A ground-breaking new attraction is coming to Germany that will excite fans of the wizarding world like never before. Merlin Entertainments and Warner Bros. Discovery Global Experiences have announced plans to build the world’s first LEGO Harry Potter land and the first ever Harry Potter themed guest accommodation at LEGOLAND Deutschland Resort in Günzburg, Bavaria. This innovative project will bring the magical world of Hogwarts and its surroundings to life in dazzling LEGO brick form, offering a distinct experience that blends fantasy, creativity and family entertainment like no other.
LEGOLAND Deutschland Harry Potter land
The new land is being developed as part of a strategic partnership between Merlin Entertainments, the company behind LEGOLAND parks, and Warner Bros. Discovery Global Experiences, the rights holder for the Harry Potter franchise. For the first time in the world, visitors will be able to explore a fully themed Harry Potter environment built with LEGO bricks, merging two iconic brands in a single immersive landscape. The themed land is expected to feature familiar magical settings and characters interpreted through the vibrant and playful lens of LEGO.
LEGOLAND Deutschland themed Harry Potter hotel
Alongside the themed land, the resort will include the world’s first Harry Potter themed hotel accommodation. Designed to extend the magic beyond the day’s attractions, this unique lodging will allow guests to stay in rooms inspired by the wizarding universe, creating a fully immersive experience from morning through night. While full design details are yet to be revealed, the combination of land and themed hotel marks a significant expansion of LEGOLAND Deutschland’s offerings and sets a new benchmark for themed hospitality.
What makes this development unique
What distinguishes this project from other Harry Potter attractions around the world is its integration with LEGO. Although theme parks like Universal’s Wizarding World of Harry Potter in Florida, Japan and other locations have long offered rides and environments inspired by the books and films, none has combined that storytelling with LEGO’s creative world in a dedicated, large-scale land and guest accommodation. LEGOLAND’s approach aims to appeal to both LEGO enthusiasts and lovers of Rowling’s wizarding world, creating a fresh look at familiar magic.
Impact on tourism and family travel
The announcement of the LEGO Harry Potter land and hotel is expected to have a wider impact on tourism in Bavaria and Europe’s family travel market. LEGOLAND Deutschland already attracts visitors from across Europe, and the addition of a globally unique attraction will likely draw even more international guests, contributing to the local economy and reinforcing Germany’s position as a major destination for themed entertainment. The project is also expected to appeal to multi-generational travellers, offering experiences that combine storytelling, play, innovation and cultural imagination.
Plans and expected timeline
Details about the specific attractions, rides, shows and hotel features remain limited as the project is still in early development. The themed land and hotel are expected to be completed over the next few years, with announcements from LEGOLAND Deutschland and partners anticipated as planning progresses. When finished, this new Harry Potter destination will sit alongside other global wizarding attractions and offer visitors a distinctly creative way to experience the magic.
Why the world is watching this opening
The announcement has sparked excitement among fans, families and travel enthusiasts worldwide. By fusing the globally beloved Harry Potter universe with LEGO’s playful and imaginative aesthetic, the project promises something truly distinctive. It reflects broader trends in themed entertainment where iconic media franchises are transformed into interactive, real-world experiences that engage visitors on multiple sensory levels.