her life with her nearly one million followers, offering insights into her world of luxury, business ventures, and now, her personal triumphs.
A New Chapter
As Sheikha Mahra steps into a new chapter of her life, the launch of the “Divorce” perfume represents not only her ability to rise above personal challenges but also her knack for turning personal moments into powerful, marketable symbols. The fragrance promises to carry a bold statement, much like its creator, as it takes the world of luxury perfumes by storm.