In a groundbreaking move, Puma India has joined forces with badminton icon and two-time Olympic medallist PV Sindhu, solidifying a multi-year partnership that positions India as the first country in Puma’s global network to embrace the racquet sport. This partnership marks Puma’s strategic leap into the world of badminton and underscores its commitment to inspiring young athletes and elevating the sport in India.
A Bold Rebranding Move: ‘PUMA’ Becomes ‘PVMA’
To announce the collaboration in style, Puma pulled off a daring marketing stunt by rebranding its store signage across the country from “PUMA” to “PVMA” for nearly a week. The sudden logo change sent social media into a frenzy, sparking a meme fest as people speculated about the mystery behind the new signage. The clever rebranding campaign not only generated massive buzz but also amplified excitement around the partnership.
A New Era for Indian Badminton
The collaboration officially kicked off ahead of the India Open 2025, signaling the start of an exciting new chapter for Indian badminton. With Sindhu as its face in the badminton arena, Puma aims to inspire the next generation of athletes and solidify the sport’s growing prominence in the country.
PV Sindhu: A Champion Who Inspires
PV Sindhu is a name synonymous with excellence in badminton. She is the first Indian to win five world championship medals in the sport and has achieved unparalleled success on global platforms such as the Olympics, Commonwealth Games, and Asian Games. Her stellar career has earned her some of India’s highest honors, including the Rajiv Gandhi Khel Ratna, Padma Shri, Padma Bhushan, and the Arjuna Award.
Sindhu’s partnership with Puma symbolizes not only her remarkable journey but also the aspirations of millions of young athletes striving to make their mark in badminton.
Puma’s Vision for Indian Sports
Puma’s foray into badminton is a testament to its vision of fostering sports culture in India. By associating with Sindhu, the brand is championing inclusivity, excellence, and the pursuit of dreams—values that resonate with young sports enthusiasts across the nation.
As Puma and PV Sindhu embark on this exciting journey together, the collaboration promises to redefine the landscape of Indian badminton, inspiring a new generation of champions and taking the sport to unparalleled heights.
Game on, India!