In the modern world of business, simply having a website isn’t going to cut it. You need to have a range of impressive elements that helps your business to stand out from the crowd so that your products and services sell to the right people. It can take a lot of time and effort to get your business website up and running effectively, but what are some of the key features you need to include if you want to achieve true success? When it comes to website design, there is so much you can implement to ensure it looks and feels great for every user. With a whole host of design features, SEO methods and visuals you can create a website that is professional, smooth and user friendly for your target audience.
Gradually, over time you will find that your website looks better, has better online traction and is more appealing to your ideal customer. With this in mind, you may want to take time to consider the following fifteen website features so that your business can be as successful as possible!
- Consistent Color Palettes
One of the first things that many business owners do wrong when building their website is choosing the incorrect color palettes. You have to carefully consider all aspects of your brand and make sure that you are portraying your business in a professional, appealing and attractive light. This may mean working alongside a professional graphic designer or artist to make sure you are landing on the right color schemes for your line of work. Trial and error truly works wonders in these scenarios as you can see with your own eyes what works and what doesn’t work for your site.
- Website Chat
Nowadays, it is vital to make the most of AI technology and integrate it into your website as much as possible. Having an online chat feature on your website not only creates a level of interaction between you and your potential customers, but it gives you the power to sell your products whilst you sleep. You can also save yourself a lot of precious time by having an integrated platform on your webpage which answers all of the important questions for you. With website chat tools and conversational ai platform, you can have automated, high-value conversations with your customers which may turn into a final sale. Chatbots have varying capabilities and it will depend on the type of platform you choose for your website. Ultimately, it’s a non-negotiable element to implement into your website if you want to create the best possible user experience for your site visitors and potential customers.
- Smart SEO
SEO is a very important element of every modern website. It’s how you get discovered and it puts your website in front of the right people with regards to search engine rankings. Taking SEO seriously will not only help you to boost your site above other competitors in your space, but it will also help your website to appear as a relevant and trusted site according to popular search engines.
- Engaging Copy on Every Page
Copy is so important on your website; words matter just as much as visuals especially in the modern day. Words are the only way in which you’ll get your audience to trust you and get on board with everything you have to offer. Hire a copywriter to help you create engaging, persuasive and professional copy from your homepage to your about page and you’ll notice an improvement in the engagement levels with your customers.
- Testimonials
Having positive customer feedback on your website is vital for your brand reputation and it can help to persuade others to invest in your products and services too. Make sure you gather feedback regularly from your happy clients so that you can spread the word on your testimonials page!
- A Clear Contact Page
Getting in touch with a business is so important, so you need to make sure that your contact page is visible, easy to navigate and clear for every user. You could lose out on valuable customers without the effective use of a contact page, so this is certainly worth looking into if you haven’t already got one established on your site.
- Vibrant Visuals
It’s no secret that visuals on a website have the power to tell a story and sell a product with ease. Making sure that all of your website imagery is clear, professional, sharp and relevant will make sure that your customers feel an instant connection to what you do. Whether you’re sharing images of people who work for your company, or you’re hiring an experienced photographer to take pictures of your products for your product page, there are so many effective ways to use imagery to make an impact on your target audience.
- Product and Service Descriptions
Your product and service descriptions are incredibly important, and could be a deal breaker when it comes to making that final sale. Hire a copywriter who can describe all of your products and services in a clear, effective and precise way so that your target audience know exactly what to expect from everything in your suite of offerings.
- Mobile Friendly Features
If your website isn’t mobile friendly, you are restricting your target audience in a huge way. You’re missing out on a big part of the market who would usually shop via their phone or use their mobile as a way to learn more about new products and services. Make sure your website has mobile friendly features so that the navigation and checkout process is as smooth and simple as possible.
- Plenty of Calls to Action
Website users need to be told exactly what to do otherwise they simply won’t take action. Guiding them through the checkout process seamlessly will not only make it much easier for your customer, but it will also increase the chances of them actually purchasing one of your products or services. Make sure the calls to actions are clear, concise and persuasive so your customers are clear on the next steps.
- A Story of The Business
Having a strong “About” page on your website is a great way to entice new customers and let them know about your story. Every consumer wants to feel a connection to the business they are buying from, so why not elaborate on how you got started with your company and what your ultimate goals and visions are? People will love to read it
- Easy Navigation
Websites that are easy to navigate and simple to use are the best at selling products and services; that is just a fact. Online consumers can quickly become impatient if the platform is slow to respond or glitchy. This is why it’s so important to implement easy navigation into your website as it’s the only way to make a positive first impression on brand new users who have never been exposed to your brand or business before. It may be worth working alongside a website developer to make sure that your website is easy to use and has a smooth interface; these features can be complex to navigate, especially if you are completely new to this type of work.
- Social Media Integration
If you don’t have active social media pages as a modern day business owner, you need to up your game with your content. Furthermore, you need to be integrating your social media platforms into your website so that your customers can easily click and find your business on their platform of choice. With social media integration, you can be sure that you’re portraying your company in the best possible light and you’re showcasing all of your carefully curated content with your site users, followers and ideal customers.
- An FAQ Page
Without a detailed FAQ page on your website, you are missing an opportunity to share vital information with your website users. FAQ pages not only give in depth information about your products, but they also answer those small, tedious questions that can take a considerable amount of time out of your day. Be sure to answer questions such as shipping costs, turnaround times and returns policies so that you don’t have to explain them multiple times to different customers.
As you can see, there are so many features you can include on your website so that it is functional, easy to navigate, and appealing to the eye. Getting to grips with the latest technology such as online chat features are also incredibly important, as they can help you to communicate with potential customers no matter what time of day it may be. Hopefully, with all of these vital elements in place you will start to see a huge improvement in the success of your business and the statistics related to website users. Whether you’re hoping to reduce bounce rates, capture more customer data or get more eyes onto your blog pages, there is so much you can do to pique the interest of your ideal demographic so that your website showcases your business in the best possible light.