Jaipur, known as gems and jewellery paradise, has received yet another jewellery store Indriya, which comes with bedazzling designs and is sure to take you in awe of its delicacy and craftsmanship.
Coming in Vaishali Nagar, the store is set to make a mark amongst the chain of leading retail stores.
A brainchild of the Aditya Birla Group, it aims at becoming one of the top three jewellery retailers in India within the next five years.
Indriya initially opened four stores in Delhi, Indore, and Jaipur, and has set plans to expand to over ten cities within six months. These stores, each over 7,000 square feet, are significantly larger than the average national brand stores and will offer a wide range of jewellery, starting with an assortment of 15,000 curated pieces, including over 5,000 exclusive designs. New collections will be introduced every 45 days to keep the offerings fresh and appealing.
Indriya: Know What It Means
The brand name ‘Indriya’ has been derived from Sanskrit, which symbolises the five senses and reflects India’s rich cultural heritage. The brand insignia, a Female Gazelle, embodies beauty, grace, and empowerment, aligning with Indriya’s commitment to creating jewellery that celebrates and empowers its wearers.
Backed by an investment of ₹5,000 Crore, Indriya represents a major diversification of the Group’s consumer offerings. Leveraging its extensive experience in retail, design, and brand management.
Through this launch, the Aditya Birla Group aims to revolutionize the jewellery retail landscape in India, catering to the growing consumer preference for branded jewellery and tapping into the expanding formal jewellery market. Indriya is poised to become a significant player in the Indian jewellery market, offering unique designs and an unmatched customer experience.
The Aditya Birla Group, headquartered in Mumbai, India, is a leading Indian multinational conglomerate. The group’s diverse business interests span metals, cement, fashion and retail, financial services, renewables, fibre, textiles, chemicals, real estate, trading, mining, and entertainment. With a presence in 36 nations, the Group generates a combined annual revenue of $75 billion, with over half of this revenue coming from its overseas operations.