The country’s number one B2B and B2C show – ‘Jaipur Jewellery Show’ is set to take place in all its grandeur on the theme ‘Emerald… Your Stone Your Story’ at Novotel Jaipur Convention Center, formerly known as Jaipur Exhibition and Convention Center (JECC)) located in Sitapura, Jaipur.
It will be organised from December 22 to 25, 2023. Chairman, JJS Organising Committee, Vimal Chand Surana, said that JJS, which has established itself globally as the December Show for over two decades, showcases its innovative designs and exquisite workmanship from top jewellers. In view of the increasing popularity of Jaipur’s Panna Ratna (Emerald), this year too there will be a special focus on Emerald Gemstone and Gemstone jewellery in JJS. It is noteworthy that last year the theme of JJS was ‘Emerald – Timeless Elegance’.
Honorary Secretary, JJS, Rajiv Jain, said that it has been the specialty of JJS to actively promote various gemstones and jewellery as a theme every year. To promote Panna this year, a group of 15 members, Emerald Promotion Group, has been formed with Gemfields as the Prime Emerald Promotion Partner. During this period, many activities were organised to promote Emerald, which included the model photoshoot of famous actress Pooja Batra, who is also the brand ambassador of JJS this year.
JJS spokesperson, Ajay Kala said that there is tremendous enthusiasm among the exhibitors to participate in the December Show. JJS began with 67 booths in 2003, and is currently in its 21st year hosting over 1100 booths, which will include more than 8,000 trade visitors and approximately 50,000 domestic and international visitors.