Sleep Tourism: In today’s fast-paced world, stress and anxiety have pushed many people toward a new kind of escape—sleep tourism. Instead of chasing packed itineraries, travellers are now seeking destinations where they can simply rest, disconnect, and enjoy uninterrupted sleep. This trend is rapidly gaining popularity across India, and Pushkar has already taken the lead with dedicated tent accommodations designed for restful retreats.
Experts say that if similar facilities are promoted across the Aravalli mountain range in Ajmer, tourism numbers and revenue could increase significantly.
What Is Sleep Tourism?
Sleep tourism focuses on helping people rest in serene natural surroundings. Resorts and tourism companies are offering quiet, scenic stays—whether in tents, homestays, or luxury retreats—near seas, forests, snow-capped valleys, rivers, and waterfalls. The idea is simple: travel to sleep better.
Pushkar–Ajmer: A Natural Sleep Tourism Hub
Pushkar and Ajmer together attract over 1.5 crore tourists every year.
Ajmer is home to Soniji Ki Nasiyan, the shrine of Khwaja Moinuddin Hasan Chishti, and Nareli Tirtha.
Pushkar draws visitors to the Prajapita Brahma Temple, Pushkar Sarovar, the Savitri Temple, and the surrounding dunes.
For foreign tourists, Pushkar is a magnet—especially those from Germany, Italy, France, England, Russia, Israel, Japan, South Korea, Singapore, Australia, New Zealand, and Sweden. Many also come to study Indian languages and immerse themselves in Sanatan traditions. The famous Bethakhabad, a popular spot among Israeli visitors, is located here.
Aravalli Range: Perfect for Nature-Based Sleep Retreats
The Aravalli range—one of the world’s oldest mountain systems—offers breathtaking views.
The serpentine hills are ideal for:
- nature walks
- mountaineering
- campfires
- monsoon cloud-viewing
Ajmer’s Kazipura area will soon feature a leopard safari, adding another major attraction.
India’s Sleep Tourism Hotspots
(Percentage of travellers choosing these locations)
- Goa, Shimla, Kashmir: 80%
- Pachmarhi, Rishikesh, Lonavala: 50%
- Darjeeling, Siliguri, Mussoorie: 55%
- Wayanad, Kutch, Thrissur, Shillong: 45%
- Dehradun, Aizawl, Mount Abu: 35%
Why Tourism Is Growing
- 20% travellers come specifically for restful sleep
- 45% come for sightseeing
- 25% for natural scenery
- 15% for shopping and adventure
Potential Benefits for Ajmer–Pushkar
- Peaceful sleep retreats in the Aravalli hills
- Luxury homestay experiences
- Yoga, meditation & Ayurvedic therapy packages
- Dune stays in Makkadwali–Hokra
- Misty mornings at Ajmer Hills
- Nature escapes at Taragarh and Nag Pahar
- Quiet retreats away from city bustle near Nareli
Pushkar has already seen a rise in tent stays designed for restful sleep. Identifying more such secluded spots—especially around Nag Pahar—can significantly boost eco- and wellness tourism.
Expert Opinions
Rajendra Singh Rathore, Patron, Pushkar Hotel Association:
“Sleep tourism has grown by 25% in India. Ajmer and Pushkar are already major tourist hubs. Better infrastructure will attract even more visitors.”
Prof. Shiv Prasad, Head, Department of Commerce & Management, Madras University:
“Along with sightseeing, more travellers now prefer nature-surrounded stays for rest and relaxation. Ajmer–Pushkar is perfectly positioned for this trend.”