In a bold move that fuses cinema, culture, and adrenaline, Sting® Energy, PepsiCo India’s high-voltage energy drink, has dialled up its ‘#F1SoundsLikeSting’ challenge – offering fans a golden opportunity to win an unforgettable Formula 1® experience at one of the most iconic races of the season.
The contest kicked off with a post on the @sting_india Instagram handle, inviting fans to take part in this once-in-a-lifetime experience. The challenge? Spot the iconic “Stinggg” sound wherever it’s heard—whether in across digital platforms, or in ads and share it for a chance to win F1 Grand Prix tickets. This unexpected sonic moment is set to spark a nationwide hunt, transforming Sting® from just an energy drink into a cultural signal, a fandom trigger, and a sound that refuses to go unheard.
Ankit Agarwal, Director, Energy at PepsiCo India said, “With this extension, we’ve doubled down on the ‘Sound of Sting’ campaign by turning a cultural moment into a platform for deeper brand engagement. Our association with Formula 1 allows us to amplify Sting’s high-energy persona through sound – a powerful, ownable brand asset. This campaign reflects our strategic shift toward immersive, experience-led marketing that resonates with India’s youth and keeps Sting at the heart of culture, conversation, and disruption.”
The contest marks the next chapter in Sting’s high-decibel, youth-first Sound of Sting® campaign, which went viral earlier and revealed the brand as the official energy drink partner of Formula 1. By placing sound at the centre of its storytelling, Sting® isn’t just riding cultural moments, it’s amplifying them.
From June 27 to July 13, fans across India can participate by identifying where they hear the “Stinggg” sound. A few lucky winners will be selected for an adrenaline-fueled F1 Grand Prix experience. Prizes* will be awarded by the end of August 2025. *T&Cs apply.
For more details on how to participate, fans can visit the official @sting_india Instagram page.
So, turn up the volume, follow the buzz, and let the “Stinggg” lead you to the ultimate F1® experience.
Because this season, if fans can hear it – they just might live it.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos®, Cheetos®, Gatorade®, Pepsi-Cola®, Mountain Dew®, Quaker®, and SodaStream®. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.