Born as Chandra Shekhar Tiwari on July 23, 1906, in the small village of Bhavra in Madhya Pradesh, Chandra Shekhar Azad emerged as a symbol of revolutionary zeal from an early age. His passion for India’s independence was kindled during his youth, and by the age of 15, he had joined Mahatma Gandhi’s Non-Cooperation Movement. Though the movement was non-violent in nature, Azad’s involvement marked the beginning of his commitment to the freedom struggle — a path that would soon take a more radical turn.
On 27 February 1931 in Allahabad’s Alfred Park, #ChandraShekharAzad attained martyrdom for India. He fought to the last with this gun.
GUN HE USED FOR LAST TIME
Chandrashekhar Azad’s mother who literally toiled in jungled to be on her own after his death
Azad’ rare pic clicked in jhansi in 1930
Born in a Brahmin family on July 23, 1906, to Pandit Sitaram Tiwari and Jagrani Devi, he spent his early childhood in the Bhabra village of Madhya Pradesh.
CHANDRASHEKHAR AZAD’S INSPIRATIONAL QUOTES
“A plane is always safe on the ground, but it is not made for that. Always take some meaningful risks in life to achieve great heights.”
“I believe in a religion that propagates freedom, equality, and brotherhood.”
“Don’t see others doing better than you, beat your own records every day because success is a fight between you and yourself.”
Dhankar Becomes Third Vice President in India’s History to Not Complete Full Term
In a surprising development, Vice President of India, Jagdeep Dhankhar, has resigned from his post with immediate effect, citing health reasons. His resignation comes under Article 67(a) of the Constitution, which allows the Vice President to step down by submitting a resignation to the President.
In his resignation letter, Dhankhar mentioned that he is stepping down based on medical advice due to deteriorating health. He also expressed gratitude to President Droupadi Murmu for her cooperation and the cordial working relationship they shared during his tenure.
With this, Jagdeep Dhankhar has become the third Vice President in Indian history who could not complete his full term. Before him, Krishna Kant, who assumed office in 1997, passed away in 2002 before completing his tenure. Varahagiri Venkata Giri had also resigned in 1969 to contest for the President’s post.
The resignation of Dhankhar marks a significant moment in Indian politics, raising questions about the timing and potential successors, even as the nation wishes him a speedy recovery.
Consumerism is a socio-cultural and economic phenomenon that primarily characterises industrialised societies. It is defined by the continual acquisition of goods and services in ever-increasing quantities.
In modern consumer societies, the processes of purchasing and consuming products have transcended the mere fulfilment of basic human needs, evolving into activities that are not only economic but also cultural, social, and integral to personal identity formation. Despite its prevalence, consumerism has faced criticism from advocates of alternative approaches to economic participation, such as simple living or slow living, as well as from environmentalists concerned about its ecological impacts.
In recent years, particularly between 2020 and 2025, social media usage has proliferated, with user engagement becoming a normative behaviour among various demographics. This surge in social media interaction has significantly contributed to the popularisation of consumerist culture. The accessibility of online browsing platforms and personalised advertisements perpetuates the notion of an insatiable need for goods, influencing consumer behaviour in profound ways.
The Role of Social Media Platforms: How are you getting targeted? The rise of platforms such as Instagram and TikTok has been instrumental in shaping contemporary consumerist tendencies. These applications utilise sophisticated algorithms to deliver personalised advertisements, thereby providing users with direct access to product information.
This immediacy facilitates interaction with brands and other consumers, allowing for a seamless purchasing experience that often occurs without the necessity of navigating away from the app. The mere click of a button, aided by the option to save payment information, has made transactions easier and a bit too convenient, significantly reducing the friction traditionally associated with shopping.
Moreover, social media platforms engage in extensive data collection practices, which serve to enhance the efficacy of targeted advertising. By analysing user behaviour and preferences, these platforms can tailor advertisements to align with individual interests, thereby increasing the likelihood of purchase. This strategic use of data not only reinforces consumerist behaviour but also perpetuates a cycle of consumption that is increasingly difficult for individuals to resist.
In 2024, leading technology firms, including Google, Meta, and ByteDance, captured 54% of the global advertising market, largely due to creator-generated content that rivals traditional media. These platforms utilise hyper-personalised advertising strategies, leveraging extensive behavioural data analytics. TikTok’s Dynamic Showcase Ads, for example, customise product recommendations in real-time based on user interactions, thus converting passive consumption into active purchasing behaviour.
The Influence of Social Media Influencers Social media influencers have emerged as pivotal figures in the promotion of consumerist culture. With the ability to reach vast audiences, influencers are often compensated by companies to endorse products through various means, including sponsored posts, reviews, and unboxing videos. Although such content is required to be labelled as advertising, the perceived authenticity of influencers can blur the lines between genuine recommendations and commercial promotion. Recent studies found that 49% to 74% of consumers have bought a product because an influencer recommended it, which showcases how much of an impact an influencer has on the audience.
This dynamic fosters a culture of impulse buying, particularly among followers who may feel compelled to purchase products that are showcased, especially when promotional offers such as discounts are presented. Influencers create an aspirational narrative around products, engendering a sense of exclusivity and desirability that can lead to increased consumer spending. Consequently, this phenomenon contributes significantly to the normalisation of materialism within society.
Psychological Implications The psychological mechanisms employed by social media platforms further exacerbate consumerist tendencies. The phenomenon of Fear Of Missing Out (FOMO) is prevalent among users, as curated content often presents an idealised version of life that suggests certain products or experiences are essential for happiness and social acceptance.
This FOMO can catalyse impulsive purchasing decisions, compelling individuals to acquire items that may not align with their personal needs or financial realities. Additionally, the addictive nature of social media platforms is worth noting. By employing algorithms designed to maximise user engagement, platforms trigger dopamine releases in the brain, creating a reward-like sensation when users interact with content. This cycle of engagement not only increases exposure to consumerist messages but also fosters a dependency that can lead to further consumption.
The Fast Fashion Phenomenon Fast fashion exemplifies the detrimental impact of social media on consumer behaviour, thriving on the desire for novelty and immediacy. The aggressive marketing strategies employed by fast fashion brands, coupled with their low pricing structures, facilitate the rapid acquisition and disposal of clothing items, often with little regard for sustainability or ethical considerations. Social media serves as a breeding ground for fast fashion trends, with microtrends being disseminated and consumed at an unprecedented rate, thereby perpetuating a culture of disposability and excess.
Engagement: Does Gender & Age play a role? Social media significantly impacts consumer behaviour, especially among Generation Z and Millennials, influencing their purchasing decisions through trends and influencer marketing. Women are more likely than men to discover products via social media, though both genders increasingly use these channels for shopping. This highlights the complex relationship between demographics and consumer behaviour in social media.
Statistics claim that 50% of users have bought something after TikTok LIVE, 57% seek out purchase info on products seen in TikTok videos, 49% have bought goods/services after seeing them discussed on TikTok, 81% of users research products via Instagram out of which 50% purchase after seeing, while 79% say UGC strongly influences their buying decisions as brands using UGC see 28% more engagement.
Between 2020 and 2025, consumer behaviour across social platforms has revealed not just what people buy, but how and why they buy it. TikTok leads the way with impulsive, content-driven purchases, especially among 18–34-year-olds, where 49% admit to buying something after seeing it on their feed, perhaps a trend largely driven by quick, emotionally deep content. Instagram, also popular among Gen Z and millennials, sees 44% of users shopping weekly, with over 130 million engaging with its shopping features monthly.
Facebook, still dominant among users aged 35–65+, leans into trust-based buying through peer recommendations and discovery rather than impulse. Pinterest stands out for its high purchase intent, particularly among women (76%), driven by visually curated, aspiration-led shopping. Meanwhile, Snapchat targets the 18–29 demographic with AR tools shaping beauty and fashion trends. Across platforms, the act of shopping has become embedded into the scroll, not a separate decision, but an emotional, aesthetic, and algorithmically influenced response.
The Business Side TikTok Shop has transformed digital retail, achieving a Gross Merchandise Volume (GMV) of US$33.2 billion in 2024, surpassing its US$20 billion target, with over US$9 billion generated from the U.S. alone. The platform’s live shopping feature effectively converts 50% of viewers into buyers, with live commerce revenue reaching nearly US$919 million in 2023 and projected to triple by 2031.
The influencer affiliate marketing sector is thriving, with platforms like TikTok rewarding creators with direct sales commissions. For instance, SHEIN generated US$964 million through TikTok Shop in 2024. The return on investment for advertisers is a $2.60 ad spend yielding $88.94 in revenue, representing a 34-fold return. More than 100,000 creators have monetised through TikTok Shop’s affiliate program, with top affiliates earning over $10,000 monthly, peaking at $15,000 weekly during holidays.
TikTok has established a vibrant virtual economy, where users purchase “coins” that convert into virtual gifts for creators during live streams, generating over US$6 billion in in-app purchases in 2024. TikTok’s revenue structure comprises diverse streams: advertisements account for 60–70% of revenue, ecommerce via TikTok Shop contributes 15–20%, and virtual gifts/coins make up 10–15%. This diversified model allows TikTok to monetise both content virality and user transactions effectively.
Why It Works: User Behaviour & Platform Design TikTok’s success is rooted in its understanding of user behaviour and platform design. Approximately 74% of users discover products via TikTok, while 67% make purchases based on creator recommendations. The platform’s seamless scroll-to-shop functionality facilitates impulse buying. Social commerce is projected to reach US$2.9 trillion by 2026, with live commerce expected to drive 20% of this figure. Micro- and nano-influencers, achieving around 10% engagement rates, outperform celebrity endorsements in driving conversions. Instagram’s ad revenues stood at $28.1 billion in 2020, followed by a further increase to approximately $59.6 billion in 2024, which represented a 17.9% growth compared to 2023
Instagram’s US ad revenue is projected to reach $37.13 billion, a 15.9% increase year-over-year. This overall growth of approximately 2.5 times in five years can largely be attributed to the introduction of shopping features, such as Reels and affiliate tools, highlighting the importance of enhanced shopping functionalities in attracting advertisers. Users prefer user-generated content (UGC) over traditional ads, with 78% of Millennials and 70% of Generation Z relying on peer content before purchasing. UGC is estimated to be 85% more effective than polished brand campaigns in driving sales, highlighting the evolving consumer engagement dynamics.
Disguised as humour, influencers have adopted a unique method of product promotion by frequently expressing how they are “obsessed with it”, “can’t get enough of it”, and how they might buy 20 more of them. Modern consumer culture, where every day is Black Friday and the only thing more inflated than our shopping carts is our credit card debt.
Promotion of products has now been rebranded under the catchy term “haul”, a shopping term used to show off a product in mass quantity online. TikTok’s latest sensation is the rise of the “consumerism final boss” phenomenon, implying a destination of peak consumerism. This trend is akin to a cult initiation where influencers flaunt their extravagant purchases, in a spirited competition to overshadow the previous viral shopping hauls, PR packages, and unboxing escapades, which fuels the idea that financial well-being is a side quest compared to the main mission of owning the latest trending products.
Users joke, but often truthfully, about their emotional attachment to purchases inspired by a single video: “Not me buying a fifth lip gloss I don’t need because a girl in a robe said it gives ‘main character vibes’.” The phrase “TikTok made me buy it” isn’t just a meme; it’s a digital-age admission of how desire is no longer self-generated but algorithmically installed. Purchases are framed as self-care rituals or identity statements, with posts like “I love romanticising my strawberry matcha, it’s so Pinterest IT girl core.” Emotional spending is now dressed in aesthetics, with users admitting, “I buy things to feel something. Capitalism wins again.” Even the irony is marketable: “Hot girls have impulse control issues and a saved card on file.” There’s a collective awareness and exhaustion about the endless cycle of buying to belong, seen in laments like “We’re all just trying to fix our lives one overpriced candle at a time”, what the young audience calls retail therapy. In this landscape, the line between content and commerce blurs entirely as shopping is no longer private; it’s a shared, performative habit reinforced by your feed.
Conclusion In a world where trends evolve faster than we can scroll, distinguishing between wants and needs becomes challenging, especially when products are presented as ‘must-haves’ on our feeds. In our pursuit of self-expression, we often overlook the consequences of overconsumption. Instead of curating our lives to reflect our identity, we risk subtly selling them out for the sake of aesthetics. The feed never stops, and our For You Page is essentially for sale. Therefore, the next time you click ‘Add to Cart’, pause to question yourself whether you require the product or are merely being seduced by the algorithm.
Is the era of America’s centuries-old hegemony finally coming to an end? The United States — which has long dominated the world in nearly every aspect, whether military, technology, or culture — now appears to be gradually losing its grip, particularly with the rise of BRICS nations. BRICS has emerged as a significant platform that advocates for the Global South and challenges the dominance of the Western-led world order.
Following the recent BRICS summit, a concept that has gained notable attention is “De-Americanization” — the idea of reducing global dependency on the United States across major domains. This article explores why BRICS seeks to ‘De-Americanize’ the global system, how this shift holds the potential to redefine global power structures, challenge long-standing Western dominance, and offer a more multipolar vision for the future of international relations.
BRICS Bloc with 11 Member states (Brazil, Russia, India, China, South Africa, Iran, Indonesia, Others) now represent roughly 50% of the Global Population and 40% of Global GDP surpassing the G7. The main aim of these countries is to promote South-South cooperation, currency/resource independence, economic sovereignty and institutional reforms, which will create a more equitable world order that will reduce the economic and political dominance created by the US. This is the main reasons BRICS Nations considers De-Americanization as a Global Priority.
De-Americanization clearly means reducing America’s political, economic and cultural influence on the world, ending Western dominance and establishing a multipolar world order.
The BRICS bloc is now moving forward with this ideology and challenging the dominance of America through its expansion (BRICS+), policy of de-dollarization and Technological independence as collective voice of Global South. Although the BRICS Nations do not directly claim that they are promoting anti-American sentiment, they rather say that now the world does not need the domination of any single country. During the 2025 BRICS Summit in Rio, Brazilian President Luiz Inácio Lula da Silva criticized U.S. dominance, stating, “We don’t want an emperor,” in reference to Donald
Trump’s tariff threats, according to a report by The Times of India (2025).
The West’s response to BRICS’ growing momentum toward De-Americanization has been a complex mix of denial, strategic counterbalancing, and quiet concern. While BRICS openly promotes a multipolar world based on equality and sovereignty, Western powers; particularly the United States and its allies—view this agenda as a direct challenge to their post-World War II leadership model.According to Reuters ,NATO Secretary General Mark Rutte warned that countries such as Brazil, China and India could be “hit very hard by secondary sanctions” if they continued to expand economics ties with Russia under the BRICS Framework. Reuters. (2025, July 15). NATO says Brazil, China, India could be hit hard by sanctions. U.S President Donald Trump openly criticized the 2025 BRICS Summit, accusing its “Anti-American policies”.
As per reports of Times of India ,Trump warned the countries aligning with BRICS’ De-Americanization agenda would face “An additional 10% tariff with noexceptions.” Times of India. (2025, July 18).
‘Little group fading fast’: Donald Trump mocks BRICS;reiterates 10% tariff threat to protect US dollar dominance.
BRICS undoubtedly poses a significant challenge to American dominance. Given its steady expansion and growing influence, it appears poised to reshape the global balance of power.
In the years to come, we may witness not just the decline of unipolarity, but the emergence of a new, multipolar world order—one that reflects a broader spectrum of voices, values, and visions for the future.
(The writer is Isha Singh Chouhan, pursuing M.A Political Science, student Kanoria P.G Mahila Mahavidyalaya)
By Journalist Govind Patidar | Dainik Bhaskar Group
From Cow Protection to Rural Innovation
In the heart of Madhya Pradesh, three gaushalas have become powerful symbols of self-reliant India. These aren’t just shelters for cows—they’re hubs of innovation, employment, and ecological preservation.
Hi-tech Veterinary Care with ICU Facilities
The Hands Bagh Gaushala in Mandsaur district offers ICU-level treatment for sick cows using advanced medical systems. It has become a sanctuary for the region’s injured and abandoned cattle.
Cow Dung Turned into Wealth
More than 50 eco-friendly products are being crafted using cow dung—ranging from decorative photo frames and idols to organic fertilizers worth lakhs of rupees. These products are boosting local economies and inspiring women toward self-employment.
Free Milk and Vocational Training
Over 1000 villagers have received free training in organic product manufacturing, while hundreds of children and underprivileged women are provided with free milk every year—fostering both health and skill development.
Inspiring 15 States Across India
The efforts of these gaushalas have drawn attention from across the country. Their blend of service, innovation, and effective management is turning them into models of sustainability and empowerment.
Not Just Tradition—Transformation
Gaushalas in Madhya Pradesh are not only preserving sacred traditions but actively shaping an Atmanirbhar Bharat through purpose-driven action and community upliftment.
The healthcare industry is built on trust, privacy, and care. However, the safety of both patients and staff has become an increasingly complex challenge for hospitals and healthcare providers. From emergency rooms to administrative offices, modern hospitals are dynamic environments that require advanced security strategies to ensure safety without compromising care quality.
In recent years, hospital security systems have evolved beyond simple CCTV networks. Today’s solutions are built on intelligent surveillance technology, seamless integrations, and proactive alerting systems that help facilities respond faster and operate more securely. This article explores how modern hospital security systems are improving safety across healthcare campuses and what key features are making the biggest difference.
1. Real-Time Surveillance with IP-Integrated Cameras
One of the most significant upgrades in hospital security systems comes from the use of IP-integrated cameras. Unlike traditional analog setups, IP cameras offer high-definition footage, remote access, and centralized management through secure networks. Platforms like Coram are built to support this infrastructure by connecting with all IP camera brands and providing a unified dashboard for managing multiple feeds across a healthcare facility.
Learn how modern hospital security systems use intelligent surveillance, real-time alerts, and IP camera integration to improve safety for patients and staff.
With IP integration, hospitals can:
Monitor entrances, corridors, and restricted areas in real time
Access live feeds from any device with proper credentials
Easily scale camera coverage without major infrastructure changes
This level of visibility allows security teams and administrators to spot issues as they arise and take immediate action, whether it involves managing unauthorized entry or resolving a conflict between visitors and staff.
2. Intelligent Alerts for Faster Response
Modern hospital security systems are not just about recording—they are designed to detect and notify. Intelligent alerting features now enable real-time responses to incidents such as:
Unauthorized access attempts
Loitering in sensitive areas
Aggressive behavior or altercations
Door propping or forced entries
These alerts are sent instantly to security teams through mobile apps or control centers, allowing for fast intervention. This reduces the risk of escalation and provides peace of mind to healthcare professionals working in high-pressure environments.
3. Protecting Patients in High-Risk Areas
Certain hospital zones, such as psychiatric wards, emergency departments, and pediatric units require an extra layer of security. Advanced camera systems in these areas can:
Monitor patient movements and detect unusual behavior
Ensure staff are present and responsive during care
Record all activity for compliance and incident review
By keeping a close watch on these high-risk zones, hospitals can not only prevent harm but also support better patient outcomes through improved oversight.
4. Staff Safety and Workplace Violence Prevention
According to the Occupational Safety and Health Administration (OSHA), healthcare workers are five times more likely to suffer workplace violence than workers in other industries. Security systems play a vital role in preventing these incidents by:
Recording interactions between staff and visitors
Alerting teams when aggressive behavior is detected
Creating audit trails for reporting and investigations
Surveillance coverage in waiting areas, hallways, and treatment rooms helps reduce the risk of verbal or physical abuse while providing documentation when incidents occur.
5. Integration with Access Control Systems
Security systems become even more powerful when integrated with access control technologies. By linking surveillance to electronic badge systems, hospitals can:
Monitor who enters or exits specific zones
Restrict access to medication rooms, data centers, or labs
Cross-reference video footage with access logs for investigations
For example, if a staff badge is used outside of permitted hours, the system can trigger an alert and immediately record the incident. This helps prevent both external breaches and internal misuse.
6. Enhancing Emergency Response and Incident Management
Hospitals need to be prepared for emergencies ranging from active threats to fire evacuations. Security systems aid emergency response by:
Providing real-time visual confirmation of incidents
Coordinating with law enforcement via secure video sharing
Tracking movement across floors and departments
Having a live view of events as they unfold enables command staff to direct responders more efficiently and minimize risk to patients and personnel.
7. Maintaining HIPAA Compliance and Data Security
Privacy is at the heart of healthcare, and security systems must be designed to protect not only physical safety but also patient confidentiality. To comply with HIPAA and other regulations, modern hospital surveillance systems include:
Role-based access to footage
Encrypted video storage and transmission
Audit trails for all footage access and sharing
These features ensure that only authorized users can view or export video data, safeguarding sensitive patient information and maintaining compliance with legal standards.
8. Environmental Monitoring Integration
Modern security systems go beyond video surveillance. Integration with environmental sensors allows hospitals to monitor critical variables such as:
Smoke and gas leaks
Temperature and humidity in storage rooms
Water leaks or flooding
These sensors trigger alerts and link with nearby camera feeds, allowing security teams to verify threats visually and respond appropriately. This integration helps protect not just people, but also valuable equipment and pharmaceuticals.
9. Support for Remote Management
As hospital campuses expand and more healthcare systems move toward multi-facility networks, remote access to surveillance systems has become essential. Cloud-connected platforms now allow authorized personnel to:
View camera feeds from multiple locations
Manage user permissions and access rights
Search historical footage from any secure internet connection
This flexibility supports faster decision-making and allows for centralized oversight even when administrators are off-site or overseeing multiple hospitals.
10. Cost Efficiency and Scalable Deployment
Hospital budgets are often tight, but modern security systems are more cost-effective than ever. With IP-based and modular systems, hospitals can:
Use existing network infrastructure and wiring
Add cameras and features as needed without replacing the system
Reduce manpower costs through automation and AI
This scalability ensures that both small clinics and large medical centers can maintain high security standards within their financial limits.
FAQs
Q1: Are video surveillance systems legal in patient care areas? Surveillance is generally allowed in public or common areas of hospitals but should be avoided in exam rooms or bathrooms unless medically necessary and with proper legal and ethical safeguards.
Q2: Can modern security systems detect weapons or physical threats? Yes, some advanced systems use AI to detect visible weapons or aggressive behavior, alerting staff immediately to prevent escalation.
Q3: How long is video footage stored in hospitals? Storage duration varies by facility policy and local regulations, but most hospitals retain footage for 30 to 90 days, with longer storage for critical incidents.
Q4: Can staff access security footage from their phones? Authorized staff with secure login credentials can access camera feeds via mobile apps, provided the system includes mobile support and encrypted connections.
Q5: What kind of training is needed to use these systems? Most modern platforms are designed with intuitive dashboards and require minimal training. However, security staff should be trained on response protocols, privacy policies, and incident documentation.
Conclusion
Modern hospital security systems are not just tools for recording—they are active, intelligent platforms that help protect lives and ensure smooth operations across healthcare facilities. By integrating IP cameras, access control systems, and real-time alerting features, hospitals can create a proactive, transparent, and compliant approach to safety.
As healthcare institutions continue to face complex challenges, from overcrowded ERs to rising workplace violence, investing in a smart, flexible, and responsive security system is no longer optional. It is a foundational part of delivering safe, effective, and trustworthy care in today’s healthcare environment.
Rajasthan is all set to make history with India’s first-ever high-speed railway trial track, designed to test trains at an exhilarating speed of 200 km/h. Positioned along the Jaipur–Jodhpur corridor, this ambitious 64 km track is nearly 80% complete, marking a milestone in the country’s rail technology evolution.
A Gamechanger for Indian Railways
Once operational, this track will eliminate the need to disrupt regular rail traffic for engine and coach testing. It will become a dedicated space for rigorous, high-speed trials—similar to testing systems in countries like China, USA, and Australia. The track’s strategic location from Gudha to Mithdi, near the scenic Sambhar Lake, adds to its significance.
Balancing Progress with Preservation
A 2.5 km stretch near the wetland zone of Sambhar Lake—a recognized international Ramsar site—is under review for environmental clearance. Authorities are currently engaged in meaningful dialogue to ensure that ecological safeguards are honored while supporting a project of national importance. Experts believe a collaborative approach will pave the way for sustainable development and innovation.
Trials of the Future Bullet Train
This track isn’t just about upgrading the present—it’s a blueprint for the future. It’s expected to play a key role in testing bullet train coaches, supporting India’s pursuit of next-gen transportation systems. With successful trials here, India may soon join the elite group of nations with robust high-speed rail infrastructure.
Optimism Runs High
Railway officials and environmental experts alike recognize the transformative potential of this project. With mutual cooperation and timely support, it promises to boost indigenous engineering, reduce testing delays, and energize economic growth through improved connectivity.
On the historic grounds of Italy, an enchanting evening of magic took a dazzling turn when India’s renowned mentalist and magician Suhani Shah won the ‘Best Magic Creator’ award at FISM Italy 2025 – World Championship of Magic, not only making India proud but also spotlighting Indian talent on the global stage.
When the Stage Turned Indian – And Suhani Unleashed Her Magic
The event featured top magicians from around the world, but it was Suhani Shah’s mental illusion act that left everyone stunned and speechless. Her performance wasn’t just technically flawless—it was emotionally profound, deeply engaging, and powerfully interactive. Judges described it as “an art form that redefines magic.”
Suhani’s Definition of Magic
Suhani’s magic goes beyond traditional sleight of hand. She showcased a mind-bending blend of thought-reading, intuitive predictions, and psychological influence. Her acts often carry social messages too—promoting self-empowerment, representation of women, and celebrating Indian cultural depth.
What This Award Means: India’s Magic Now on the Global Map
This honor is not just Suhani’s personal achievement—it’s a recognition of India’s growing creative influence in the world of magical arts.
The FISM (Fédération Internationale des Sociétés Magiques) award is considered the ‘Oscar’ of the magic world—and now, India has claimed its spotlight.
Suhani’s Shah “This is not just a personal win, it’s a celebration of India’s mindset, creativity, and cultural soul.”
Lights flash, bass drops, and fantasy comes alive—Parookaville 2025 has thrown open its gates, and Weeze is no longer just a town, it’s a dream turned reality! Step into a world where music is currency, love is the law, and every soul becomes a citizen of joy. For one electrifying weekend, this colossal playground of beats and brilliance transforms into a living, breathing city of sound—from laser-lit streets to mythic stages, from spontaneous weddings to poolside raves, the spirit of Bill Parooka reigns supreme.
Let the passports stamp and the heartbeats sync—because this isn’t just a festival… it’s a revolution in rhythm! This weekend, the sleepy town of Weeze transformed into a pulsating metropolis of music, art, and fantasy as Parookaville, Germany’s largest electronic music festival, marked its 10th anniversary with over 225,000 attendees flooding the grounds of the former Royal Air Force base.
A City of Beats and Dreams
Parookaville isn’t just a festival—it’s a fictional city built in honor of its mythical founder, Bill Parooka, whose legacy of “Madness, Love, and Pure Happiness” lives on through immersive stages, tattoo parlors, swimming pools, and even a chapel where fans can tie the knot. Every visitor becomes a “citizen,” complete with a passport and access to themed districts like the Power Plant, Cloud Factory, and Bill’s Factory, each hosting world-renowned DJs including David Guetta, Armin van Buuren, and Steve Aoki.
A Brief History
Founded in 2015, Parookaville was envisioned as more than a music event—it was designed as a utopian escape where electronic music lovers could unite under a shared narrative. The festival’s rapid rise to fame is credited to its unique blend of storytelling, fantasy architecture, and genre-spanning lineups from techno to hardstyle
.
Beyond the Music
This year’s edition also spotlighted sustainability, with eco-friendly camping zones, reusable materials, and public transport incentives. The festival’s motto, “Be who you are,” resonated deeply as attendees danced beneath elaborate light shows and interactive art installations. Parookaville continues to redefine what a music festival can be—not just a weekend of sound, but a living, breathing city of imagination.
Blockchain technology has emerged as a revolutionary force in the digital landscape, capturing the attention of industries ranging from finance to healthcare. At its core, blockchain is a decentralized digital ledger that records transactions across multiple computers in such a way that the registered transactions cannot be altered retroactively. This characteristic of immutability, combined with transparency and security, positions blockchain as a transformative technology that can enhance trust and efficiency in various applications.
The term “blockchain” itself is derived from its structure: a chain of blocks, where each block contains a list of transactions. These blocks are linked together using cryptographic hashes, ensuring that any attempt to alter a block would require changing all subsequent blocks, thus providing a high level of security. This decentralized nature eliminates the need for a central authority, allowing for peer-to-peer interactions that can reduce costs and increase accessibility.
This article aims to explore how blockchain technology can revolutionize the Indian voting system by comparing traditional voting methods with blockchain-based systems. Through an examination of relevant case studies, this research will highlight the potential benefits of implementing blockchain in the electoral process, including increased transparency, enhanced security, and improved efficiency in vote counting. By analyzing the implications of blockchain technology on the electoral landscape, this study seeks to contribute to the ongoing discourse on electoral reform in India and provide a roadmap for the future of democratic governance.
Key Definitions– To fully grasp the implications of blockchain technology, it is essential to understand some key definitions:
1. Blockchain: A distributed ledger technology that records transactions in a secure, transparent, and immutable manner across a network of computers.
2. Decentralization: The distribution of authority and control away from a central entity, allowing for a more democratic and transparent system.
3. Cryptography: The practice of securing information by transforming it into an unreadable format, which can only be reverted to a readable format by those who possess a specific key.
4. Smart Contracts: Self-executing contracts with the terms of the agreement directly written into code, allowing for automated and trustless transactions.
5. Consensus Mechanisms: Protocols that ensure all participants in the blockchain network agree on the validity of transactions, with popular examples including Proof of Work (PoW) and Proof of Stake (PoS).
6. Tokens: Digital assets created on a blockchain that can represent various forms of value, such as currency, assets, or utility within a specific ecosystem.
Blockchain voting refers to the application of distributed ledger technology (DLT), commonly known as blockchain, to the electoral process. It aims to create a secure, transparent, and verifiable voting system by leveraging the inherent characteristics of blockchain: decentralization, immutability, and cryptography.
How Blockchain Voting Works-
1. Voter Registration & Verification- Voter’s register using digital ID or biometrics. After verification, they receive a unique cryptographic credential for secure and anonymous voting.
2. Vote Casting- Voters use a secure online platform to cast their encrypted vote, which is submitted to the blockchain with their credential.
3. Vote Validation & Block Formation- Blockchain nodes verify each vote (e.g., no duplicates). Valid votes are grouped into a block using smart contracts.
4. Immutability & Consensus- Each block is linked to the chain using cryptography. A consensus mechanism (like Proof of Stake) ensures votes can’t be altered or removed.
5. Transparency & Auditability- The ledger is public and tamper-proof. Voters can verify their vote using a unique cryptographic receipt without revealing their choice.
Advantages and disadvantages of blockchain technology in the Indian voting system–
The Imperative for Electoral Reform-
Democracy, as a cornerstone of governance, is predicated on the principle of free and fair elections. In India, the world’s largest democracy, the electoral process has faced numerous challenges, including voter fraud, lack of transparency, and inefficiencies in vote counting. These issues not only undermine public confidence in the electoral system but also threaten the very fabric of democratic governance. As technology continues to evolve, innovative solutions are imperative to address these challenges. Among these, blockchain technology emerges as a promising alternative that could revolutionize the Indian voting system.
Traditional Voting Systems-
Within the Indian context, two primary methods are predominantly used: Electronic Voting Machines (EVMs) and paper ballots. Here’s a compact explanation of the traditional voting systems in India: EVM and paper ballot.
1. Paper Ballot System
Voters mark their choice on a paper slip with a stamp.
Ballots are dropped into sealed boxes at polling stations.
After voting ends, ballots are manually counted.
Issues: Time-consuming, prone to human error, invalid votes, and ballot tampering.
2. Electronic Voting Machine (EVM) System
Voters press a button on an electronic device (EVM) beside their chosen candidate’s name/symbol.
The vote is instantly recorded electronically.
No paper used unless VVPAT (Voter Verified Paper Audit Trail) is attached, which provides a paper slip confirmation.
Advantages: Faster, reduces counting errors, less chance of invalid votes.
Criticisms: Concerns over hacking, transparency, and machine malfunction.
The current system in India largely relies on EVMs, with the added layer of Voter Verifiable Paper Audit Trail (VVPAT) units in conjunction with the EVMs, aiming to combine the efficiency of electronic voting with transparency and verifiability of a paper record.
The Relevance and Utility of Blockchain Technology in Voting Systems-
Here is a concise explanation of the relevance and utility of blockchain technology in the Indian voting system, backed by key facts and data:
1. Relevance in Indian Context
Voter Turnout Challenges: In the 2019 Lok Sabha elections, approx. 300 million registered voters did not vote, often due to migration or lack of access.
Urban Apathy: Urban areas like Mumbai saw less than 55% turnout despite high literacy and connectivity.
Migrant Workers: India has over 45 crore (450 million) internal migrants (Census 2011), many unable to vote due to geographic dislocation.
Blockchain-based remote voting can address these access issues
2. Utility of Blockchain in Voting
Function
Utility of blockchain
Remote voting
Enables secure voting from any location via mobile/web apps
Tamper-proof records
Immutable ledger prevents vote manipulation or deletion
Transparency and trust
All transactions are visible and auditable in real-time
Secure identity verification
Integration with Aadhar/digital ID ensures legitimate voters
Faster counting
Automated verification and tallying reduce result delays
The Election Commission of India (ECI) partnered with IIT Madras to develop a blockchain-based remote voting system.
Led by Prof. V. Kamakoti, Department of Computer Science, IIT Madras.
Used a modified version of the Ethereum blockchain to record and verify votes.
Goal: Facilitate remote voting for internal migrants, especially during COVID-19 lockdowns.
Key Features of the Pilot System:
Aadhaar-based authentication combined with facial recognition for voter verification.
Voters could cast votes remotely through a secure mobile interface.
Votes were encrypted, anonymized, and added to a distributed blockchain ledger.
Smart contracts ensured eligibility checks and one-person-one-vote enforcement.
4. Field Testing (Mock Trials)-
Conducted in simulated environments, not real elections.
Mock trials were performed in Telangana and other states to demonstrate feasibility.
Focus was on security, transparency, and voter confidence.
Telangana State Blockchain Initiatives (Related Use, Not Direct Voting)-
Telangana Government has been actively promoting blockchain for governance, including land records and education. While not a voting-specific pilot, Telangana’s push for blockchain tech laid the groundwork for digital trust infrastructure.
The state expressed interest in supporting e-voting tech during early blockchain summits (e.g., 2020 Blockchain District Conference).
Online Voting Pilot by Telangana State Election Commission (2021)-
In January 2021, Telangana State Election Commission launched a mobile app-based e-voting trial (not blockchain-powered, but relevant).
The TSEC eVote app included facial recognition and Aadhaar-based login, targeting urban non-resident voters.
Though not using blockchain directly, this test aligned with future goals of secure digital and remote voting.
Research-Led Pilots by Academic Institutions-
IIT Bombay, IIIT Hyderabad, and IIT Kanpur have also published conceptual frameworks or simulated pilots for blockchain voting.
These efforts remained at lab or research-paper level, without ECI’s official endorsement.
Outcomes and Observations:
Positive technical feasibility: Blockchain ensured data integrity and auditability.
Voters received cryptographic confirmation of their vote.
Challenges identified: Digital divide, voter education, legal ambiguity, and cybersecurity risks.
Legal and Policy Considerations-
Needs reforms in the Representation of the People Act, 1951 for remote and blockchain voting.
Cybersecurity laws and data privacy frameworks (like the DPDP Act, 2023) are essential for safe deployment.
Difference between traditional and blockchain voting system in India-
Aspect
Traditional voting (paper/EVM)
Blockchain voting
Voting location
Physical polling booth
Remote via secure online platform
Voter verification
Manual/Aadhar
Aadhar+ biometrics+ cryptographic ID
Vote recording
Paper/electronic memory
Encrypted transaction on blockchain
transparency
Limited to officials
Public, auditable ledger
Tamper resistance
moderate
High (immutable ledger)
Counting process
Manual (paper)/ Semi-auto (EVM)
Fully automated via smart contracts
Cost of elections
High (infrastructure, manpower)
Potentially lower over time
Speed of results
Slow (paper)/ moderate (EVM)
Fast and real-time
Voter accessibility
Limited (migrants/disabled excluded)
High (remote access for all)
Invalid votes
Common (paper ballots)
Almost none (system-controlled input)
Trust and auditability
Trust in officials
Cryptographically verifiable by voters
Legal framework
established
Requires new legal and regulatory support.
Current Status of Blockchain Voting Adoption Globally-
The advent of blockchain technology has sparked considerable interest in its potential applications across various sectors, including the electoral process. Despite the theoretical advantages of blockchain voting—such as enhanced security, transparency, and voter accessibility—its adoption remains largely experimental and confined to pilot projects and smaller-scale implementations. This paper examines the current status of blockchain voting globally, highlighting key initiatives, ongoing research, and the skepticism surrounding its viability for national-level elections.
Pilot Projects and Smaller-Scale Implementations
Several jurisdictions have undertaken pilot projects to explore the feasibility of blockchain voting, primarily for localized elections or specific voter groups. Estonia is frequently cited as a pioneer in electronic voting, having developed an advanced e-voting system that integrates blockchain-like principles to ensure security and integrity. However, it is essential to note that Estonia’s system does not employ a pure blockchain framework akin to those used in cryptocurrencies. Instead, it utilizes a combination of cryptographic techniques to safeguard the electoral process.
In Switzerland, certain cantons and cities, such as Zug, have experimented with blockchain voting for local issues, allowing residents to vote on municipal matters using blockchain technology. These initiatives have provided valuable insights into the operational challenges and public reception of blockchain voting.
In the United States, limited trials have been conducted in states like West Virginia and Utah County, primarily aimed at facilitating voting for military personnel and overseas citizens. These trials often utilize third-party
applications, such as “Voatz,” which have raised concerns regarding security and transparency. Similarly, Georgia (the country) has explored blockchain applications for electoral purposes, reflecting a growing interest in leveraging technology to enhance democratic processes.
Ongoing Research and Development
The exploration of blockchain voting is not limited to pilot projects; it is also a subject of ongoing research and development. Academic institutions, technology companies, and election commissions worldwide are actively investigating more robust and secure blockchain voting solutions. This research aims to address the myriad challenges associated with implementing blockchain in electoral contexts, including scalability, user experience, and the integration of existing electoral frameworks.
Skepticism from Cybersecurity Experts
Despite the promising potential of blockchain technology, skepticism persists among cybersecurity experts and election integrity advocates. Many experts express caution regarding the current state of blockchain voting solutions, particularly for large-scale public elections. They highlight fundamental security risks associated with internet voting in general, emphasizing the challenges of ensuring a truly secret and auditable ballot in a digital environment. Critics argue that the potential for undetectable, large-scale failures could outweigh the purported benefits of blockchain voting, raising concerns about the integrity of the electoral process.
Case studies-
Case Study: The 2019 Indian General Elections
The 2019 Indian General Elections, which saw over 900 million eligible voters, highlighted the limitations of the existing voting system. Despite the use of EVMs, allegations of vote rigging and discrepancies in vote counts emerged, leading to public distrust. The Election Commission of India (ECI) faced scrutiny over the transparency and security of the electoral process, underscoring the need for reform.
Case Study: The 2020 U.S. Presidential Election
In the 2020 U.S. Presidential Election, several states experimented with blockchain-based voting systems to enhance security and transparency. For instance, Utah County utilized a blockchain platform to allow overseas voters to cast their ballots securely. The pilot program demonstrated that blockchain could facilitate a more transparent voting process, with real-time tracking of votes and reduced risk of fraud.
In conclusion, the adoption of blockchain technology in the Indian voting system holds the promise of revolutionizing democracy by enhancing transparency, security, and accessibility. While challenges remain, the potential benefits far outweigh the risks, making a compelling case for the exploration and implementation of blockchain solutions in electoral processes. As India continues to evolve as the world’s largest democracy, embracing innovative technologies like blockchain could pave the way for a more robust and trustworthy electoral framework, ultimately strengthening the foundations of democratic governance.
(The writer of this article is post graduate from Kanoria College, Jaipur. She is a college topper too in political science.)
