As the wedding season kicks off, Jaipur is set to host around 3,500 weddings on Dev Uthani Ekadashi, marking one of the busiest days for the city’s wedding industry. The growing demand for venues and upscale decor has led to a remarkable expansion in the number of marriage gardens, which now total around 1,400 in the city. According to reports, Jaipur’s marriage garden count increases by 10-15% every year, with popular areas like Mansarovar, Kalwar Road, Sirsi Road, Jagatpura, and Agra Road housing the highest number of venues.
With an estimated business turnover of around ₹300 crores this wedding season, industry insiders attribute the growth to increased investment by entrepreneurs from diverse sectors. Ravi Jindal, National President of the All India Tent Decoration Welfare Association, mentions that many are viewing the marriage garden business as a safe and lucrative investment avenue, which has only gained traction post-COVID.
Shift in Wedding Budgets and Trends
In recent years, wedding budgets have surged by 20-30%, driven largely by the demand for customized, theme-based celebrations. Social media has fueled this trend, with clients now guiding wedding planners based on popular online ideas. Vishnu Sharma, a prominent wedding planner, notes that while guest counts have reduced post-COVID, the per-wedding expenditure has risen as families focus on making every detail unique. Most couples now seek fresh, original concepts for each aspect of their wedding, from decor to entertainment.
Florals and Themes
This year’s wedding decor trends highlight the role of floral arrangements and thematic setups. Traditional themes, such as the Vrindavan-inspired mandap, have seen a resurgence, where mandaps are adorned with fresh roses, daisies, crown flowers, tulips, and mogra for an ethereal look. For high-end weddings, exotic blooms like purple and white orchids from Thailand and specialized roses from Pune and Ajmer are being flown in. Additionally, palm leaves, white chrysanthemums, and green foliage like gladiolus and baby pearl flowers are used to craft grand entry passages and aisles.
Decorators are introducing creative concepts, such as royal Rajasthani themes, complete with ornate crowns, lanterns, and luxurious setups that echo the region’s royal heritage. With floral decor budgets ranging from ₹2 lakhs to ₹20 lakhs, couples are requesting unique arrangements, even going as far as dyeing real flowers to match the wedding theme.
Modern Technology and Entertainment Options
As a nod to convenience and innovation, couples are opting for QR code-based invitations and personalized wedding apps for easy information sharing. With tools that let users easily design using a QR creator, it’s simple to create unique and personalized codes for the big day. Additionally, live-streaming options are being integrated into weddings, allowing friends and family who can’t attend in person to witness the festivities virtually. Wedding planner Ayush Agarwal emphasizes that clients are keen on these tech-driven solutions for seamless experiences..
Entertainment has also become a key component, with bespoke entertainment zones replacing traditional dance floors. Bollywood-themed setups with black sequined decor give sangeet events a cinematic feel, making guests feel like they’re part of a movie set.
Evolving Color Palettes and Ceremonies
Gone are the days when mehendi and haldi ceremonies adhered strictly to green and yellow themes. Today’s pre-wedding functions showcase vibrant, colorful themes, moving beyond traditional palettes. Meanwhile, floral decorations for these events incorporate rare flowers, including tiger orchids, lilies, carnations, and hydrangeas, bringing a new level of luxury to Jaipur’s weddings.
As Jaipur’s wedding industry continues to grow and evolve, it reflects a blend of tradition and modernity, with high-budget, themed celebrations becoming the new standard. This season, Jaipur’s marriage gardens are set to host grand events that epitomize Rajasthan’s royal elegance and the evolving expectations of today’s young couples.