India’s luxury market continues to shine on the global stage, with several homegrown and international brands making their mark in the country’s latest brand rankings. According to the recently released Hurun India Best of the Best Brands 2025 and the Brand Finance India 100, Rolex, Tanishq, and Taj Hotels have emerged as some of the top luxury brands favoured by Indian consumers.
Taj Hotels: India’s Strongest Brand
Taj Hotels, a flagship of the Indian Hotels Company Limited (IHCL), was once again crowned India’s Strongest Brand, achieving a Brand Strength Index (BSI) score of 92.2 out of 100. The hospitality giant continues to dominate the luxury hotel segment with its iconic properties and legendary service. According to Brand Finance, Taj also ranks among the strongest hotel brands globally, thanks to its high customer familiarity, recommendation, and trust.
Rolex: The Gold Standard of Luxury Watches
Among international luxury brands, Rolex stood tall as the most preferred luxury watch brand in India. The Swiss timepiece maker topped the Hurun list in the watches category, reflecting its enduring legacy and aspirational value among affluent Indian buyers.
Tanishq: India’s Jewellery Powerhouse
Tanishq, owned by the Tata Group’s Titan Company, was named the best Indian jewellery brand in 2025. Known for its trustworthiness, contemporary designs, and wide national presence, Tanishq continues to set benchmarks in the luxury jewellery space. It is one of the few Indian brands that successfully blends traditional craftsmanship with modern retail experiences.
Other Top Luxury Brands in India
The rankings also highlighted international labels like Gucci, which topped the accessories category, and Louis Vuitton, voted the best fashion brand. In the luxury footwear space, Jimmy Choo led the pack, while Montblanc dominated the writing instruments category. Notably, Indian brands Malabar Gold & Diamonds and Titan were featured in Deloitte’s Top 100 Global Luxury Goods Companies, showcasing the growing influence of Indian players in the global luxury arena.
Luxury Categories Dominated by Diverse Players
The rankings spanned across several categories — from hospitality and fashion to jewellery and accessories — indicating a well-diversified luxury market in India. While global brands like Rolex, Louis Vuitton, and Montblanc maintain strong desirability, Indian brands are increasingly gaining ground with high trust and recognition among domestic consumers.
India’s Evolving Luxury Landscape
The rise of Indian luxury brands like Tanishq, Taj Hotels, and Malabar signals a shift in consumer preference toward homegrown names that blend heritage with innovation. Meanwhile, established global giants continue to enjoy aspirational value among the country’s growing affluent class. With India projected to become one of the fastest-growing luxury markets in the world, these rankings offer a clear picture of the brands that are winning both hearts and wallets.
What makes these brands stand out
- Heritage / Trust: Brands like Taj, Rolex, Tanishq benefit from decades of reputation and consistent quality.
- Brand Strength Index & perception: Taj has very high scores for familiarity, consideration, recommendation among Indian consumers.
- Mix of global + Indian players: International brands like Louis Vuitton, Gucci, Montblanc are very strong, but Indian brands are also performing very well.
- Wide luxury categories: Watches, jewellery, hotels, fashion, accessories.