Just weeks after the devastating terror attack in Pahalgam that claimed 26 lives, Kashmir is quietly reclaiming its rhythm. The valley, once silenced by fear, now echoes with the gentle splash of oars as Shikaras glide across Dal Lake, carrying hopeful tourists and resilient locals alike.“Kashmir is open again. We welcome everyone with open arms,” says Manzoor Ahmad Pakthton, President of the Houseboat Owners Association. His words reflect not just optimism, but a collective determination to restore the region’s identity as a haven of peace and hospitality.
Safety First: Measures to Rebuild Trust
In response to the April 22 attack, the Jammu & Kashmir administration and tourism stakeholders have implemented robust safety protocols:
- Deployment of Tourist Police at major sites like Dal Lake, Pahalgam, and Dal Lake Welcomes
- CCTV surveillance and drone monitoring across high-footfall zones
- Security audits of reopened destinations, including Betaab Valley and Achabal Gardens
- Pre-registration systems for high-traffic areas to manage crowd flow
- Emergency helplines and tourist help desks in Srinagar and Pahalgam
These steps aim to ensure that every visitor feels secure while exploring the valley’s beauty.
“Kashmir is open again. We welcome everyone with open arms,”
says Manzoor Ahmad Pakthton, President of the Houseboat Owners Association.
Tourism with Purpose
To counter the fear and revive footfall, the region has launched a multi-pronged campaign:
- Reopening of 16 prime tourist destinations, including Verinag, Kokernag, and Badamwari Garden
- Discounted travel packages from airlines and hotels to encourage bookings
- Influencer and celebrity endorsements, such as Anupam Mittal’s #ChaloKashmir campaign
- National Tourism Secretaries’ Conference held in Srinagar to promote Kashmir as a safe destination
- Collaborations with travel federations like TAFI and IATO to spread positive narratives
These efforts are not just about business—they’re about restoring dignity and livelihoods for thousands who depend on tourism.
A New Dawn
The reopening of parks, gardens, and cultural sites is more than symbolic—it’s a declaration. Kashmir refuses to be defined by tragedy. With every Shikara ride, every shared smile, and every rebooked trip, the valley is writing a new chapter.