In a strategic move to boost its global tourism appeal, the Maldives has named Bollywood star Katrina Kaif as its global brand ambassador, the country’s marketing and public relations department announced.
Describing her as a “globally recognised icon, a distinguished performer, and an award-winning entrepreneur,” the official statement highlighted her widespread influence and contribution to Indian cinema. With a career spanning numerous blockbuster films and prestigious awards, Katrina Kaif’s appointment aims to elevate the Maldives’ global image as a premier travel destination.
Strengthening Ties with India
The announcement comes just weeks ahead of Prime Minister Narendra Modi’s scheduled visit to the Maldives, and amid improving diplomatic relations between the two countries. Ties had been strained at the beginning of last year, but recent developments signal renewed cooperation.
A Perfect Fit for the ‘Sunny Side of Life’
Ibrahim Shiuree, CEO and MD of Visit Maldives, expressed his enthusiasm over the collaboration:
“We are thrilled to have Katrina as our global brand ambassador. Her vibrant personality and strong connection with global audiences make her the perfect representative for the Sunny Side of Life.”
Katrina Kaif on the Maldives Collaboration
Kaif, expressing her gratitude, said:
“I’m honoured to be chosen as the brand ambassador of the Maldives. The Maldives represents the pinnacle of luxury and natural beauty — a place where elegance meets tranquillity.”
She emphasized that the partnership was about showcasing the “finest travel experiences” and helping tourists “discover the unique charm and world-class offerings” of the island nation.