Rajasthan govt’ The India Toy Fair 2021 to be held from Feb 27-Mar 2

Rajasthan Government’s industry department is all set for a big show at the Government of India’s The India Toy Fair 2021. It will be a digitally accessible exhibition, trade, and discussion platform for the Indian toy industry to be held between February 27 and March 2, 2021. 

The sector has also been in the focus of Chief Minister Ashok Gehlot’s government in Rajasthan and the state industries department seeks to draw maximum advantage of the national event. Along with the traditional handicraft toys, the state pavilion at the fair will also display its industrial areas optimum for investment in the toy sector. 

The dedicated Sports Goods and Toy zone at Khushkehra Alwar will be a key attraction for the toy manufacturers to visit the fair.

Developed by the Rajasthan State Industrial Development and Investment Corporation (RIICO), the industrial area extends the strategic advantage of being located in the national capital region and availability of quality infrastructure and skilled manpower. 

The toy zone was launched shortly before the COVID lockdown but despite the pandemic impact, 21 investors are already in process of establishing their units while many others are also interested to invest here. Rajasthan Investment Promotion Scheme (RIPS) 2019 extends several attractive incentives to invest in the toy sector.  

Nearly 7 lakh people have already subscribed for the event, including over 1100 exhibitors.

 During the 4 day event, several eminent speakers will hold discussions on the trends and opportunities in the toy sector. Rajasthan Industries department also looks forward to benefiting from these through participation and learning from the processes.

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