In households across India, early mornings often begin with a familiar scene: a parent in the kitchen, quietly strategizing the breakfast battle. What will the kids eat today? What will they actually eat?
Think back to your childhood — the comforting clatter of pans, the warm smell of ghee on a hot tawa, your mother sneakily folding chopped spinach into your paratha dough, praying you wouldn’t notice. And most of the time… you did notice.
Because let’s face it — kids have a sixth sense when it comes to detecting anything remotely healthy. The world around them shouts louder with neon snack packets and sugar-coated cereals. In a food landscape that has long pitted nutrition against taste, eating well often feels like a compromise.
Shauravi Malik and Meghana Narayan, two mothers navigating this very dilemma, decided enough was enough. They weren’t just searching for healthy food — they were looking for food that children would ask for. Finding none, they did what most moms do best — got to work in their kitchens.
And from those kitchen experiments — with their own kids as the very honest test audience — Wholsum Foods was born.
Wholsum Foods is a mission-driven company reimagining the way India eats, starting with its youngest eaters. What began as a personal problem soon grew into a movement to restore taste, trust, and nutrition to our plates.
Two Brands. One Wholesome Mission.
Under Wholsum Foods, two sibling brands are reshaping the food conversation:
- Slurrp Farm: Over 55 products made from millets and other ancient grains, tailored for children but often loved by adults. Think pancakes, dosas, cookies, noodles — all without the junk.
- Mille: A newer addition, designed for grown-ups who crave convenience but not at the cost of their health. Protein-rich foods made from millets, lentils, and legumes — like pancake mixes, no-maida noodles, and nutritious oatmeal.
“We were tired of the narrative that ‘if it’s healthy, it can’t be tasty,'” says Shauravi. The recipes were tested — and often rejected — by more than 200 kids before hitting the mark. The first breakthrough? Millet pancakes, inspired by a mom who ground up Slurrp Farm cereals into batter.
And Then Came the Adults…
Slurrp Farm may have started with kids in mind, but soon the grown-ups were sneaking bites. Pancakes for the kids quickly became breakfast for the entire family.
This sparked a realization — adults are struggling just as much with finding nutritious, ready-to-eat food. And so, Mille was launched in 2023.
For people like 25-year-old Harman Chawla from Delhi, Mille has become a kitchen staple. “It’s easy, tasty, and it covers my daily nutrition needs,” he says. His diabetic father even saw improved sugar levels after switching to millet-based meals.
And that’s the magic of millets — low glycemic index, high in protein and fiber, and gentle on the planet.
Protein Deficiency? There’s a Grain for That.
More than two-thirds of Indian households don’t consume enough protein. And while most people look to meat, dairy, or supplements, millets are a humble, homegrown solution.
“Millet cereals have 10g of protein per 100g, compared to 9g in regular cereals,” explains Dr. Vidya Poonacha Taneja, a pediatrician with Rainbow Hospitals.
Doctors like her now recommend Slurrp Farm with confidence — a testament to how far the brand has come in shifting perceptions.
A Taste of the Past, A Vision for the Future
Wholsum Foods isn’t just bringing new products to shelves — it’s reviving an old way of eating. “I once asked my grandmother about her meals growing up,” recalls Shauravi. “Sugar was a rare treat. Everything was seasonal, local, whole.”
Today, jaggery — once a staple — is more expensive than white sugar. In one generation, we traded tradition for convenience.
Wholsum Foods is here to bring that back — not through nostalgia, but through science, taste, and smart innovation. They’ve used over 462.78 tonnes of millets, saving more than 777,470 kilolitres of water by replacing rice and wheat. It’s food that loves you and the Earth.
“Our dream is to impact 10 million children across India,” says Shauravi. And with every millet cookie munched, every pancake flipped, that dream inches closer to reality.
Because eating well shouldn’t be a fight. With Wholsum Foods, it’s a feast — for the senses, for the body, and for a healthier tomorrow.