Swiss watchmaker Rado brings together its two global ambassadors, Katrina Kaif and Hrithik Roshan, in a striking new campaign that celebrates connection through contrast. Building on the success of their first collaboration, the latest narrative explores two distinct worlds—opposite in character yet irresistibly drawn to one another—united by a single, defining force: the Rado anchor. A symbol of precision, reliability, and consistency, the anchor becomes the emotional and visual thread linking these parallel journeys.
Two Worlds Apart
The campaign delves into the unique personal universes of Katrina and Hrithik, each shaped by their individual sensibilities and artistic identities. Katrina is portrayed within an architectural landscape of curves, light, and fluid forms—a labyrinth of airy arches draped in white and beige veils. This ethereal setting reflects purity, elegance, and lightness, echoing her distinctive presence. On her wrist, the Centrix Diamonds shimmer subtly, complementing both her refined aura and the serene environment around her.
In contrast, Hrithik is seen in a raw, organic, and powerful landscape defined by volcanic rock formations sculpted over time. This dramatic setting mirrors his depth, strength, and spirit of exploration. He wears the Captain Cook High-Tech Ceramic Chronograph, a robust timepiece designed for adventure, whose bold lines resonate with the intensity and energy of his world.
When Opposites Meet
At first, these two worlds appear to exist in parallel—distinct and disconnected. Yet, an invisible force gradually draws them together. That force is the Rado anchor, more than just a symbol and now a signature element present on all Rado automatic watches. Representing balance and permanence, the anchor transcends time and space, becoming the magnetic core of the campaign. It guides Katrina and Hrithik toward a shared universe—one where contrasts converge, energies complement each other, and individual paths align.
Their meeting is not merely a physical encounter, but a metaphor for harmony born out of difference. It reflects the creation of a new, unified space shaped by movement, connection, and Rado’s enduring elegance.
The Art of Connecting Worlds
Through this campaign, Rado reinforces its philosophy that every watch is an invitation—to explore, to feel, and to connect. Whether defined by softness or strength, delicacy or boldness, lightness or resilience, a Rado timepiece accompanies individuals on their unique journeys while symbolizing the timeless bonds that bring them together.