Britannia NutriChoice—one of India’s leading biscuit brands—extended its commitment to simplifying everyday wellness with the launch of NutriPlus, a mobile app that is on a mission to democratise wellness tracking in India by making it simpler, more accessible, and entirely smartphone-driven.
Designed in partnership with Aktivo Labs, this evidence-based app is available by simply scanning a pack of Britannia NutriChoice, making what is typically complex technology available in an intuitive, easy-to-access form. In just one year, NutriPlus has seen good organic adoption, with over 1.5 lakh user sign-ins—demonstrating the growing demand for everyday wellness solutions.
NutriPlus provides a single, evidence-based Nutri+ Score, helping users monitor key lifestyle indicators such as steps, sleep quality, fibre intake, and water intake. Over the past year*, the average Nutri+ Score has increased from 60 to 62, signalling an improvement in overall wellness. Users have shown a steady improvement in their routines, with daily steps increasing by 10%, exercise time rising by 16% and sleep duration improving from 6 hours 46 minutes to 7 hours 08 minutes, These consistent enhancements highlight the app’s effectiveness in encouraging small but meaningful everyday changes.
Archana Balaraman, General Manager, Marketing, Britannia said, “NutriPlus has made wellness tracking simpler for everyone. By removing the need for wearables or complex tracking systems, we’ve enabled more people to take small, meaningful steps in their daily routines. As we continue evolving NutriPlus, Britannia NutriChoice remains committed to helping individuals embrace better wellness habits with ease.”
About Britannia NutriChoice
Britannia NutriChoice has always supported consumers in making small, simple choices that contribute to a better lifestyle. With NutriPlus, this philosophy extends beyond food, delivering technology-enabled wellness tracking that empowers individuals to adopt sustainable routines and everyday improvements. The app now also offers a customized diet chart feature, giving users personalised diet plans based on their goals—making NutriPlus a complete companion for simplified, holistic wellness tracking. As engagement continues to grow, NutriPlus remains focused on making wellness insights more accessible and actionable for all.
Britannia
Britannia is a 100+ year old Company and is a market leader in the Bakery category in India with an annual revenue of Rs 150 Billion. The company is into 2 large snacking categories-Bakery & Dairy, with trusted & iconic brands such as Good Day, Marie Gold, Milk Bikis & NutriChoice. Britannia products are available in over 80 countries. The Company manufactures its products in nearly 100 factories, which are made available in over 6 Million outlets to eventually reach over 180 Million households in the country. The Company’s vision is to be a responsible global, total foods company, and delight consumers with delicious, and wholesome snacks and beverages throughout the day.