Apple has quietly expanded its artificial intelligence portfolio with the acquisition of Q.ai, an Israel-based startup focused on advanced AI-driven audio and communication technologies. The company confirmed the acquisition on Thursday, though financial terms were not disclosed.
Founded in Israel, Q.ai has largely operated in stealth mode and has yet to launch a commercial product. According to information available on its website, the startup specialises in using artificial intelligence to enhance audio capture, processing, and communication experiences across devices.
Q.ai was led by Aviad Maizels, a veteran entrepreneur within Apple’s ecosystem. Maizels previously founded PrimeSense, the 3D sensing company Apple acquired in 2013, whose technology later became a cornerstone of Face ID.
Commenting on the acquisition, Johny Srouji, Apple’s Senior Vice President of Hardware Technologies, said the company is excited to bring Q.ai’s talent and technical expertise into Apple, calling the move an important step toward future innovation. Srouji oversees Apple’s in-house silicon development and core hardware platforms.
The startup had attracted investment from prominent firms including GV, Kleiner Perkins, and Spark Capital, signalling strong early confidence in its technological direction. Industry databases suggest Q.ai was developing solutions aimed at improving how devices capture, process, and enhance sound during real-time communication.
The acquisition aligns with Apple’s broader strategy of embedding intelligence deeply into its hardware. In recent years, the company has rolled out AI-powered features across products such as AirPods, including adaptive audio, advanced noise cancellation, and live translation.
While some investors have called for large, headline-grabbing AI acquisitions, Apple has traditionally favoured smaller, targeted purchases that allow it to integrate specialised talent and technology seamlessly into its ecosystem rather than operating standalone AI platforms.
Earlier this month, Apple also announced a partnership with Google, enabling the use of Gemini models for select Apple Intelligence features—highlighting Apple’s blended approach of in-house development and strategic collaboration.
With Q.ai now part of its portfolio, Apple appears to be reinforcing its long-term focus on intelligent, on-device AI experiences, particularly in audio, sensing, and communication technologies.