
Every July, the city of Pamplona in northern Spain erupts into a whirlwind of tradition, adrenaline, and celebration. The San Fermín Festival, held from July 6 to 14, is one of the world’s most iconic cultural events—where devotion to a saint meets daring bull runs and nonstop revelry.
A History Etched in Faith and Folklore
- The festival honors Saint Fermín, Pamplona’s first bishop and patron saint, believed to have been martyred in the 3rd century. Originally celebrated on September 25, the feast was moved to July 7 in 1591 to coincide with summer fairs and better weather. Over centuries, secular cattle fairs merged with religious processions, giving birth to the modern San Fermín spectacle. The festival gained global fame thanks to Ernest Hemingway’s 1926 novel The Sun Also Rises, which romanticized the bull runs and bohemian spirit.
Purpose and Spirit
- The festival is a tribute to Saint Fermín’s courage and sacrifice, blending Catholic devotion with Basque and Spanish traditions. It’s also a celebration of community, bravery, and cultural pride, where locals and tourists unite in a shared ritual of risk and joy.
How It’s Celebrated Today
- The festival kicks off with the Chupinazo, a firework launched from Pamplona’s City Hall on July 6, igniting nine days of festivities.
- Each morning from July 7 to 14, the Encierro (Running of the Bulls) sees thousands sprint ahead of six charging bulls through cobbled streets. Afternoons feature bullfights, while evenings bring folk dances, concerts, giant puppet parades, and fireworks. Participants wear white outfits with red neckerchiefs, symbolizing purity and martyrdom.

Massive Global Appeal
- In 2025, the festival is expected to draw over 1.7 million attendees from around the world.
- More than 25,000 people packed Pamplona’s square for this year’s Chupinazo alone.
- The event is covered by 140 media outlets from 13 countries, highlighting its international allure.
A Festival with a Voice
- This year’s opening ceremony included a powerful message of solidarity with Palestine, showing that San Fermín is not just about tradition—it’s also a platform for global awareness.


