Want to know what leading brands and influencers are doing to increase Facebook page likes and boost followership? You have reached the right page because here you will find some free and paid strategies to get more likes on your page.
Create Facebook groups to expand your audience reach.
Creating or participating in Facebook groups is the best strategy to connect with the target audience and expand the reach of your Facebook page. It helps in reaching like-minded people who share the same interests within your niche. Interact with your group members and encourage them to share their experiences with others or ask questions.
You can prefer meaningful interaction with members instead of direct promotions of your products or services. This makes your audience feel more valuable and engaged on your page. Focus on the feedback and preferences of your group members and try to leverage them in your Facebook content and marketing strategies.
Post varying types of quality and engaging content.
Since billions of people are using Facebook daily worldwide, creators require uploading compelling and engaging posts for their audiences. Do not restrict your creativity to a specific type of content, instead, post different types of content that resonate with your audience and boost your Facebook presence in the long term.
Facebook stories, reels, live-streaming videos, user-generated posts, contests and giveaways, inspiration quotes, funny posts, and Facebook videos are the most popular types of content to leverage on Facebook. You can try sharing your behind-the-scenes videos, telling stories, using product testimonials, and using branded content themes to increase and maintain a higher engagement rate.
Create Facebook page likes ads.
Running a page like ad is one of the most effective ways to reach people who may like your page and follow it. Remember, you will require task access to Ads or Facebook access to the Page. If you have this access, you can easily create a page likes ad by visiting the Facebook Page. Here, click on the Advertise option at the top and choose ‘Promote your page’ as your ad objective. Then, tap ‘See all’ and provide details for your ad. Choose the duration, audience, ads creative, placements, daily budget, and payment method for your ads. At last, tap Promote now.
Q&A sessions.
Post content that asks relevant questions regularly, allowing users to interact instantly and share their opinions. If you are creating engaging posts that encourage users to be a part of discussions, you are providing them with the opportunity for two-way, dynamic conversations. Moreover, you will get valuable real-time market research insights and can adapt accordingly for better experiences. To create a successful Facebook Q&A session, you can ask your followers about the next topic.
Invite friends to like your page.
Not everyone might be able to learn about your Facebook page. So, it is best to send invites to your friends, family, and colleagues to like and follow your page. Facebook has the feature to invite your friends to like or follow their page. Be sure to turn on professional mode before allowing your friends to invite their friends to follow your page. To invite friends, click on three horizontal likes under your page’s cover photo and select the “Invite friends” option. Tap on the profile name of the people you want to invite to like your profile or page. Finally, click on the “Send invitations” button.
Post consistently.
Ongoing engagement is important to develop a strong community on Facebook and get more Facebook likes. To create and foster this community, it is essential to maintain consistency in posting schedules. Providing valuable and interactive content regularly develops credibility and encourages users to keep visiting your page. This eventually increases the possibility that they will see and interact with your posts.
Use paid advertisements.
This strategy is mainly recommended to boost the reach of a page which eventually brings more followers and likes. Most brands invest in paid advertising because it helps reach the target audience based on behaviors, preferences, and demographics. Create well-defined ad sets to make sure your posts reach the potential audience who are interested in liking and interacting with them. This can provide a chance to convert those audiences into your loyal followers. Use the ‘customer audiences’ feature to retarget people who have already engaged with your posts, further strengthening your outreach strategy.
Use Meta business suite.
It is important to consistently track and analyse your Facebook presence to get useful information about your page and posts. Use Meta Business Suite to analyze the organic and paid performance of your Facebook and Instagram profile from one location. You can monitor various metrics, such as conversion rates, post reach, and engagement rates to make data-driven decisions and adapt your marketing strategy effectively based on your campaign objective. The extracted insights can be used to examine the audience’s preferences and behaviors of the target audience.
Include Facebook page posts on your website.
You should consider adding your Facebook posts to your website if you want to maximize your Facebook marketing potential. It can offer a range of benefits, such as improved visibility, enhanced SEO ranking, boosted website traffic, increased social proof, excellent market research, better brand storytelling, maximized engagement, and expanded Facebook and business growth.
Remember, your post that needs to be embedded on your blog or website must be public. Only public posts from Facebook profiles can be added by clicking the arrow icon on the corner of your post and choosing the “Embed Post” option from the drop-down list. A popup box will appear with a code. At last, copy and paste that code into the HTML code of your web page to embed your post.
Conclusion
To increase likes on your Facebook page, you’ll need to attract audiences, develop a community, share engaging and authentic content, and strengthen meaningful relations with the target audience. Use these strategies while maintaining consistency, originality, engagement, and analysis to ensure long-term success.