Netflix has partnered with India’s Ministry of Tourism to showcase the country’s diverse landscapes and cultural heritage through its original content—marking the streaming platform’s first collaboration with a South Asian tourism body.
The collaboration aims to boost tourism in India by weaving the nation’s vibrant destinations into compelling storylines across Netflix’s vast content library.
Speaking about the partnership, V Vidyavathi, Secretary, Ministry of Tourism, said:
“This collaboration with Netflix reflects our shared commitment to showcasing India’s cultural richness and diversity.”
Showcasing India’s Diversity Through Stories
Netflix India has previously highlighted the country’s beauty and heritage in acclaimed titles such as The Elephant Whisperers, Kaala Paani, Amar Singh Chamkila, and Mismatched. This new initiative will take that effort further—developing more original stories filmed across India, offering a deeper glimpse into regional cultures, traditions, and natural landscapes.
Monika Shergill, Vice President, Content, Netflix India, commented:
“At Netflix, we’ve always believed that India’s stories are as vast and varied as its landscapes, rich with heart, history, and a unique cultural rhythm.” She added that the partnership will also create more opportunities for local talent and communities, while sharing India’s magic with global audiences.
What to Expect from the Collaboration
India has served as a filming destination for Netflix for over a decade, with productions spanning more than 100 cities across 23 states. This extensive reach has helped spotlight lesser-known destinations and promote regional tourism.
With this formal tie-up, Netflix will continue to highlight India’s tourism potential—positioning it as a top global travel destination and enriching the local economy by encouraging cultural tourism.
