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Caret Capital and Peyush Bansal Invest in TraqCheck, an AI-Based Startup for Employee Background Verification

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Caret Capital Peyush Bansal Invest in TraqCheck

Caret Capital, a sustainability fund that invests across Mobility, Distribution and Employment, has invested in Delhi-based startup TraqCheck.

Founded in November 2020 by Armaan Mehta, Jaibir Nihal Singh and Rishabh Jain, TraqCheck is an AI-based platform for employee background verification. It enables enterprises to onboard employees significantly faster and more accurately at a lower cost than traditional methods.

“From the outset, our mission has been clear: to empower individuals and companies through their data. TraqCheck remains committed to this goal by facilitating the utilization of personal data for individual advancement and aiding companies in making informed hiring decisions. This commitment fosters an optimal workplace culture and community. We remain focused on advancing and implementing new AI technologies to drive innovation in the background verification industry by enhancing hiring speed, cost efficiency and accuracy. Dedicated to empowering individuals and companies with their own data, we are excited to welcome Pankaj Bansal, Prajakt Raut from Caret Capital, and Peyush Bansal’s family office, Culture Cap, as partners on the TraqCheck journey,” stated Armaan Mehta, Jaibir Nihal Singh, and Rishabh Jain, the Founders of TraqCheck.

According to Prajakt Raut and Pankaj Bansal, Co-founders and Managing Partners of Caret Capital, “There are significant tailwinds for TraqCheck’s value proposition. As the industry transitions to a gig workforce and on-demand human resources (e.g. in logistics, deliveries, etc.), there will be a significantly higher demand for instant background verification services. Traditional background verification companies cannot do instant / fast verification, which companies like TraqCheck using AI can do.”

The background verification industry is a USD one billion industry in India and USD 15 billion globally. However, background verification is conventionally a manual process. Current market players are working off older generations of technology stacks and are dependent on significant human intervention. As a result, their speed, accuracy and costs are inefficient. TraqCheck fills this gap and provides quick and efficient verification leveraging the power of AI.

About Caret Capital

Caret Capital is a sustainability fund that invests across Mobility, Distribution and Employment.

Caret 360 is the CXO community initiated by Caret Capital to help startups and industries discover each other. 

Caret Capital’s portfolio comprises startups that are transforming three key aspects of the value chain – Goods and Services Supply Chain, Human Capital Supply Chain and Assets and Infra Supply Chain: Stylumia, an AI-enabled demand forecasting platform for global fashion and lifestyle brands; Unstop, a platform for companies to identify, curate, hire and onboard freshers; Omnivio, an omnichannel Control Tower (CT) platform for modern retailers and omni-brands; Celcius, India’s first asset-light cold supply chain solution provider; Xindus, a technology startup that simplifies exports; Tusker, a rural logistics consolidation and distribution platform; Just Deliveries, an intra-city logistics platform for perishable; Conmove, a container logistics platform; Spareshub, a B2B distribution platform for auto spares and accessories; Citrus Freight, India’s 1st container booking platform for perishables; and MoooFarm, a dairy agri-tech startup.

Malaysia Airlines and Tourism Malaysia Host Joint-Networking Events to Promote Malaysia as the Summer Destination for Indian Travellers

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Tourism Malaysia


Malaysia Airlines and Tourism Malaysia are thrilled to announce a series of collaborative networking events designed at showcasing Malaysia as the ultimate summer destination for Indian travellers.

Scheduled for today, April 10th in Ahmedabad, and April 12th in Surat, 2024, these events aim to connect Indian travellers with the diverse attractions and experiences Malaysia has to offer. Following the success of previous ‘Networking Dinners’ in Chandigarh on March 27th, Jalandhar on March 29th, Amritsar on March 30th and Rajkot on April 8th, similar events are also planned for May 2024 in Kollam, Thiruvalla and Kottayam.

“We are excited to collaborate with Tourism Malaysia in promoting Malaysia as a top summer destination for Indian travellers,” said Mr Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group“With its stunning natural landscapes, vibrant culture tapestry, and warm hospitality, Malaysia offers an unforgettable experience for adventurers, relaxation seekers, and culture enthusiasts alike. Through these networking events, our goal is to ignite the curiosity of Indian travellers, inviting them to embark on a journey to Malaysia and create cherished memories that will last a lifetime.”

A highlight of the networking events is Malaysia Airlines’ exclusive offering of a complimentary bonus side trip to passengers with stopovers in Malaysia. Passengers flying with Malaysia Airlines and having a stopover in Malaysia, can take advantage of this offer to book a free side trip to one of seven captivating destinations, including Alor Setar, Langkawi, Johor Bahru, Kota Bharu, Kuala Terengganu, Kuantan, and Penang. Under this offer, the airline covers the cost of the flight, leaving travellers responsible only for their accommodation and other activities. This enticing opportunity allows travellers to extend their Malaysian adventure effortlessly, adding depth and richness to their overall travel experience.

In addition, the Malaysian government has announced visa-free travel for Indian passport holders, effective from December 1st, 2023, until December 31st, 2024. This initiative allows Indian citizens to embark on their Malaysian adventures without the inconvenience of obtaining a visa, thereby enhancing the accessibility and appeal of Malaysia as a travel destination for Indian tourists. This policy underscores Malaysia’s commitment to fostering closer ties and promoting tourism between the two countries.

“We are delighted to partner with Malaysia Airlines to showcase Malaysia’s diverse attractions and unique experiences to Indian travellers,” said Noriah Jaafar, Director, Tourism Malaysia – Mumbai“With visa-free travel, attractive travel packages, and the opportunity for a complimentary side trip, Malaysia offers incredible value and convenience for Indian travellers looking for their next holiday destination. We look forward to welcoming Indian travellers to experience the beauty and warmth of Malaysia this summer.”

“The earlier Networking Events held in Chandigarh, Jalandhar, and Amritsar have been incredibly fruitful and successful,” said Muhammad Akmal Hafiz Abdul Aziz, Acting Director, Tourism Malaysia – New Delhi“We received overwhelming participation from travel agents who showed great enthusiasm in promoting Malaysia as a preferred travel destination. The events provided an excellent platform for networking, collaboration, and sharing insights, and we are confident that the upcoming events will further strengthen our partnerships and drive tourism growth from India to Malaysia.”

Additionally, Malaysia Airlines and Tourism Malaysia have recently participated in Mall Activation events in Trivandrum, and are gearing up for participation in Amritsar in April and Ahmedabad in May, offering travelers an interactive and engaging platform to learn more about Malaysia’s attractions and travel offerings

The networking events will feature presentations, interactive sessions, and networking opportunities, providing travel agents with valuable insights, a platform for idea exchange, and the chance to establish partnerships to effectively promote Malaysia tourism packages to their clients.

About Malaysia Airlines

Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys and embodies the incredible diversity of Malaysia; capturing its rich traditions, cultures, and cuisines via its inimitable Malaysian Hospitality. The airline is part of the Malaysia Aviation Group (MAG), a global aviation organisation that comprises different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs.

The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. The airline currently operates flights to nine Indian destinations, including New Delhi, Mumbai, Bengaluru, Chennai, Hyderabad, Kochi, Amritsar, Trivandrum, and Ahmedabad. The carrier has recently announced that it will double its flight frequency from Trivandrum from two to four times weekly, beginning April 2024. This will raise the airline’s connectivity into India to 71 flights weekly.

About Tourism Malaysia

Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts & Culture Malaysia. It focuses on the specific task of promoting Malaysia as a preferred tourism destination. Since its inception, it has emerged as a major player in the international tourism scene.

The next Visit Malaysia Year, set to take place in 2026, will commemorate the sustainability of the nation’s tourism industry, which is also in line with the United Nations Sustainable Development Goals (UNSDG).

Furthermore, Tourism Malaysia actively endorses the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT), working towards the realisation of the IMT-GT Visiting Year 2023-2025, with the shared aim of promoting the region as a unified tourism destination.

For more information, visit Tourism Malaysia’s social media accounts on FacebookInstagramTwitterYouTube, and TikTok.

World Book and Copyright Day 2024: Celebrating Literature and Author Rights

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World Book and Copyright Day

April 23rd marks a significant date on the global calendar — World Book and Copyright Day. It’s a celebration of literature’s profound impact on our lives, the joy of reading, and the essential protection of authors’ rights. Let’s delve into the theme and history of this auspicious day.

Theme of World Book and Copyright Day 2024

While the official theme for World Book and Copyright Day 2024 is yet to be announced, anticipation brews around the exciting possibilities. Themes of past years have ranged from promoting literacy to celebrating cultural diversity in literature. This year, the theme will likely continue to champion the vital role books play in shaping our world and advocating for the rights of creators.

History of World Book and Copyright Day

The roots of World Book and Copyright Day trace back to Catalonia, Spain, where April 23rd was traditionally celebrated as Saint George’s Day, marked by the exchange of roses and books. In 1926, author Vicente Clavel proposed the idea of a “Book Day” on this date to promote literature. With the coincidence of Miguel de Cervantes’ death anniversary also falling on April 23rd, the day gained international significance.

In 1952, UNESCO recognized the importance of books in education and cultural understanding. Later, in 1990, the World Intellectual Property Organization (WIPO) emphasized the need to protect authors’ rights. Finally, in 1995, UNESCO officially proclaimed April 23rd as World Book and Copyright Day, highlighting the dual purpose of celebrating books and advocating for author rights.

Since then, the day has evolved into a global phenomenon celebrated in over 100 countries. It serves as a platform for various activities such as readings, discussions, and author events, aimed at fostering a love for books and raising awareness about copyright protection.

Significance of World Book and Copyright Day

World Book and Copyright Day holds immense significance:

  1. Promoting literacy and access to books: The day raises awareness about the importance of literacy and advocates for equal access to reading materials worldwide.
  2. Highlighting the value of intellectual property: It emphasizes the need to protect authors’ rights through copyright laws, ensuring fair compensation for their creative work.
  3. Celebrating diversity in literature: World Book and Copyright Day promotes the inclusion of diverse voices and perspectives, enriching the literary landscape and fostering cultural understanding.
  4. Inspiring future generations: It encourages young people to discover the magic of books and cultivate a lifelong love for reading, ensuring literature’s legacy continues.

Summing Up

World Book and Copyright Day is more than just a date on the calendar; it’s a celebration of our shared love for literature and a commitment to safeguarding authors’ rights. As we commemorate this day, let’s remember the profound impact of books on our lives and continue advocating for a world where literature thrives and authors are rightfully recognized and rewarded for their creativity.

The Wait is Over, MTG Launched the Revised 2024 -25 Edition of All SOF Olympiad Books

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MTG, the trusted name in academic excellence, has officially launched the revised 2024-25 edition of its popular range of Olympiad books for SOF Olympiads. SOF Olympiads offer a global platform for young talents to showcase skills and critical thinking, as emphasized by the National Education Policy NEP (2020). As the official academic partner of SOF since its inception, MTG has the authorization and experience to truly understand the needs of Olympiad aspirants. MTG Olympiad books are known as the No. 1 choice of SOF Olympiad Toppers for their 100% authentic and SOF Olympiad-relevant content.

Presenting the Latest Revised 2024-25 Edition of MTG SOF Olympiad Books

MTG’s SOF Olympiad books are meticulously prepared with the specific needs of Olympiad participants in mind, addressing every challenge they may encounter during all their preparation stages and phases. These physical books cover proven strategies to help students excel in their respective SOF Olympiad exams like IMO, NSO, IEO, IGKO, ISSO, ICSO, ICO, and IHO available in all subjects for classes 1 to 10.

1. MTG Olympiad Workbooks
For students looking for in-depth practice and to enhance their skills, MTG’s Olympiad Workbooks are the perfect tool. Packed with an interactive question bank, this workbook is designed to keep students engaged and motivated throughout their learning process with the following features:

  • Chapter-wise quick recap for thorough preparation.
  • Chapter-wise MCQs for extensive practice.
  • HOTS section to challenge and enhance critical thinking skills.
  • Hints and explanations for micro-level understanding.
  • Solved 2023 SOF paper to familiarize with the SOF exam pattern.
  • OMR sheets to master filling them and avoid blunders in the exam.
  • 2. MTG Olympiad Prep Guide
    MTG’s Olympiad Prep Guide is best suited for an in-depth understanding of concepts. By utilizing these books, students can refine their skills and deepen their understanding of the application of concepts. These guides not only enhance students’ knowledge but also bolster their ability in reasoning, analysis, and problem-solving.
  • In-depth theory of complete SOF Olympiad 2024-25 syllabus.
  • Visual aids like tables, examples etc, for easy grasp.
  • Complete coverage of the CBSE, ICSE, IB, and other recognized boards’ syllabi.
  • Latest unique facts and extra information about concepts.
  • HOTS questions to improve lateral thinking and problem-solving skills.
  • Multiple self-tests and exercises for practice and growth.
  • 2 Model test papers to master the SOF 2024-25 exam pattern.
  • SOF 2023 question paper with solution keys (Levels 1 & 2).
  • Answer keys are provided to help you assess your progress.
  • 3. MTG Olympiad Previous Years Papers
    Olympiad experts carefully curate MTG’s Olympiad Previous 5 Years Papers to give students’ final SOF Olympiad preparation an extra edge. It will boost confidence, identify areas of improvement, and familiarize students with the exam pattern and required knowledge for the SOF Olympiad exam. As only MTG is authorized to avail SOF Olympiad previous year papers, it is safe to say you will not find 100% authentic SOF Olympiad previous years’ papers anywhere else but MTG.
  • 10 SOF papers from the previous 5 years (Set A & B).
  • 2 Model test papers for rigorous practice and self-assessment.
  • OMR sheets after each practice paper for exam-like practice.
  • Analysis of 5 years of papers to know high-weightage chapters.
  • Chapter-wise analysis to gain insights into the most important topics.
  • Answer keys with hints and explanations are given for all questions.

    These books are the result of years of expertise and dedication from Olympiad experts with over 100 years of collective experience. With a deep understanding of the actual level of SOF Olympiad exams, these books are designed to help students excel in every SOF Olympiad.

    Writuparna Chatterjee, the Principal of DPS, Joka Kolkata says, “The Books of MTG, that children use for preparation, over the years we keep stock in our library which really helps teachers to prepare questions papers for practice and even for our periodic assessments.”
     
    One of the parents of the SOF Olympiad Topper says, “We have been following MTG for the last 5 years, and thanks to MTG’s help my child has also qualified level 2.” He also added, “You are helping many students especially who are not in metro cities, with your books they can learn and prepare themselves for the future.”

    SOF IMO International Rank 1 winner, Vijval Gupta says“I have used the MTG SOF Olympiad books and they were of great help, and most of the questions helped me. They were not just from the textbooks; they helped me get into the realm of the scientific world.” He added, “I just want to say that, if you are going to participate in SOF Olympiads, it will help you step into the future world of competitiveness.”
     
    With the launch of the Revised 2024 -25 editions of all SOF Olympiad Books by MTG, students now have access to the expert-curated resources that will help them in their preparation and reach the top 1% of aspirants. Don’t miss out on this opportunity to boost your academic performance and excel in the prestigious SOF Olympiads. Get your hands on these essential resources today from www.mtg.in and take the first step towards achieving academic excellence.

LPU In Top Positions in QS World University Rankings by Subjects for 2024

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World’s largest global higher education network, connecting universities, business schools & students-Quacquarelli Symonds (QS) recently announced its ‘World University Rankings by Subject-2024’, where Lovely Professional University (LPU) is ranked among the top Indian Institutions for different six domains. LPU is also included among the top global band of 251-300 for the subjects of Pharmacy & Pharmacology.

LPU is ranked 7th among all top government & private Indian universities for Agriculture & Forestry; 9th for Pharmacy & Pharmacology; 12th for Social Sciences & Management; 15th for Engineering & Technology; 18th for Chemistry; and, 25th for Computer Science & Information. These rankings are under different top bands as per the concerned subjects.

This 2024 edition of QS World University Rankings features 55 individual subjects across five broad subject areas. 1,559 institutions have been ranked across these subjects, with 64 universities debuting. Published annually, it helps prospective students to find the leading schools in their field of interest.

Congratulating all at the helm of diverse affairs at the university, Founder Chancellor at LPU & Member Parliament (Rajya Sabha) Dr Ashok Kumar Mittal further inspired all to continue with the progressive leaps to lead the university among the top 200 universities of the world – “Such illustrious rankings are to make us stronger than before with new responsibilities to excel and win over in an exemplary way. For this, we should identify and deliver those higher education strategies that help students, in particular, accomplish their goals and aspirations.”

The QS rankings are based on a methodology using indicators including academic and employer reputations; faculty-student ratio; citations per paper; international research network; faculty staff with a PhD; international students and faculty; and, inbound & outbound exchange.

Several worldwide university rankings are made annually, where the longest-established and most influential global rankings are those produced by Quacquarelli Symonds (QS).

LPU In Top Positions in QS World University Rankings by Subjects for 2024

Bengaluru’s Shift to Smarter Spending: Pre-Owned Car Sales Jump 87 percent

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87 percent growth in used car sales

Bengaluru is leading a significant shift in India’s automotive scenario, with a growing number of residents opting for pre-owned vehicles. Spearheaded by CARS24, India’s premier AutoTech company, the city has seen an impressive 87 percent growth in used car sales year on year. This trend highlights Bengaluru’s move towards more affordable and intelligent vehicle ownership options, catering to both budget-conscious and environmentally aware consumers. The rise in popularity of used cars in Bangalore reflects a practical approach to mobility, where quality and value meet sustainability.

Since the launch in Karnataka in 2015, with its first outlet in Bengaluru, CARS24 has rapidly expanded its presence and now serves customers in twelve (12) cities across the state. This expansion has established CARS24 as the preferred platform for both automobile enthusiasts and sellers alike, markedly transforming the pre-owned vehicle market. The city has witnessed a paradigm shift in car ownership perceptions particularly among the younger demographic. The surge in used car transactions in the city reflects a shared understanding of the economic advantages, convenience, and accessibility that come with pre-owned vehicles.
 

“The remarkable surge in used car sales is a clear sign of Bengaluru’s vibrant auto market,” observed Gajendra Jangid, Co-founder of CARS24. “This trend goes beyond a simple preference for pre-owned vehicles; it reflects a deeper change in consumer attitudes that are reshaping multiple industries. It highlights an increasing focus on practicality and cost-efficiency, signalling a shift in consumer values that is likely to influence the future direction of our economy.”
 

Car Financing Soars in Bengaluru: 47 percent OG Bengularians Opt for Financing on Used Cars

Car financing is becoming increasingly popular among Bengaluru’s car buyers, as more individuals opt for this convenient approach to own their desired vehicles. To enhance this appeal, CARS24 introduces a zero down payment choice, simplifying the purchasing process even further. In fact, Bengaluru’s used market has recorded a 102 percent year on year increase in cars financed in Bengaluru. Data highlights salaried professionals as the main group of loan applicants, with an average monthly instalment (EMI) of Rs. 10,200. Given the city’s notorious traffic, owning a car has become a necessity, coupled with the ease of securing flexible financing options, an increasing number of residents are opting for car loans in the city, making car ownership more attainable and manageable.
 

Hatchbacks continue their reign

Hatchback models have emerged as the ultimate choice in Bengaluru. Their versatility, fuel efficiency, compact yet spacious design, and ability to effortlessly navigate through congested cities make them the go-to option for urban dwellers, families, and adventure enthusiasts alike. There is an increased demand for models like the used Maruti Swift, Hyundai Elite i20, Honda City, and Hyundai Grand i10 departing from conventional preferences. 
 

SUVs in High Demand in the High traffic city

As the Bengaluru car market continues its transformative journey, the rise of SUVs and Mini SUVs deserve a special mention too. These rugged, powerful and stylish vehicles are capturing the imagination of Bengaluru’s car enthusiasts. With their versatile designs and spacious interiors, SUVs are becoming the preferred choice for those seeking both city-friendly practicality and adventurous spirit. Hyundai Creta, Renault Duster, Mahindra XUV 500, Ford Ecosport are amongst the popular choices.
 

Mileage Remains the Top Concern for Bengaluru’s Car Buyers

While there’s a noticeable shift towards premium cars in Bengaluru, one crucial factor still dominates the minds of car buyers in the city: mileage. In the first quarter of 2024, prospective buyers in Bengaluru were consistently enquiring about the mileage and fuel efficiency of various cars. These questions reflect a mature and thoughtful approach from buyers, prioritising not just the immediate appeal of the car but also its long-term financial implications.
 

Investing in Experience: Premium features are a Must!

Premium features like airbags, driver’s assist systems, android auto/apple carplay, large screens, sunroofs, and have gained more popularity, indicating that Bengaluru’s car buyers are willing to invest in added comforts and advanced technologies as they wish to enhance their overall car ownership experience.
 

Colour Trends: Bengaluru Matches Cars to Vibes

The palette of automotive preferences is undergoing a notable transformation. They want their cars to reflect their personalities, so expressive hues are the way to go. This quarter, we’ve witnessed an embrace of more expressive hues – vibrant reds and cool blues have become popular choices, signalling a departure from the conventional. Additionally, an unexpected contender, earthy brown, has emerged, challenging the dominance of primary colours and illustrating a broader trend towards vehicles that reflect personal style and ethos.
 

Bengalureans Sell CARS WORTH INR 140 Crore in the First Quarter of 2024 (JFM)

CARS24’s data reveals a remarkable milestone in Bengaluru’s car market, as people sold cars worth almost INR 140 crores to CARS24 in the first quarter of 2024 alone. The current trend of replacing cars within a few years has significantly contributed to this exponential growth. This could be attributed to factors such as changing preferences, the desire to own newer models with advanced features, or the availability of attractive financing options. This trend highlights a dynamic shift in the market as more individuals opt to sell their vehicles, creating a vibrant market for platforms like CARS24 that offer convenience, trust, and a streamlined selling process.
 

About CARS24

CARS24 is a leading AutoTech company streamlining and revolutionising the sale, purchase, and financing of pre-owned cars in India, Australia, Thailand, and UAE. Leveraging a Smart AI Pricing Engine, and 140 quality checks, selling and buying pre-owned vehicles is seamless and transparent.
 

CARS24 Financial Services Private Limited, is a professionally managed Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India, offering customer focused value added services.
 

For regular updates on CARS24, follow us on www.linkedin.com/company/CARS2.

Kopiko Candy Launches ‘Kopiko Chaba Moment’ Starring MS Dhoni

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Kopiko is the world’s No. 1 real coffee candy

Kopiko, the World’s No.1 coffee candy, proudly announces the launch of an exciting new series of snackable creatives starring cricket legend MS Dhoni. Aptly titled the ‘Kopiko-Chaba-Moment’ this series amplifies the Kopiko ‘Chaba’ campaign, which was launched earlier this year.

The ‘Kopiko Chaba Moment’ comprises of a series of five short format videos highlighting the versatility of Kopiko in energising and inspiring us throughout the day. Each moment presented by MS Dhoni in his signature style is a delight to watch as he illustrates how the invigorating taste of Kopiko candy, infused with real coffee, enhances his focus and inspiration.

Expressing his enthusiasm on the launch of ‘Kopiko Chaba Moment’ series, MS Dhoni remarked, “Kopiko has been my favourite candy and its real coffee keeps me energised and focused throughout my hectic day. I’m confident that these engaging short videos, which are inspired from my real life, will resonate with my fans. In one of these, I will be seen as a biker giving riding tips and in another, I am giving survival strategies for endless work-from-home calls.”

Sonal Dabral, Founder of Tribha and the creative mind behind this campaign, stated, “I truly enjoyed crafting these bite-sized videos to showcase everyday occasions of Kopiko’s consumption and emphasize its core benefits. It was a pleasure working with MS Dhoni. His disarming charm means the audience attention and engagement with Kopiko is guaranteed.”

Rituraj, Head of Marketing at Mayora India, explained the rationale behind adopting this format, stating, “We have seen consumers shift towards digital platforms and their attention span has also reduced. We have devised these reel-format videos to adapt to this change. This campaign leverages the expansive reach of YouTube and aims to connect with our diverse audience, particularly the younger demographic.”

The ‘Kopiko Chaba Moments’ will be promoted extensively on digital platforms to captivate a broader audience across states. Be sure to subscribe to the Kopiko YouTube channel and witness these captivating ‘Kopiko Chaba Moments’ here:  youtube.com/playlist?list=PL2zXDxIMJHnkRItomw99z_cToRj4DZO8Z&feature=shared

About Kopiko

Kopiko is the world’s No. 1 real coffee candy, distributed in more than 100 countries. Kopiko’s global journey started more than 40 years ago when Mayora created this innovative coffee replacement candy in Indonesia, and since then, Kopiko has been widely consumed around the world. It is also the first candy that has been carried by NASA astronauts to space. It was launched in India about 15 years ago and quickly became India’s No. 1 coffee candy.

About Mayora India

Mayora India, a rapidly growing FMCG company, is part of the MAYORA Group headquartered in Jakarta, Indonesia. Its FMCG portfolio in India includes Kopiko in the Confectionery category; Malkist and Coffee Joy in Biscuits; Choki-Choki, GoChoco, and Beng Beng in Chocolates; and Café Blend in the Beverages category.

5 Detox Water to keep you Heathy this Summer!

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Summer brings to mind vacations and, notably, the intense heat. When it gets this hot, all we crave is a refreshing drink to help us cool off.

Detox beverages come with a range of health benefits, such as flushing out toxins, boosting metabolism, improving digestion, and bringing back the natural glow to your skin.

Staying hydrated is crucial in hot weather to keep your body functioning well. Drinking sufficient water can enhance overall bodily functions. Over the past few years, there’s been a rising trend in the popularity of detoxifying beverages.

Why is detoxing important during summer? 

Detox drinks help our immune system by getting rid of harmful toxins that can make us feel weak. They also give our immune system the nutrients it needs to stay strong. This helps us stay healthy all through the summer.

Summer Detox Drinks to Stay Cool 

Coconut Water
Coconut water is famous for its refreshing qualities. When it’s hot, a simple drink made with coconut water is a fantastic way to stay cool, especially when you’re on the go. It can also help with weight loss. Adding mint and lemon boosts its vitamin C content, making it even healthier.

Apple Cinnamon Detox Water
Mixing apple and cinnamon is a great way to help burn fat in your body. Just grab a bottle of water and put in some sliced apples and a bit of cinnamon.

To make this fat-burning detox water even better, you can also add apple cider vinegar. Cinnamon helps speed up your metabolism and makes you feel full longer.

Cinnamon not only boosts metabolism and brain power, but apples are also full of good stuff like nutrients and vitamin C.

How to make – Boil water, add apples and cinnamon sticks, and cook for 15 minutes. After allowing the mixture to cool, put it in the fridge for the night. Savour it the following day.

Watermelon-Citrus Detox Drink
Watermelon is amazing during hot summers. It’s mostly water, so it’s perfect to eat just as it is. But if you want something to drink, watermelon can be a lifesaver too.

How to make – Take 1 cup watermelon, 1 lemon, little Ginger, 2 cups chilled water; blend everything together in chilled water and drink.

Strawberry Cucumber Summer Boost
Who needs soda when you have strawberries? Adding cucumber makes it even more hydrating and nutritious. Plus, the vitamin C from oranges adds a tangy kick and protects you from harmful stress.

How to make – Take a cup of strawberries, 1 orange, 1 cup cucumber, 4 cups water, ice and blend everything together, refrigerate and enjoy.

Green Chlorophyll Booster
A glass full of fresh greens, ginger, and microgreens is super healthy for your skin, metabolism, and energy levels. Drink it at least twice a week to boost your metabolism.

How to make – 1 cup spinach, 2 tablespoons fresh mint leaves, 1 cup microgreens of your choice, a piece of fresh ginger, 1/2 cup green apple, 1 cup pineapple chunks (if you like), a pinch of cinnamon, water, and ice. Blend everything in a blender, add some ice and water.


Drivio, Secures Pre-seed Investment from GSF, DHFO and Prominent Fintech Founders

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Drivio, a tech-enabled platform revolutionizing lending in the Indian two-wheeler market, has closed a pre-seed investment round of an undisclosed amount led by key industry players Rajesh Sawhney and Niyaz Laiq of GSF, Dinesh Hinduja Family Office and Avinash Kumar of Credenc.

Joining the investment round are a distinguished group of angel investors and fintech founders, including Dinesh Agarwal and Dinesh Gulati of Indiamart, Murugavel Janakiraman of Bharat Matrimony, Ankit Agarwal of InsuranceDekho, Gaurav Kapur of Oaktree Sports, Ashish Sehgal of ZEEL, Rameshwar Gupta of Ambak, Himanshu Tyagi of Witness Chain, Vivek Pillai of Alteria Capital, Sahil Chalana of Collegedunia, and Vibhor Sahare of ANS Commerce.

Founded by Saurabh Tripathi, Ankur Bhardwaj, and Arvind Yadav, Drivio aims to streamline the two-wheeler lending market in India through innovative technology solutions. This latest round of funding follows an initial investment of USD 1 million from Karini Ventures and Vansun Capital.

CEO and Co-founder Saurabh Tripathi expressed excitement about Drivio’s future prospects, stating, “The Indian two-wheeler lending market is poised for significant growth, from its current levels of USD 10 billion to at least 3x over the next 5 years. Around USD 25 billion of financing will be required to support this growth. Drivio is dedicated to leveraging technology to revolutionize automotive lending, addressing critical pain points for dealers, lenders, and customers.”

Niyaz Laiq, Partner at GSF, stated, “We are thrilled to invest in Drivio, as Saurabh, Ankur and Arvind build out India’s pre-eminent two-wheeler financing platform. From our first meeting, we were struck by the founders’ decades of experience across the motor vehicle space. Drivio’s platform is a win-win for the entire two-wheeler ecosystem: democratizing access to finance for consumers across small towns who may not traditionally get a loan, consistently driving up revenue growth for its dealer network, and providing lenders on-ground presence across India’s small and medium dealers.”

The fresh infusion of capital will enable Drivio to expand its footprint across tier 2 and 3 cities, as well as drive further innovation in product development and technology. The company plans to forge deeper integrations with a broader network of lenders to enhance its offerings and better serve its growing customer base.

Mahavir Jayanti 2024: Celebrating the Birth of Lord Mahavira

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Lord Mahavira

Mahavir Jayanti, a revered festival among the Jain community, marks the birth anniversary of Lord Mahavira, the 24th Tirthankara of Jainism. Celebrated with fervor and enthusiasm, this auspicious day holds great significance for Jains worldwide. In 2024, Mahavir Jayanti falls on the 21st of April, a Sunday, inviting devotees to commemorate the life and teachings of Lord Mahavira.

A Glimpse into History

Lord Mahavira was born on the 13th day of the waxing moon in the Chaitra month of the Hindu calendar in Kundalagrama, now known as Kundalpur, Bihar. Born to King Siddhartha and Queen Trisala, he was named Vardhaman. While the exact year of his birth is debated, Swetambar Jains believe it to be 599 BC, whereas Digambar Jains suggest 615 BC.

Legend has it that Queen Trisala had 14 auspicious dreams foretelling the greatness of her unborn child, indicating that he would either become a great emperor or a Tirthankara. At the age of 30, Vardhaman renounced his princely status in pursuit of spiritual enlightenment. After twelve years of rigorous asceticism, he attained Kevala Jnana, the perfect knowledge, and became Mahavira.

Festivities Galore

Mahavir Jayanti is marked by various rituals and celebrations within the Jain community. The central focus is the worship and reverence of Lord Mahavira. Devotees gather in temples to offer prayers and perform rituals. The washing of Lord Mahavira’s idol with fragranced oil symbolizes purity and devotion.

Pilgrimages to Jain temples and ancient sites, such as Gomateshwara, are common during this time. Many devotees contribute to charitable causes, offering donations to temples and supporting initiatives to prevent animal slaughter, in alignment with Jain principles of non-violence.

Celebrating the Essence

Mahavir Jayanti transcends mere festivities; it is an occasion to reflect on the teachings of Lord Mahavira and Jainism. Processions, known as “rath yatras,” featuring elaborately decorated chariots carrying the idol of Lord Mahavira, symbolize spreading his message of peace and harmony.

Jain temples become hubs of spiritual activity, with monks and nuns reciting the teachings of Mahavira and engaging in meditation. The day is also marked by acts of compassion, such as providing food and clothing to the less fortunate.

Spiritual Destinations to Explore

For those seeking a deeper immersion into the spirit of Mahavir Jayanti, several Indian destinations hold special significance:

  1. Madhuban, Jharkhand: A divine destination for Jains, known for its serene atmosphere and spiritual ambiance.
  2. Girnarji, Gujarat: Located in Gujarat, Girnarji is a sacred pilgrimage site with temples dedicated to Lord Mahavira.
  3. Gomateshwara, Karnataka: Renowned for its majestic statue of Lord Bahubali, Gomateshwara attracts pilgrims from far and wide during Mahavir Jayanti.
  4. Mangi Tungi, Maharashtra: Situated in Maharashtra, Mangi Tungi is revered for its ancient Jain temples and picturesque surroundings.
  5. Gajpantha, Maharashtra: Home to a beautiful temple, Gajpantha offers devotees a spiritual retreat amidst nature, albeit after a climb of 460 steps.

As Mahavir Jayanti approaches, let us immerse ourselves in the teachings of Lord Mahavira, embracing compassion, non-violence, and spiritual wisdom. May this auspicious day inspire harmony and goodwill among all beings, transcending boundaries and fostering universal peace.