With Ruby as its theme this year, JJS is all set to return to Jaipur promising to be bigger and better. The show has been luring jewellery lovers from beyond borders of the state and nation as well for the designs and sheen of the jewellery displayed here is already a discussion point all across.
The last editions had emeralds set as its focus theme. The stone has already touched new horizons after garnering many eyeballs.
The theme poster of Jaipur Jewellery Show (JJS 24) was recently launched by the Femina Miss India World 2023, Nandini Gupta at Rambagh Palace. On this occasion, the JJS-Ruby Promotion Group too was launched. The programme was organised in the presence of the Organising Committee of the JJS as well as a number of other well-known jewellers. On the occasion, Nandini Gupta remarked that Rajasthan is celebrated for its warm people, delicious food, and dazzling jewellery. JJS is playing a significant role in uniting the jewelry and gems community, and it is a matter of pride to see Jaipur’s jewellery recognized across the globe. JJS stands as a testament to the ongoing efforts to safeguard the state’s rich jewellery heritage, she added.
Ruby, the Heart of JJS 2024
On the occasion, Chairman of the JJS organising committee, Vimal Chand Surana informed that the theme for this year is ‘Ruby’. He said that in the last 22 years JJS has attained extraordinary stature with the support of the exhibitors, visitors and promotion partners etc. This year JJS will be even bigger and better.
Honorary Secretary of JJS, Rajiv Jain said that the show has come a long way from when it was launched in 2004 with 67 booths, to now having as many as 1128 booths, with 211 still in waiting. In addition to marketing and promotions, the challenges related to ruby such as cutting, polishing, treatment and certification etc. will also be taken up during the theme promotion. The Jaipur Jewellery Design Festival (JJDF) will showcase the skill of the new jewelry designers, artisans and crafts persons.
Global Collaborations and Industry Impact
Citing the example of Mozambique, the world’s largest ruby-producing country, Director, Gemfields India, Gopal Kumar, raised the trade participants and business associates for their remarkable efforts in uplifting the social status of one of the world’s poorest nations. He also mentioned that Gemfields has been proudly collaborating with JJS for over a decade and looks forward to continuing this journey.
The function was conducted by the JJS Joint Secretary and Spokesperson, Ajay Kala who said that JJS continues to be number 1 B2C, and number 2 B2B show in the country. The JJS December show will witness new dimensions for increasing the trade, he said.
e this year’s event a spectacular success.