Kancha Soda, fondly known as the ‘marble bottle soda’ or ‘goli soda,’ is all set to create waves in international markets, including the USA, UK, Europe, and Gulf countries. Once a beloved refreshment for both children and adults in India, this fizzy drink is now being reintroduced on a global platform, thanks to the efforts of the Agricultural and Processed Food Products Export Development Authority (APEDA) under the Ministry of Commerce.
Why is Kancha Soda Famous?
Kancha Soda stands out due to its unique packaging — a glass bottle sealed with a marble. The nostalgic popping sound when the marble is pushed down has been a cherished memory for many. However, with the advent of multinational beverage giants, this traditional drink gradually faded from the market.
The Global Revival
Under a strategic partnership with a private company, India has started supplying Kancha Soda to retail chains in the Gulf region. Branded as ‘Pop Soda,’ this initiative aims to revive the charm of this traditional beverage on the international stage. The brand has already made significant inroads in several countries.
Unique Packaging and Appeal
The quirky packaging of Kancha Soda remains a key attraction. Its distinctiveness has always captivated consumers, young and old alike. Despite losing popularity over the years due to market dominance by global beverage companies, this traditional drink is now experiencing a resurgence.
Challenges and Market Strategy
Bringing back Kancha Soda to the global market involves overcoming several challenges, including strong competition from established global brands. However, innovative branding and the emotional appeal of nostalgia are expected to give this product a competitive edge.
With this comeback, Kancha Soda is not just reviving a traditional Indian beverage but also reconnecting with millions of consumers who have fond memories attached to it. The global branding strategy emphasizes both its cultural significance and its refreshing taste, aiming to establish a lasting presence in international markets.