At a time when lockdown has kept people indoors and the tourist spots in Rajasthan are lying deserted, the state tourism minister has launched a different social media campaign to promote tourism which has been called as #safawithtwittertrend
In this unique initiative, people of all age, caste, creed and genre have participated. Surprisingly, politicians from across the parties enthusiastically joined the campaign.
The camping was started by Rajasthan tourism minister Vishvendra Singh by starting a twitter hashtag – #SafaWithTwitter to encourage others to share their ‘Safa Experience’ on social media.
Many State Ministers and Congress MLAs have responded to the trend and jumped on the bandwagon.
Talking about the campaign, the Tourism Minister said that history shows that the ‘Safa’ (turban) has played an invaluable role in preserving the old heritage and honour of Rajasthan. Even today, its tradition has been kept intact as part and parcel of the dress code. The campaign is a unique initiative to not only promote the tourism of Rajasthan but also a pledge to preserve the State’s heritage through its people for times to come.
The trend began with the Tourism Minister sharing a photo of himself wearing a colourful ‘Safa’. Soon, the campaign received overwhelming response, cutting across party lines with Rajasamand MP, Diya Kumari and State President, BJP, Dr. Satish Poonia and BJP leader, Abhimanyu Singh Rajvi, grandson of former Vice President of India, Bhairon Singh Shekhawat joining the campaign.
Following in the footsteps, Rajasthan Deputy Chief Minister, Sachin Pilot; Minister for Transport and Soldiers Welfare Department, Pratap Singh Khachariyawas; Minister for Sports and Youth Affairs, Ashok Chandna; Minister for Mining and GauPalan, Pramod Jain Bhaya; Minister for Higher Education (Independent Charge), Bhanwar Singh Bhati, among others also shared their photos of donning a ‘Safa’.
Rajasthani folk singer, Rajnigandha Shekhawat; Indian film director, Vivek Agnihotri; author, Anuradha Goyal as well as several civil servants, bloggers, journalists, anchors and the general public have also joined the campaign.