The first-ever ‘GI Mahotsav’, which includes an exhibition of invaluable treasures of ‘Incredible India’, will be held in Varanasi, Uttar Pradesh from October 16 to 21.
The Mahotsav will showcase the region specific ‘Geographical Indication’ (GI) tagged products from around 11 states of north India.
According to Divisional commissioner Kaushal Raj Sharma,, “The event is being organised by the department for promotion of industry and internal trade (DPIIT) of the ministry of commerce in collaboration with the Varanasi district administration at the Trade Facilitation Centre.”
The GI products to be put on display include sweet delicacies like ‘Silao ka khaja’, ‘khurma’ of Ara Udwant Nagar, ‘balushahi of Sitamarhi, ‘Gaya tilkut’, all from Bihar, and ‘Banaras lal peda’ and ‘Banaras tirangi burfi’ to the world-famous Banarasi brocades, Kullu shawls, Jaipur blue pottery, and many more.
GI expert Rajni Kant, who is instrumental in facilitating GI promotion and certification, said that over 100 stalls will be set up to exhibit GI-tagged products from Uttar Pradesh, Madhya Pradesh, Rajasthan, Bihar, Jharkhand, Himachal Pradesh, Jammu & Kashmir, Ladakh, Uttarakhand, Punjab and Haryana.