Jaipur, the Pink City, is renowned for its majestic history, vibrant culture, and an enduring legacy of craftsmanship. A city where every corner whispers tales of royalty, opulence, and unparalleled artistry, Jaipur has firmly established itself as a global hub for fine jewellery. Central to this aura of sophistication is Jaipur’s age-old tradition of jewellery making, a craft that has been meticulously perfected over centuries. Passed down through generations, this intricate art form has produced some of the most exquisite and breathtaking pieces, each reflecting the city’s royal heritage. At the forefront of this illustrious tradition stands Jewels by Shweta, a name synonymous with the finest handcrafted jewellery that echoes the grandeur of Jaipur’s regal past.
EBNW Story interviews Jewels by Shweta, from where we have got the latest upcoming jewellery trends for you in the wedding and festive season. Read more to know the trends..
Q1. What are the key jewellery trends you’re noticing for the upcoming wedding and festive season?
This season, we’re seeing a strong resurgence of statement pieces, particularly those that combine both traditional and contemporary elements. Layering of necklaces, chokers paired with long chains, and heavy earrings are trending. Additionally, there’s a significant interest in jewelry that blends cultural heritage with modern aesthetics, such as intricate gold work combined with diamonds or gemstones. Our pearl bracelets have also become top sellers, appealing to both minimalistic and elegant tastes.
Q2. Which specific jewellery designs or motifs are gaining popularity this season?
Floral and nature-inspired motifs are gaining immense popularity. Designs featuring peacocks, lotuses, and other symbolic elements are in high demand. There is also a trend towards using bold, geometric patterns, especially in earrings and bangles, which offer a modern twist to traditional designs. Additionally, men’s sherwani and kurta buttons have emerged as a top seller, showcasing a blend of tradition and contemporary style that appeals to the modern groom.
Q3. How are traditional Rajasthani elements influencing modern jewelry trends for weddings and festivals?
Rajasthani jewelry, known for its opulence and intricate craftsmanship, is having a strong influence on modern trends. We see a rise in the popularity of Kundan, Meenakari, and Thewa work. These elements are being incorporated into contemporary designs, making them more versatile for modern brides who want a touch of tradition in their jewelry.
Q4. How important is customization in the current trends? Are clients requesting personalized or bespoke pieces more frequently?
Customization is becoming increasingly important in current trends. Clients are more frequently requesting personalized or bespoke pieces, wanting jewelry that reflects their individuality and personal story. This includes custom engravings, selecting specific gemstones that hold personal significance, and designing pieces that match their wedding attire perfectly.
Q5. Is decline in the price of gold will affect the market in the upcoming wedding and Diwali festival?
A decline in gold prices can lead to an increase in demand, especially during the wedding and Diwali seasons. Lower prices make it more accessible for people to invest in gold jewelry, potentially boosting market sales. However, it could also affect the perceived value of gold, leading consumers to explore other precious metals or gemstones.
Q6. Which gemstones are in demand this season? Are there any new or unique stones that are becoming popular like emeralds which became trend setters in the recent ambani wedding?
This season, along with traditional choices like diamonds and rubies, there is a growing interest in unconventional gemstones. Emeralds continue to be in high demand, especially after being featured prominently in high-profile weddings. Other unique stones like sapphires, tourmalines, and aquamarines are also gaining popularity as consumers seek distinctive and personalized pieces.
Q7. How are bridal jewelry trends evolving? Are brides preferring more traditional or contemporary styles?
Bridal jewelry is evolving to balance both traditional and contemporary styles. While many brides still prefer classic pieces like heavy gold necklaces and Kundan sets, there’s a noticeable shift towards lighter, more versatile designs that can be worn beyond the wedding day. Contemporary brides are also mixing and matching different styles, opting for a blend of traditional heirlooms with modern, minimalistic designs.